Published Date: Jun 2025 | Report ID: MI2950 | 220 Pages
The Middle East & Africa Cosmeceuticals Market accounted for USD 7.68 Billion in 2024 and USD 8.29 Billion in 2025 is expected to reach USD 17.91 Billion by 2035, growing at a CAGR of around 8.0% between 2025 and 2035. Rising dermatological awareness, growing incomes, and e-commerce expansion are driving the Middle East & Africa Cosmeceuticals Market growth. The Middle East & Africa Cosmeceuticals Market is known to refer to a part of the beauty and personal care sector dealing in cosmetic products with bioactive ingredients that are said to provide medical benefits that are similar to drugs.
These are skincare, hair care, and anti-aging products that combine aesthetics and dermatological science. As a result of the increasing disposable income, heightened awareness of skin health and skin health promoters, rising demand for halal and natural formulations, and the impact of social media, the market is growing day by day.
“The Middle East and Africa represent dynamic markets where science-led beauty is gaining momentum, and we are committed to delivering innovative, inclusive solutions.”
| Parameter | Details |
|---|---|
| Largest Market | UAE |
| Fastest Growing Market | Saudi Arabia |
| Base Year | 2024 |
| Market Size in 2024 | USD 7.68 Billion |
| CAGR (2025-2035) | 8.0% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 17.91 Billion |
| Countries Covered | Turkey, South Africa, Saudi Arabia, UAE, Egypt, Israel, Nigeria, Algeria, Kenya, Morocco, Rwanda, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | Product Type, Ingredient Type, Application, and Country. |
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High demand in the science-based skincare market in the Middle East & Africa. The Middle East & Africa cosmeceuticals market shows increasing dermatology and aesthetic awareness in consumers because they want science-based products with clear benefits. The Ministry of Health and Prevention of the UAE estimates that nearly 58 % of members of the communities know the risk factors of cancer, which is indicative of the effectiveness of the public health campaigns in influencing skincare decisions. Due to the health concerns regarding the skin, there is an increased demand for clinically tested anti-aging, sun protection, and pigmentation treatments that are backed up by dermatologists.
The prevalence of sunlight in the area increases the willingness of consumers to use skin-glowing products with high SPF, prescribed by dermatologists to avoid sunburns and secure skin health in the long term. The higher the incomes of the urban population, the more likely they are to make purchases of high-end, laboratory-proven compositions based on retinoids, peptides, and antioxidants. Digital contexts and product endorsements enhance the product science story to create credibility and faith. Pharmacies and clinics are already cooperating with brands to provide personalized cosmeceutical treatments. The popularity of science-driven products is also associated with the sharp increase in interest in preventive skin health. Product formulation innovation, which is supported by dermatological experiments, also promotes growth in the market.
The increase in the disposable income of the GCC and the African middle-class inhabitants is greatly expanding the demand for high-end products in the Middle East & Africa Cosmeceuticals Market. With economic growth, particularly in such countries as Saudi Arabia, the UAE, Nigeria, and Kenya, an increasing number of consumers are ready to spend on quality skincare and haircare remedies. Such an economic boost has changed the purchasing habits of people to branded, dermatologically tested, and luxurious formulations. The attractiveness of anti-aging creams, skin-lightening products, and serums that bear a clinical claim has increased among youth and various urban professionals.
Economic diversification, which is being supported by the governments within the GCC, has also resulted in a rise in spending power and increased beauty consciousness. In the same manner, the developing middle classes in Africa are developing a taste for international and science-supported cosmeceutical brands. Migration of simple or casual personal care to productive and beauty-enhancing products is providing thrust into the market. When the products are premium, there is a feeling of effectiveness, which increases brand loyalty. This trend is being used by retailers and online stores to give premium selection.
These are the regulatory differences between countries of the Middle East & Africa Cosmeceuticals Market that are becoming an especially insurmountable burden to the companies, especially due to the differences in the time of product registration and even the time that would be taken to establish a product in the market. The fact is that almost every country can have its full package of rules, pre-authorization procedures, and paperwork, and it compounds the trouble of manufacturers and distributors. As an example, a product that is classified as a cosmetic in one country can be treated as a drug in another and will need different tests and certification. Such a situation has increased expenses and delayed the introduction of new products.
Even such successful international brands as are known worldwide encounter delays, which affect go-to-market strategies and revenue cycles. In addition, there is a high rate of policy change and inconsistent labeling requirements, which are another source of compliance challenges. It becomes hard to operate at scale without having a harmonized regional regulatory environment. It is an issue that the industry stakeholders keep demanding simpler, science-based, and transparent regulations to help them innovate and thrive.
The need for halal (certified) and vegan cosmeceuticals is rapidly growing in the region of Muslim-majority nations in the Middle East & Africa Cosmeceuticals Market based on ethical, cultural, and religious factors. They can see that consumers want more awareness of what the product contains, by which means they are made, and what the brand is about, and while they want certain formulas to work with those ideals and practices of Islam, and not be part of the cruel practice group. Halal certification will guarantee users of its products that they have no alcohol, pork-derived products, or harsh chemicals used in their production, which will make them more attractive in other countries such as Saudi Arabia, the UAE, Egypt, and Indonesia, among others.
