Air Fresheners Market By Product Type (Electric Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, Reed Diffusers, Automatic Air Fresheners, Car Vent Air Fresheners, Solid Air Fresheners), By Fragrance Type (Floral, Fruity, Woody, Citrus, Others), By Form (Liquid, Gel, Solid, Powder, Oil-Based), By Technology (Manual, Battery-Operated, Plug-in Electric, Solar-Powered, Sensor-Based, App-Connected), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, Pharmacies, Specialty Stores, Others), and By End User (Households, Commercial Establishments, Institutions, Automotive Owners, Hospitality Industry, Public Transport Authorities), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

---

What trends will shape Air Fresheners Market in the coming years?

The Air Fresheners Market accounted for USD 13.94 Billion in 2024 and USD 15.03 Billion in 2025 is expected to reach USD 31.98 Billion by 2035, growing at a CAGR of around 7.84% between 2025 and 2035. The air fresheners market can be defined as the industry that is concerned with the production and sale of goods aimed at removing or covering any unpleasant odour and giving a pleasant smell in rooms. Such products are sprays, plug-ins, gels, candles, and automatic dispensers, which have been used in homes, offices, cars, and commercial places. With the rising urbanisation, the interest of more consumers in hygiene, and lifestyle changes, the market has been booming. Advancements in natural and environmentally friendly compositions have also made it more interesting. Key players have continued to make product development and marketing investments to beat the changing consumer preferences.

What do industry experts say about the Air Fresheners market trends?

“About 20% of the general population—and 34% of people with asthma—report health problems from air fresheners. These products do not remove odors; they merely mask them using volatile chemicals that can trigger allergic reactions.”

• Dr. Stanley Fineman, MD, Allergist & Former President, American College of Allergy, Asthma & Immunology

“Air fresheners emit over 100 chemicals—including formaldehyde, benzene, toluene, xylenes—that are linked to hormone disruption, respiratory irritation, and cancer.”

• Ryan Sullivan, PhD, Associate Professor of Chemistry & Mechanical Engineering, Carnegie Mellon University

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Air Fresheners market?

How does increasing urbanization contribute to air freshener demand?

The urban population of India has continued to grow, and according to the Census of India and the World Bank, the percentage stands at 34 percent. The move to the city has created crowding of houses and reduced indoor size, and increased indoor air discomfort. According to the 2023-24 Household Consumption Expenditure Survey conducted by the Ministry of Statistics, the average household in the city and towns spends much more on non-essential goods, such as personal and home care products.

The purchasing power was higher, as urban MPCE was 6,996 as compared to 4,122 in the rural regions. According to IIT Delhi and the Centre of Science and Environment Research, the quality of indoor air in Indian urban centres is, most of the time, of lower quality than ambient air. Such circumstances drive a demand for products that improve the indoor environments. Air fresheners turn out to be a favourable option among the metropolitan consumers who are aiming for odour control and freshness within limited accommodation.

Is premiumization influencing air freshener product diversification and adoption rates?

The effects of premiumization have led to both adoption and diversification in the air freshener market. Regulations imposed by the government, as in the case of the California Air Resources Board (CARB) limit on volatile organic compounds (VOCs), have encouraged the brands to innovate and come up with low-VOC and naturally scented products. CARB declared that VOC reforms in consumer products have reduced more than 50 tonnes/day of VOCs since the 1990s.

Simultaneously, even the academic research (e.g., Steinemann, 2016, University of Melbourne) shows that 34% of adults in the United States are sensitive to fragrances of consumer goods, and this drives demand towards the products of higher quality and health-oriented air fresheners. The trend has increased the use of more essential oil diffusers and smart air purifiers where aromas can be customised. There is a growing preference among consumers towards products with perceived health, design, and environmental components due to the definite influence of premiumization.

Does rising raw material cost impact overall market profitability margins?

