Fruit and Vegetable Juice Market By Type (Orange Juice, Apple Juice, Carrot Juice, Beetroot Juice, Mixed Fruit Juice, Mixed Vegetable Juice, Fruit & Vegetable Blends), By Product Type (100% Juice, Juice Drinks, Nectars, Juice Concentrates, Powdered Juice, Cold-Pressed Juice, Fermented Juice, Others), By Processing Method (Fresh, Pasteurized, Cold-Pressed, Reconstituted, Frozen, Carbonated, Fermented), By Packaging (Glass Bottles, PET Bottles, Cans, Tetra Pak Cartons, Pouches, Bag-in-Box, Plastic Cups), By Application (Daily Refreshment, Nutritional Supplement, Cleansing, Immunity Boost, Sports & Fitness, Digestive Health), By Distribution Channel (Supermarkets, Convenience Stores, Grocery Stores, Online Retail, Juice Bars, Restaurants, Institutional Supply), and By End-User (Household Consumers, Children, Adults, Elderly, Athletes, Others), Global Market Size, Segmental Analysis, Regional Overview, Company Share Analysis, Leading Company Profiles and Market Forecast, 2025 – 2035.

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What trends will shape the Fruit and Vegetable Juice Market in the coming years?

The Fruit and Vegetable Juice Market accounted for USD 160.10 Billion in 2024 and USD 170.70 Billion in 2025 is expected to reach USD 324.05 Billion by 2035, growing at a CAGR of around 6.62% between 2025 and 2035. Expanding demand for clean label, organic, and nutritious beverages in general and vitamin/probiotic-enriched or superfood functional juices in particular is another factor that is likely to define the future of the market in fruit and vegetable juice.

It has an increasing demand for products that are low sugar and sugar-free due to obesity and diabetes issues. Green sourcing and sustainable packaging are also inspiring purchase behavior. Also, online retailing and direct-to-consumer retailing are increasing access to markets. The personalization of nutrition services and plant-based developments could also result in the further diversification of products.

What do industry experts say about the Fruit and Vegetable Juice market trends?

“Health-driven choices are reshaping the juice industry; consumers now seek nutrition, transparency, and sustainability in every bottle.”

• Ramon Laguarta, CEO of PepsiCo, Inc.

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Fruit and Vegetable Juice market?

Is rising health awareness among consumers fueling demand for natural juice beverages?

The global Fruit and Vegetable Juice Market is also experiencing a tremendous increase in the consumption of natural juice due to the increased inclination towards health among consumers all across the world. As concerns surround the issues of obesity, diabetes, and lifestyle-related illnesses, individuals are busy going down on their sugary drinks and preferring healthier drinks such as 100% fruit and vegetable juices. Based on the proven data on the population of the health sector, more than 30% of U.S. adults have at least one sweetened drink per day, which causes a transition to healthier drinks. The shift in eating habits conforms to international nutritional standards that prescribe less consumption of added sugar and more whole foods and natural foods. Organic and preservative-free juices are also catching up, some are candied or cold-pressed, which tend to be considered pure foods and healthy.

The majority of consumers also prefer vitamin-fortified, antioxidant, and immune-enhancing fortified juices. Governments and institutions have conducted health campaigns, and this has been instrumental in enlightening the people on the benefits of juice. Consumers trust in further clean labeling and sourcing transparency. This has made the natural juice beverages common staples in the diets of health-conscious people. Such a focus on healthiness and wellness remains an ongoing impact on the juice sector's innovation and market plans.

Are busy lifestyles increasing the preference for convenient and ready-to-drink juice options?

The global Fruit and Vegetable Juice Market is also moving towards increased consumption due to the consumer choice for easy and ready-to-drink juices, especially in busy lifestyles that do not allow time to sit down and have meals. Two out of every 10 adults in the U.S. consume convenience store food or beverages daily, according to a USDA survey, and the trend is on a consumption-on-the-go mode. As time at work increases, coupled with commuting to work and multitasking lifestyles, consumers are on the hunt for fast and healthy drinks to quench their thirst. The demand is being satisfied by ready-to-drink juices in convenient forms such as PET bottles, tetra packs, and cans.

The brands are answering this trend by introducing chilled juice products and single-serving and resealable juice products that are easy to use and extremely fresh. The juices are often practical and tasty, adding nutrients, probiotics, or containing low-calorie content. Organic and cold-pressed oils are especially attractive to health-sensitive consumers who, at the same time, want high speed and convenience. The retailers are extending these choices on the shelf in supermarkets, gas stations, and vending machines. Innovation in packaging that brings about better portability and shelf life also stands in support of the trend. This change is transforming the approach to the development of juice products and marketing in the world arena.

Is high sugar content in conventional juices limiting acceptance among health-conscious buyers?

