Olive Oil Market By Product Type (Extra Virgin, Virgin, Refined, Olive Pomace Oil, Organic, Others), By Packaging (Bottles, Pouches, Cans), By Health Benefits (Heart Health, Weight Management, Anti-Inflammatory, Antioxidant-rich, Others), By Application (Food & Beverages, Cosmetics, Pharmaceuticals, Animal Care, Others), By Distribution Channel (Offline {Supermarkets, Specialty Stores, Convenience Stores, Others}, Online), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Olive Oil market accounted for USD 24.5 Billion in 2024 and is expected to reach USD 43.24 Billion by 2035, growing at a CAGR of around 5.3% between 2025 and 2035. The olive oil market is the import and use of olive oil, a vital cooking and salad oil produced from the fructification of olive trees. This category includes extra virgin, virgin, and refined olive oils, which vary in terms of quality, flavor, and manufacturing processes.

It is limited by several variables, including production capacities, customer demand for healthier oils, agricultural conditions, and international trade policies. Most of it is produced in countries like Spain, Italy, Greece, and Turkey. The olive oil market has been growing recently owing to consumer demands for higher-quality, locally sourced, organic products.

Report Scope:

Market Dynamics

Rising health consciousness boosts demand for olive oil products

As people realize how important it is to live a healthy lifestyle, the demand for olive oil, which is thought to help prevent heart disease and other illnesses, is rising. Canola, a monounsaturated lipid with a high antioxidant concentration that has been demonstrated to support cardiovascular health and longevity, is found in olive oil. With a sharp increase in the usage of olive oil for dressing and cooking, this tendency has changed as people's awareness of health issues grows.

Further, market expansion has been aided by the slow movement in consumer preferences toward natural and organic foods. The rising popularity of Mediterranean diets, which heavily rely on olive oil, is another problem. According to the IOC, 3.2 million tons of olive oil will be consumed in 2023. We ascribed the rise in demand in North America and Europe to a better lifestyle.

Mediterranean diet popularity fosters global olive oil consumption

The widespread Mediterranean diet around the world is a major factor driving up demand for the olive oil market. Olive oil is quite popular because of its monounsaturated fat and antioxidant content, which satisfy customer demand for healthy oils that are less likely to clog arteries than cooking oils. Olive oil is in high demand because of its many uses in cooking, salad dressing, dips, and growing concerns about the effects of the food we eat and, more recently, plant-based diets. Furthermore, the product's recently identified health benefits, like lowering cholesterol and inflammation, have allowed it to enter mainstream markets in the US, Europe, and emerging nations.

Consumption is accelerated by rising demand for high-quality extra virgin olive oil products and environmentally friendly manufacturing methods. The diversification of food service systems and the withdrawal of less healthful products are two further reasons contributing to the oligarchy of olive oil. Many people can now easily purchase olive oil due to its increased accessibility in retail locations worldwide and online. Changes in dietary choices in developing nations and increased disposable income per capita will sustain the rate of olive oil consumption in the future.

Unstable olive yields due to climate and environmental factors

The following limitations affect the olive oil market owing to the climate and other environmental factors that affect olive cultivation. Environmental elements, including heat, drought, and irregular rainfall, have a direct effect on olive tree growth and fruit output. These factors lead to reduced yields, which raises the cost of the product and reduces availability. Growing olives can also be dangerous owing to pests, diseases, and poor soil.

Climate change, which mostly affects the Mediterranean region, a major supplier of olive oil, exacerbates these issues. Owing to these environmental limitations, producers struggle to sustain production as the demand for olive oil grows globally, which exacerbates market instability and ultimately renders it unsustainable. The resulting, more frequent natural disasters affect farmers' ability to predict their harvests, further undermining market stability. Thus, the producer's and the consumer's uncertainty about pricing and availability rises.

