Electric Toothbrush Market By Product Type (Rechargeable electric toothbrush, Battery-powered electric toothbrush, Smart electric toothbrush, Travel electric toothbrush, Kids’ electric toothbrush), By Application (Daily oral hygiene, Teeth whitening, Gum care & sensitivity management, Orthodontics & braces care, Pediatric oral care), By Brushing Technology (Oscillating-rotating, Ultrasonic, Side-to-side motion, Multi-directional, Hybrid technology), By Bristle Type (Soft bristles, Medium bristles, Sensitive bristles, Angled bristles, Charcoal-infused bristles), By Connectivity Features (Bluetooth-enabled toothbrushes, AI-powered brushing feedback, App-integrated, Pressure sensors & timers, Motion sensors & location tracking), and By End User (Individual consumers, Dental professionals, Institutions), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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What trends will shape Electric Toothbrush Market in the coming years?

The Electric Toothbrush Market accounted for USD 4.21 Billion in 2024 and USD 4.51 Billion in 2025 is expected to reach USD 8.97 Billion by 2035, growing at a CAGR of around 7.12% between 2025 and 2035. The electric toothbrush market deals with the manufacture, distribution, and sale of toothbrushes that are electrically powered and used to clean the mouth. These are electric-powered toothbrushes, which automate the movement of the brushes, providing a better way to clean teeth than manual toothbrushes. This has contributed to the growth of the market through awareness of dental health, technology, and growth in disposable income. It has different varieties, like sonic, oscillating, and ultrasonic toothbrushes. The main competitors are constantly coming up with smart features such as timers, pressure sensors, and applications. The market serves both the individual buyers and the dental practitioners across the globe.

What do industry experts say about the Electric Toothbrush market trends?

"Electric toothbrushes, particularly those with oscillating-rotating or sonic technology, have consistently been shown to remove more plaque and reduce gum disease more effectively than manual brushing."

• Dr. Nigel Carter OBE, Chief Executive, Oral Health Foundation (UK)

"For patients with limited dexterity, such as children or older adults, electric toothbrushes can significantly improve oral hygiene by ensuring more consistent plaque removal."

• Dr. Mark Wolff, Dean, University of Pennsylvania School of Dental Medicine

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Electric Toothbrush market?

Is rising oral hygiene awareness influencing electric toothbrush demand globally?

Increasing dental awareness is a major reason why the world is increasingly demanding electric toothbrushes. The world has been educated on the need to brush effectively as a form of prevention of dental diseases. To illustrate, the U.S. Centers for Disease Control and Prevention (CDC) points out that approximately 47% of adults 30 years of age or older experience some type of gum disease that is prevented with appropriate oral care.

Further, the World Health Organisation (WHO) promotes good oral hygiene to curb the number of oral diseases in the world. This increased consciousness has led to the promotion of high-tech dental cleaning equipment, including electric toothbrushes, which, in research reports issued by the American Dental Association (ADA), are clearly more effective at removing plaque and decreasing gingivitis than manual brushing.

Moreover, dentists around the world are now advising patients to use electric toothbrushes to achieve improved oral health. Consequently, increased levels of oral health knowledge and clinical advantages of electric toothbrushes are increasing the adoption rates all over the world.

Does increasing disposable income drive premium dental care purchases?

There is a growing disposable income, which is a key factor in the consumption of high-quality dental care products such as electric toothbrushes. Since the household now has a higher disposable income to spend on other things other than necessities, they are likely to focus on health and personal hygiene, such as oral hygiene. The National Sample Survey Office (NSSO) and the Ministry of Health and Family Welfare describe that there has been a steady rise in expenditure on health and personal care as a result of increased consumer awareness.

The National Health Profile indicates that there is an increasing emphasis on the importance of preventative care, and AIIMS research indicates that oral health enlightenment can lead to the uptake of more sophisticated tools, such as electric toothbrushes. Therefore, as the consumer disposable income levels rise, there is a growing trend of people spending more money on high-quality dental products that will yield lasting health results.

Are high product costs limiting adoption in developing market regions?