The Global Fruit and Vegetable Juice Market is experiencing a changing trend in consumerism whereby health-aware customers are shying away from traditional juices because they contain a lot of sugar. As knowledge increased concerning the correlations between high sugar consumption and diseases such as obesity, diabetes, and heart disease, so did consumers become choosy in the beverages they consumed. The traditional juices and juice drinks in particular, and concentrates, are usually reconstituted, and hence may contain added sugar, so they may deter contemporary consumers who are looking for the more healthy products.

Health education and revised diet recommendations have encouraged people to lessen the sugar level in food, prompting people to pay attention to the labels of products. This has caused an increase in the need to have sugar-free, low-sugar, and naturally sweetened juice drinks. Brands around the world are remodeling their products and launching juices with no added sugars and enriched with functional ingredients. The cold-pressed organic juices are becoming more popular because they contain natural sweetness and nutrition. The companies are also emphasizing low sugar to respond to this trend by retailers. Generally, excessive sugar is emerging as a bummer of conventional types of juice.

Are plant-based functional juices gaining momentum across wellness and fitness-driven consumers globally?

The Global Fruit and Vegetable Juice Market is gaining new wind in the production of plant-based functional juices, with consumers increasingly focusing on health and wellness. The survey conducted by the government stated that 52% of Asian adults actively want fortified plant-based beverages, a good indicator of the demand in the region.

Contemporary consumers are taking up juices fortified with probiotics and antioxidants, and plant proteins, to boost immunity, digestive health, and overall fitness. These products are a counterpart of convenience and functionality, which addresses busy life and healthy lifestyles. As a result, brands are quickly developing adequate functional juice portfolios, and this is encouraged through clear and instructive labels to emphasize added health benefits. These products are also being promoted by retailers, particularly in health-oriented stores and internet sites. The result is that functional juices are plant-based products that are leading to the creation of a unique yet expanding slot within the general juice market.

Is demand for organic and non-GMO juices opening premium retail shelf opportunities?

Due to the increasing demand among consumers to have healthier alternatives to consume, the Global Fruit and Vegetable Juice Market is experiencing the emergence of premium retail shelf space that accommodates organic and non-GMO juices. According to data released by the USDA, organic beverage sales, which include juices, increased by more than 5% last year, and fresh organic produce sales comprise 40% of total organic food sales in the U.S. A greater number of over three-quarters of the U.S. households are purchasing organic foods today, mainly because of health concerns.

The trend makes retailers increase space assigned to the organic and non-GMO juices, a fact that usually occurs in preferred visibility levels and prices. Consumer confidence in certifiable products is on the rise, leading to brands with such features enjoying a priority of space on shelves. Retail chains are, therefore, displaying exclusive organic juice units and coming up with premium presentations. This has transformed the product range, package format, and merchandise strategy of retailers worldwide.

What are the key market segments in the Fruit and Vegetable Juice industry?

Based on the product type, the Fruit and Vegetable Juice Market has been classified into 100% juice, juice drinks, nectars, juice concentrates, powdered juice, cold-pressed juice, fermented juice, and others. Of these, the 100 percent juice takes the greatest part since it is natural and very nutritious. Nevertheless, the juice drinks, which are mixtures of the juice with water, sweeteners, or flavors, are still prevailing due to their affordability and taste.

The demand for cold-pressed juices is growing fast, particularly in city markets, because of the demand for clean labels and freshness. There is a rising demand for functional juices that contain vitamins, minerals, or probiotics to specifically benefit health, such as by providing immunity and excellent digestion. There is also a tendency for people to shift to low-calorie and sugar-free food, leading to innovation in every category. Such product differentiation is stimulated by intense competition backed by a diverse product landscape.

Based on the application, the Fruit and Vegetable Juice Market has been classified into daily refreshment, nutritional supplement, cleansing, immunity boost, sports & fitness, and digestive health. The daily consumption is the leading segment due to the need to get easily consumable and nutritious drinks. The fast-developing detox and cleanse category, especially among urban consumers and the younger consumers who are more interested in using natural sources for body cleansing.

The post-pandemic trend in immunity support juices, which are enriched with ginger, turmeric, or vitamin C, is still relevant, and current sales are performing well. The sports and fitness category is also growing with protein-infused and energy-boosting juices to be used by athletes and active people. Also, probiotic or fiber-rich juices that concentrate on digestion are becoming popular among health-conscious populations. The new use of these applications shows the rising popularity among consumers of functional and purpose-oriented beverages.

Which regions are leading the Fruit and Vegetable Juice market, and why?

The North American Fruit and Vegetable Juice Market is the leading one due to the increasing demand for organic and cold-pressed juices and functional juices. Innovation and premiumization are being driven by health-conscious consumers who are focusing on low-sugar and plant-based foods and beverages, combined with clean labels.

