Industry Outlook
The North America Medical Spa market accounted for USD 7.321 Billion in 2024 and USD 8.44 Billion in 2025 is expected to reach USD 35.02 Billion by 2035, growing at a CAGR of around 15.29% between 2025 and 2035. The North American medical spa market is an emerging industry of clinics that mix medical care and cosmetic procedures. Clients at these spas can receive laser treatment, Botox, fillers, boosts for their skin, and various minimally invasive cosmetic treatments under the care of medical professionals. Due to people becoming more aware of skincare, wanting to avoid surgery, and the latest advancements in technology, this market has thrived. Many people who come here are looking for more medical-style care, along with beauty services. The region’s strong attention to health, wellness, and appearance has led the market to develop mainly in the United States and Canada.
Industry Experts Opinion
"The medical spa industry is evolving rapidly, and it's crucial for practitioners to prioritize patient safety through proper protocols and continuous education."
- Terri Ross, Founder and CEO of APX Platform
"The success of a medical spa hinges on a combination of skilled professionals, state-of-the-art equipment, and a commitment to delivering exceptional patient experiences."
- Maegen Kennedy, PA-C, Founder of Windermere Dental & Medical Spa
Report Scope:
Parameter | Details |
---|
Largest Market | North America |
Fastest Growing Market | North America |
Base Year | 2024 |
Market Size in 2024 | USD 7.321 Billion |
CAGR (2025-2035) | 15.29% |
Forecast Years | 2025-2035 |
Historical Data | 2018-2024 |
Market Size in 2035 | USD 35.02 Billion |
Countries Covered | U.S. and Canada |
What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
Segments Covered | Service Type, Treatment Type, Gender, Distribution Channel, and Country |
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Market Dynamics
Growing demand for non-invasive aesthetic medical procedures and treatments
Growth in the North American medical spa Market is largely attributed to clients choosing non-surgical treatments for their quick recovery and minimised risks. Increased interest in skincare and solutions for ageing, with the influence of social media on beauty ideas, causes demand to rise. Cosmetic procedures such as Botox and dermal fillers are increasingly being accepted by the public, according to the U.S. National Institutes of Health (NIH). Moreover, North America’s ageing population, consisting of a higher number of people 40 and older, wants to receive treatments that help them look younger.
The ASPS reports that the number of non-surgical cosmetic procedures is continually rising, as patients desire fast, effective results. With new technological developments and more treatment choices, rising incomes, and urbanization, getting medical spa treatments is becoming simpler. Due to the COVID-19 pandemic, people are interested in taking care of their health and are seeking medical spa treatments in addition to their normal health habits. Enlightenment programs created by the government have helped make people more aware of how to stay safe during aesthetic treatments. Together, these factors are responsible for the medical spa industry's explosive rise in North America.
Rising awareness regarding skin health, anti-aging, wellness services
The North American medical spas market is growing significantly as more people become conscious of wellness, anti-ageing procedures, and skin health. According to the U.S. Centers for Disease Control and Prevention (CDC), the number of persons over 65 is expected to rise, which contributes to the rising need for skin rejuvenation and anti-ageing products. According to the National Institute on Ageing, people are increasingly looking for non-surgical cosmetic treatments as safer options.
Public health movements that focus on skin cancer remind people to take care of their skin. Changes in society towards whole-body self-care, mental health matters, and good looks have brought more people to medical spas. Further, the American Academy of Dermatology has noticed that an increasing number of patients want treatments that work well medically but also have a spa-like atmosphere. All these elements play a role in the growth of the medical spa sector in North America.
Regulatory concerns related to safety standards and practitioner qualifications
In North America, many regulations surround both patient safety and who can provide the services that hold the medical spa industry back. Usually, medical spas use treatments requiring care by a medical professional, so they require close monitoring to ensure that patients are safe. That said, there is a wide range of medical laboratory regulations at the state and provincial levels, which may result in loose safety measures and unqualified staff carrying out medical procedures. The U.S. Food and Drug Administration (FDA) states that problems with how aesthetic treatments are given might result in serious complications such as infections and hurt to nerves, proving that licensed medical experts should always do such treatments.
