Global Pet Noise Anxiety Market to Hit USD 23.57 Bn by 2035 | CAGR 6.42%

Read more about this report- Global Pet Noise Anxiety Market to Hit USD 23.57 Bn by 2035 | CAGR 6.42%

 

Metatech Infographics: Smart Data, Market Segments & Future Trends at a Glance

The Pet Noise Anxiety Market was valued at USD 11.92 billion in 2024 and is projected to reach USD 23.57 billion by 2035, growing at a CAGR of 6.42% between 2025 and 2035. Growth is driven by increasing pet adoption rates, awareness of pet mental health, and the growing trend of humanizing pets. Urban environments with high noise exposure, such as fireworks, construction, and thunderstorms, are further contributing to the rising demand for effective anxiety solutions.

The products are sold to individuals at home, veterinary practices, as well as grooming centres and shelters as a means of calming pets in stressful situations. There is increasing popularity in the market in calming products such as thunder jackets, weighted vests, and anxiety collars. Sound therapy with innovations like using a white noise machine and a calm music machine are becoming popular, and CBD-based and herbal supplements are being presented as an alternative to medicine as well, since drugs can pose a safety hazard. There is an increasing popularity of wearables and behavioural aids as pet owners are looking into non-invasive methods, especially in the U.S. and in Europe.

The factors that affect the product choice are pet species, the intensity of anxiety, and how easy it is to use. Dogs, since with this group, the sensitivity to noise stimuli is enhanced, are the largest category, followed by cats and small animals. User activities in the two categories are dominated by calm and relaxation applications, with a high rate in behavioural modification and medical support as well. Drug-free, vet-recommended choices that are safe and multi-purpose are in high demand by pet parents who look to their pets to be comforted without sedation.

Major retail consumers are individual pet owners, animal hospitals and clinics, animal adoptions and rescue centres, animal boarding houses, and grooming pet stores. The pet parents supply most of the demand, yet over the last years, the rate of institutional adoption has been soaring as shelters and clinics practice using behavioural management. There is an increased demand for private label, prescription-based, and natural products in providing anxiety relief to pets because of the growing concern over the wellness of pets as a whole.

North America holds the largest share due to its high pet ownership rate, advanced pet care infrastructure, and rising awareness of pet anxiety. Europe follows with a strong demand for natural and regulated products. The Asia Pacific region, particularly India, China, and Japan, is experiencing rapid growth due to rising disposable income, increasing awareness about pet behaviour, and urbanization. Latin America and the Middle East are also showing emerging potential, especially in urban pet-owning populations.

Leading players such as PetSafe, ThunderShirt, MediPets, Sentry Pet Care, and Adaptil are focusing on eco-conscious, wearable, and supplement-based products. Strategic partnerships with veterinary experts, online retailers, and grooming chains are helping boost brand recognition. Companies are investing in product innovation, natural ingredient formulations, and noise desensitization technologies to meet rising demand from conscious consumers seeking long-term anxiety solutions.