Breastfeeding Accessories Market By Product Type (Breast Pumps, Nursing Pads, Nipple Shields, Breast Milk Storage Bags & Bottles, Nursing Pillows, Breast Shells, Others), By Application (Milk Expression, Milk Storage & Preservation, Feeding Support, Comfort & Protection, Cleaning & Hygiene, Others), By Distribution Channel (Online, Offline), By End User (Homecare, Hospitals & Maternity Clinics, Daycare Centers, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

---

What trends will shape the Breastfeeding Accessories Market in the coming years?

The Breastfeeding Accessories Market accounted for USD 2.93 Billion in 2024 and USD 3.13 Billion in 2025 is expected to reach USD 5.99 Billion by 2035, growing at a CAGR of around 6.72% between 2025 and 2035. The breastfeeding accessories market is associated with products that give mothers a helping hand in their breastfeeding process, making it easier, more comfortable, and efficient. It offers a great variety of products, including breast pumps, nursing pads, nipple shields, storage bags, nursing pillows, and breast milk warmers. The products are developed to help mothers solve their usual problems, such as milk storage, leakage, latching, and on-the-go feeding.

The market caters to both first-time and veteran mothers by providing them with solutions that can assist in balancing infant nutrition requirements and current lifestyles. The new materials and design have helped to make accessories safer, hygienic, and easier to use. Increasing levels of breastfeeding awareness have been another factor that has led to the increased interest in these products. The changing family structures, workplace policies, and growing popularity of a convenient way to feed also affect the demand. Generally, the breastfeeding accessories market is critical in improving maternal comfort and infant health. 

What do industry experts say about the Breastfeeding Accessories Market trends?

“Breastfeeding accessories such as pumps and storage solutions are becoming essential tools that empower mothers to balance modern lifestyles with infant nutrition needs, while ensuring comfort and convenience.”

• Dr. Shikha Sharma, Senior Consultant, Nutrition & Wellness Expert

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Breastfeeding Accessories Market?

How is rising awareness of breastfeeding benefits influencing the demand for accessories?

The increase in awareness of the benefits of breastfeeding is one of the driving factors in the breastfeeding accessories market, with more mothers appreciating the benefits of breast milk in infant health and immunity. Through educational programs and medical campaigns, it is explained that breastfeeding is recommended to ensure positive growth, lessen the chances of infection, and help a mother strengthen her relationship with the child. This is creating a demand for accessories like breast pumps, storage bags, and nursing pads that make it easier and convenient to breastfeed in modern lifestyles. Mothers who experience difficulties such as latching or who are required to resume employment resort to these products more and more as a way of ensuring they can still offer breast milk.

The World Health Organization (WHO) notes that during the first six months of life, exclusive breastfeeding lowers infant death rates and promotes healthy developmental growth, but only an estimated 44 percent of infants around the world are exclusively breastfed. These statistics make it clear that supportive tools that contribute to the increase of these numbers are required. The use of breastfeeding accessories is constantly increasing as awareness gains momentum via healthcare providers, online forums, and maternal support groups. This is the direction in which knowledgeable decisions about parenting are directly turning into increased desires in the markets.

In what ways does the growing participation of women in the workforce drive the need for convenient feeding solutions?

The increased involvement of women in the labor force has become one of the contributing factors to the breastfeeding accessories market, as working mothers need a convenient way to continue with their careers and, at the same time, take care of their babies. Breast pumps, storage bags, and cooler kits, among others, give mothers the chance to express and store milk so that babies can continue to get adequate nutrition even when they cannot breastfeed. This is more pronounced in urban environments where a busy schedule of work and commuting makes it difficult to find time to have a meal on demand. Portable, efficient, and hygienic products allow more flexibility to the mother, enabling her to better manage breastfeeding and work at the same time.

The International Labor Organization (ILO) estimated that 47 percent of women worldwide were contributing to the labor force in 2023, with the number of mothers re-entering the labor force shortly after giving birth rising. This is one of the direct causes of the need for supportive breastfeeding solutions that can be inserted into a busy schedule. With organizations and health care systems encouraging maternity leave and breastfeeding-friendly working areas, access to accessories forms a logical continuation of contemporary parenting. Therefore, this market is rapidly developing and being innovated by the emergence of working mothers.

How do high costs of advanced breastfeeding accessories limit adoption among mothers?

The breastfeeding accessories market is constrained by high prices of advanced breastfeeding accessories, especially among low- and middle-income families. Although electric and wearable breast pumps are convenient and efficient products, they have a high cost that many mothers cannot afford due to their premium prices. This usually compels the families to use simple substitutes or not to buy such products at all. The cost of its accompanying accessories, like sterilizers, storage facilities, and specialty nursing pads are additional financial strain.

