Gummy Market By Product Type (Vitamin & Dietary Supplement Gummies, Confectionery Gummies, Functional Gummies, and Others), By Ingredient Source (Gelatin-based, Pectin-based, Agar-agar, Carrageenan, and Others), By Sugar Content (Regular Sugar Gummies, Low Sugar Gummies, Sugar-free Gummies, and Natural Sweetener-Based Gummies), By Packaging Type (Bottles, Pouches, Blister Packs, Sachets, and Jars), By Flavor (Strawberry, Orange, Lemon, Grape, Apple, Mango, Mixed Berry, and Unflavored), and By End User (Individual Consumers, Pediatric & Adult Nutrition Brands, Sports Nutrition Users, Vegan & Vegetarian Consumers, Pharmaceutical Consumers, and Patients with Nutritional Deficiencies), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

---

What trends will shape Gummy Market in the coming years?

The Gummy Market accounted for USD 26.86 Billion in 2024 and USD 30.07 Billion in 2025 is expected to reach USD 92.98 Billion by 2035, growing at a CAGR of around 11.95% between 2025 and 2035. The Gummy Market describes the expanding global demand for products based on gummies, with gummy vitamins and supplements gaining market access first and foremost, but also gummy candies. Gummies are children's favourites, which have now been embraced by adults because they are easy to chew instead of using pills or capsules. This market cuts across different segments such as health and wellness, functional foods, and confectionery. The gummy market is rapidly growing due to the booming health consciousness and a demand for an alternative form of supplement. It is also growing because of innovations in the ingredients, for instance, vegan or sugar-free.

What do industry experts say about the Gummy market trends?

“These [gummy vitamins] are basically just a sugar pill… They can be very easily over‑consumed and can lead to mineral toxicity.”

• Amina Khan, UK Pharmacist & Founder of The Pharmacist Beauty

“We’re observing significant interest in gummy formats across several key health categories,” including mental health, sleep, women’s health, fitness, and metabolism support.

• Michelle Herrera, Head of Market Intelligence at Funtrition

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Gummy market?

Why is consumer preference shifting towards chewable supplement formats?

Gummies and chewable supplements are becoming popular among consumers due to their increased ease, taste, and convenience when compared to conventional pills or capsules. Children and elderly patients mostly cannot swallow big tablets, and chewable forms become appealing to them. Chewables are usually made of flavours and textures that make the experience positive, promoting regular consumption and increasing willingness to pop pills every day.

The National Institutes of Health (NIH) has reported that acceptance of dietary supplements can be enhanced by a more convenient and pleasant presentation of the product, especially among children and the elderly population. Further, research conducted by the United States Food and Drug Administration (FDA) underscores the fact that the palatability of the chewable vitamins is an important contributing factor towards consumer acceptance and continued usage.

The change is part and parcel of the wider movement toward personalisation and enjoyable health products with the ability to integrate easily into daily routines, fuelling the expansion of the gummy supplement industry.

How does rising vitamin deficiency awareness drive product consumption?

As in the gummy market, growing awareness of the problem of vitamin deficiencies has played a significant role in the use of gummy supplements. Since the knowledge of the most prevalent nutritional deficiencies, like a lack of enough vitamins D, B12, and C, grows, the popularity of readily available methods of nutritional supplementation in a pleasant manner gains ever-new popularity. The gummies in their small-sized and palatable, easily swallowed design have since become the favourite preference.

The National Institutes of Health (NIH) states the prevalence of vitamin D deficiency risk in the United States population to be 42% and vitamin B12 deficiency in adults at 6% below 60 years and up to 20% in adults above 60 years of age. This popular awareness about deficiencies makes more consumers request supplements, which promotes sales of gummies, since they are tastier than pills. Moreover, teaching campaigns conducted by such organisations as the NIH and CDC contribute to raising awareness about the necessity of micronutrients, which is why the market of gummy vitamins can be opened to all age groups.

What impact does ingredient sourcing challenge have on scalability?

One major problem with ingredient sourcing affects scalability in the gummy market because it results in low and unpredictable production volumes and higher prices. Gum's considerable, and sometimes unique, ingredients have to be of high quality, including gelatin, pectin, and natural flavouring components that are potentially subject to both farming fluctuation and supply line interruption and policy limits. To take an example, gelatin is mainly procurable through animal byproducts, and supply is affected by changes in the livestock industry. The United States Department of Agriculture (USDA) adds that the supply chains of gelatin are directly exposed to sudden fluctuations in livestock supply, which limits the expansion of gummy manufacturers.

