Industry Outlook
The Europe Pet Sitting Market accounted for USD 690 Million in 2024 and USD 750.72 Million in 2025 is expected to reach USD 1744.89 Million by 2035, growing at a CAGR of around 8.8% between 2025 and 2035. Rising incomes, urban lifestyles, and busy schedules drive demand for premium pet sitting services. The European pet sitting market includes services where experts look after pets while their owners are away, including in-house sitting, boarding, and drop-in visits. Fuelled by increasing pet ownership, urbanization, and the humanization of pets, the market is witnessing consistent growth. Shoppers increasingly look for reliable, convenient, and technology-enabled pet care solutions. The market is also supported by online platforms that ease bookings and provide instant feedback. With increased disposable incomes and dual-income families, demand for high-quality, bespoke pet sitting services is likely to increase. Prospects are strong with ongoing innovation and geographic expansion driving growth in the future.
Industry Experts Opinion
“As pets become integral family members, the demand for personalized, reliable pet care is rapidly growing across Europe.”
- Richard Setterwall, CEO of HouseMyDog
Report Scope:
Parameter | Details |
---|
Largest Market | Europe |
Fastest Growing Market | Europe |
Base Year | 2024 |
Market Size in 2024 | USD 690 Million |
CAGR (2025-2035) | 8.8% |
Forecast Years | 2025-2035 |
Historical Data | 2018-2024 |
Market Size in 2035 | USD 1744.89 Million |
Countries Covered | U.S. and Canada |
What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
Segments Covered | Service Type, Service Location, End-user, and Country |
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Market Dynamics
Increasing urbanization boosts demand for flexible, home-based pet care solutions.
The adoption of new technology alongside fast-paced urban living is reshaping the demand for flexible pet sitter solutions within Europe. Moving to urban areas with compact apartments makes caring for pets difficult. Often, city workers face long hours and frequent travel, making it impossible to get constant attention for their pets. This creates the need for reliable pet sitters who provide caregiver services at the pet owner's residence.
Home-based care enables the pet to remain undisturbed in his/her usual environment, which decreases anxiety for the animal and the owner. The city infrastructure enables the use of online platforms that link pet owners with nearby sitters. Automated pet booking services via mobile applications, coupled with real-time notifications, further improve the experience. As millennials assume greater ownership of pets, customized personal care, especially about location, becomes preferred. Thus, this is anticipated to sustain the urban pet-sitting industry.
The pet humanization trend encourages spending on quality, trusted pet sitting services.
The trend of humanization of pets is changing the way people care for and view their pets. There is an emotional bond that makes people go for customized pet sitting offers. An increase in demand for services makes it possible for pets to be viewed as family members instead of mere animals. Pet owning mommies and daddies see having their pets looked after professionally, not just as a luxury. As more and more people begin traveling or working, pet sitting will be increasingly needed.
Pets need companionship, trust, and emotional attention; therefore, professional sitters with home visits, real-time updates, and customized pet care plans are needed. These are the advances offered by online platforms and greatly support the cause. This pet humanization policy strengthens market growth in Europe. It creates new opportunities in pet sitting and sets new standards for customer care.
Lack of sitter background checks deters users seeking verified, safe services.
One of the greatest problems for pet owners is the lack of uniform background checks of pet sitters. Pets are sensitive creatures. Many users are quite skeptical about booking services through online platforms without verified credentials and checks. The absence of identification and assurances puts the safety and security of homes and pets at risk. It compromises the reputation of the providers and platforms of pet sitting services.
Parents of pets are becoming more and more frequent, requiring sitters to provide identity and experience documents. Reliable verification is vital. The market is slow due to overwhelming fears of mishandling, theft, or subpar care of entrusted pets. Issuing standardized processes for vetting may increase user confidence and cause a surge in market engagement. Addressing such an issue is important to ensure the continued and sustainable development of the pet sitting sector.
Develop multilingual platforms offering instant booking and real-time sitter tracking features.
Creating multilingual platforms with instant booking and real-time sitter tracking capabilities can greatly enhance user engagement in the European pet-sitting market. Europe's rich linguistic diversity makes multilingual accessibility a prerequisite for broader adoption. Multilingual interfaces assist in removing language barriers and establishing trust among local users. Instant booking capability addresses contemporary consumer needs for convenience and hassle-free service.
Real-time monitoring of sitters provides authenticity and allays pet owners' concerns regarding their pet's health. Such elements improve user experience and distinguish sites in a saturated market. They also entice foreign visitors in search of local pet sitting when traveling. Integration on mobile devices maximizes ease and convenience further. Combining all these innovations may boost customer loyalty and repeated usage. This positions service providers as tech-savvy, safe, and user-centric.
Collaborate with veterinary clinics to offer integrated medical and pet sitting packages.
Partnering with veterinary clinics to provide bundled medical and pet-sitting packages offers pet-sitting businesses a lucrative chance. Such collaboration provides pets with constant care through blending professional medical care with customized sitting services. Pet owners are assured of their pets' health requirements being closely maintained along with everyday care. Clinics reap benefits by increasing the scope of services and engaging loyal customers through end-to-end care solutions.
Integrated packages may involve regular checkups, vaccinations, and emergency care packaged with pet sitting. Such cooperation promotes credibility and reliability of services in a competitive environment. It also benefits owners with pets that have special medical needs. Effective communication between sitters and veterinarians optimizes response to health emergencies. Such new features can justify premium pricing and long-term customer relationships. Generally, such a strategy solidifies brand positioning and market differentiation.
