Collagen Drinks Market By Collagen Type (Type I Collagen, Type II Collagen, Type III Collagen, Multi-Type Collagen), By Formulation Type (Liquid Bottled Collagen Drinks, Ready-to-Drink Shots, Collagen Powder Mix, Carbonated Collagen Drinks, Functional Waters with Collagen, Juice-Based Collagen Beverages, Coffee-Infused Collagen Drinks, Flavored Collagen Beverages), By Functionality (Skin Health & Anti-Aging, Hair & Nail Strength, Joint & Bone Support, Muscle Recovery, Digestive Health, Others), By Flavors (Citrus, Berry, Tropical, Apple, Peach, Others), and By End User (Clinical & Nutraceutical Applications, Professional, Performance Nutrition, Beauty Supplement Stack), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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What trends will shape Collagen Drinks Market in the coming years?

The Collagen Drinks Market accounted for USD 447.65 Billion in 2024 and USD 496.80 Billion in 2025 is expected to reach USD 1408.09 Billion by 2035, growing at a CAGR of around 10.98% between 2025 and 2035. The collagen drinks market is made up of beverages supplemented with collagen peptides for the purpose of enhancing skin health, joint health, and general wellness. Beauty-from-within and functional nutrition are other categories of products that have attracted consumer attention, and these drinks are popular with consumers. They are usually sold to health-conscious consumers who prefer the convenience of lip collagen consumption every day. The market is growing on an international scale, and the market is very dynamic in areas where people are more concerned about skincare and ageing. Product variety is being driven by innovation of flavours, formulations, and clean-label ingredients. New trends include sustainability and vegan-based alternatives for future growth.

What do industry experts say about the Collagen Drinks market trends?

“Collagen is digested into fragments… when we ingest powders or supplements, our skin is not seeing the full collagen molecule.”

• Dr. Joshua Zeichner, MD, Dermatologist, Mount Sinai

“Studies show… collagen supplements saw an improvement in the firmness, suppleness, and moisture content of the skin, with wrinkles appearing less noticeable. But long‑term data are lacking…and it’s unclear if improvements were due specifically to collagen.”

• Dr. Payal Patel, MD & Dr. Maryanne Makredes Senna, Dermatology Research Fellow at Massachusetts General Hospital; Board‑Certified Dermatologist & Assistant Professor at Harvard Medical School

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Collagen Drinks market?

What role does easy consumption increase collagen drink market growth?

The growing convenience in the consumption of collagen drinks is central in driving the market because it meets the requirements of contemporary consumers who require easy-to-market health products that they can put to use at any time. The U.S. National Institutes of Health (NIH) suggests that liquid or drinkable forms of dietary supplements tend to be more bioavailable and possibly more compliant with their users than traditional pills, which is more preferable when taking supplements daily.

Easy use and availability of ready-to-drink collagen beverages promote regular consumption, which is essential in deriving the evident skin and joint health indicators. Moreover, determining the right health products is based on information provided by the Centers for Disease Control and Prevention (CDC), which states that the majority of time-strapped consumers will seek health products whose use will align with their fast-paced schedules.

The intensification of this trend goes hand-in-hand with millennials and Gen Z, who are focused on finding wellness solutions, but when it comes to choosing between quick, easy, yet effective solutions, they want everything to be fast and easy, yet effective. Consequently, drinks with collagen content can be easily consumed, breaking down the preparatory and consumption-related barriers, increasing market penetration, and thus, growth. Overall, this popular, consumer-friendly structure promotes continuous consumer interest and contributes to the development of the collagen drink industry.

How does rising consumer health awareness boost collagen drinks demand?

Increased consumer health consciousness enhances the demand for collagen drinks at an upper level because more people quit being reactive and embrace the importance of preventive care and active wellness. An improved awareness of the positive effects of collagen, which enhances the elasticity of the skin, joints, and general liveliness, encourages consumers to demand convenient forms of collagen, such as collagen beverages.

Colloquially referred to as make-up in the mirror of age, on average, each year after 20 years of age, collagen naturally decreases by 1%, causing the well-known signs of ageing to be visible and joint discomfort, and inspiring the users to seek supplementation. According to a survey prepared by the Centres for Disease Control and Prevention (CDC), more than 60% of American adults are actively practicing health enhancement behaviours, particularly behaviours involving dietary supplementation.

The development of proactive health management has been the basis of the increased popularity of functional beverages that contain focused benefits and contribute to increasing the proportion of the collagen beverages segment. The rise in educational programs on nutrition and ageing contributes to this transition, as ageing is also acknowledged as an important issue of great importance in a society where youthfulness and fitness are more sought after and accomplished by scientifically supported supplements.

