Livestock Monitoring Market By Component (Hardware, Software, Services), By Application (Health Monitoring, Reproduction Monitoring, Feeding Management, Milk Production Monitoring, Behavior Monitoring, Grazing & Locomotion Monitoring, Livestock Identification & Tracking, Others), By Technology (IoT-based Monitoring Systems, AI & Machine Learning, Big Data Analytics, Cloud Computing, Blockchain for Traceability, Robotics & Automation, Others), By Animal Type (Cattle, Swine, Poultry, Sheep & Goats, Equine, Others), and By End User (Dairy Farms, Poultry Farms, Swine Farms, Sheep Farms, Livestock Research Institutions, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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What trends will shape Livestock Monitoring Market in the coming years?

The Livestock Monitoring Market accounted for USD 4.58 Billion in 2024 and USD 5.13 Billion in 2025 is expected to reach USD 15.84 Billion by 2035, growing at a CAGR of around 11.94% between 2025 and 2035. The livestock monitoring market entails the utilisation of modern technologies and systems in the monitoring and management of the health, behaviour, and production of farm animals. Such products as wearable sensors, GPS tracking, and data analytics are some examples of solutions available in this market to track vital signs, movements, and the environment in real time. The technologies assist farmers in enhancing animal welfare, streamlining feeding and disease prevention, and enhancing the farm's performance. Increased requirements of sustainable farming and the use of technologies are influencing the growth of the market worldwide.

What do industry experts say about the Livestock Monitoring market trends?

“Cows tend to hide signs of illness because they’re prey animals… technology like smart collars can detect deviation in behavior before ‘cow sense’ kicks in.”

• Barbara Wadsworth Jones, PhD, Assistant Professor, Precision Dairy Technology, Eastern Kentucky University

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Livestock Monitoring market?

How does technology enhance productivity in livestock management globally?

The use of technology is a major contributor to productivity in the management of livestock across the globe, allowing accurate monitoring, better health management, and efficient use of available resources. IoT sensors, GPS tracking, and automated feeding systems help farmers to monitor animal health, behavioural patterns, and environmental factors in real time, decreasing the level of disease and increasing growth rates. The introduction of precision livestock technologies to farms reportedly provides up to a 15-20% increase in productivity with enhanced feed efficiency and reduced numbers of mortalities (United States Department of Agriculture (USDA)).

The studies developed at Wageningen University in the Netherlands point out that, with the help of a smart monitoring system, labour needs may be decreased by as much as 30%, leaving farmers free to take up strategies. Moreover, the information-based solutions can be used to streamline breeding, the management of resources is sustainable, and it contributes to the international objectives of food security. The advances not only enhance production but also enhance animal welfare and environmental sustainability, which proves that technology plays a crucial role in the contemporary management of livestock globally.

How do government initiatives support advanced livestock monitoring systems?

The government programs are important in the development of livestock monitoring systems because they sponsor the use of technology, conduct research, and enhance infrastructure. Several governments in the world have developed initiatives to incorporate IoT (Internet of Things), sensor technology, and data analytics in the activities of managing livestock to enhance productivity and animal welfare. As an example, the U.S. Department of Agriculture (USDA) funds initiatives within the Agricultural Research Service (ARS) of its department to establish precision livestock farming applications that can improve early disease detection and increase meal efficiency.

The Horizon 2020 program by the European Union funded such technologies as monitoring of livestock to decrease the impact of different activities of the EU on the environment and enhance traceability. The USDA Economic Research Service estimated that farms with advanced monitoring systems recorded up to a 15% increase in output and huge decreases in animal losses. Moreover, manufacturing enterprises and higher educational establishments, including Texas A&M University, engage in developing new livestock sensor systems in cooperation with government agencies and prioritise long-term sustainability and information-based farming. All these show that government intervention does speed up the process of technological innovation and guarantees a greater extent of introducing a highly advanced system of livestock monitoring, which eventually results in smarter and more sustainable animal rearing.

What challenges arise from high installation costs for monitoring devices?

The installation of the monitoring devices can be a high cost, thereby becoming a challenge to the development of the livestock monitoring market, particularly for the small and medium-sized farmers. These initial costs are prohibitive, which means it is not possible to use more advanced technologies like tracking via GPS, health sensors, and automatic signaling to feed. The USDA Economic Research Service says there are a lot of small farms that run on slim margins and cannot afford investments that are resource-intensive without immediate profitability in sight.