Newer, greener, eco-friendly inputs into the market are vegan cosmeceuticals as plant-based and eco-friendly products that are increasingly popular among younger consumers. The same tendency is also supported by the social media influencers promoting clean and conscious beauty. To match market demands, brands are turning back to change the product design and obtain halal certifications. The region is also conducting this transition as regulatory authorities are coming up with adequate guidelines relating to halal cosmetics. The retailers and pharmacies are developing special shelves devoted to vegan and halal product ranges. Religion, morals, and health remain part and parcel of the purchase behavior in this category.
The youth population is experiencing an explosion in the Middle East & Africa Cosmeceuticals Market, with a high demand for cosmetic products that are specific to the skin and give personal care. The given demographic takes up a substantial part of the population of the region and is extremely affected by worldwide beauty trends, digital media, and social media. Youthful shoppers are on the hunt for answers to acne, oily skin, and hyperpigmentation, and early aging. They are more inclined to use those products that are dermatologist-recommended and provide instant, visible effects.
The essence of flawless skin has also been driven by the use of increased social media platforms (such as Instagram and TikTok) to share experiences and aspire to acquire flawless skin. The increase in expendable income in persons in their youthful adult years causes them to be more open to spending on cosmeceuticals that are of high performance. The youth are being answered with the youth-driven line of products such as oil-control serums, blemish therapy, and tolerant exfoliants. These products are becoming more accessible since they can be available through e-commerce and online dermatology consultations. The market of youth is increasingly becoming the main engine of growth of the industry of cosmeceuticals in Middle East & Africa.
Based on the product type, the Middle East & Africa Cosmeceuticals Market is classified into Skincare, Haircare, Oral Care, and Lip Care. Another category with high growth potential is the hair care category that includes shampoos, conditioners, hair serums, hair masks, and hair loss treatments and that has such a high growth potential because more and more people are starting to have issues with their hair as they succumb to stress in the environment and changing lifestyles.
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The use of oral care products like whitening tooth products and cosmetic mouthwashes is catching up, most notably in the market in the urban centers where aesthetics has gained importance. There is also a gradual increase in lip care, which entails lip balms and lip conditioning. With the high demand for dermatology-approved and multifunctional products, the skincare product segment still dominates the market share. Consumers are focusing more on specific solutions for specific consumers, such as pigmentation, dryness, and aging. Diversification of products and innovation in ingredients are overall contributing to the growth of the market in all the segments.
Based on the ingredient type, the Middle East & Africa Cosmeceuticals Market is classified into Natural Ingredients, Synthetic Ingredients, and Biotechnology-Derived Ingredients. It indicates a determined trend toward utilizing natural and herbal cosmeceutical formulations with an increase in herbal extracts, essential oils, and plant stem cells in proportion to consumer preference with a desire to go clean, sustainable, and halal certified in their skin and other cosmeceutical products. When it comes to their premium skincare and haircare lines, the preference toward natural products is dominant, and it coincides with the regional predilection toward traditional solutions.
In the meantime, synthetic components such as retinoids, peptides, hyaluronic acid, and AHAs are vital in clinical-grade cosmeceuticals because of the effectiveness of these products within the anti-aging, hydration, and exfoliation therapies. They are more common in the city markets where there is an increasing dermatologic awareness. Also, biotechnology-based ingredients, e.g., growth factors and protein-rich compositions, are picking up speed in high-performance anti-aging and wound healing and regenerative skin care. A combination of science-supported activities with plants and other sources is also being applied to invent products of the region. Transparency and effectiveness of ingredients are becoming important in Middle East & Africa concerning consumer choice.
The Saudi Arabian Cosmeceuticals Market is undoubtedly a leader in the Middle East & Africa, with high disposable incomes, beauty-conscious consumers, and increased awareness of dermatological health. These consumers show high demand for anti-wrinkle treatments, whitening products, and halal-certified formulations that suit cultural-religious needs. Urbanization and the climatic conditions on the external side create strong demand for moisturizer products and sunblocks. Retail growth through premium outlets and e-commerce can guarantee the easy availability of international brands
The UAE Cosmeceuticals Market remains the nucleus of cosmeceutical activity, underlined by conspicuous consumerism and a plethora of international beauty retailers. London and Abu Dhabi stand tall as demand-generating centers, concentrating on concerns of anti-aging, organic skincare, and beauty solutions offered on customization. Medical tourism and an increasing number of dermatology clinics nurture interest in products based on scientific formulation. With extremes of heat and dryness, sales of sunscreens, moisturizers, and hair repair solutions are kept high. A multicultural environment catering to various skin and hair care needs contributes largely to the demand for a variety of product offerings. Online beauty platforms and influencer marketing continue to fuel growth, also directed by tech-savvy consumers in the UAE.
