Insect Repellent Market By Product Type (Sprays, Creams and Lotions, Oils, Aerosols, Sticks, Wipes, Patches, Coils, Others), By Ingredient Type (Natural {Citronella, Lemon Eucalyptus, Peppermint, Lavender, Neem}, Synthetic {DEET (N, N-Diethyl-meta-toluamide), Picaridin, IR3535, Permethrin}), By Formulation (Liquid, Solid, Gas, Gel), By Application (Mosquito Repellent, Fly Repellent, Tick Repellent, Others), By End-Use (Households, Healthcare Facilities, Livestock & Animal Husbandry, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles and Market Forecast, 2025 – 2035

---

Industry Outlook

The Insect Repellent Market accounted for USD 5.49 Billion in 2024 and USD 5.85 Billion in 2025 is expected to reach USD 11.07 Billion by 2035, growing at a CAGR of around 6.58% between 2025 and 2035. Insect repellent is a substance applied to skin, clothing, or surfaces to prevent insects especially mosquitoes, ticks, flies, and fleas from landing or biting. It does this either by neutralizing your scent or by using repellent substances in DEET, picaridin, or natural oils such as citronella or eucalyptus. Different methods of insect repellents include sprays, creams and lotions, coils, and wearable items. Insect repellents are usually applied when out or in places where vector-borne diseases like malaria, dengue or Lyme disease are common. The purpose is to reduce insect bites and infections or skin irritation. The insect repellent market is expanding globally due to rising concerns about health risks from insect-borne diseases such as malaria, dengue, and Zika virus. Urbanization, climate change, and improved distribution channels further support market growth across regions.

Industry Experts Opinion

“Innovative insect repellents can play a critical role in reducing the burden of diseases like malaria, especially in underserved regions.’’

• Paul Simons – Former Executive Director, International Energy Agency

Report Scope:

Market Dynamics

The increasing prevalence of insect-borne diseases like malaria and dengue is driving product demand.

Chronic insect-borne diseases such as malaria, dengue, chikungunya, and Zika virus are now increasingly common in many parts of the world, particularly tropical and subtropical regions. These diseases have been a threat to people’s health and the public has even been forced to take preventive measures necessitating the demand for insect repellents. Public health advertisements as well as increasing awareness of vectors of transmitting disease by insects have been prompting people to make use of repellents regularly. International travel likewise facilitates the number of uses of repellents to protect tourists and travellers in high-risk regions.

The fear of outbreaks and seasonal surges of these diseases has created a regular demand for personal protection products such as spray creams and mosquito coils. The need is even more obvious in more populous countries with poor sanitation because of increased chances of transmission. Climate Change is extending the habitat range of insect vectors for diseases requiring repellents increasingly essential in regions that were hitherto low risk. Governments and healthcare organizations are as well dispersal insect repellents in areas that are highly prone to the spread of diseases thereby adding to market growth. While insect-borne ailments continue to be a health issue worldwide, the insect-repellent market is poised to experience steady demand.

Growing health awareness among consumers is encouraging the use of personal insect repellents.

As health consciousness is growing, consumers are becoming more active in trying not to get ill, especially insect-related ones, such as malaria, dengue, and Lyme disease. This change of mentality has brought about an increase in preference and use of personal insect repellents as an integral part of daily activities, especially during travel or in high-risk areas. People are becoming more aware of the effects of their diseases caused by insects and are adopting precautionary measures rather than waiting until they are infected before running to treatment. Campaigns and eagerness for information about health issues from health organizations and internet access have also increased this awareness.

Parents are extra careful about children and aged family members such that heightened use of child-safe and skin-friendly repellent products has been observed. The market has been keen to carry various user-friendly and convenient formats such as sprays, wipes and even wearable patches which appeal to health-conscious buyers. Moreover, the market of products with natural ingredients is also expanding because consumers want a safer and more environmentally friendly option. This emerging consciousness of health is not only spurring up the sales of conventional products but also prompting growth in the creation of more effective and less toxic repellents. Increasing emphasis by people on health and wellness is likely to propel the insect repellent market to grow at a steady pace.

Health concerns and allergic reactions to chemical-based repellents may restrict market growth.

The major issue that confronts the insect repellent market is the arising health concerns regarding chemical-based ingredients (the like DEET, Picaridin, and Permethrin). These include skin irritation, allergic reactions and in other incidences more serious side effects when used for long periods or on sensitive human skin. With increasing awareness among consumers of the possible health threats to be exposed to through the use of these chemicals, many consumers are opting for natural substitutes, thus curtailing further growth of traditional chemical-based repellents.

Apart from that the occurrence of allergic reactions to these chemicals can decrease the attractiveness of the market particularly for individuals with sensitive skin or those with children below 18 years of age and those with pre-existing diseases such as asthma. This concern is urging consumers to prefer natural or plant-based insect repellents as perceived safe. Manufacturers are coming up with non-toxic, hypoallergenic, and natural formulations for these challenges and at times, the cost and effectiveness of such alternatives sometimes establish limitations. This may slow the overall market growth because the consumer shall look for safer and more sustainable solutions in sensitive reactions and concerns over chemical repellents.

Rising demand for natural and plant-based repellents creates scope for product innovation.

With greater emphasis on health and the environment, the market opportunity for natural and plant-based insect repellents is increasing. Such ingredients as citronella, lemon eucalyptus, lavender and neem are becoming common because of their presumed safety and less impact on the environment. This change is making manufacturers scour new formulations and modes of delivery, harnessed by the power of these natural ingredients, opening viable market space for groundbreaking innovation. Companies are now becoming more concerned with producing more effective, longer-lasting and sustainable products that will meet this increasing demand for non-chemical repellents.