The American Med Spa Association points out that because there are no standard ways to test doctors and nurses, the likelihood of malpractice goes up, and people lose faith in the industry. The market is slowed down by such fragmented regulation, as many consumers and insurance companies are concerned that their services may not be secure. The National Institute of Health (NIH) points out that making sure practices are qualified and meeting standards is vital for both public health and industry growth.
Technological innovations in laser therapy, skin rejuvenation, body contouring
The North American medical spa market is expanding rapidly due to several main factors. As the population ages, more individuals above the age of 60 are putting more pressure on the market for anti-ageing treatments. Thanks to new technology in laser therapy, skin rejuvenation, and body contouring, non-invasive treatments are now safer and more effective, which means more people can enjoy them. According to Trust for America's Health's 2022 "State of Obesity" report, one in two American adults is currently obese, which has increased demand for body sculpting procedures.
According to the Global Wellness Institute, North America leads the globe in wellness tourism, with about 40% of global spending going there. The increase in people focusing on self-care, in part owing to social media and beauty culture, has raised interest in aesthetic treatments. Many people still prefer non-surgical procedures because they require only a little time to heal. It is now easier for many people to use medical-grade aesthetic services due to licensed professionals being available at outpatient clinics. The approval of new regulations has allowed advanced aesthetic technologies to become more widely adopted. Because more individuals care about health and like to prevent problems, cosmetic wellness is now regularly part of their healthcare habits.
Rising male clientele seeking cosmetic enhancements and therapeutic services
The increasing demand from men for cosmetic and therapeutic services opens doors for growth in the North American medical spa market. Composed mainly of female consumers, this industry is noticing a change as men are turning to Botox, lightening unwanted hair, and acquiring skin rejuvenation to manage ageing issues. The U.S. Census Bureau reports that the number of men between 25 and 54, an important group for these businesses, is steadily growing. Recognition and adoption of self-care by males are on the rise, as evidenced by data from the National Institutes of Health (NIH), which leads to more men looking for these products.
The Substance Abuse and Mental Health Services Administration (SAMHSA) has found that men are more willing to try traditional therapy services, such as massage and stress therapy that match current holistic health trends. As a result, medical spas have chances to add different treatments and develop campaigns aimed at men, which helps them earn more money in a tough industry. As social attitudes soften on men’s cosmetic routines, more males start looking into these services, so this market should continue to grow. Providing specific services and marketing towards males will give the industry an important advantage in exploiting this trend.
Segment Analysis
Based on the Service Type, the North America Medical Spa market has been classified into Facial Treatments, Body Shaping & Contouring, Hair Removal, Hydrotherapy, Skin Rejuvenation, Tattoo Removal, Massage Therapy, and Others. The most popular service category in the medical spa industry in North America is face treatments. This is mostly because of the growing popularity of non-invasive beauty treatments that provide noticeable results with little recovery time, including chemical peels, microdermabrasion, and Botox. Consumers are increasingly focused on anti-ageing and skin maintenance, driving consistent interest in facial care. The accessibility, affordability, and visible results of these treatments make them especially popular across a broad demographic. Further, social media influence and increased awareness of skincare routines boost demand for facial services in medical spas.
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Based on the Treatment Type, the North America Medical Spa market has been classified into Non-invasive Treatments and Minimally Invasive Treatments. Non-invasive treatments are the most popular in the North American medical spa market because of their simplicity, safety, and rising customer demand. Injectables like Botox, chemical peels, and laser therapy are well-liked because they provide rapid results without requiring surgery or a lengthy recovery period. This makes them especially appealing to working professionals and younger demographics seeking subtle cosmetic enhancements. The trend is reinforced by technological innovations and social media influence, encouraging people to pursue aesthetic care that fits easily into their lifestyles. Therefore, non-invasive procedures continue to lead the market demand.
Regional Analysis
Influences such as lifestyles, incomes within the population, and healthcare services make the medical spa segment vary across the U.S. In California, especially, people appreciate beauty and ways to help them age well, so the area has a lot of advanced, high-level med spas. People in the Northeast, including cities such as New York and Boston, prefer luxury services and the latest in skincare, usually to maintain their fashion and professional looks. Because of mild weather and medical tourism, Texas and Florida are quickly growing in this area. Further, places in the Midwest are experiencing growth as smaller cities offer more accessible and better-quality aesthetic services to meet growing local interest. How people react to cosmetics, national preferences, and the climate differ regionally, yet the market is still growing in all parts of the country.