South Africa's Cosmeceutical Market is the premier market in sub-Saharan Africa and has an increasing demand for acne, hyperpigmentation, and hair loss treatments. Economic inequality creates a two-way dual market with demand for both expensive and affordable cosmeceuticals. Urban cities such as Johannesburg and Cape Town are witnessing the entry of both global and local cosmeceutical brands. This requirement is occasioned by the problems of the skin and the hair due to pollution and exposure to the sun. Due to their mass cultural acceptance and the fact that there are growing environmental movements, natural and botanical ingredients are very popular. The distribution channels include online stores and drugstore chains, which offer the product to all population groups with ease.
Egypt's Cosmeceuticals Market is growing continuously with the presence of a huge youth population, an increase in the middle-class segment, and a growing beauty awareness. There is high interest among local consumers in skin-brightening products, anti-aging products, and acne treatment products, especially among urban women. Price and observable outcomes would be key in influencing the taste of the products and hence the rise in the use of local and regional brands. The high temperatures and pollution rates build high demands for sunscreen and cleanser formulations. Traditional retail is still dominating, but digital channels are catching up fast, and most especially among the young consumers. Continuous upgrading of dermatology and healthcare facilities is also boosting the market growth.
Robust global rivalry between the industry players like L'Oréal, Procter & Gamble, Unilever, Beiersdorf, Johnson & Johnson, Shiseido, Allergan, and BASF is warming the Middle East & Africa Cosmeceuticals Market. These corporations are densely investing in research and development, diversifying their portfolios, and introducing scientifically supported, free-of-labels formulations to match changing consumer needs. Specifically, L'Oréal has consolidated its regional presence with such strategic partnerships as the acquisition of Japanese skincare brand Takami, which provided L'Oréal with novel dermatological competence and clinical-standard distribution channels in Middle East & Africa regions. In Africa, the brand's participation in South Africa Fashion Week pastimes shows its determination to draw youth-oriented, locally stimulated beauty trends to such regions as South Africa, Kenya, and Nigeria.
Regional and indie products are also coming through with full force as they use traditional botanicals and attain the halal certification to satisfy levels of expectations in terms of culture and ethical standards. Emerging ingredient transparency and sustainability have created a situation where all players are on equal footing. Shopping websites, cosmetic clinics, and digital networks with influencers are fast emerging as the mode of brand interaction. Business corporations no longer compete over innovation but over cultural relevance and confidence.
Middle East & Africa Cosmeceuticals Market, Company Shares Analysis, 2024
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By Product Type
By Ingredient Type
By Application
By Region
Middle East & Africa
List of Companies:
The Middle East & Africa Cosmeceuticals Market accounted for USD 7.68 Billion in 2024 and USD 8.29 Billion in 2025 is expected to reach USD 17.91 Billion by 2035, growing at a CAGR of around 8.0% between 2025 and 2035.
Key growth opportunities in the Middle East & Africa Cosmeceuticals Market include increasing demand for halal-certified and vegan cosmeceuticals across Muslim-majority Middle East & Africa countries, rapid growth in youth population seeking targeted skincare and personal care solutions, and a rise in cosmeceutical innovation using local botanicals and sustainable ingredient sourcing practices.
In the Middle East & Africa Cosmeceuticals Market, skincare is the largest segment, while haircare is the fastest-growing, driven by climate needs and wellness trends.
Saudi Arabia will notably contribute to the Middle East & Africa Cosmeceuticals Market due to rising beauty awareness, retail growth, and high consumer spending.
Leading players in the Middle East & Africa Cosmeceuticals Market include as L’Oréal S.A., Procter & Gamble Company, Unilever PLC, Beiersdorf AG, Johnson & Johnson Services Inc., Shiseido Company Limited, Estée Lauder Companies Inc.
The Latin America Cosmeceuticals Market accounted for USD 13.05 Billion in 2024 and USD 14.11 Billion in 2025 is expected to reach USD 30.75 Billion by 2035, growing at a CAGR of around 8.1% between 2025 and 2035.
The Europe Cosmeceuticals Market accounted for USD 26.88 Billion in 2024 and USD 29.11 Billion in 2025 is expected to reach USD 64.62 Billion by 2035, growing at a CAGR of around 8.3% between 2025 and 2035.
The Asia Pacific Cosmeceuticals Market accounted for USD 19.2 Billion in 2024 and USD 20.77 Billion in 2025 is expected to reach USD 45.69 Billion by 2035, growing at a CAGR of around 8.2% between 2025 and 2035.
The North America Cosmeceuticals Market accounted for USD 29.18 Billion in 2024 and USD 31.66 Billion in 2025 is expected to reach USD 71.59 Billion by 2035, growing at a CAGR of around 8.5% between 2025 and 2035.
Cosmeceuticals Market industry accounted for a market size of USD 76.8 Billion in 2024 and is forecast to climb to USD 186.5 Billion by 2035, fueled by a CAGR of approximately 8.40% throughout 2024-2035.
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