Home Decor Market By Product Type (Furniture, Home Textiles, Flooring, Lighting, Home Accessories, Kitchenware & Tableware, Others), By Style (Modern, Contemporary, Traditional, Rustic, Bohemian, Industrial, Minimalist, Others), By Material (Wood, Metal, Glass, Plastic & Acrylic, Leather, Others), By End User (Houses, Offices, Hotels & Resorts, Restaurants & Cafés, Spas & Salons, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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What trends will shape Home Decor Market in the coming years?

The Home Decor Market accounted for USD 962.93 Billion in 2024 and USD 1047.86 Billion in 2025 is expected to reach USD 2440.00 Billion by 2035, growing at a CAGR of around 8.82% between 2025 and 2035. The home decor market is a broad field of goods and services that is focused on making residential designs more attractive and comfortable. It is made up of furniture, light fixtures, fabrics, wall decorations, floors, and decorative accessories. The market is responding to the rising interest of consumers in style and custom-designed living spaces. Driven by the tendencies in interior design, lifestyle trends, and the evolution of the real estate industry, the sector is experiencing high demand in stores and online. Greener living, new technology, and shifting consumer preferences are its main drivers.

What do industry experts say about the Home Decor Market trends?

“The three most powerful interior design elements affecting mental health are color choice, light temperature, and space plan. A proper balance between these three can significantly influence a person’s mood and thoughts. We can use natural colors to signal a thriving, natural environment.”

• Dr. Joel Frank, a licensed clinical psychologist, and neuropsychologist at Duality Psychological Services,

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Home Decor Market?

How does increasing urbanization boost demand for stylish interiors?

Rural-to-urban migration is instrumental in raising the requirements of trendy luxury interiors since individuals shift to urban areas and stay in small apartments or contemporary houses. City dwellers are likely to optimise the available living space with the need to keep it appealing by focusing on new and trendy patterns of interior design. Such demographic change is evidenced by the fact that more than half of the worldwide population (55.94%) now resides in cities, according to the World Urbanisation Prospects report of the United Nations (2018).

The urban centres, where the government is keen on offering housing, need not worry much, as most of their populations are influenced to purchase interiors that are stylish and at the same time practical. Urban lifestyles are also found in the study conducted by urban planning departments of universities, in which the focus is more on convenience and on trendiness, and efficient space requirements. This blend of considerations implies that urbanisation directly contributes to the development of the stylish interiors market because people want as much customisation and optimisation of living conditions as possible.

Will growing social media influence inspire trendy home décor choices?

The increasing prominence of social media is also hugely influencing fashionable home design decisions, likely due to the proliferation of design options and visual inspiration through services such as Instagram, Pinterest, and TikTok. The report by the Pew Research Centre states that approximately 72% of American adults are active social media users, with younger groups demonstrating the highest rates. The reach created by the home décor trends is hence extensive, thereby causing consumers to become more experimental and open to new styles and aesthetics created by the influence of popular influencers and design communities on the internet.

A study that was conducted by the National Endowment for the Arts reinforces the argument through how it puts emphasis on the idea that seeing visual engagement stimulates creativity, which in turn explains why social media exposure leads to making more creative and personal home decor choices. The development of this tendency is further supported by educational studies, according to which social visual learning systems become helpful in creating customer interest and buying trends in lifestyle products. Increasing the role of social media serves as a potent stimulus for home decoration trends transformation, which shows modern trends and also forms an effective market trend.

Could lack of consumer awareness reduce demand for eco-friendly products?

Consumer awareness can be a huge obstacle to the demand for environmentally friendly goods in the home decor market. In situations where consumers do not have sufficient knowledge of the environmental benefits and cost savings in the long run of sustainable home decor products, they will become less willing to purchase the products over conventional products.