The increased cost of raw materials has a significant effect on the air freshener industry, which is related to the level of profitability/profit margin. Major components such as essential oils, chemicals, and packaging materials have faced inflationary pressure and disrupted supply chains due to inflationary pressure. Based on the U.S. Bureau of Labour Statistics, the Producer Price Index on chemicals and allied products increased by more than 15% between 2020 and 2023, which directly passes through to production costs. The rise leads to either manufacturers taking up the increased costs, incurring reduced margins, or transferring the cost to the consumers, which negatively impacts the demand.

Fluctuations in the price of crude oil, on which much of the synthetic raw material is dependent, increase uncertainty. These cost pressures limit the rise of profits and the ability to price competitively in the industry. Due to this impact, firms are embarking on cost-effective technologies and alternative materials in order to soften these effects. Nevertheless, the second main driver at the moment is the fact that the prices of raw materials continue to grow, putting pressure on the profitability of the market.

Can smart air fresheners create future innovation-driven market segments?

Through the use of a smart air freshener and embedded technologies such as IoT, automation, and AI-related personalisation of scent, new innovation-based market segments can be created. As the amalgamation of health awareness and personalisation grows among consumers, these devices can be used to measure such things as allergens and air quality. The United States Environmental Protection Agency (EPA) estimates that Americans spend about ninety percent of their time in indoor environments, and it is important to have better indoor air.

Smart air fresheners are also promising to make spaces healthier with fragrances adjusted to real-time information, which increases the demand further regarding research. With the increasing spread of smart home devices (in 2023, there are over 60 million U.S. households that may use smart home technology, according to Statista), the market potential is also on the rise. Such an integration of health, technology, and convenience indicates that it will most likely grow in the future.

Are emerging markets presenting untapped growth potential for expansion?

The low-level penetration of the air freshener market has led to a less developed market, such as new markets in countries such as India, China, and Latin American countries, as promising markets. The United Nations argues that more than 80% of the world population resides in the developing regions, where the growing urbanisation and the increase in disposable income are increasing demand for household products. According to the Indian Ministry of Commerce, the fast-moving consumer goods (FMCG) industry has been growing at over 15% on a yearly basis in recent times, with the help of the rising rural consumption.

The National Bureau of Statistics of China indicates stable earnings development and farmer migration, which will lead to increased household expenditure on home-based care products. The World Bank has forecasted strong economic growth in Southeast Asia and Latin America, enabling other people to purchase more. As governments concentrate on enhancing indoor air quality by instating a series of campaigns on health issues, there is a high likelihood that the demand for air fresheners in daily cleanliness regimes will significantly increase. Therefore, new markets provide good soil for the brand air fresheners seeking to extend their markets to the international market.

What are the key market segments in the Air Fresheners industry?

Based on the product type, the Air Fresheners Market has been classified into Electric Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, Reed Diffusers, Automatic Air Fresheners, Car Vent Air Fresheners, and Solid Air Fresheners. Electric air fresheners are the most significant type of product available in the air freshener market. This dominance has been facilitated by the fact that they are convenient, have long-lasting fragrance, and cover big spaces consistently. Electric versions are more popular among consumers in terms of ease of operation, automation, and being part of a stylish environment of an office or home. Such technological features as the ability to change the scent strength through an app and integration with smart homes only enhance their popularity. Moreover, soaring urbanisation and improving per capita incomes are other factors that add to the use of these high-end air freshening solutions.

Based on the Fragrance Type, the Air Fresheners Market has been classified into Floral, Fruity, Woody, Citrus, and Others. The most reported section in the air fresheners market is floral fragrances. They are popular due to the fact that they have a very fresh, clean, and calm fragrance characterised by a universal pleasantness that makes them seem hygienic and comforting. The most popular scents to be used in home and personal areas are floral scents such as lavender, jasmine, and rose because they have a mollifying and mood-boosting impact. The fragrances are also congruent, and this makes them applicable across products of different types, such as sprays and electric diffusers. The fact that they remain a popular fragrance among the general population of different countries keeps them in the trend of fragrances.

Which regions are leading the Air Fresheners market, and why?