The startup costs are also made heavy by the other components of the network, like connectivity, including data management systems, which are also great costs in addition to purchasing the actual devices. Such an economic obstacle blocks the entrance of precision livestock farming, which can be used to enhance productivity and animal welfare. Educational facilities such as Cornell University—the fact that the high prices present a barrier in the application throughout developing areas where farming is mainly small-scale and limited. Overall, even though the long-term advantages are apparent, the high cost of installation can be discussed as one of the primary barriers to growth since it affects scalability and inclusiveness within the livestock monitoring industry.

What benefits emerge from expanding livestock monitoring in developing countries?

Increasing the surveillance of livestock in developing nations presents an advantage, as it will lead to better health of the animals, better yields, and reduced disease control. With the help of technologies like GPS trackers, biosensors, and mobile apps, farmers will be able to notice diseases in animals in time, optimise food production, and minimise death rates. The Food and Agriculture Organisation (FAO) estimated that livestock contributes to about 40% of agricultural economies in the world, and it is smallholder farmers in developing countries whose survival in terms of food security and income regeneration is highly dependent on livestock.

Enhanced oversight assists such farmers to raise production and productivity, a factor that has led to the alleviation of poverty and urbanisation. As an illustration, the World Bank mentions that productivity in livestock can expand in Sub-Saharan Africa by 10-20% in terms of management and health monitoring. Further, real-time data will assist governments in containing the outbreaks of zoonotic diseases that are more endemic in these areas. In general, livestock monitoring technologies build the resilience to climate change and the sustainability of agriculture.

How can AI integration improve accuracy in livestock health assessments?

AI integration has the potential to make profound improvements in the precision of the health assessment of livestock due to real-time monitoring and prevention of diseases early with the help of data analytics, advanced analysis, and sensor systems. As an illustration, the AI-powered systems have the potential to process data collected by wearable sensors to monitor vital signs, movements, and feeding behaviour to detect unnoticeable health issues that may be overlooked by a human operator.

The report of the U.S. Department of Agriculture (USDA) after an investigation in 2021 stated that the mortality rate of livestock can be decreased by up to 20% through technology-assisted detection of disease to enhance the overall health and productivity of the herd. Moreover, disease morbidity can be predicted based on veterinary health records using artificial intelligence to model the outbreak and devise the treatment plans more accurately. By incorporating AI, human error is reduced, and, what is more important, beneficial advice is provided to the farmers promptly, which leads to the enhancement of animal welfare and economic performance in the livestock industry.

What are the key market segments in the Livestock Monitoring industry?

Based on the Component, the Livestock Monitoring Market is classified into Hardware, Software, and Services. The hardware segment is the most dominant in the livestock monitoring market. Such high-profile is facilitated by the growing use of high-tech devices, including GPS trackers, sensors, collars worn by animals, and RFID tags, empowering real-time observation of animal health conditions, locations, and behaviour. These pieces of hardware support the gathering of precise and more prompt information, which is the basis of successful livestock management. What is more, the increased focus on precision farming and animal welfare contributes to the growth of interest in secure hardware solutions, which is why this segment is rather crucial to the development of the market.

Based on the application, the Livestock Monitoring Market is classified into Health Monitoring, Reproduction Monitoring, Feeding Management, Milk Production Monitoring, Behavior Monitoring, Grazing & Locomotion Monitoring, Livestock Identification & Tracking, and Others. The only dominant and important application segment in the Livestock Monitoring Market happens to be the Health Monitoring. The reason is that animal health is an important aspect of importance in enhancing productivity and mortality reduction, and the minimisation of vet bills. Health monitoring systems allow monitoring the health condition, detecting diseases at an early stage, and informing farmers about health abnormalities in real-time by using sensors and wearable devices. Advocacy of animal welfare and the financial gains of illness prevention contribute to the high commercialisation of health monitoring solutions, therefore making it the leading application in the market.

Which regions are leading the Livestock Monitoring market, and why?