Affordability is a key impediment in those areas where healthcare reimbursement or insurance coverage of breastfeeding products is restricted. In developed markets, the price factor affects consumer decisions, and a large number of mothers choose manual or low-value products. The relative inaccessibility between innovation and affordability limits their broader application, which slows down the growth of the market in general. Therefore, access and inclusivity remain limited in the market of breastfeeding accessories due to the high price of technologically advanced solutions.

How can eco-friendly and reusable breastfeeding accessories create sustainable growth opportunities?

Recycling and reusable breastfeeding products offer a good chance of sustainable development in the breastfeeding accessories market because more parents are slowly becoming more aware of the effects on the environment and the long-term economic sustainability. Nursing pads made of reusable materials, silicone storage bags, or BPA-free containers of breast milk are becoming increasingly preferred because they consume less waste, and less money is wasted by families due to buying single-use products. This is in line with the international trend of sustainability, where consumers are keen to find environmentally-friendly solutions to childcare products.

Not only are brands that concentrate on biodegradable products, washable design, and durable products attractive to environmentally conscious parents, but they are also establishing long-term trust and loyalty. The change is also justified by an increasing number of debates about plastic waste minimization and green parenting. Companies can access an expanding segment of responsible consumers by providing innovative, reusable solutions with a balance between convenience and sustainability. This trend identifies that environmental awareness and consumer lifestyle choices are the drivers of new opportunities in the breastfeeding accessories market.

What potential lies in personalized and ergonomic designs for enhancing maternal comfort?

Directly addressing maternal comfort and usability by offering personalized and ergonomic designs can greatly contribute to the breastfeeding accessories market. Mothers can also experience inconvenience, inappropriateness, or pain during breastfeeding or wearing product accessories, and ergonomics can be an important consideration when adopting a product. Posture support breast pump, nipple shields, and breast pillows of various shapes are also becoming popular accessories that have adjustable suction levels, nursing pillows, and nipple shields of various shapes.

Personalization allows products to be adapted to the various types of bodies, preferences, and breastfeeding habits, enhancing individual satisfaction. The need to design unique solutions is also indicative of the wider trend in healthcare and parenting products, where comfort and usability are being considered individually. The manufacturers may decrease physical stress experienced by mothers, promote longer periods of breastfeeding, and increase brand loyalty by paying attention to ergonomic and customized designs. The chance reveals the potential of design innovation that can change user experience, make accessories more useful, attractive, and popular.

What are the key market segments in the Breastfeeding Accessories industry?

Based on the product type, the Breastfeeding Accessories Market has been classified into Breast Pumps, Nursing Pads, Nipple Shields, Breast Milk Storage Bags & Bottles, Nursing Pillows, Breast Shells, and Others. Breast Pumps are the most dominant market in the breastfeeding accessories market. These devices have already become the must-have of mothers who combine infant care with professional or personal obligations - they enable the milk to be expressed conveniently and stored to use later. The use of breast pumps is highly espoused in hospitals and maternity clinics, particularly among mothers who experience difficulties in latching or just need some assistance to help sustain their milk.

They are also gaining a lot of appeal with the increasing number of women joining the workforce, as breastfeeding might not always be easy in the workplace. The process has been made faster, quieter, and more comfortable by technological advancements, including electric and wearable pumps, which further increased their adoption. Another benefit that these devices offer to many mothers is the hygienic and efficient milk collection system that ensures nutritional consistency among infants. Their existence in both manual and electric formats appeals to the varying financial capabilities and priorities of their customers, expanding their user demographic. They are also readily available online as well as in retail stores, contributing to their popularity.

Based on the Application, the Breastfeeding Accessories Market has been classified into Milk Expression, Milk Storage & Preservation, Feeding Support, Comfort & Protection, Cleaning & Hygiene, and Others. Milk Expression is the biggest application in the breastfeeding accessories market. The key factor behind this segment is the fact that breast pumps are necessary to ensure mothers can express and store milk in a convenient manner, particularly when they are not in a position to breastfeed. It tackles some of the problems that arise as a result of latch problems, low milk supply, and the necessity to keep up with feeding schedules when mothers are out of the infants.

The segment is becoming significant because more working mothers need effective ways to ensure that their babies remain fed on breast milk. The emergence of technological advancements, including portable, wearable pumps, has also simplified and streamlined the process of expressing milk, which has enhanced the hegemony of this segment even more. Maternity clinics and other healthcare providers tend to prescribe milk expression as a form of postnatal care and consequently increase its uptake. Modern gadgets also have the advantage of being hygienic and time-saving, a feature that contributes to their popularity.