The cost of products is a major roadblock to the use of electric toothbrushes in the emerging markets. The World Bank reports that average income per capita in most developing nations is still at a very low level, and the additional initial cost of electric toothbrushes, which can be between 20 and 100 dollars or even more, is prohibitively high in comparison with the traditional manual toothbrush, which only costs a few dollars (World Bank, 2023).

The long-term cost is also increased by the repeated cost of replacement heads. Research by dental health research organisations, including those at universities in Southeast Asia, has identified affordability as an important determinant in the choice of oral care products in low-income groups. Further, access to electricity and retail infrastructure is limited in the rural environment, which limits accessibility and this also limits usage. These financial and infrastructural factors, combined with a lack of awareness of oral health, reduce the rate of electric toothbrush uptake despite the proven benefits of this technology in enhancing dental health.

Can eco-friendly brush designs attract sustainability-conscious customer segments?

Developing eco-friendly brush designs is another high-potential strategy for the electric toothbrush industry to attract eco-conscious consumers. The U.S. Environmental Protection Agency (EPA) estimates that more than 60% of Americans would choose products that are less harmful to the environment. The National Institute of Environmental Health Sciences also notes the contribution that personal care product plastic waste makes to environmental pollution, which is raising pressure on alternative products that are sustainable. It has been established by Stanford studies that customers tend to purchase products that have a clear environmental advantage, principally those that minimise waste.

Electric toothbrush brands can attract this growing segment by using biodegradable or recyclable materials and contribute to overall sustainability objectives. This change is in line with environmental priorities and has the benefit of making it competitive in a market that is becoming eco-conscious. Further, the integration of sustainability will support stronger customer loyalty and brand reputation over time.

Will AI-integrated features enhance personalized oral care experiences?

The implementation of AI technology in electric toothbrushes is set to transform personalised oral health through real-time feedback and customised brushing recommendations. Research published by the National Institutes of Health (NIH) has shown that personalised oral hygiene interventions are highly effective in terms of gum health and the prevention of plaque buildup, which are critical determinants of preventing periodontal diseases. Toothbrushes powered by AI can record brushing routines and give tailored advice, improving their usability and user adherence.

According to the Centers for Disease Control and Prevention (CDC), almost half of all adults in the U.S. have periodontal disease of some kind, which means that there is an urgent need to find a new, better-quality way to maintain appropriate oral care. Using AI, electric toothbrushes become an opportunity to close the knowledge gap in oral health and encourage more effective behaviour, particularly in communities with low rates of dental attendance.

Remote monitoring of dental professionals also becomes possible using the same technology, which allows the detection of problems in time and the development of personalised care plans, and reduces the medical load of oral diseases on the population health systems.

What are the key market segments in the Electric Toothbrush industry?

Based on the product type, the Electric Toothbrush Market has been classified into Rechargeable electric toothbrush, Battery-powered electric toothbrush, Smart electric toothbrush, Travel electric toothbrush, Kids’ electric toothbrush. The most notable segment of an electric toothbrush is the rechargeable electric toothbrush. Such supremacy is facilitated by its convenience, its cost-effectiveness in the long run, and its cleaning performance being better than battery-powered options. Rechargeable models generally come with a longer power supply, many brushing options, and high-tech solutions that appeal to the large segment of consumers who desire an effective way to keep their mouth clean. Moreover, an increasing interest in dental care and overall environmental issues surrounding disposable batteries further increases the popularity of rechargeable electric toothbrushes.

Based on the application, the Electric Toothbrush Market has been classified into Daily oral hygiene, Teeth whitening, Gum care & sensitivity management, Orthodontics & braces care, Pediatric oral care. The largest application in the electric toothbrush market is the daily oral hygiene segment. This happens to be the case because routine cleaning is the main activity that involves using an electric toothbrush and has a wide audience who are concerned about keeping their mouths generally healthy. Efficient removal of plaque and prevention of common dental problems such as cavities and bad breath are some of the concerns that consumers prioritise with daily oral hygiene. This segment is the biggest and most important market driver because most electric toothbrushes are easy to use and efficient in daily cleaning.

Which regions are leading the Electric Toothbrush market, and why?