The North American livestock monitoring market is a prime global leader in terms of various reasons. The area has a high level of agricultural infrastructure development and the extensive application of innovative smart farming technology, which has become the response to the necessity to improve productivity as well as the welfare of animals. The level of investment in research and development and initiatives of the government in encouraging precision livestock farming are sources of innovation and market growth. The availability of big-stake providers of technologies and the inclusion of IoT, AI, and data analytics in livestock management are contributing to an effective monitoring mechanism.

The necessity to be more sustainable and protect against diseases in North America boosts the tendency to implement in-time monitoring processes and further increases market demand. The drive towards digitalised livestock monitoring systems in this part of the world is enhanced by the level of awareness created on the issue of animal health and food safety among consumers. Moreover, sound supply chain networks and availability of capital allow the implementation of the latest technologies faster. All these together make the structure of the livestock monitoring market a very strong one to exist in North America.

The Asia Pacific livestock monitoring market region has become a leader for various reasons. The current move towards improved livestock management through the adoption of advanced technologies is fuelled by rapid urbanisation and the emerging demand for meat and milk products due to the increase in the level of disposable incomes. Moreover, there is a mass and diverse livestock in the area, which includes the likes of cattle rearing, poultry farming, and swine, all of which necessitate the need to ensure there are effective monitoring measures that enhance efficiency and fish health. The market is further promoted by governmental efforts encouraging smart farming and the use of precision agriculture. The use of technologies like IoT, geolocation tracking, and the use of wearable sensors is becoming more popular in livestock management in this case.

The developing consciousness on the topic of animal welfare, food safety, and the need to streamline the use of resources in this most populated part of the planet renders Asia Pacific a hotbed of livestock monitoring advancements. Moreover, the increased investments by the private sector and easy access to cheap technology have further boosted the rate of its use, which supports the hegemony of the region in the market. The extensive agritech startups also play their role in the constant innovations and growth of livestock monitoring solutions in the Asia Pacific.

What does the competitive landscape of the Livestock Monitoring market look like?

The livestock monitoring market is very competitive due to the acceleration of technological progress and the demand for precision farming. The industry is dominated by giants like MSD Animal Health (Merck & Co.), Zoetis Inc., GEA Group AG, and Lely Group, among others, who have continued to develop wearable sensors, automated monitoring, and data analytics platforms that are aimed at enhancing animal health and productivity. Smart collars and AI-based monitoring devices are becoming quite popular among startups such as Cowlar and Halter.

The new trends have also been strategic alliances and product innovations, keen on real-time health monitoring and early disease diagnosis, remodelling the way farmers can control livestock. Competition remains heightened through the convergence of IoT and cloud-based systems that aim to provide streamlined and easy-to-use systems to the farmers through which they can maximise their farms at a lower cost. Overall, the competitive environment fosters continual innovations and ventures into new markets.

Livestock Monitoring Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the Livestock Monitoring industry?

• In March 2025, U.S. dairy farmers increasingly adopted Merck Animal Health’s SenseHub platform. They used smart collars and ear tags to monitor cow behavior, detect illnesses like avian influenza early through wearables, and improve herd management efficiency. More than 2 million dairy cows in the U.S. tracked health data using these tools.

Report Coverage:

By Component

• Hardware
• Software
• Services

By Application

• Health Monitoring
• Reproduction Monitoring
• Feeding Management
• Milk Production Monitoring
• Behavior Monitoring
• Grazing & Locomotion Monitoring
• Livestock Identification & Tracking
• Others

By Technology

• IoT-based Monitoring Systems
• AI & Machine Learning
• Big Data Analytics
• Cloud Computing
• Blockchain for Traceability
• Robotics & Automation
• Others

By Animal Type

• Cattle
• Swine
• Poultry
• Sheep & Goats
• Equine
• Others

By End User

• Dairy Farms
• Poultry Farms
• Swine Farms
• Sheep Farms
• Livestock Research Institutions
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• MSD Animal Health (Merck & Co.)
• Cowlar
• Moocall
• Zoetis Inc.
• GEA Group AG
• Halter
• Quantified Ag
• Connecterra
• eCow
• Vence
• Valley Agriculture Software
• Lely Group
• Nedap Livestock Management
• AniTrac
• Afimilk

Frequently Asked Questions (FAQs)