Major industry players such as PepsiCo (Tropicana) and The Coca-Cola Company (Minute Maid) build the market penetration by their wide choice of products on offer and excellent branding. Also, the emergence of convenience and e-commerce and on-the-go consumption is increasing convenience and accessibility. The trend of sugar content and nutritional labeling is also forming the trend in the regulatory environment and product development in the region.

The Asia Pacific Fruit and Vegetable Juice Market is growing due to the increased health awareness, urban population growth, and burgeoning middle-class society there. The rising market demand for nutrient-enriched, natural, and functional juices is observed in such countries as India, China, Japan, and South Korea, particularly by younger consumers.

Consumption of juices to detox, boost immunity, and promote digestion is on its way, fueled by the shift to healthy lifestyles and preventive wellness. Juice products are being adapted to include local tastes and indigenous ingredients to meet local tastes and preferences. The product accessibility is enhanced because of the rapid growth of modern channels of retail sales and online groceries. Besides, the state initiatives in encouraging good eating and local foods are further propelling the growth of the market within Asia.

What does the competitive landscape of the Fruit and Vegetable Juice market look like?

The Fruit and Vegetable Juice Market is quite competitive, with large international brands such as PepsiCo (Tropicana, Naked), The Coca-Cola Company (Minute Maid, Simply), Del Monte, Dole, Ocean Spray, and Welch taking a dominant position due to their high level of distribution networks and brand equity. To adapt to the changing consumer tastes, these players are constantly coming up with new fortified, low-sugar, and clean-label product lines. Another trend that is catching up is the presence of regional and niche brands like Raw Pressery, Suja, and The Berry Company, which have caught up with cold-pressed, organic, and preservative-free products for consumers who value health. Competitive advantages are based on strategic partnerships, acquisitions, and product releases.

One of the remarkable events also involves a merger of SPC Global with The Original Juice Company, which tremendously increased its production capacity, and the company being listed on the Australian Securities Exchange once again. The area of sustainability has started to become a battlefield as brands make investments in green packaging and a low carbon footprint. There is a growing demand for functional juice products, which are enriched with probiotics, fiber, and ingredients of plant origin. Firms are also utilizing e-commerce and D2C channels to reach out to consumers faster. The landscape is still shifting where players play the game of finding equilibrium in premiumization, affordability, and wellness-driven innovation to ensure the capture of the varying consumer segments.

Fruit and Vegetable Juice Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the Fruit and Vegetable Juice industry?

• In June 2025, Ingredient specialist Kerry unveiled JuiceXcel, a natural citrus-derived solution that enables juice brands to reduce actual juice content while retaining taste, boosting sustainability, and cost-effectiveness.
• In June 2025, OptiCept Technologies secured an agreement with a major Vietnamese food company to pilot its CEPT® cold extraction unit for pineapple and passion fruit juice, marking a key expansion into Southeast Asia and enhancing processing yield.
• In February 2025, PepsiCo announced its acquisition of the prebiotic soda brand Poppi for over $1.6 billion, strengthening its foothold in the functional beverage category.

Report Coverage:

By Type

• Orange Juice
• Apple Juice
• Carrot Juice
• Beetroot Juice
• Mixed Fruit Juice
• Mixed Vegetable Juice
• Fruit & Vegetable Blends

By Product Type

• 100% Juice
• Juice Drinks
• Nectars
• Juice Concentrates
• Powdered Juice
• Cold-Pressed Juice
• Fermented Juice
• Others

By Processing Method

• Fresh
• Pasteurized
• Cold-Pressed
• Reconstituted
• Frozen
• Carbonated
• Fermented

By Packaging

• Glass Bottles
• PET Bottles
• Cans
• Tetra Pak Cartons
• Pouches
• Bag-in-Box
• Plastic Cups

By Application

• Daily Refreshment
• Nutritional Supplement
• Cleansing
• Immunity Boost
• Sports & Fitness
• Digestive Health
• Others

By Distribution Channel

• Supermarkets
• Convenience Stores
• Grocery Stores
• Online Retail
• Juice Bars
• Restaurants
• Institutional Supply

By End-User

• Household Consumers
• Children
• Adults
• Elderly
• Athletes
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Switzerland
• Sweden
• Finland
• Netherland
• Poland
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Indonesia
• Malaysia
• Philippines
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• PepsiCo, Inc.
• The Coca-Cola Company
• Tropicana Brands Group
• Del Monte Foods, Inc.
• Dole Food Company, Inc.
• Ocean Spray Cranberries, Inc.
• Nestlé S.A.
• The Kraft Heinz Company
• Welch Foods Inc.
• The Hain Celestial Group, Inc.
• Suja Life, LLC
• Rakyan Beverages Pvt. Ltd.
• Juice Press, LLC
• Evolution Fresh, Inc.
• ITC Limited

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