Development of flavored and functional olive oil products

Growing consumer tastes for healthful, practical, and delicious foods are closely related to the growth of the olive oil market. People are searching for the health benefits of ingesting olive oil, such as its high antioxidant content, monounsaturated fatty acids, and other nutritional advantages, as health consciousness rises. Businesses can profit from this trend by supplying flavored and functional olive oils as extra applications for ordinary olive oil and value enhancements for the consumer by adding functional additives (like omega-3 and turmeric) and extra flavors (like garlic and chili) to the olive oil.

Furthermore, things themselves need to be sold and packaged differently to cut through the clutter that characterizes the current environment. Given the growing demand for gourmet and high-end food goods, flavored and functional olive oil for health-conscious consumers and foodies presents a promising opportunity for growth.

Consumers are increasingly using gourmet, small-batch olive oils and other infused olive oils, which are expensive but valued as gourmet items, to flavor meals both during and after preparation. Due to their global reach, these goods have the potential to launch novel and distinctive branding initiatives while fostering consumer loyalty, therefore contributing significantly to the evolving dynamics of the olive oil market.

Adoption of eco-friendly packaging and sustainable farming practices

The olive oil market has specific prospects due to the use of sustainable growing methods for olives and the current packaging trends, particularly those involving eco-friendly packaging. As customers become more conscious of the impact on society, products with recyclable, biodegradable, or reusable packaging help that business carve out a niche. Some practices that help lessen the product's environmental impact and appeal to health-conscious consumers include organic farming, water-use efficiency, etc.

Moreover, they help to improve the quality of the product and its compliance with purity and flavor, which raises brand recognition. The benefit of early adoption is that it allows producers to meet more stringent environmental standards, creating long-term value. Certification processes can increase credibility by forging new market niches and enhancing export orientation. In particular, sustainability benefits the environment enhances one's position in the market, and satisfies consumer preferences.

Industry Experts Opinion

"Olive oil, particularly extra virgin olive oil, is a cornerstone of the Mediterranean diet and offers numerous health benefits. Rich in monounsaturated fats, it has been shown to reduce the risk of heart disease, improve cholesterol levels, and offer anti-inflammatory properties. We must incorporate it into a balanced diet to maximize its positive effects on health."

• Dr. Mary Flynn, Researcher and Nutritionist at Brown University.

Segment Analysis

Based on the product type, the olive oil market is classified into Extra Virgin, Virgin, Refined, Olive Pomace Oil, Organic, and Others. Virgin olive oil is the most common product type in the olive oil market. Chefs and health-conscious consumers find this type of product interesting because it is rare and costly due to its unique flavor, healthful qualities, and high topspin tech extraction process. Extra virgin olive oil has several health benefits due to its heart-healthy lipids, antioxidants, and anti-inflammatory qualities. Today, extra virgin olive oil remains the most popular in the world, especially in the Middle East, Europe, and America, where natural, organic, and clean-label products are becoming more and more popular.

Based on the health benefits, the olive oil market is classified into Heart Health, Weight Management, Anti-Inflammatory, Antioxidant-rich, and Others. "Heart Health" is a significant component of the olive oil market's largest and most potent category, health and wellness. Another source of monounsaturated fats and antioxidants like polyphenols, which have been shown to improve food's functionality by lowering blood pressure, inflammation, and circulating LDL cholesterol, is extra virgin olive oil. Because of these characteristics, olive oil is a staple of the Mediterranean diet, which is well-known for its heart-healthy benefits. The demand for olive oil among consumers rises in tandem with people's increased awareness of the quality of their hearts.

Regional Analysis

The European olive oil market remains a leading and competitive market for consumers, and the leading producers in the Mediterranean region include Spain, Italy, and Greece. Spain is the largest producer and consumer and accounts for about 40% of the world’s olive oil. Italy and Greece are also important, especially in the added-products category, of which high-quality extra virgin olive oil remains popular among domestic as well as foreign consumers. Therefore, the realization of the healthy Mediterranean diet has led to a shift in consumption habits toward healthier/premium products.

