Nutrigenomics Market By Product (Nutrigenomic Testing Kits, At-home Saliva Collection Kits, Nutrigenomics-based Supplements, Functional Foods & Fortified Foods, Bioinformatics & Data Interpretation Tools, Genetic Counseling Services, Personalized Diet Planning Services), By Test Type (Predictive Nutrigenomic Tests, Diagnostic Nutrigenomic Tests, Wellness & Lifestyle Nutrigenomic Tests), By Technology (Genotyping, Single Nucleotide Polymorphism (SNP) Analysis, Gene Expression Profiling, Epigenetic Analysis, Next-Generation Sequencing (NGS), Proteomics Integration, Metabolomics Integration), By Application (Obesity & Weight Management, Diabetes & Metabolic Disorders, Cardiovascular Health, Gastrointestinal Health, Sports & Fitness Nutrition, Others), By Distribution Channel (Direct-to-Consumer (DTC), Clinics & Hospitals, Pharmacies, Online Platforms & E-commerce, Wellness & Nutrition Centers), and By End-User (Individuals, Sports Professionals & Athletes, Healthcare Providers, Dietitians & Nutritionists, Research Institutions, Others), Global Market Size, Segmental Analysis, Regional Overview, Company Share Analysis, Leading Company Profiles and Market Forecast, 2025 – 2035

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What trends will shape the Nutrigenomics Market in the coming years?

The Nutrigenomics Market accounted for USD 502.4 Million in 2024 and USD 590.67 Million in 2025 is expected to reach USD 2980.65 Million by 2035, growing at a CAGR of around 17.57% between 2025 and 2035. In the future, the increasing need for personalized nutrition solutions that was caused by the development of genetic test technologies and bioinformatics will define the nutrigenomics market. Direct-to-consumer (DTC) genetic test kits will be cheaper and easier to find, creating the possibility to customize diets according to DNA. AI and big data analysis will also complement knowledge on diet interaction with genes, and next-generation sequencing (NGS) and epigenetic studies will widen the precise nutrition definition. An increase in awareness of preventive healthcare, the prevalence of lifestyle diseases such as obesity and diabetes, and the influx of sports and wellness applications will further boost the adoption. Further, there will be alliances between nutraceutical firms and genetic testing companies, resulting in the development of novel pathway-specific nutritional products.

What do industry experts say about the Nutrigenomics market trends?

"Nutrigenomics is changing the landscape of nutrition and health by allowing us to tailor dietary recommendations based on an individual's genetic profile, which will significantly improve disease prevention and wellness strategies."

• Dr. Jim Kaput, Chief Scientific Officer, Nutrition Genomics Institute.

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Nutrigenomics market?

How does rising consumer demand for personalized health impact the nutrigenomics market growth?

One of the factors that is having a great influence on the nutrigenomics market is the rising consumer demand to have personalized health, as people are more determined to have tailor-made nutrition solutions based on their genetic makeup. Individualized health strategies mean that consumers get to make educated food decisions that can help avert chronic diseases and enhance overall well-being, making genetic screening kits and personalized dieting services a huge consumer demand. As per a recent report by the U.S. National Institutes of Health, more than 60% of adults are interested in genetic testing to figure out their health risks and optimize lifestyle modifications accordingly. Such greater awareness increases the motivation to use nutrigenomic products and services more widely and drives innovation in test technologies and data analysis applications.

The growth of market presence is associated with the usage of nutrigenomics in preventive care programs conducted by healthcare providers and wellness centers. The inclination of consumers to invest in precision nutrition is another factor that influences the collaboration between biotech companies and retail organizations, adding to it. With the interference of digital health platforms and nutrigenomics, it is possible to track the user in real time and provide advice that is specific to that user, increasing engagement. On the whole, the rising interest in personalization in health is influencing the nutrigenomics market by creating the demand for scientifically supported, personalized nutrition plans.

What role do technological advances in genetic testing play in expanding nutrigenomics?

Increasing technological developments in genetic testing are an instrument in the future growth of the nutrigenomics market through enhancing precision and accuracy by investigating the nutritional demands and genetic variations of each individual. Innovations, like high-throughput genotyping, next-generation sequencing, and epigenetic profiling, enable further knowledge of gene-nutrient interactions and therefore the accuracy with which individual nutritional suggestions are made.

Traditionally, the proliferation of various genetic tests has shown the testing capabilities to the extent of over 60,000 tests, as per the National Institutes of Health. Those advancements enable firms to offer a greater variety of products, including basic at-home test kits and sophisticated bioinformatics platforms that interpret highly complex genetic data. The more data they can focus on and give faster processing, the more confidence the consumer has, and the more likely they are to embrace nutrigenomic solutions. Also, the connectivity with digital tools in health allows real-time tracking and purpose-specific advice, which allows these technologies to be more convenient and approachable. This progressive change of the genetic test procedure, therefore, forms a vivid source of innovation, market growth, and involvement of consumers in the nutrigenomics sector.

What challenges do the high costs of genetic testing kits pose to market growth?