The North American air freshener market is dominant due to a varied mixture of factors like high consumer understanding, the demand for high-end products, and an advanced retail system. The fairly constant demand is driven by the efforts of the region in preserving the quality of air, particularly in air-conditioned confined spaces such as office buildings, households, and automobiles. The increasing worries about pollution and pet odours have also influenced consumers to use air fresheners regularly.

Aromatherapy and natural scents have become very trendy; thus, the use of environmentally friendly and organic air fresheners has increased. Such technological developments, like intelligent air fresheners featuring customisable scent options, have become popular in the market among technology-oriented customers. Key market players and a vigorous market strategy also add to the superiority of the region. Increased disposable income and lifestyles favour the path of buying value-added products often making North America one of the drivers of the air freshener market.

The Asia Pacific air fresheners market is growing due to rapid urbanisation and a rising middle-class population, together with the awareness of consumers regarding indoor air quality. With the increasing modernisation of countries such as China, India, and Southeast Asia, these products create a more appealing environment at home and in cars, and the higher demand. Another set of increasing expendable income has resulted in more expenditure on home care products and personal well-being products.

Organised retail and a rise in e-commerce stores are being experienced in the region, making air fresheners more available. In other Asia Pacific countries, the high use of air fresheners is made possible by warmer and more humid environments that lead to the fight against odours. There is also an investment in product innovation, including eco-friendly and long-lasting fragrances by local and international brands to address many different consumer preferences. All these, which are economic, cultural, and environmental factors, make the region dominate the market.

What does the competitive landscape of the Air Fresheners market look like?

The air freshener market is a very competitive business, with established multinational firms like Procter and Gamble, Reckitt Benckiser, S. C. Johnson, Henkel, and Church and Dwight being the ruling firms. Such players can sustain their competency due to wide distribution channels, brand loyalty, and frequent product innovation. As of late, sustainability and SMART technology have altered the grounds of competition, such as P&G and Reckitt, which launched refillable and more environmentally sustainable systems to attract environmentally mindful consumers. SC Johnson has broadened its global presence by way of acquisitions, and Henkel and Godrej have concentrated on the newer markets to fuel growth. Meanwhile, niche brands such as Farcent and Aromate already receive traction with their wellness-focused and local alternative fragrance products, which means more people are turning to personalised and natural scents.

Air Fresheners Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Sample Report

Which recent mergers, acquisitions, or product launches are shaping the Air Fresheners industry?

• In April 2025, FreshScents Inc. launched an eco-friendly electric air freshener line with biodegradable cartridges, smart app-controlled scent release, and a renewable design to meet the growing demand for sustainable home fragrance options.

Report Coverage:

By Product Type

• Electric Air Fresheners
• Gel Air Fresheners
• Candle Air Fresheners
• Reed Diffusers
• Automatic Air Fresheners
• Car Vent Air Fresheners
• Solid Air Fresheners

By Fragrance Type

• Floral
• Fruity
• Woody
• Citrus
• Others

By Form

• Liquid
• Gel
• Solid
• Powder
• Oil-Based

By Technology

• Manual
• Battery-Operated
• Plug-in Electric
• Solar-Powered
• Sensor-Based
• App-Connected

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retail
• Pharmacies
• Specialty Stores
• Others

By End User

• Households
• Commercial Establishments
• Institutions
• Automotive Owners
• Hospitality Industry
• Public Transport Authorities

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• The Procter & Gamble Company
• Reckitt Benckiser Group PLC
• S. C. Johnson & Son, Inc.
• Henkel AG & Co. KGaA
• Church & Dwight Co., Inc.
• Godrej Consumer Products Limited
• Farcent Enterprise Co. Ltd.
• Newell Brands Inc.
• Kobayashi Pharmaceutical Co., Ltd.
• Car Freshner Corporation
• ScentAir Technologies LLC
• Air Delights Inc.
• Aromate Industries Co. Ltd.
• Dollar Tree, Inc.
• AMWAY Corp.

Frequently Asked Questions (FAQs)