Flower And Ornamental Plants Market By Plant Type (Cut Flowers {Roses, Lilies, Tulips, Others}, Ornamental Plants), By Life Cycle (Annuals, Biennials, Perennials), By Growth Habit (Herbaceous, Shrub, Tree, Climbers and Vines), By Propagation Method (Seeds, Cuttings, Bulbs, Tissue Culture, Grafting), By Purpose (Aesthetic & Decorative Use, Landscaping, Air Purification, Gifting & Celebration, Spiritual Use, Others), By Planting System (Potted Plants, Bare Root, Plug Plants, Hydroponics, Terrarium Plants), and By End-User (Residential, Commercial, Institutional, Floriculture Events & Exhibitions, Public Parks & Urban Green Projects), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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What trends will shape Flower And Ornamental Plants Market in the coming years?

The Flower And Ornamental Plants Market accounted for USD 34.87 Billion in 2024 and USD 36.43 Billion in 2025 is expected to reach USD 56.47 Billion by 2035, growing at a CAGR of around 4.48% between 2025 and 2035. The flower and ornamental plant market can be defined as the business of buying and selling flowers and ornamental plants, which are used in making homes, gardens, public places, and events more palatable. This market would have a tremendous range of products to include cut flowers, potted plants, shrubs, and indoor plants. It serves homeowners, landscapers, florists, and event planners, all of whom demand eye-pleasing planting and flowers. They include such factors as the growing urbanization rates, the increasing interest towards gardening, and the growing demand for more and more environmentally friendly and appealing-to-the-eye goods. The other money maker that contributes greatly to growth in this market is seasonal festivals, weddings, and corporate events.

What do industry experts say about the Flower And Ornamental Plants market trends?

“Some ornamental plants—including purple waffle plant, English ivy, asparagus fern, and variegated wax plant—can effectively reduce common indoor air pollutants, while also improving task performance and reducing stress.”

• Prof. Stanley J. Kays, PhD, Professor of Horticulture, University of Georgia

“Certain indoor ornamental plants—like spider plant, English ivy, peace lily—demonstrated the ability to remove volatile organic pollutants such as benzene, formaldehyde, and trichloroethylene in sealed environments.”

• B. C. “Bill” Wolverton, PhD, Environmental Engineer & Former NASA Research Scientist

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Flower And Ornamental Plants market?

How does increasing urbanization boost demand for decorative plants?

Urbanization is an important factor in improving the demand for decorative plants because the demand is increasing as people migrate to the cities and dwell in apartments or smaller houses with fewer outdoor gardens. City residents need to introduce green aspects into their living interiors to enhance the landscape design, air purity, and psyche. As the Census Bureau shows, the urban population in the U.S. reached almost 83% of the total U.S. population as of 2020, and this tendency is observed in most of the world. This change promotes urban landscaping and balcony gardening, and the popularity of indoor plants.

Further, as investigations conducted by the American Society of Horticultural Science point out, due to a lack of natural settings in an urban environment, city residents have even more chances to invest in ornamental plants to construct mini-personal green areas. Efforts by the government to make their cities greener and to pursue sustainable urban growth contribute to the use of decorative plants. Urbanization is closely related to the rise in the number of people in cities, who want to feel nature even in small areas by having more flowers and ornamental plants.

Can rising disposable incomes promote premium ornamental plant purchases?

An increase in the level of disposable income is a key factor influencing the process of ornamental plant premium sales. With the growing discretionary income of households, consumers are buying more products of an aesthetic and wellness nature, such as ornamental plants. The Indian Ministry of Agriculture and Farmers Welfare notes that the horticulture industry, which encompasses floriculture and ornamental plants, has been on an upward trend in recent years, and it has been increasing at a rate of about 10% annually. One of the reasons that this has been increasing is the growing population of the middle classes in the cities and their interest and desire to garden and plant landscapes on their properties.

The National Sample Survey Office (NSSO) data points to the upper end of the percentage of household income spent by urban households on nonessential goods and decorative plants. The studies on the educational matters in the sphere of agriculture conducted by the University of Agriculture demonstrate that there is increased interest in exotic and organic varieties, which can be aspects of the evolving consumer choices due to the rising purchasing capacity. The programs developed by the government to encourage the development of floriculture in the country have served to increase the production and supply of quality ornamental plants, since the consumers are ready to consume the quality products at a higher price.

Are limited shelf life and perishability hindering broader market expansion?