Other important European markets identified by the investigation include German, French, British, Spanish, and Italian consumers. Consumers are becoming more worried about the market and seeking out organic and PDO (Protected Designation of Origin) olive oil. The threats associated with this market are instability of production, instability of price, and competition from other edible oils. However, the region’s focus on quality and tradition keeps it growing increasingly, especially in the premium segments.

The North American olive oil market has the fastest growth rate due to an enhanced transition towards embracing healthy foods and natural food products to enhance their health. Currently, the American market is by far the largest, and customers are shifting their preferences to the Mediterranean diet that includes olive oil as an active ingredient. Because of the health benefits of eating olive oil and the perception that high-quality items are imported from the Mediterranean region, consumers are also becoming more conscious, which drives their demand for premium and extra virgin olive oil.

The use of natural and organic olive oils is becoming increasingly popular in Canada, while the market is expanding more slowly. The product is mostly distributed through supermarkets, health food stores, and online retailers, though online sales showed a lot of promise. Nonetheless, the region has retained its dependence on imports, particularly from Spain, Italy, and Greece, due to localized constraints in production. This has triggered increased international producer rivalry, plus efforts in spreading information on olive oil's true nature and the best quality.

Competitive Landscape

With top firms like Bertolli, Filippo Berio, Gallo, Lucini Italia, Colavita, and Pompeian, the olive oil market is extremely competitive. Many companies have established market positions through product variety, superior products, and widespread distribution networks. In the last several years, most of these enterprises have shifted their attention to sustainability, with firms like Bertolli and Filippo Berio growing into organic and sustainably derived products. Moreover, according to Sanram, the market for flavored and unique olive oils has evolved, and new, better types of olive oils, like the premium series from Lucini Italia, have been produced. These businesses are highlighting the health benefits of olive oils and adjusting to the two new market trends, like plant-based and clean-label products, as a result of customers' increased knowledge of the value of health. New private-label items and emerging companies that place a greater emphasis on quality and innovation also add to the pressure to compete.

Olive Oil Market, Company Shares Analysis, 2024

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Recent Developments:

• In September 2024, Corto Olive introduced its Harvest 2024 Agrumato-Method Calabrian Chili Olive Oil, just in time for the fall and holiday season. This particular olive oil blended the flavor of autumn-harvested olives with the fresh, heirloom flavor of Calabrian peppers. With its reputation for making only California olive oil, Corto sought to draw in home cooks who wanted to spice up their dishes.

• In May 2024, Filippo Berio and the Alzheimer's Drug Discovery Foundation teamed up to promote Alzheimer's disease research and awareness. This partnership supported recent findings that olive oil may improve heart and brain health. The goal of the collaboration was to inform consumers about the potential benefits of dietary modifications, such as the use of olive oil, for brain health and to assist them in making healthier choices.

Report Coverage:

By Product Type

• Extra Virgin
• Virgin
• Refined
• Olive Pomace Oil
• Organic
• Others

By Packaging

• Bottles
• Pouches
• Cans

By Health Benefits

• Heart Health
• Weight Management
• Anti-Inflammatory
• Antioxidant-rich
• Others

By Application

• Food & Beverages
• Cosmetics
• Pharmaceuticals
• Animal Care
• Others

By Distribution Channel

• Offline
  • Supermarkets
  • Specialty Stores
  • Convenience Stores
  • Others
• Online

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Switzerland
• Sweden
• Finland
• Netherland
• Poland
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Indonesia
• Malaysia
• Philippines
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Bertolli
• Filippo Berio
• Gallo
• Lucini Italia
• Colavita
• Pompeian
• De Cecco
• Carapelli
• California Olive Ranch
• Kirkland Signature
• Toscano
• Dante
• Oliviers & Co.
• Frantoio Franci
• Pietro Coricelli

Frequently Asked Questions (FAQs)