How do taste and flavor concerns hinder collagen drink acceptance?

The issue of taste and flavour is a major setback in admitting the collagen drinks market. Although health-conscious, most consumers do not accept collagen drinks because they quite often feel unpleasant and have a fishy or bitter aftertaste, which discourages taking them on a regular basis. According to research conducted and published by the Journal of Food Science, the sensory factors like the taste and the mouthfeel are very important in a new product to ensure its sustained usage, particularly in the case of functional beverages like collagen drinks.

The study carried out by the U.S. National Library of Medicine indicates that flavour masking in protein-based beverages is still an issue of concern as regards consumer taste and market expansion. Dietary surveys conducted by the government show that taste preferences play a primary role in determining the drink chosen by the consumer, where more than 60% of the users quit drinking health drinks when the taste is unpleasant. The consumer will therefore have a wider acceptance of collagen drinks should the flavour barriers be overcome to facilitate market penetration.

Will emerging markets offer growth potential for collagen drinks sales?

The increasing middle class, with its focus on health, growing disposable incomes, and augmenting health consciousness, is a major factor that predicts growth opportunities for collagen drinks in the emerging markets. As an example, Asian-Pacific, Latin American, and some African countries are experiencing a change in trends where an increasing rate of urbanisation takes effect and a change of focus to preventative care takes place, and that contributes to the demand for beauty and health supplements, such as collagen beverages. The World Bank suggests that over the next decade, the number of middle-class people in these areas will grow by a significant margin that will boost consumer spending directly.

United Nations Development Programme (UNDP) statistics point to an increase in life expectancy and a population that is ageing in the emerging markets, portraying a bigger segment of the population that is interested in anti-ageing and skin health products. Moreover, governments of such states as India and Brazil are working to stimulate nutritional knowledge-based campaigns, which facilitate the use of functional beverages. Therefore, emergent markets present a good option through which collagen drink brands can explore new consumer groups with the shifting trend of their lifestyles and higher awareness of health.

Can product innovation attract new customers to collagen beverages?

Greater product innovation will be possible in collagen beverages, which would lead to new clients because of growing consumer demand for health-related and functional products. The U.S. National Institutes of Health (NIH) also lists collagen as important to the elasticity of the skin and joint health, a factor that has promoted interest in supplements, one being beverages. It can also be seen at NIH that collagen production in the body reduces as time goes by, and, therefore, the necessity of these products is evident. The U.S. Department of Agriculture (USDA) emphasises the tendency of the increasing number of consumers to want convenient, ready-to-drink functional beverages that benefit their well-being.

Adding probiotics or vitamins to the collagen drinks is also one such innovation. Moreover, the customer base is increased by product modifications that satisfy special dietary preferences (e.g., vegan substitutes for collagen). Consumption of collagen has been positively affected by the growing awareness of its benefits in institutions such as Harvard University. Hence, an incremental innovation in ingredients, formulation, and packaging can be successfully used to attract new customers with regard to both health and personal convenience and lifestyle.

What are the key market segments in the Collagen Drinks industry?

Based on the Collagen Type, the Collagen Drinks Market is classified into Type I Collagen, Type II Collagen, Type III Collagen, and Multi-Type Collagen. In the collagen drinks market, Type I collagen is dominant. This is attributed to the fact that Type I collagen is the most common type of collagen in the human body, mostly in the skin, tendons, bones, and ligaments. It is widely demanded due to its documented usefulness in enhancing skin elasticity, hydration, and its overall appearance. Type I collagen is highly linked to anti-ageing and skin health, which is why consumers tend to buy more collagen drinks that contain Type I collagen than Type III and Type II (which are mainly joint-related). Therefore, Type I collagen dominates the market, as its range is very wide and it is effective concerning beauty and wellness products.

Based on the Formulation Type, the Collagen Drinks Market is classified into Liquid Bottled Collagen Drinks, Ready-to-Drink Shots, Collagen Powder Mix, Carbonated Collagen Drinks, Functional Waters with Collagen, Juice-Based Collagen Beverages, Coffee-Infused Collagen Drinks, and Flavored Collagen Beverages. Ready-to-Drink (RTD) shots are the greatest and quite dominant structural component of the collagen drinks market. The shots are convenient, dosed accurately, and portable, and they are attractive to time-pressed consumers who want to quickly consume a dosage of collagen supplements. Their small size and usually specific preparations (e.g., skin, hair, or joints) make them popular with those who take care of their health. It is their ready-to-use configuration with zero mixing and preparation that facilitates their presence in the market, dominating over the powders and other such forms of liquid in terms of consumer appeal and sales.