Shelf life is short, which involves a high level of perishability, hampering the wider flowers and ornamental plants market. Based on the records provided by the Food and Agriculture Organization (FAO) and other agricultural universities, even after harvest, crops such as flowers could have postharvest losses of 20 to 40% as a result of a lack of appropriate infrastructure in storage and transportation. There is a lack of adequate cold chain logistics, particularly in developing nations, and this results in the poor quality and shelf life of fresh flowers, rendering them unmarketable.

The Indian Council of Agricultural Research (ICAR) notes that because of poor post-harvest management, the produce undergoes high levels of degradation even within 2-3 days following the harvesting period, thus restricting the possibilities of distributing the produce to faraway markets. This short-livedness also makes it so that prices are volatile, and it is very risky for the people involved in growing to put up large-scale production.

Government reports point out that unless it develops new and better handling and preservation technology, the flower market will continue to be stuck selling locally or in the region and will be unable to make export expansions and deeper market penetration. Thus, short lives and short shelf lives are some of the impediments that crop up when it comes to the expanded relationship of the flower and ornamental plant market worldwide.

Can technological advancements improve propagation techniques for ornamental plants?

The Flower and Ornamental Plants Market will benefit from increased efficiency, consistency, and scalability as a result of technological advancements in ornamental plant propagation techniques. The use of technologies such as automated tissue culture, controlled-environment agriculture (CEA), and monitoring tools such as sensors and AI-based mechanisms becomes far more useful in promoting the success of propagation and lowering the need for hired labor.

The Indian Council of Agricultural Research (ICAR) states that micropropagation methods can increase the chances of plantlet survival up to 90% for certain ornamental plants. Similarly, the USDA has noted that the use of smart greenhouses can increase output as well as minimize the cost of required inputs with a reduction of up to 30% in terms of irrigation and lighting. Due to the increased demand for ornamental plants, especially in landscaping and interior design in urban areas, the adoption of these technologies can guarantee the availability of disease-free and uniform plants all year round to cater to the local and foreign markets.

Does increasing popularity of eco-friendly landscaping create new demand?

The fact that more and more people are becoming more conscious about global warming is also resulting in high levels of demand in the flower and ornamental plant market. The governments across the world, including India, are encouraging sustainable horticulture by implementing such schemes as the National Horticulture Mission and the Clean Plant Programme, which promote the production of disease-free, environmentally friendly plants.

The Indian Institute of Horticultural Research is one such institute, which has already developed a set of varieties of ornamental plants that yield well and that thrive with minimum use of chemicals to suit the eco-friendly practices of landscaping. Based on data provided by agricultural data, horticulture contributes a big part of agricultural production, utilizing far less land, and hence it is an efficient land sector to grow sustainably.

Moreover, the water-saving effects of xeriscaping within eco-friendly landscaping are promoted by the policies of the government and add to the demand for ornamental drought-tolerant plants. This is leading to emerging opportunities for those growers and suppliers specialized in the native and low-maintenance plants, as there has been a greater shift worldwide to be responsible for the environment in how landscapes are done.

What are the key market segments in the Flower And Ornamental Plants industry?

Based on the Plant type, the Flower And Ornamental Plants Market has been classified into Cut Flowers and Ornamental Plants. The flower and ornamental plant market has a strong position in the cut flower segment compared to that of the ornamental plants. This leading position is fuelled by high demand for floral arrangements in weddings, funerals, events, and presents across the world and in markets such as Europe and North America. Roses, lilies, and tulips are some of the intensively grown and exported cut flowers because they have high commercial value and a shorter lifecycle that promotes repeat buying. It has been boosted by the fact that there has been an improvement in cold-chain logistics and e-commerce that has made the delivery of fresh flowers more convenient, thereby boosting this sector.

Based on the Life Cycle, the Flower And Ornamental Plants Market has been classified into Annuals, Biennials, and Perennials. Perennials prove to be the most influential segment within the flower and ornamental plant market. The popularity of perennials is based on their capacity to flower on a regular yearly basis, constituting economic long-term worthiness and reduced servicing to customers, particularly in landscaping and home gardens. They are quite sturdy and able to withstand many different conditions, a reason that makes them suitable to be grown by both commercial rose breeders and hobbyists. They help in promoting a sustainable process of gardening, which is keeping in line with the consumer trend of solutions that are ecologically friendly. This enables perennials to have an upper hand over other plants in the market due to their hardiness and cost-effectiveness.

Which regions are leading the Flower And Ornamental Plants market, and why?

