Awnings Market By Product Type (Retractable Awnings, Fixed Awnings, Portable Awnings, Window Awnings, Patio Awnings, Door Awnings, Others), By Material (Polyester, Canvas, Vinyl, Acrylic, Metal, Others), By Operation (Manual Awnings, Motorized Awnings, Automatic Awnings), By Installation Type (Wall-mounted, Roof-mounted, Freestanding), and By End-User (Retail Stores & Shopping Complexes, Cafes & Restaurants, Offices & Corporate Spaces, Sports & Recreation Facilities, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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What trends will shape Awnings Market in the coming years?

The Awnings Market accounted for USD 10.12 Billion in 2024 and USD 10.75 Billion in 2025 is expected to reach USD 19.69 Billion by 2035, growing at a CAGR of around 6.24% between 2025 and 2035. The awnings industry can be defined as a market that deals with designing, manufacturing, and selling awnings or fabric covers, or metal shades that are attached to buildings or windows and doors to give a shady effect and shield against some adverse weather conditions, such as sun and rain. They have extensive applications in the residential, commercial, and hospitality industries to boost outdoor environments and better energy performance through minimisation of heat indoors. The market has different forms of awnings, such as retractable, fixed, and motorised, depending on the needs and preferences of the customers. The market is driven by factors that include the increasing demand for outdoor living areas and the desire to create awareness about energy-saving solutions.

What do industry experts say about the Awnings market trends?

“In low-rise urban settings where shade is sparse, properly designed awnings can significantly reduce outdoor temperatures, improving thermal comfort in open public spaces.”

• Dr. Andre Santos Nouri, PhD, Environmental Engineer & Urban Climate Specialist

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Awnings market?

How does rising urbanization increase demand for protective awnings?

The growing urbanisation leads to the growth of the protective awning market due to people migrating to large cities with a lot of people and less land, with elements of harsh weather conditions being exposed to a large extent. Provision of awnings in an urban setting provides shade in balconies and in shopfronts as well as outdoor patios, making the outdoor conditions acceptable despite the intense sunshine and rain.

The United Nations Department of Economic and Social Affairs revealed that, as of 2018, there were more persons living in urban places as compared to the previous years, and the figure stands at more than 56% of the world population, and as such, there has been more construction of residential and commercial structures that necessitate efficient shading designs.

Furthermore, urban heat islands (caused by concrete and asphalt acting as heat absorbers) will contribute to raising the temperature in urban centres, and awnings are necessary to cool the interior temperatures and save energy on cooling costs. The tendency to increase population in towns and cities directly contributes to the necessity to find protective awnings as one of the sustainable practices that ensure increasing urban areas' comfort and the possibility of using them to their full potential.

Can technological advancements in fabric improve awning durability and appeal?

The use of new technology in the fabric sector has greatly increased the durability and attractive looks of awnings, thus boosting the awnings market. Other inventions like high-performance polyester blends, solution-dyed acrylic, and PVC-coated fabrics give higher UV radiation, water and mildew resistance, and last longer on the awnings. The U.S. Department of Energy reported that new technology textile coating has the potential to double the lifespan of textiles and decrease cleaning costs and disposal of waste materials.

The technology has developed in the printing and dyeing of fabrics to enable more flexibility in design and colour selection, which makes it more palatable to the consumer. An educational study conducted at the Textile Research Journal substantiates the fact that treated fabrics hold longer to tensile strength and colour retention in comparison to conventional materials, offering longer functionality and beauty. Such advances in technology also promote sustainable production, which is in tandem with the consumer demands of sustainable solutions. In such a way, fabric innovations are significant to support market growth by increasing lifespan and beauty.

Does exposure to extreme weather conditions limit awning lifespan significantly?

Awnings' lifespan is significantly shortened by extreme weather conditions, such as intense sunlight, rainy days, strong winds, and snow. These elements cause awnings to mature quickly and become unsuitable when they sustain structural damage. The U.S. National Institute of Standards and Technology (NIST) states that UV radiation promotes the rate at which synthetic fabrics present in awnings degrade, and the lifespan is decreased by up to 30%.

Moreover, according to the report of the National Oceanic and Atmospheric Administration (NOAA), exposure to harsh wind and rain repeatedly in large quantities of outdoor installations causes elevated wear and tear, which allows a greater amount of tearing of the fabrics of an installation and corrosion of its framework. Such factors require more extensive repairs and replacements, thus adding to the expenses of the consumers and resulting in altered overall market demand. As such, areas likely to face severe weather conditions experience shorter service life of awnings, which would influence the design decisions and material advancements made by the manufacturers to enhance better weather-resistant qualities.

Can smart awning integration with IoT devices enhance user convenience?

When the smart awnings are combined with IoT devices, they help the user feel more comfortable since the mechanisms will adapt to the current sunlight, temperature, and weather conditions and minimise manual adjustment demands. Smart home technologies, depending on the level of heating and cooling, may reduce residential energy consumption by 15%, according to the U.S. Department of Energy.

According to the National Renewable Energy Laboratory (NREL), dynamic shading with IoT reduces the temperature gain in summer and solar heating in winter to maximise building efficiency. According to a study at the University of California, Berkeley, automated shading users have more comfort indoors and reduced use of HVAC. Sustainability is also facilitated because this kind of technology would reduce energy consumption and the carbon footprint overall. As more than 80% of new houses built in the U.S. use IoT, the smart awnings are likely to become an essential convenience option in the awning market.

How can eco-friendly materials revolutionize the sustainable awnings market?

Sustainable materials can transform the sustainable awnings market through the promising idea of substantially decreasing environmental impact and achieving the increasing level of consumer demand regarding green products. Wastes like recycled fabrics, reusable biodegradable composites, and environmentally friendly, sustainable natural fibres can reduce the dependence on petroleum products and reduce waste to landfills.