Which regions are leading the Breastfeeding Accessories Market, and why?

The North American breastfeeding accessories market is also influenced by a good emphasis on maternal and infant health and the general awareness of breastfeeding advantages. Due to the hectic lifestyles of the new mothers, the adoption level of innovative products like electric breast pumps, insulated storage units, and hands-free accessories is high in the region.

Favorable healthcare systems and hospital prescriptions also promote the adoption of specialized breastfeeding products. Female employees in the area usually depend on items that allow them to feed more conveniently and adjust to their jobs. Availability of retail and internet distribution channels makes products of all types easily accessible. The market environment is also enhanced by cultural approval and social acceptance of breastfeeding. Moreover, more innovative designs, sustainability through comfortable material designs are becoming increasingly popular with customers. North America, in general, is a mature and developing market characterized by convenience, awareness, and lifestyle requirements.

The Asia Pacific breastfeeding accessories market is shaped by the growing awareness of infant nutrition and the growing support of breastfeeding practices in different cultures. Coupled with the increased demand is the increase in demand for cheaper but effective products like manual breast pumps, storage bags, and nursing pillows that serve both the urban and semi-urban population. The pace of urbanization and the growth of the communities of working women create the necessity to find convenient solutions that will allow mothers to combine childcare and professional activity.

This is because traditional breastfeeding is not going away easily, but the modern accessories are becoming more popular as lifestyles are changing. Community health programs, hospitals, and maternity clinics help in encouraging people to use these products. Access is being increased online and through local retail stores, particularly in emerging economies. Another increasing demand is for hygienic, portable, and user-friendly designs that conform to regional tastes.   

What does the competitive landscape of the Breastfeeding Accessories Market look like?

The breastfeeding accessories market is diverse, with both international brands and local actors specializing in the areas of innovation, convenience, and maternal comfort. Philips Avent, Medela LLC, and Pigeon Corporation companies are well-positioned with large product lines and reputable brands in hospitals and retail stores. Lansinoh Laboratories, Inc. and Ameda AG focus on easy-to-use breast pumps and nursing products that meet the demands of the modern lifestyle.

Other brands like Spectra Baby USA, Evenflo Feeding, Inc., and Dr. Brown have been competing with cheaper, but more advanced designs that can satisfy the needs of different consumers. In the meantime, Tommee Tippee, Chicco, and NUK (Newell Brands) are consolidating with new feeding and storage accessories. Unique product designs and environmentally friendly alternatives are the key product features of niche players such as Haakaa, Comotomo, and MAM Babyartikel GmbH that attract health-conscious parents. Rapid competition leads to continuous product innovation, whereby firms are increasingly using technology, aspects of ergonomics, and wider distribution channels to gain market share.

Breastfeeding Accessories Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Sample Report

Which recent mergers, acquisitions, or product launches are shaping the Breastfeeding Accessories industry?

• In January 2025, Willow Innovations, Inc. unveiled a new collection of breastfeeding accessories designed to improve the experience of nursing, pumping, and milk storage for mothers. The launch featured the Silicone Wearable Breast Pump, Glass Breast Milk Pitcher, and Breast Milk Storage Bags, all created to provide modern moms with enhanced convenience, efficiency, and comfort, reinforcing the company’s dedication to supporting the maternal journey.
• In July 2025, Go-Lacta, a leading plant-based lactation support brand made from organic Moringa, announced its participation in World Breastfeeding Week 2025 (WBW2025). As part of this initiative, the brand introduced a month-long campaign focused on promoting breastfeeding education, encouraging collaboration, and delivering sustainable support to mothers and their families.

Report Coverage:

By Product Type

• Breast Pumps
• Nursing Pads
• Nipple Shields
• Breast Milk Storage Bags & Bottles
• Nursing Pillows
• Breast Shells
• Others

By Application

• Milk Expression
• Milk Storage & Preservation
• Feeding Support
• Comfort & Protection
• Cleaning & Hygiene
• Others

By Distribution Channel

• Online
• Offline

By End User

• Homecare
• Hospitals & Maternity Clinics
• Daycare Centers
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Philips Avent
• Medela LLC
• Pigeon Corporation
• Ameda AG
• Lansinoh Laboratories, Inc.
• Spectra Baby USA
• Evenflo Feeding, Inc.
• Dr. Brown’s
• Tommee Tippee
• Chicco
• NUK (Newell Brands)
• Playtex Baby
• MAM Babyartikel GmbH
• Haakaa
• Comotomo

Frequently Asked Questions (FAQs)