Which regions are leading the Collagen Drinks market, and why?

The North American collagen drinks market is gaining tremendous popularity in view of the improved awareness of healthy, wellness, and anti-ageing products by consumers. The dominance of this region in the market is attributed mainly to the high demand for functional drinks that help in skin care, joints, and vitality. The strong culture of fitness and that of beauty, the existence of health supplement brands that are well established, and a high rate of disposable income are some of the factors that influence this trend. The ageing population trend, with a high rate of preventive healthcare, is also putting the market under pressure.

Consumer interests are facilitated by product formulation innovations, including sugar-free and plant-based ones. Social media and celebrity popularity, and the increased popularity of beauty-from-within products, increase market traction. Further, strong systems of distribution channels, such as e-commerce and health food stores, have made the products accessible within the region. Overall, North America has a health-conscious population and a well-developed wellness industry base, making it a dominant force in the collagen drinks market.

The combination of cultural, economic, and demographic factors also contributes to the dominance of the Asia-Pacific collagen drink market. The culture of beauty and wellness has traditionally been of interest to consumers in such countries as Japan, South Korea, and China, where the concept of beauty as an inside process is firmly established. The ageing population in the region, and particularly the developed economies, is spurring the demand for anti-ageing and skin health products. Increasing incomes in disposable incomes and urbanisation are promoting the minimum health and beauty supplements.

Market growth is accelerated by the presence of heavy local and international beauty brands and the innovation in product launches. The role of social media and influencer marketing cannot be underestimated in marketing such products, especially to younger, more image-sensitive consumers. Advances in the formulations of products and the development of taste have made collagen drinks friendlier to more consumers. The presence of conventional chains of distribution and flourishing online commerce adds to the dominance of the region in this segment.

What does the competitive landscape of the Collagen Drinks market look like?

The global collagen drinks market is developing rapidly under the influence of a rising demand among consumers in the sphere of functional beverages, which can have health and beauty effects. The major players, including Vital Proteins, Shiseido, Amway, NeoCell, and Kinohimitsu, are leading this trend with their variety of collagen-enriched products aimed at skin, joint, and general health. The recent trends point to the industry being dynamic, and for instance, in June 2024, Glanbia Nutritionals launched Collameta, a collagen tripeptide to improve bioavailability and effectiveness in supplements.

In August 2023, Further Food incorporated RxBar into its collection of supplements, expanding its product range in this area. Innovations in product forms are seen in the market, where companies are experimenting with the ready-to-drink (RTD) type of beverages and with powdered supplements to meet the varied customer demands. Increased competition is causing brands to pay attention to clean-label ingredients, sustainability, and scientific substantiation as they seek ways to establish differentiation and satisfy health-conscious customers with continually growing expectations.

Collagen Drinks Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the Collagen Drinks industry?

• In July 2025, The Collagen Co launched its Shake & Glow Challenge, where participants replaced up to two meals a day with their high-protein Glow Shakes containing 17.5 g of collagen peptides and 29 g of protein. A new mother lost 35 lbs in 28 days and reported improvements in her skin, energy levels, and gut health.
• In April 2025, Urban Remedy launched its Organic Protein Collagen Shakes, a ready-to-drink meal-replacement collagen beverage available in Chocolate and Vanilla flavors, showing growth in the premium shake segment.

Report Coverage:

By Collagen Type

• Type I Collagen
• Type II Collagen
• Type III Collagen
• Multi-Type Collagen

By Formulation Type

• Liquid Bottled Collagen Drinks
• Ready-to-Drink Shots
• Collagen Powder Mix
• Carbonated Collagen Drinks
• Functional Waters with Collagen
• Juice-Based Collagen Beverages
• Coffee-Infused Collagen Drinks
• Flavored Collagen Beverages

By Functionality

• Skin Health & Anti-Aging
• Hair & Nail Strength
• Joint & Bone Support
• Muscle Recovery
• Digestive Health
• Others

By Flavors

• Citrus
• Berry
• Tropical
• Apple
• Peach
• Others

By End User

• Clinical & Nutraceutical Applications
• Professional
• Performance Nutrition
• Beauty Supplement Stack

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Shiseido Co., Ltd.
• Vital Proteins LLC
• Amorepacific Corporation
• The Clorox Company
• GNC Holdings, Inc.
• Meiji Holdings Co., Ltd.
• By-Health Co., Ltd.
• NeoCell Corporation
• Reckitt Benckiser Group plc
• Nature's Bounty Co.
• NutraQ AS
• Hunter & Gather Foods Ltd.
• Ancient Nutrition
• Further Food
• Youtheory

Frequently Asked Questions (FAQs)