The North American flower and ornamental plant market plays an important role because of its already well-organized horticulture sector and a keen desire among consumers towards landscaping and decorative plants. Modern agricultural technologies, well-organized supply chains, and high levels of disposable income contribute to growth in both residential and commercial gardening, and the region has all these advantages. Moreover, raising environmental sustainability awareness and the need to give life to cities results in growing interest in several different high-quality ornamental plants.

Large-scale nurseries, research centers, and supporting government policies are other powers that make North America the leader in floriculture. This region has too much climate variability, which enables most of the people to choose different types of plants to suit their tastes. The trend of indoor, rooftop gardening is setting in force as well, which is creating an impetus in the market. Besides, seasonal and holiday sales such as Valentine’s Day and Mother’s Day are major points in generating high sales of flowers and ornamentals.

The Asia Pacific flower and ornamental plant market is dominant owing to its exuberant climate that allows a wide variety of flower culture practices. Other countries such as India, China, Japan, and Thailand are rich in gardening and flower cultivation, creating an even higher demand. The clash of a high growth rate and urbanization with the augmentation of extra money has created a large amount of spending on decorating home plants and landscaping. Government efforts to market its horticulture and export potential are aiding in the growth of the market.

The region is also fertile in terms of the development of new kinds of cultivation and a considerable availability of a professional labor force, which is why it is effective both as a production and development part of this industry. Online stores and local nurseries are increasing their scope, and this fact makes ornamental plants more available to urban populations. Moreover, an increase in the environmental awareness of sustainability and indoor air quality is creating demand in metropolitan areas for indoor plants.

What does the competitive landscape of the Flower And Ornamental Plants market look like?

The market environment of flowers and ornamental plants boasts high competition with a combination of both independent businesses and subsidiaries of other larger agricultural entities. Major manufacturers like Dümmen Orange, Ball Horticultural Company, Syngenta AG, and Selecta One keep on innovating to satisfy their consumers with their changing preferences for procuring exclusive and sustainable types of flowers. The latest such trends are higher spending in breeding technologies and using digital platforms to improve management of the supply chain.

For instance, DMMen Orange has engaged in greater sustainable production through breeding programs to develop plants that are more climate resistant, and Ball Horticultural has worked to improve its internet customer interaction programs. Further, other companies such as Enza Zaden and Florensis Group are enhancing their presence in the world market through mergers and acquisitions. Growing pressure towards environmental sustainability shapes the competitive environment as the players aim to integrate eco-friendly approaches to cultivation, packaging, etc., so as to follow the trend toward being green.

Flower And Ornamental Plants Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the Flower And Ornamental Plants industry?

• In July 2025, Plants Nouveau celebrated its 20-year anniversary and launched its Magical hydrangea brand in North America, marking notable growth in its perennials, shrubs, and pollinator-friendly collections.
• In April 2025, Euroflora 2025 opened in Genoa. It covered 85,000 m² and featured more than 154 exhibits that combined trade innovation, plant breeding, and green-tech installations, including floating gardens and adaptive vertical farming technology.

Report Coverage:

By Plant Type

• Cut Flowers
  • Roses
  • Lilies
  • Tulips
  • Others
• Ornamental Plants

By Life Cycle

• Annuals
• Biennials
• Perennials

By Growth Habit

• Herbaceous
• Shrub
• Tree
• Climbers and Vines

By Propagation Method

• Seeds
• Cuttings
• Bulbs
• Tissue Culture
• Grafting

By Purpose

• Aesthetic & Decorative Use
• Landscaping
• Air Purification
• Gifting & Celebration
• Spiritual Use
• Others

By Planting System

• Potted Plants
• Bare Root
• Plug Plants
• Hydroponics
• Terrarium Plants

By End-User

• Residential
• Commercial
• Institutional
• Floriculture Events & Exhibitions
• Public Parks & Urban Green Projects

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Switzerland
• Sweden
• Finland
• Netherland
• Poland
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Indonesia
• Malaysia
• Philippines
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Dümmen Orange
• Ball Horticultural Company
• Syngenta AG
• Selecta One
• Sakata Seed Corporation
• Enza Zaden
• The Scotts Miracle-Gro Company
• Florensis Group
• Beekenkamp Plants
• Westland Horticulture
• Eckes-Granini Group
• Takii & Co., Ltd.
• Groen Agro Control
• Sakata Seed Corporation
• Fides BV

Frequently Asked Questions (FAQs)