The quality of ingredients and safety will also be strongly regulated by the Food and Drug Administration (FDA), which makes it hard to scale out quickly without affecting compliance. Such sourcing problems are usually obliging the manufacturers to spend more dollars on stronger supply chains or increasing the amount of diversity in the ingredients, further complicating the operations and raising the expenses. Therefore, sourcing of ingredients is a major premium point or concern, and it acts as a barrier to the efficient growth of the gummy market in anticipation of increasing consumer demand.

How can plant-based innovations boost vegan gummy product demand?

Innovation of plants is a huge benefit to the increase in the popularity and demand of vegan gummy products by fulfilling the increasing consumer desire for ingredients that are clean, ethical, and sustainable. With the increasing number of consumers becoming aware of the condition of animals and the environment, the trend is moving toward vegan diets, producing the demand for vegan products such as gummies.

A 2023 report developed by the U.S. Department of Agriculture (USDA) found that plant-based food sales in the U.S. have increased by 27% within two years, both in terms of dollar volume and as of the quantity of products sold, which depicts a definite positive trend. Investigations conducted by the National Institutes of Health (NIH) show that plant-sourced components like pectin and natural fruit extract enhance the texture of the gummy bodies and nutritional quality and are ready to attract health-sensitive customers.

New developments in plant-based protein, natural food colourings, and flavour profiles correspond to allergen-related issues and encompass the needs of product transparency and ecological identities, making vegan gummies look more appealing to more customers. This behaviour corresponds to the sustainability agenda of governments since the overall carbon footprint of plants is less harmful than animal-based sources, and this aspect will be able to support the green consumer base and assist in the growth of the market in the gummy segment.

What advantage does e-commerce expansion provide for market reach?

E-commerce growth presents a lot of opportunities in terms of market reachability, particularly for niche products such as gummies. In the case of Gummy Market, getting into online business will provide visibility of a wider and more diverse customer base, not just restricted to local or regional markets, and can target consumers in different parts of the country or even in other countries across the globe. The U.S. Census Bureau shows that the share of e-commerce sales in total retail sales was 14.3% in 2022, and this percentage reveals an increasing popularity of online purchases among consumers.

The change can enable gum brands to reach out to new audiences, become more visible to their customers, and deliver personalised purchases with targeted marketing and analytics data. Moreover, the presence of e-commerce allows smaller and medium-sized gummy manufacturers to enter the market with fewer requirements since they are less dependent on the physical store space and related expenditures. Through this channel, Gummy Market has the opportunity to take advantage of the growing internet penetration, whereby internet penetration was beyond 90% in terms of U.S. households as of 2021 (Pew Research Centre). This would allow convenient and 24/7 purchasing opportunities that keep in line with contemporary consumer behaviour. Altogether, the growth of e-commerce with the help of it would thoroughly improve the potential of the gummy market to scale with the needs of customers effectively.

What are the key market segments in the Gummy industry?

Based on the product type, the Gummy Market has been classified into Vitamin & Dietary Supplement Gummies, Confectionery Gummies, Functional Gummies, and Others. Vitamin & Dietary Supplement Gummies is the leading category in the gummy market. This vector prevails because more consumers prefer convenient and delicious forms of taking vitamins and supplements. The demand has been triggered by the increase in health consciousness, the proliferation of preventive medicine, and the popularity of gummies as an alternative to the conventional pill. Wide demographic age scales of its consumer market, such as children and adults, promote stable market growth in this segment, which can be viewed as the driving force of the entire market growth in gummies.

Based on the Ingredient Source, the Gummy Market has been classified into Gelatin-based, Pectin-based, Agar-agar, Carrageenan, and Others. The most appreciated segment of the gummy market is the one that deals with gelatin. Several characteristics of gelatin, e.g., its outstanding gelling capacity, chewy texture, and moldability, have made it a desirable ingredient in the making of gummies. Gelatin still dominates despite the increase in demand for animal-free products because of its cost-effectiveness and high sensory properties. The reason why it remains popular in most markets is attributed to its extensive application in confectionery and dietary supplement gummies and its proliferation in territories where traditional consumption of gummies is high.

Which regions are leading the Gummy market, and why?