A survey by the U.S. Environmental Protection Agency (EPA) in 2023 revealed that about 45% of the consumers confessed that they did not know the environmental implications of the materials that they had used on their home furnishings. Moreover, in one of the studies conducted by the National Institute of Environmental Health Sciences (NIEHS), it was discovered that the more one is educated about how to live sustainably, the more people are willing to spend money on purchasing environmentally friendly goods.

In the absence of adequate understanding, consumers might still prefer lower-cost, non-eco products and thus constrain the development of the market. Such ignorance presents a setback to the shift to more environmentally friendly consumption in the home decoration sphere, regardless of the increasing awareness of sustainability in the policy arena. Hence, there is a big need to enhance consumer education and awareness programmes to fully tap the potential of eco-friendly home decoration.

Can technological advancements enable smart and customizable home accessories?

Home decor has an enormous empowerment capability due to technological innovations that allow smart and adjustable home decoration products. Such innovations as IoT (Internet of Things), design tools with the help of AI, and 3D printing enable the customer to adjust the product to their own unique preferences and practical purposes, making it not only aesthetic but also convenient. The U.S. Department of Energy states that smart home technologies have increased energy efficiency up to 20%, indicating that more people are using intelligent devices that are used as ornaments in the room.

The National Institute of Standards and Technology (NIST) points out that personalised production processes are available regarding lower cost and time spent on production in terms of customised decor. Such technologies introduce not only creativity but also the sustainability concept because consumers can change or customise certain elements of the product and not the whole one, in accordance with the changes in consumer demands in the home decorating market. Therefore, the incorporation of high-tech is transforming home decor, where growth is facilitated by innovation and customisation.

Will expanding e-commerce platforms improve accessibility to diverse décor?

The development of e-commerce greatly contributes to the increased accessibility of home decoration products in terms of choice and range because it allows overcoming the issue of geographical barriers and provides customers with a greater assortment of styles, materials, and cultural formalwear than physical shop owners can provide. The U.S. Census Bureau projects e-commerce indicators in the home furnishing market to grow by more than 15% yearly between 2019 and 2023, driven by a desire to shop online by more consumers.

Educational studies also point to the fact that the digital marketplaces enable small and regional artisans to sell to a global audience, leading to inclusivity and diversity in culture when it comes to décor preferences. Further, the National Retail Federation's findings reveal that more than 70% of customers are even shopping online when buying home décor products because of their convenience and more elaborate product range. Such a shift is a democratisation that can make home decoration more personal using unique and culturally rich pieces, giving customers with different financial means and located in distant places the opportunity to decorate their premises in a way that they desire, making the home decor industry more innovative and growing.

What are the key market segments in the Home Decor industry?

Based on the product type, the Home Decor Market has been classified into Furniture, Home Textiles, Flooring, Lighting, Home Accessories, Kitchenware & Tableware, and Others. The largest and most dominant market in the home decor market is furniture. The reason behind this is the fact that furniture pieces, including sofas, beds, and cabinets, are functional and aesthetic cornerstones of any living space that have a direct influence on the overall design and comfort level of a home. Furniture investments are large and not frequent like other smaller decorations, and such investments are major sources of market value. The changes in the consumer base to fashionable, ergonomic, and multi-purpose furniture are serving to strengthen its leadership position in the home decoration market.

Based on the Style, the Home Decor Market has been classified into Modern, Contemporary, Traditional, Rustic, Bohemian, Industrial, Minimalist, and Others. The modern style is the most active and the leading segment in the home decor market. The modern decor is very clean and simple, with functionality that attracts a larger variety of consumers who want to have a clean, streamlined decor that can fit an urban and modern lifestyle. Easily popular, it strikes a chord with modern tendencies of austerity and simplicity, with its use of neutral shades, wide open space design, and novel materials. The flexibility of contemporary design in terms of the diversity of products also confirms its dominance within the marketplace.

Which regions are leading the Home Decor Market, and why?