Canada’s medical spa market is influenced by its large and varied population and extensive territory, with the most action taking place in cities such as Toronto, Vancouver, and Montreal. As these cities see more people making high incomes and preferring to improve their appearance and health, there is an increased demand for the latest non-surgical procedures.
The health-conscious population in Vancouver and the surrounding areas has led to a focus on natural and holistic approaches. Using the newest technologies and emphasizing aesthetically pleasing cosmetic modifications are hallmarks of the Greater Toronto Area. Due to its distinct culture and legal system, Quebec offers different services from English-speaking regions.
Growth is slower in small places, but as people learn more about and have better access to medical spa services, they are beginning to use them. Population size, wellness consciousness, and alternative thinking about health have an impact on the medical spa industry, according to regional patterns in Canada.
Competitive Landscape
The North American medical spa market is highly competitive, due to big franchise companies and individuals running their businesses that feature the latest treatments in aesthetics and wellness. Evolus and Massage Envy, as well as some other main firms, are broadening their services and locations to satisfy the increase in consumer demand for minimally invasive cosmetic treatments.
Hand & Stone and Elements Massage use their well-known brands and standard ways of operating to appeal to many customers. Using new technologies and custom-designed treatments is helping set medical experts apart in a highly competitive industry. Owing to their emphasis on offering services that cater to different demographics, specialized medical spas are growing in popularity.
Medical aesthetics is increasingly viewed as a component of a healthy lifestyle rather than just the end in itself. Because social media and public awareness are growing rapidly, suppliers are dealing with a surge of demand and are innovating more quickly. Overall, firms in the market keep innovating, growing their scope, and paying attention to customers.
North America Medical Spa Market, Company Shares Analysis, 2024
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Recent Developments:
- In May 2025, Vio Med Spa signed a lease for a 3,000-square-foot space at the Shoppes at North Brunswick. This marked its first location in Middlesex County. The spa provided services like body contouring, skin rejuvenation, injectables, hormone therapy, and wellness treatments. This expansion introduced Vio Med Spa to a new regional market.
- In April 2025, Nextech, a leader in healthcare technology solutions, launched a new med spa aesthetic platform. The company also previewed its upcoming customer relationship management (CRM) technology. This was done at The Medical Spa Show hosted by the American Med Spa Association in Las Vegas. The event showcased their latest innovations to the industry.
Report Coverage:
By Service Type
- Facial Treatments
- Body Shaping & Contouring
- Hair Removal
- Hydrotherapy
- Skin Rejuvenation
- Tattoo Removal
- Massage Therapy
- Others
By Treatment Type
- Non-invasive Treatments
- Minimally Invasive Treatments
By Gender
By Distribution Channel
- Online Services
- Offline Services
- Clinic-Based Medical Spas
- Retail and Franchise Model
- Others
By Region
North America
List of Companies:
- Evolus
- Trifecta Med Spa
- Massage Envy
- Rani Spas
- Hand & Stone Massage and Facial Spa
- Kalologie 360 Spa
- Elements Massage
- Live Hydration Spa
- Canyon Ranch
- New York Plastic Surgical Group
- Merle Norman Cosmetics
- McGuff Companies
- Allure Medspa
- Biovital Medspa
- Serenity Medspa
Frequently Asked Questions (FAQs)
The North America Medical Spa market accounted for USD 7.321 Billion in 2024 and USD 8.44 Billion in 2025 is expected to reach USD 35.02 Billion by 2035, growing at a CAGR of around 15.29% between 2025 and 2035.
Key growth opportunities in the North America Medical Spa market include Technological innovations in laser therapy, skin rejuvenation, body contouring, Expansion of wellness tourism focused on luxury and recovery services, and Rising male clientele seeking cosmetic enhancements and therapeutic services
The largest segment is facial treatment, while body shaping and contouring is the fastest-growing due to rising demand for non-invasive cosmetic solutions.
The United States will make a notable contribution, driven by high healthcare spending, advanced technology adoption, and a growing aesthetic-conscious population.
Leading players include SkinSpirit, Ideal Image, Serenity MedSpa, Allure Medspa, and LaserAway, known for innovative treatments and broad service networks.
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