Fruit and Vegetable Chips Market By Product Type (Fruit Chips {Banana Chips, Apple Chips, Mango Chips, Coconut Chips, Jackfruit Chips, Others} and Vegetable Chips {Potato Chips, Sweet Potato Chips, Beetroot Chips, Carrot Chips, Kale Chips, Spinach Chips, Others}), By Processing Technique (Fried, Baked, Dehydrated, Freeze-Dried, Air-Dried, Vacuum-Fried), By Flavor (Salted, Sweet, Spicy, Sour, Barbecue, Herb-Infused), By Packaging Type (Single-Serve Packs, Family Packs, Resealable Pouches, Multipacks), By Distribution Channel (Convenience Stores, Health Food Stores, Specialty Grocery Stores, Online Retail, Vending Machines), and By End User (Household Consumers, Restaurants & Cafés, Schools & Institutions, Airlines & Travel Services, Fitness Centers, Hotels & Resorts), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

---

What trends will shape Fruit and Vegetable Chips Market in the coming years?

The Fruit and Vegetable Chips Market accounted for USD 61.43 Billion in 2024 and USD 65.61 Billion in 2025 is expected to reach USD 126.80 Billion by 2035, growing at a CAGR of around 6.81% between 2025 and 2035. The fruit and vegetable chips market produces snacks, which are offered by drying, baking or frying slices of fruits and vegetables. These chips are also a "healthier alternative" to potato chips because, in many cases, they have less fat and more nutrients. They include sweet potato, kale, apple and carrot chips. The market is expected to be growing due to the increased health consciousness and preference for ready-to-go snacks. Its growing popularity can also be explained by the fact that it is possible to innovate production and flavour.

What do industry experts say about the Fruit and Vegetable Chips market trends?

"By offering nutrient‑rich, freeze‑dried fruit snacks … consumers no longer have to choose between taste, nutrition, and convenience."

• Atul Gupta, Founder & CEO at Bonvie Snacks

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Fruit and Vegetable Chips market?

Does growing health consciousness drive demand for fruit vegetable snack options?

Increasing health awareness among would-be consumers presents itself as a major force increasing the demand for fruit and vegetable snacks. With growing awareness regarding the connections among the foods consumed and chronic diseases like obesity, diabetes and heart conditions, people are willing to consider healthier options than the old-time snacks. The U.S. Centres for Disease Control and Prevention (CDC) revealed that almost 42% of adults were obese in 2017-2018, which proves how serious the situation with unhealthy dietary habits is.

The USDA shows that the guidelines on the consumption of fruit and vegetables have continued to rise steadily, advocating nutritious snacks low in processed sugar and fat. The change in direction towards nutrient-dense, natural snacks enables this overall growth in fruit and vegetable chips as healthier, convenient snacks aligning with clean-label consumer preferences toward plant-based food. This means that health-conscious consumers are the ones contributing to the innovation and development of this segment.

Are innovations in dehydration technology improving product texture and taste?

The advent of novel dehydration technology has made fruit and vegetable chips tastier and more appealing to the consumers by a great deal. The traditional practices of drying are likely to produce products which are either hard or have lost their natural taste. But more advanced methods such as freeze-drying, vacuum-drying and microwave-assisted dehydration methods are used that maintain the fresh colour, crunchiness and nutrients of the food. The U.S. Department of Agriculture (USDA) stated that freeze-dried fruits maintain at most 90-95% of their initial flavour and nutrients as opposed to most of the other drying techniques, which will usually lead to severe diminishment.

A study carried out in the Department of Food Science at Iowa State University indicates that more enhanced dehydration technologies reduce the cellular damages and maintain the texture to bring about better rehydration of dried fruit and vegetable snacks. Such changes in technology are increasing the popularity of healthier and tastier chips among consumers, and this makes it likely that the industry in this segment will be growing.

Is low awareness in developing countries affecting demand for chips?

The awareness in the developing countries is very poor, especially in nutrition education and eating patterns that revolve around staple foods that restrict the demand of fruit and vegetable chips to a large extent. As the World Health Organisation (WHO) reports, more than 78% of people in low-income countries fail to consume a recommended amount of vegetables and fruits on a daily basis, which is the case, on the one hand, which leads to micronutrient deficiencies and, on the other hand, to insufficient demand of fruit-based snacks. It was also reported by UNICEF that in sub-Saharan Africa and South Asia, less than two of every ten children aged 623 months on a daily basis receive fruits or vegetables.