Segment Analysis
Based on the service type, the European Pet Sitting Market is classified into in-home pet sitting, drop-in visits, dog walking, and pet boarding based on service. Since it’s convenient and keeps pets in a space they’re used to, in-home pet sitting holds a large share of the market. Working professionals, especially, are increasingly using drop-in visits for brief, regular care of their pets’ food and exercise needs. Many people living in urban areas choose dog-walking services because they don’t have the time or room for daily walks. For people who will be gone longer, even though some pets don’t like being in new settings, boarding continues to be a good choice. The demand for personalized and trustworthy pet care is making pet owners choose services that can be adapted and involve direct involvement. Technology is helping to bring these services to more pet owners clearly and easily. The different industries within pet care are all increasing in size, largely because of changes in lifestyle and the new importance placed on pets.
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Based on the service location, the Europe Pet Sitting Market is classified into at-pet-owner 's-home' and at-sitter s-home' services. Because they allow pets to remain in a familiar setting and continue with their regular activities, services that are offered at the pet owner's house are widely desired because they help pets feel less stressed. Pets with specific requirements, elderly animals, or those who are prone to nervousness are particularly fond of this alternative. However, pet owners looking for all-inclusive care, opportunities to interact with other animals, and safe spaces while they are away are increasingly using at-sitter home services. These services are frequently more organized and could come with extra perks like training and grooming. The temperament of the pet, the length of care, and the owner's preferences all play a significant role in the decision between the two. Technological advancements and mobile apps have enhanced the accessibility and customization of both service types. As pet humanization grows, demand for flexible, location-based services continues to rise across the region.
Regional Analysis
The UK is an established and developed market for pet-sitting services, underpinned by high levels of pet ownership and digital penetration. TrustingHousesitters and BorrowMyDoggy are well-penetrated platforms. Urbanization and time constraints fuel the need for flexible pet care. Consumers value safety, sitter validation, and convenience through apps. Continuous innovations and high-end service offerings will be the drivers for growth.
Germany is among the biggest pet markets in Europe, with a rising demand for professional pet sitting. Increasing dual-income families and growing travel have developed a strong market for trustworthy pet care. German customers appreciate certified, experienced sitters and clear service conditions. Startups and platforms are localizing services according to cultural tastes. Regulation backing and technology integration are improving service quality and trust.
France's pet-sitting industry is growing steadily, particularly in urban areas such as Paris and Lyon. Demand is driven by pet humanization and increasing adoption of mobile pet care applications. French consumers are attracted to green, home-based, and customized pet services. Firms such as Holidog are taking advantage of local networks and multi-service platforms. Growing awareness and digital penetration are creating new opportunities for providers.
Italy is a growing market with fast-paced expansion in pet-sitting services, particularly for millennials. Increasing pet ownership and shifting family structures are driving the demand for external pet care. Urban areas such as Milan and Rome are experiencing robust platform use for sitter bookings. The market remains constrained by awareness and regulation issues, but demand is expanding. Localized services and veterinary partnerships could enhance market penetration further.
Competitive Landscape
The Europe pet-sitting market's competitive arena is dominated by a combination of established websites and emerging startups providing tech-driven services. Established players such as TrustedHousesitters, Holidog, and HouseMyDog lead with strong brand recognition and large networks. They differentiate themselves based on subscription pricing, user authentication, and customer-focused mobile applications. Smaller players like Dogley, Petbnb, and Snau are acquiring relevance by accessing niche segments and providing localized services.
The influx of pet tech startups with GPS tracking, AI, and behavior monitoring is increasing competition. Collaboration with vet clinics and pet shops adds further market traction. Customer confidence, service quality, and ease of use remain the top competitive drivers. Price competitiveness and multilingual support also drive consumer choice in various European markets. The market is changing, with constant innovation fueling growth and consolidation.
Europe Pet Sitting Market, Company Shares Analysis, 2024
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Recent Developments:
- In May 2024, The UK Parliament passed the Pet Abduction Act 2024, criminalizing the abduction of cats and dogs. This legislation aims to enhance pet safety, potentially increasing demand for verified pet sitting services.
Report Coverage:
By Service Type
- Dog Sitting
- Cat Sitting
- Others
By Service Location
- In-Home Pet Sitting
- Pet Sitting Facility
By End-user
- Individual Pet Owners
- Pet Care Agencies
- Others
By Region
Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Switzerland
- Netherlands
- Belgium
- Russia
- Sweden
- Poland
- Portugal
- Greece
- Czech Republic
- Hungary
- Finland
- Norway
- Rest of Europe
List of Companies:
- TrustedHousesitters Ltd.
- BorrowMyDoggy Ltd.
- HouseMyDog Ltd.
- Snau S.L.
- Dogley ApS
- Holidog SAS
- Pethotel Oy
- Oupet Oy
- Dogalize S.r.l.
- Petbnb B.V.
- Swapaw Ltd.
- Heypet GmbH
- VetCloud Ltd.
- OneMind Dogs Oy
- Tractive GmbH
Frequently Asked Questions (FAQs)
The Europe Pet Sitting Market accounted for USD 690 Million in 2024 and USD 750.72 Million in 2025 is expected to reach USD 1744.89 Million by 2035, growing at a CAGR of around 8.8% between 2025 and 2035.
Key growth opportunities in the Europe Pet Sitting market include the develop multilingual platforms offering instant booking and real-time sitter tracking features, collaborate with veterinary clinics to offer integrated medical and pet sitting packages and target aging population owning pets needing customized in-home sitter support options.
Dogs are the largest segment by revenue; cats are the fastest-growing in Europe’s pet sitting market. Care visits lead among service types.
The United Kingdom will make a notable contribution to the Europe Pet Sitting Market due to high pet ownership and advanced digital service adoption.
Leading players in the Europe Pet Sitting Market include TrustedHousesitters, Rover, PetBacker, and MindMyHouse. They offer diverse, tech-enabled pet care services across the region.
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