The North American gummy market is a leading player in the world because of the following factors. The region possesses a well-developed confectionery business with high demand from consumers for convenient, tasty, functional snacks. The increased health awareness is also one of the factors that fuelled the probing of gummy vitamins and supplements, particularly in the U.S., where consumers are willing to find an amusing means of having their daily nutrients.

Productive availability is achieved via a high disposable income and a well-developed retail infrastructure of supermarkets, pharmacies, and e-commerce platforms. Flavour innovation, organic and vegan foods, and appealing packaging stimulated the growth of the market. This region is home to major market players, and this has led to the frequent launch of products and marketing. The gummy segment is sharing trends with newness and health-oriented products as preferred by consumers.

The Asia Pacific gummy market is dominant due to the growing health consciousness of consumers, which has caused the rapid development of the intake of functional and vitamin-enriched gummies as an easy-to-use dietary supplement. There is also the large and increasing population of the region, particularly in relatively larger markets such as China and India, which serves as a huge consumer base that ensures a rise in the market.

The attraction towards gummies and other innovative and palatable health products is also motivated by increasing urbanisation and wages. Besides, these products are available in large numbers since there are many manufacturers and the broadening of distribution channels.

Natural and organic ingredients are popular in this area, as they align with the customer preference, which increases the volume of gummy sales. Overall, the campaigns of the government encouraging people to think about their health and take care of themselves play their role in the growing popularity of gummy products and their use. A combination of these aspects makes Asia Pacific an influential actor in the gummy market environment.

What does the competitive landscape of the Gummy market look like?

The gummy market is very competitive due to the traditional minting giants and the emerging nutraceutical players. Major market players like Haribo, Perfetti Van Melle, and Mederer GmbH take this category by storm with the advantages of brand loyalty and deep food network distribution. Meanwhile, consumer-goods companies that specialise in supplements, such as Church & Dwight, Bayer, and Nestlé Health Science, have diversified to offer consumers more ready-to-use, delicious vitamin and wellness products. Lately, there has been innovation in formulation, with more plants being included in formulas and being aimed at specific health benefits, e.g., immunity and sleep enhancement. Other ways through which companies are investing are in sustainable packaging and digital marketing, so as to capture the younger consumers. The fact that it continues to grow in emerging markets and that the diversification of the product range makes the existence of rivalry active and changing.

Gummy Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Sample Report

Which recent mergers, acquisitions, or product launches are shaping the Gummy industry?

• In June 2025, Haribo launched a special Linkin Park Mix with six new gummy shapes: microphone, bass guitar, skull, headphones, turntable, and band logo. The gummies came in cherry, raspberry, orange, peach, cola, and apple flavors. They were sold exclusively at Linkin Park concert venues in several countries and quickly became collector’s items online.
• In May 2025, Haribo released two new summer varieties: Goldbears Tropical, featuring pineapple, kiwi, passionfruit, and paradise punch flavors, and Twin Snakes Tropical, with mango-lime, passionfruit-tangerine, and paradise punch-pineapple flavors. These limited-time treats started appearing in major U.S. retailers and received strong early feedback.

Report Coverage:

By Product Type

• Vitamin & Dietary Supplement Gummies
• Confectionery Gummies
• Functional Gummies
• Others

By Ingredient Source

• Gelatin-based
• Pectin-based
• Agar-agar
• Carrageenan
• Others

By Sugar Content

• Regular Sugar Gummies
• Low Sugar Gummies
• Sugar-free Gummies
• Natural Sweetener-Based Gummies

By Packaging Type

• Bottles
• Pouches
• Blister Packs
• Sachets
• Jars

By Flavor

• Strawberry
• Orange
• Lemon
• Grape
• Apple
• Mango
• Mixed Berry
• Unflavored

By End User

• Individual Consumers
• Pediatric & Adult Nutrition Brands
• Sports Nutrition Users
• Vegan & Vegetarian Consumers
• Pharmaceutical Consumers
• Patients with Nutritional Deficiencies

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Haribo
• Mederer GmbH
• Albanese Confectionery Group
• Yupi Indo Jelly Gum
• Grupo Sánchez Cano
• Vidal Golosinas
• Jelly Belly Candy Company
• Perfetti Van Melle
• Church & Dwight Co., Inc.
• Bayer AG
• Nestlé Health Science
• Haleon Plc
• GSK plc
• Amway Corporation
• Hero Nutritionals LLC

Frequently Asked Questions (FAQs)