The U.S. Environmental Protection Agency (EPA) indicates that the amount of textile waste that ends up in landfills equates to approximately 5% of all solid waste; thus, there is a need to adopt recyclable and biodegradable materials. Moreover, a combination of eco-friendly materials corresponds to the movement observed worldwide (minimisation of carbon footprints), and according to the United Nations Environment Programme (UNEP), the textile industry accounts for almost 10% of the total carbon emissions.

The use of such sustainable materials will help awning manufacturing companies to reduce emissions of greenhouse gases, increase the lifetime, and encourage the use of circular economy concepts. Such a transformation helps sustain environmental regulations and attracts the attention of eco-friendly consumers, instigating eventual development through innovation and growth of the market.

What are the key market segments in the Awnings industry?

Based on the product type, the Awnings Market is classified into Retractable Awnings, Fixed Awnings, Portable Awnings, Window Awnings, Patio Awnings, Door Awnings, and Others. Retractable awnings rank as the best among the products available in the awnings industry. They are favourites because they are supposed to be versatile and convenient, as the user can extend or retract the awning depending on the weather, and they offer not only protection against the sun but also flexibility. It is this versatility that makes them very suitable in both residential and commercial ventures, and this has made them very high in demand. The development of retractable systems that are motorised and automated has increased their popularity, with the market becoming a dominant segment in the awnings market.

Based on the Material, the Awnings Market is classified into Polyester, Canvas, Vinyl, Acrylic, Metal, and Others. The prominent and significant segment in the awnings market is acrylic material. Due to outstanding durability, resistance to fading, and the best weather protection characteristics, acrylic fabrics are widely popular: they are resistant to UV light, moulds, and mildew. Such properties have made acrylic awnings suitable outdoor structures that can be used in the long term without losing colour and strength. The fact that acrylic offers good sun protection yet offers breathability makes it a dominant substance in the market.

Which regions are leading the Awnings market, and why?

The North American awning market is leading due to several factors. The presence of high urbanisation levels and the tendency to use outdoor living areas contribute to the popularity of attractive and functional interior and exterior awnings among dwellings and businesses. The wide range of climates with hot summers in most regions stimulates consumers to spend money on sun protection measures. The increased awareness of the concepts of energy efficiency and sustainability actually fosters awnings to offset cooling expenses.

The existence of advanced infrastructure and a developed construction sector aids the growth of the market as well, and the increase in disposable income has allowed more households and businesses to renovate their outdoor areas. Moreover, the North American advantage is the presence of innovation and an abundance of large arrays of material and design sources from local manufacturers. Another factor boosting market domination in this region is the high prevalence of the main players of the industry and long-established distribution systems. All these allow the region to lead in the global market of awnings.

The Asia Pacific awnings market is dominating because of high urbanisation and increased construction activities in some countries such as China, India, Japan, and Australia. Demand has also been driven by the rising disposable incomes and the growing awareness of consumers of energy-efficient and aesthetic outdoor shading products. The climate in most areas is hot and humid, leading to increased popularity of awnings since they effectively protect people against the scorching sun and heat.

An upsurge in hospitality and commercial activities, with a growth in residential infrastructure, has promoted the use of versatile and modified awning products. The region is competitive on cost and innovation in the face of strong manufacturing capabilities and a growing base of local suppliers, which further enhances market growth. Altogether, this is how the advantageous climatic situation, the development of the economy, and the improvement of infrastructure contribute to the Asia Pacific being a leading market in the awnings industry.

What does the competitive landscape of the Awnings market look like?

The awnings market is characterised by the dominant combination of established players and new entrants, with industry competition including Glen Raven, Inc., KE Durasol, Sunesta, Luxe Awnings, Awntech, Aleko, SunSetter Products, and Markilux being among the top performers. Glen Raven uses its experience with durable fabrics and can expand its market. KE Durasol and SunSetter Products have also increased their distribution by specialising in motorised easy-to-install awning systems, with more consumers demanding convenience and smart products.

Profiling is the main aim of Sunesta, and the company focuses on high-end residential buyers but considers integration of technology and customisation. Markilux is a European-based brand that has gained a significant presence in Europe because of its design and intelligent automation. The level of competition also becomes about material innovations, ease of installation, and the introduction of smart home compatibility, with sustainability also being an important aspect. The trends compel businesses to diversify products and engage in research and development so that they stand out in a market that is growing and developing.

Awnings Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the Awnings industry?

• In May 2025, Best Awning Company unveiled a new line of customizable outdoor awnings for homes and businesses. The collection offered a variety of materials, colors, and sizes to match different preferences, combining functionality with personalized style.

Report Coverage:

By Product Type

• Retractable Awnings
• Fixed Awnings
• Portable Awnings
• Window Awnings
• Patio Awnings
• Door Awnings
• Others

By Material

• Polyester
• Canvas
• Vinyl
• Acrylic
• Metal
• Others

By Operation

• Manual Awnings
• Motorized Awnings
• Automatic Awnings

By Installation Type

• Wall-mounted
• Roof-mounted
• Freestanding

By End-User

• Retail Stores & Shopping Complexes
• Cafes & Restaurants
• Offices & Corporate Spaces
• Sports & Recreation Facilities
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Glen Raven, Inc.
• KE Durasol
• Sunesta
• Luxe Awnings
• Awntech
• Aleko
• SunSetter Products
• Markilux
• Gaviota Simbac
• Clearview Awnings
• Aristocrat Awnings
• Sunair Awnings
• Batavia Awnings
• Solair
• Tropical Awnings

Frequently Asked Questions (FAQs)