The increasing popularity of products based on plants opens opportunities for innovation in terms of types and ways of delivering the products. Ranging from sprays and lotions to wipes and patches, to even coils, product development for new products which can answer consumer preferences in terms of convenience, safety, and sustainability is vast. The natural repellent market provides an opportunity for brands to be differentiated with non-ordinary, unique & innovative solutions offering protection from insects while also appealing to eco-conscious consumers. As research on the use of plant-based ingredients in products continues to grow, companies can increase the potency of natural products, thus increasing their market acceptance.

Expanding retail and e-commerce channels increase market accessibility in rural and urban areas.

Insect-repellent products are becoming available to many consumers, including consumers in rural areas, as there is an increase in the rise of e-commerce platforms and the increase in retail outlets. Nowadays, consumers located in both rural and urban areas have full access to various products of insect repellent since they can purchase them online, which brings convenience and a broader variety of products. Such increased accessibility is stimulating sales growth as people are more likely to buy insect repellents when easily available on familiar shopping channels.

E-commerce also creates an opportunity for a personalized shopping experience as brands can find various demographics with specific marketing strategies. with the increased use of mobile commerce, consumers have become empowered with access to product options anywhere, at any time, which resultantly increases impulse purchases, and market penetration. The growth of these sales channels allows brands to expand their market footprint, penetrate new markets, and raise product penetration in the markets that are emerging or in areas with low availability of physical shopping destinations. This growth is likely to increase market growth in the insect repellent segment.

Segment Analysis

Based on product type, the Insect Repellent Market is segmented into Sprays, Creams and Lotions, Oils, Aerosols, Sticks, Wipes, Patches, Coils, and Others. Sprays take the market because of their convenience, widespread nature and immediate action. Sprays are favoured by consumers for indoor and outdoor use, which are easy to apply and drive off insects quickly. Their versatility in their level of age and suitability for travelling only goes to show that they are more popular. The “spray repellents” are also formulated with natural and synthetic ingredients so that they can be produced in distinct forms fulfilling diverse consumer requirements. Also, the fact that sprays are available in small, carry-away packaging has improved their usage in urban households.

Based on ingredient type, the Insect Repellent Market is segmented into Natural and Synthetic. The synthetic segment, and especially DEET-based repellents, control the market because of their established track record in their ability to keep pests and insects at bay. DEET remains the most used chemical in repellent products, especially in areas at high risk of insect-borne diseases. Its availability in different concentrations enables the use of it on an individual basis for need and environment. Even though the use of natural ingredients has been on the increase because consumers are looking for non-chemical ingredients, synthetic repellents continue to be the main ingredient in high-risk and high-exposure areas where maximum protection is vital.

Regional Analysis

The North American insect repellent market is growing due to rising concern about diseases such as Lyme disease and West Nile virus. The United States is at the head of the regional market with an increased need for DEET-free and environmentally friendly repellent products. Consumers are health conscious; this has seen companies launch organic and natural similar products that contain minimal chemicals. The outdoor recreational trends, for instance, hiking and camping, are also contributing to product usage. This growth is reinforced by the availability of products across multiple channels, both online and offline retailing channels.

The Asia-Pacific Insect Repellent Market is growing due to the tropical climate and high incidence of mosquito-borne diseases such as malaria and dengue. Doctors in India, Indonesia, and Thailand have shown great interest in repellent products due to health concerns and government efforts. Urbanization, population growth and increased outdoor activities, also soften the consumption rate of insect repellents. In addition, there are local manufacturers and increasing disposable incomes which benefit the expansion of the market. The appeal of products is also being increased by innovations in natural/ plant-based formulations in the region.

Competitive Landscape

The insect repellent market is very competitive while the major players address themselves to product innovation, brand differentiation, and geographic expansion to capture market share. Advisory giants like SC Johnson & Son, Inc., Reckitt Benckiser Group plc and Godrej Consumer Products Limited are ruling over the market having a huge variety of products to the consumption of the diverse consumer’s preferences. These players make significant local investments into R&D to create more effective and longer-lasting as well as more natural formulations. At the same time, although not much reported, regional contenders like Jyothi Labs Ltd. and Dabur India Ltd. help the local markets largely with herbal and affordable options. Strategic partnerships, mergers, and acquisitions are also defining the competitive landscape.

Insect Repellent Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Free Sample Report

Recent Developments:

• In August 2024, Safex Chemicals' arm developed, the patented mosquito repellent molecule Renofluthrin.
• In March 2024, Jeffs' Brands Launched an Innovative Pest-Repellent Product Line Under the Fort Brand.

Report Coverage:

By Product Type

• Sprays
• Creams and Lotions
• Oils
• Aerosols
• Sticks
• Wipes
• Patches
• Coils
• Others

By Ingredient Type

• Natural

• Citronella
• Lemon Eucalyptus
• Peppermint
• Lavender
• Neem

• Synthetic

• DEET (N,N-Diethyl-meta-toluamide)
• Picaridin
• IR3535
• Permethrin

By Formulation

• Liquid
• Solid
• Gas
• Gel

By Application

• Mosquito Repellent
• Fly Repellent
• Tick Repellent
• Others

By End-User

• Households
• Healthcare Facilities
• Livestock & Animal Husbandry
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• SC Johnson & Son, Inc.
• Reckitt Benckiser Group plc
• Godrej Consumer Products Limited
• Spectrum Brands Holdings, Inc.
• 3M Company
• Dabur India Ltd.
• Jyothy Labs Ltd.
• Coghlan's Ltd.
• Sawyer Products, Inc.
• Avon Products, Inc.
• BASF SE
• HOMS LLC
• Quantum Health
• PIC Corporation
• Enesis Group

Frequently Asked Questions (FAQs)