The use of genetic testing kits at exorbitant prices is a major challenge to the growth of the nutrigenomics market, as it curtails the reach of the product to a large number of consumers. The cost of the highly comprehensive tests in nutrigenomics is a limiting factor to the market, since many of them are not able to afford the test, particularly in developing parts of the world and among middle-income residents. The high cost of testing may also provoke a lack of early adoption of the services in clinical practice when healthcare professionals do not want to recommend them to patients regularly. The cost barrier impacts not only initial testing but also the follow-up consultation and individual diet planning, which are a part of the nutrigenomics ecosystem. In addition to this, low insurance coverage and reimbursement plans make it even harder to manage the cost for many users.

Anti-competitiveness may also eliminate innovation since small startups are less likely to invest in research and development or compete with the better-financed incumbent companies. Such financial shortcomings limit the scaling of advanced bioinformatics tools and lead-edge technologies that would otherwise expand the accuracy and usefulness of the tests. The solution to the cost issue will be important to the nutrigenomics market to expand its reach to consumers and sustain its growth through the improvement of costs through technological advancements and the scale effect.

How can the integration of AI improve personalized nutrition recommendations in nutrigenomics?

Nutrigenomics Market personalized nutrition recommendations can be improved through the integration of AI, allowing the evaluation of the vast arrays of genomic, lifestyle, and biological data to reveal the intricate gene-nutrient interactions. This information can be analyzed more effectively and faster by the AI-driven algorithms, even compared to the traditional methods, and can provide highly customized diet plans taking into account the specific genetic composition of a person and changing health conditions. This enables dynamic nutrition counseling on a real-time basis, as opposed to generalized, one-time counseling. The accuracy in predicting using AI has also been enhanced, and cases of probable nutrient deficiency or health issues can be detected before the symptoms are evident.

Automation of data interpretation, on the other hand, minimizes the need to conduct manual analysis at scale; thus, personalized nutrition becomes more viable and scalable. Moreover, the use of AI improves consumer interaction by ensuring the adoption of user-friendly digital platforms that constantly give feedback and updates to the users. It helps healthcare providers create specific interventions and maximize patient outcomes. Altogether, nutrigenomics based on artificial intelligence creates a balance between raw DNA information and the ready-made health action plans, contributing to innovations and market development.

What growth potential does emerging market expansion offer for nutrigenomics services?

Presence in the developing markets could be a good growth opportunity in the nutrigenomics market, as there is a big unserved population in these markets who are emerging as health-conscious consumers. Although the level of awareness of genetic testing is quite decent in developed economies, its implementation is rather low, which is why the industry has global opportunities. In developing markets such as Asia, Latin America, and Africa, demand is growing due to the increase in per capita income, the development of medical infrastructure, and the provision of personal infections.

Research institutions and governments of these regions are putting their money into genomic activities, which promotes trust and awareness among people. The expanding smartphone and the digital health sector help in providing easier access to nutrigenomic services even to locations that may be far. Startups are coming into nearby markets, and large companies around the world are finding a way into these markets, thus, innovation and affordable prices. Such growth also promotes the manufacture of products that fit the regional food preferences and genetic makeup. In total, developing economies are turning out to be significant drivers of growth in nutrigenomics and contribute to the diversification and expansion of personalized nutrition on a global scale.

What are the key market segments in the Nutrigenomics industry?

Based on the product type, the Nutrigenomics Market is classified into nutrigenomic testing kits, at-home saliva collection kits, nutrigenomics-based supplements, functional foods & fortified foods, bioinformatics & data interpretation tools, genetic counseling services, and personalized diet planning services. Genetic testing kits dominate the nutrigenomics market, which is used to determine the genetic variations of each consumer concerning nutrition by the customers and the medical institutions. The availability of saliva collection kits to collect samples at home has skyrocketed since they are simple to utilize and increasingly readily available to consumers directly.

Supplements and personalized functional foods that are designed using nutrigenomics are growing in popularity because individualized nutrition is entering the mainstream. Tools of bioinformatics and data interpretation are critical to converting genetic data into useful dietary suggestions. The use of growing genetic counseling services is also becoming common to explain test results and to help users execute individualized nutrition plans efficiently. Individualized diet planning services also increase user interaction with the provision of personal guidance on meals and lifestyles. All these categories of products are contributing to the trend towards precision nutrition and proactive health.

Based on the application, the Nutrigenomics Market is classified into obesity & weight management, diabetes & metabolic disorders, cardiovascular health, gastrointestinal health, sports & fitness nutrition, and others. Individualized wellness management is behind the demand because shoppers need individualized nutrition to support the general state of well-being. The segments dealing with disease prevention and management of chronic diseases benefit from the increase in awareness regarding the effect of genetics on health risks.

One of the major concerns is weight management, as the cases of obesity are on the increase in the world. The optimization of sports performance appeals to those athletes who seek diet programs to increase endurance and recuperation. The age management health support will tackle nutritional aspects of healthy aging, whereas the digestive health support will focus on stomach-related needs and will be corrected with dietary intervention. These are the segments that are user-driven and propel the innovation and the growth in the market.