The North American home decor market has a leading share because of its combined favourable consumer spending capacity, good taste towards interior design, and high rate of adopting new fads in home improvement. The area has an established retail environment, whether in the online or offline sector, making the products that deal with home décor available in large databases. Greater sensitivity to aesthetic appearance, recurrent home renovation activities, and lifestyle approach media are the contributing factors in market growth.

The availability of big players and new startups also contributes to innovation and product diversification. The culture of sustainability and customisation is forming consumer demand, especially among millennials and Gen Z. E-commerce markets have extended the opportunity to serve a greater number of customers, even to smaller businesses. Generally, the influence of culture in North America focuses on comfort, style, and personal expression of people in the areas of living, which is the main factor why the region dominates the market.

The Asia-Pacific home decor market is growing due to rapid urbanisation and increasing disposable incomes alongside changing consumer lifestyles. China, India, Japan, and South Korea are countries where a middle-income population is gradually rising and is becoming more willing to spend on the aesthetics of the home. Development of the real estate industry, particularly in bigger cities and semi-urban centres, contributes to the growth in demand for furniture, lighting accessories, wall hangings, etc.

Cultural diversity and a long history of craftwork, such as in India and Indonesia, present a great variety of designs that are locally popular and have an international demand as well. Expansion of e-commerce sites and the rise of internet penetration have also ensured the accessibility of decor products. There is also an inclination towards modern trends where local manufacturers and designers are modernising existing traditional designs and adopting more modern design styles, hence serving a large number of consumers. All these bring together and make Asia-Pacific perfectly placed to lead the home décor market.

What does the competitive landscape of the Home Decor Market look like?

The home décor market is so competitive, with established giants and upcoming niche brands. The major participants, such as Williams-Sonoma, Inc., Wayfair Inc., Inter IKEA Group, and Ashley Furniture Industries, command a high presence with a broad product range and extensive retailers. The online customisation and e-commerce boom has been heavily commercialised in recent years, and similar companies such as Havenly and Studio McGee have attracted attention by marketing personal design services through the Internet. Other trends have been sustainability, with companies like The Citizenry focusing on the origins of materials and their artisanal production.

Firms that are large, such as RH and Anthropologie, are still finding ways of innovating by integrating lifestyle branding into curated home decor assortments, whereas new entrants, such as Lulu and Georgia, are seeking a niche by focusing on younger, style-conscious consumers. The market development is preconditioned by the changing consumer expectations based on unique, sustainable, and digitally available home decor solutions.

Home Decor Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the Home Decor industry?

• In June 2025, Wakefit Innovations, a Bengaluru-based home solutions brand, filed its Draft Red Herring Prospectus with SEBI to raise ₹468 crore (approximately USD 57 million) through an IPO. The move followed strong backing from investors such as Peak XV and Verlinvest and aimed to support the company’s expansion in home décor, furniture, and mattress categories.
• In December 2024, Ikea launched a new Nytillverkad furniture collection that was inspired by chairs designed in the 60s, 70s, and 80s. The collection also included storage shelves, home décor textiles, and other accessories such as lights and vases.

Report Coverage:

By Product Type

• Furniture
• Home Textiles
• Flooring
• Lighting
• Home Accessories
• Kitchenware & Tableware
• Others

By Style

• Modern
• Contemporary
• Traditional
• Rustic
• Bohemian
• Industrial
• Minimalist
• Others

By Material

• Wood
• Metal
• Glass
• Plastic & Acrylic
• Leather
• Others

By End User

• Houses
• Offices
• Hotels & Resorts
• Restaurants & Cafés
• Spas & Salons
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Williams-Sonoma, Inc.
• Otto GmbH & Co KG
• Inter IKEA Group
• Wayfair Inc.
• Ashley Furniture Industries
• Havenly, Inc.
• The Citizenry
• Serena & Lily, Inc.
• Lulu and Georgia, Inc.
• Jonathan Adler Enterprises
• Studio McGee
• RH
• Article
• Anthropologie
• Bed Bath & Beyond Inc.

Frequently Asked Questions (FAQs)