The FAO indicates that in most developing areas fruits and vegetables are of small concern to households, as they account for consuming less than 10% of their food expenditure. Such low consumption and minimal exposure minimise the attraction to processed foods such as chips. This gap offers an option of conducting awareness campaigns and school nutrition programmes to encourage healthier snacking, which would slowly increase the demand for the fruit and vegetable chips in such markets.

Can expanding online retail channels enhance global market reach effectively?

Diversification of online retail channels helps in the expansion of the global fruit and vegetable chips market by exploiting the various consumers across the various markets. A report by the U.S. Department of Agriculture (USDA) shows that popular snack products such as those based on fruit and vegetables are gaining demand globally due to the growing health concern and taste of convenience. E-commerce can gain more access due to the online systems, which may be more reachable than the conventional retail systems, especially when it comes to emerging marketplaces where traditional retail infrastructure can be minimal.

Data highlights that both fresh produce and processed snack segments have recorded a year-over-year growth of more than 20 per cent in the online sales channel, which highlights a shift in consumer preferences towards online shopping. Through online retailing, fruit and vegetable chip producers get the chance for supply chain optimisation, personalised marketing and instant consumer insights that result in effective penetration and brand loyalty in markets globally. Such growth is also consistent with the increasing tendencies of the global market to approach a healthier form of snacking and digital-based shopping habits.

Will increasing demand for gluten free products accelerate segment growth?

The demand for gluten-free products is also affecting the growth of the fruit and vegetable chips market. The U.S. Centres for Disease Control and Prevention (CDC) report that approximately 1% of the population have coeliac disease, with many others being gluten sensitive or taking gluten-free diets due to health reasons. This has even seen an increased consumer demand for naturally gluten-free snacks such as fruit and vegetable chips, which provide a healthier alternative to snacks as compared to conventional wheat-based snacks.

According to the U.S. Department of Agriculture (USDA), consumers are becoming more and more interested in the nutrient-rich, plant-based food products, which makes these chips more natural. Gluten-free foods have clearly written labelling requirements by the Food and Drug Administration (FDA), which increases consumer confidence in such foods. Due to the increasing attention of consumers to gluten-related disorders and the skyrocketing popularity of the clean-label, health-conscious diet with honest, clean-labelled ingredients, fruit and vegetable chips will enjoy fuelled market growth associated with gluten-free demand.

What are the key market segments in the Fruit and Vegetable Chips industry?

Based on the product type, the Fruit and Vegetable Chips Market has been classified into Fruit Chips, Vegetable Chips. When compared to fruit chips, vegetable chips are more eminent and substantial in the fruit and vegetable chips market. This is fuelled by increased consumer demand towards savoury and healthy snack products, and vegetables such as potatoes, kale, and sweet potatoes provide versatile flavour and health attributes. Moreover, the vegetable chips attract a wider range of customers looking for low-calorie, fibre-rich food, increasing its market share. Increasing popularity of clean-label and natural product ingredients also positively influences vegetable chips, which is why this area is the most influential on the overall industry development.

Based on the Processing Technique, the Fruit and Vegetable Chips Market has been classified into Fried, Baked, Dehydrated, Freeze-Dried, Air-Dried, Vacuum-Fried. The most renowned and dominating processing technique in the fruit and vegetable chips market is the fried segment. This is the most popular technique because it is able to give chips the crispy texture and a rich taste that suit the needs of mainstream customers. Frying does not seem to be abandoned despite the health awareness; it is more affordable and remains popular because of the infrastructure that is already in place to make fried products. Although other lipids, such as baked and freeze-dried chips, are trying to cut their cob because of the health offerings, fried chips still control the highest market share due to their palatability and access by consumers.

Which regions are leading the Fruit and Vegetable Chips market, and why?

The North American fruit and vegetable chips market is dominant because of the high demand for healthy and convenient snacks amongst consumers. The growth of health consciousness, accompanied by the high demand of clean-labelled and plant-based goods, has fuelled the tremendous increase in this area. Innovation and high product offerings are possible because of the presence of well-established food processing firms and distribution networks. The diets are gaining popularity, with vegan, paleo, and gluten-free diets being some of these ones, which spur the demand of natural snack foods, including fruit and vegetable chips.