Which regions are leading the Nutrigenomics market, and why?

The North America Nutrigenomics Market is leading due to the well-developed healthcare infrastructure, high awareness, and excellent uptake of personalized healthcare. The U.S. leads in terms of great investments in genetic studies, extensive access to direct-to-consumer genetic testing kits, and favourable legal specifications. A stable development can also be observed in Canada, where there is a concern about preventive health care and wellness.

The existence of larger nutrigenomic corporations and research institutions, and biotechnology firm partnerships, also contributes to the growth of the market. Also, it has been observed that North America leads the market because of the increasing prevalence of lifestyle diseases and increased need for personalized nutrition programs. The willingness of consumers to spend their money on developing health technologies and digital integration of health among individuals in this region further supports its leadership.

The Asia Pacific Nutrigenomics Market is growing due to an effective combination of health consciousness, escalating incomes, and the increasing fear of lifestyle diseases. The most significant trend is being driven by respective countries like China, India, and Japan, where the consumers are becoming more and more inquisitive about personalized nutrition solutions to match their genetic makeup. There is increased acceptance of nutrigenomics, with the governments and local institutions encouraging the application of preventative care and genomic studies. Simultaneously, increased improvements in technology (namely, mobile health and AI-based platforms) have ensured that these services are easier and more accessible in both urban and rural settings.

The multiculturalism of the region also promotes specific product development that responds to the different dietary habits and even cultural orientations. Regional collaborations between international nutrigenomics companies and decentralized healthcare providers are in the process of increasing distribution capabilities and trustworthiness. All these dynamics are increasing the adoption rates and driving innovation to place Asia at the vanguard of nutrigenomics growth worldwide.

What does the competitive landscape of the Nutrigenomics market look like?

The Nutrigenomics Market is a developing and very competitive market that is dominated by large market leaders such as 23andMe, Nutrigenomix, DNAfit, Xcode Life, and GX Sciences, which provide various DNA testing kits, data analysis tools with individual user data, and nutrition recommendations. These companies commit a lot of resources to research and development in order to optimize the precision and coverage of their nutrigenomic knowledge. The emergence of startups, especially in the Asia-Pacific domain, has led to this momentum through combining AI-based bioinformatics and telehealth platforms by not only making them more accessible but also convenient to consumers. Joint ventures and alliances are on the rise as a means of widening the product base and the market.

One of the recent trends is the collaboration between The Vitamin Shoppe and GenoPalate, announced in mid-2025, that was implemented with the at-home DNA collection kit, providing individuals with personalized nutrition programs, including personalized nutrient profiles, food recommendations, and supplement formulations. Such a partnership leads to an increased tendency when retailers deeply enter the field of nutrigenomics to directly exploit the consumer. The competitive environment is also influenced by the repeated technological updates, and the rising consumer demand for individualized health solutions and nutrigenomics has been viewed as a critical contributor to the upcoming nutrition and health plans.

Nutrigenomics Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the Nutrigenomics industry?

• In June 2025, The Vitamin Shoppe partnered with GenoPalate to launch an at‑home DNA collection kit that provides consumers with personalized nutrition insights, including tailored nutrient profiles, food recommendations, supplement formulations, and consulting support.

Report Coverage:

By Product

• Nutrigenomic Testing Kits
• At-home Saliva Collection Kits
• Nutrigenomics-based Supplements
• Functional Foods & Fortified Foods
• Bioinformatics & Data Interpretation Tools
• Genetic Counseling Services
• Personalized Diet Planning Services

By Test Type

• Predictive Nutrigenomic Tests
• Diagnostic Nutrigenomic Tests
• Wellness & Lifestyle Nutrigenomic Tests

By Technology

• Genotyping
• Single Nucleotide Polymorphism (SNP) Analysis
• Gene Expression Profiling
• Epigenetic Analysis
• Next-Generation Sequencing (NGS)
• Proteomics Integration
• Metabolomics Integration

By Application

• Obesity & Weight Management
• Diabetes & Metabolic Disorders
• Cardiovascular Health
• Gastrointestinal Health
• Sports & Fitness Nutrition
• Others

By Distribution Channel

• Direct-to-Consumer (DTC)
• Clinics & Hospitals
• Pharmacies
• Online Platforms & E-commerce
• Wellness & Nutrition Centers

By End-User

• Individuals
• Sports Professionals & Athletes
• Healthcare Providers
• Dietitians & Nutritionists
• Research Institutions
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• 23andMe, Inc.
• Nutrigenomix Inc.
• DNAfit Limited
• Xcode Life Sciences Pvt. Ltd.
• GX Sciences, Inc.
• Pathway Genomics Corporation
• Nutrigenetics LLC
• GenePlanet d.o.o.
• Genelex Corporation
• Vitagene, Inc.
• Prenetics Ltd.
• Orig3n, Inc.
• Sano Genetics
• DNAlysis Limited
• Helix OpCo, LLC

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