The North American electric toothbrush market is leading due to several factors. It is a growing market owing to high levels of oral hygiene awareness and growing consumer preference towards high-end dental care products. Well-developed dental care brands and the widespread use of state-of-the-art technology also play a big role. Besides, the increasing levels of disposable income and high emphasis on prophylactic care motivate consumers to purchase electric toothbrushes.

Demand is further increased by the ageing population in the area, which tends to need more efficient dentine cleaning products. In addition, product penetration is promoted by supportive health care infrastructure and intensive marketing. Good working relationships between the manufacturers and dental professionals also lead to educating the consumer on the advantages of the electric toothbrush. All these aspects form a positive condition that keeps North America ahead in this market.

The Asia Pacific electric toothbrush market is booming due to a confluence of increased health awareness and faster urbanisation. The development of the market is in part due to increasing disposable incomes and the increased use of the latest oral care technologies by consumers in the middle-income bracket.

The demand in countries such as China, Japan, and India is booming as the population is becoming more and more conscientious about dental health and wants more convenience in their day-to-day lives. Furthermore, electric toothbrushes have become more affordable to a broader audience due to aggressive marketing efforts by both global and local brands and the ability to access more e-commerce platforms.

The young population in the region is also more receptive to the use of modern personal care devices, which contributes to an even faster penetration into the market. Overall, a combination of economic growth, technological adoption, and changing consumer tastes makes the Asia Pacific a market leader in the electric toothbrush market.

What does the competitive landscape of the Electric Toothbrush market look like?

The electric toothbrush market is highly competitive, with proven giants and innovative startups spending lots of money on smart technology and user experience. The major participants, such as Koninklijke Philips N.V., Procter & Gamble (Oral-B), and Colgate-Palmolive, remain dominant globally with robust R&D initiatives. The space is also being disrupted by newer entrants such as Quip, Oclean, and FOREO, which have concentrated on sleek and minimalistic designs and smartphone integration.

Over the last several months, brands have launched models with functionality such as AI-powered feedback, pressure sensors, and app-based brushing analytics. It can be seen as part of a larger movement of customisation and preventive dental care where businesses are no longer competing only on their functionality but also on their connectedness, appearance, and interaction.

Sustainability is on the march, and certain companies are questioning recyclable brush heads and environmentally friendly packaging. With oral care being more technologically orientated, digital capabilities and subscription-based models of service are becoming more important as sources of brand loyalty.

Electric Toothbrush Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the Electric Toothbrush industry?

• In January 2025, Philips launched its most advanced Sonicare models—the 5000–7000 Series—with adaptive brushing technology. These toothbrushes adjusted to tooth positioning, delivered 62,000 sonic moves per minute, and included optical pressure sensing. They removed up to 30× more plaque, featured durable laser-welded designs, disassemblable parts, and eco-friendly brush heads made from 70% bio-based plastic.

Report Coverage:

By Product Type

• Rechargeable electric toothbrush
• Battery-powered electric toothbrush
• Smart electric toothbrush
• Travel electric toothbrush
• Kids’ electric toothbrush

By Application

• Daily oral hygiene
• Teeth whitening
• Gum care & sensitivity management
• Orthodontics & braces care
• Pediatric oral care

By Brushing Technology

• Oscillating-rotating
• Ultrasonic
• Side-to-side motion
• Multi-directional
• Hybrid technology

By Bristle Type

• Soft bristles
• Medium bristles
• Sensitive bristles
• Angled bristles
• Charcoal-infused bristles

By Connectivity Features

• Bluetooth-enabled toothbrushes
• AI-powered brushing feedback
• App-integrated
• Pressure sensors & timers
• Motion sensors & location tracking

By End User

• Individual consumers
• Dental professionals
• Institutions

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Koninklijke Philips N.V.
• The Procter & Gamble Company
• Colgate-Palmolive Company
• Panasonic
• FOREO
• Church & Dwight Co., Inc.
• Fairywill
• Quip
• SmileDirectClub
• JSB Healthcare
• Lion Corporation
• Den-Mat Holdings
• Shenzhen Risun Technology
• Oclean
• Xiaomi

Frequently Asked Questions (FAQs)