The area also enjoys great disposable income levels as well as the willingness to explore new food trends. Successive product offerings in terms of different flavours and package designs keep the consumers active and loyal. Besides, intense marketing campaigns and widespread retail outlets, including supermarkets and Internet retail websites, have helped the region capture the markets.

The Asia Pacific fruit and vegetable chips market is the leading one because of vast agricultural resources, the wide variety of fruits and vegetables that are available in the market and the rising health awareness levels that the consumers have.

Populations with expanding disposable income in countries such as China, India, Japan, and the Southeast Asian countries have huge numbers of people who need convenient and healthy snack products. There is also the ability of the region to support innovation and product diversification due to the high concentration of small- and middle-scale food processing companies. Increasing urbanisation and altering lifestyles contribute further to the consumption of snack food such as fruit and vegetable chips.

Further, government attention given to the development of agricultural manufacture and the food industry moderates the available capacity of production, and this makes Asia Pacific a prevailing participant in this market. The increase in the awareness of nutritional advantages and the higher popularity of vegan and gluten-free diets also play a serious part in increasing the market in the region. With this mixture of economic and cultural as well as social factors, Asia Pacific is on the frontiers of the industry of fruit and vegetable chips in the globe.

What does the competitive landscape of the Fruit and Vegetable Chips market look like?

The fruit and vegetable chips market is highly competitive because customers are shifting towards healthier snack items. Major competitors are PepsiCo, The Kellogg Company, General Mills, and The Hain Celestial Group, which make use of their extensive distribution systems and brand awareness to increase the market share. In the meantime, standalone organisations such as Rhythm Superfoods and Brad's Plant Based are also making a buzz as they make their efforts on organic and plant-based products that resonate with the health-conscious people.

PepsiCo had invested in new drying technology to improve the quality of its product and shelf life, and General Mills ventured into clean-label snacks by acquiring small niche brands. Further, regional giants such as Calbee and ITC Limited are sharpening their positions by increasing product localisation and entering into new markets. This mixture of both huge conglomerates and small indies is contributing to the product innovation and the stiff competition in the industry.

Fruit and Vegetable Chips Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Sample Report

Which recent mergers, acquisitions, or product launches are shaping the Fruit and Vegetable Chips industry?

• In May 2025, U.S.-based Jackson’s Chips launched their new Super Veggie Straws at the Sweets & Snacks Expo in Indianapolis. The straws were made from yellow peas, brown rice, cassava, and sweet potato, and were fried in avocado oil. They came in three flavors: Sea Salt, Dairy-Free Cheddar, and Dairy-Free Ranch. This launch marked Jackson’s first move beyond sweet potato crisps and was aimed at allergen-free and health-conscious consumers.

Report Coverage:

By Product Type

• Fruit Chips
  • Banana Chips
  • Apple Chips
  • Mango Chips
  • Coconut Chips
  • Jackfruit Chips
  • Others
• Vegetable Chips
  • Potato Chips
  • Sweet Potato Chips
  • Beetroot Chips
  • Carrot Chips
  • Kale Chips
  • Spinach Chips
  • Others

By Processing Technique

• Fried
• Baked
• Dehydrated
• Freeze-Dried
• Air-Dried
• Vacuum-Fried

By Flavor

• Salted
• Sweet
• Spicy
• Sour
• Barbecue
• Herb-Infused

By Packaging Type

• Single-Serve Packs
• Family Packs
• Resealable Pouches
• Multipacks

By Distribution Channel

• Convenience Stores
• Health Food Stores
• Specialty Grocery Stores
• Online Retail
• Vending Machines

By End User

• Household Consumers
• Restaurants & Cafés
• Schools & Institutions
• Airlines & Travel Services
• Fitness Centers
• Hotels & Resorts

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• PepsiCo, Inc.
• The Kellogg Company
• General Mills, Inc.
• The Hain Celestial Group, Inc.
• Rhythm Superfoods, Inc.
• Calbee, Inc.
• Seneca Foods Corporation
• Utz Brands, Inc.
• Herr Foods Inc.
• Campbell Soup Company
• Brad’s Plant Based, LLC
• Beanfields Snacks
• Kellanova
• Lorenz Bahlsen Snack‑World GmbH & Co. KG
• ITC Limited

Frequently Asked Questions (FAQs)