Organic Beverages Market By Product Type (Organic Non-Dairy Beverages, Organic Coffee & Tea, Organic Juices & Smoothies, Organic Functional Beverages, Organic Alcoholic Beverages, Organic Soft Drinks & Sodas, Others), By Source (Fruits, Vegetables, Grains & Cereals, Nuts & Seeds, Herbs & Botanicals), By Packaging Type (Glass Bottles, Cans, Tetra Pak, PET Bottles, Pouches, Others), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, HoReCa), and By End User (Household, Commercial), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

---

What trends will shape Organic Beverages Market in the coming years?

The Organic Beverages Market accounted for USD 43.01 Billion in 2024 and USD 49.53 Billion in 2025 is expected to reach USD 203.18 Billion by 2035, growing at a CAGR of around 15.16% between 2025 and 2035. The organic beverages market can be defined as the section of the beverage industry that is the production and sale of beverages created with organically grown ingredients without the use of any man-made chemicals in the form of artificial pesticides, artificial fertilisers, and genetically engineered organisms (GMOs). The products encompassed in this market vary widely, as they include organic juices, teas, coffee, various dairy alternatives, and alcohol. It is led by increased consumer-health consciousness, attention to wellness, and environmental consciousness. It is usually seen that organic drinks are considered to be more environmentally friendly and healthier than conventional drinks. The market is also global, and it is growing, with demand recorded in the developed and emerging economies rising.

What do industry experts say about the Organic Beverages market trends?

“Organic beverages demand simple formulations and strict sourcing standards—whether 100%, 95%, or 70% organic. Labels must accurately reflect ingredients, and formulators must address challenges like shorter shelf life and color instability from natural dyes.”

• Chris Pontiakos, Director of Beverage R&D, The Beverage Industry

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Organic Beverages market?

How does increasing health awareness influence organic beverage consumption?

Health awareness plays an important role in boosting the intake of organic drinks, as it makes people aware of the healthy advantages of natural products and products devoid of chemicals. The investigations conducted by the Centers for Disease Control and Prevention (CDC) underline that the number of individuals who focus on healthier dietary habits in general to avoid chronic diseases, like obesity, diabetes, and heart conditions, is increasing.

The free beverages, which do not contain synthetic chemical elements in their pesticides and additives, are supposed to be safer and healthier. Results of the National Health and Nutrition Examination Survey indicate a significant rise in the use of organic foods in higher health literacy households, which is a significant scoring point for the USDA findings on organic food, which show positive growth in its sales among consumers who are willing to spend more on food products with wellness. This change is supported by the trend of the promotion of healthy diets and natural food via the public health knowledge employed, with the consumers being thus collectively driven to choose organic drinks as a part of healthy lifestyles.

Will government policies supporting sustainability boost organic drink sales?

Sustainability policies implemented by the government could go a long way in ensuring that the activities of organic farming and production are enhanced by government policies that are favourable to organic farming. Various governments in the world are enforcing subsidies, grants, and new laws on the use of chemical pesticides and fertilisers, motivating producers to commit to organic means. For instance, the U.S. Department of Agriculture (USDA) noted that over the last decade, via the influence of favourable policies, the area of organic farmlands grew by almost 10% every year.

The Common Agricultural Policy (CAP) of the European Union annually provides funds to facilitate sustainable agriculture, which contributes to the purchase of organic products, rising by 15% each year in the EU. These policies tend to create more trust among consumers and the availability of organic drinks, and environmental awareness. College and university institutions such as Cornell University point out that policy-based incentives close the price disparity between organic and conventional items, and organic drinks are affordable to a larger market. Overall, government policies that emphasise sustainability are an essential source of growth, as they can increase supply chains to reduce costs and augment consumer demand for organic beverages.

Could limited shelf-life deter retail outlets from wide adoption?

Expiry is another major constraint in the organic drinks market, and this normally keeps retail stores away. Organic drinks, since they have no artificial ingredients, such as preservatives, included, and since they are based on natural ingredients and have a shorter shelf life in comparison to typical drinks. The constraint augmented the level of spoilage and an increment in losses of the inventory of retailer and costs incurred in operations.

The U.S. Department of Agriculture (USDA) acknowledges that organic products tend to need more delicate handling to be able to retain the quality and safety standards. Further, it is pointed out by the Food and Drug Administration (FDA) that, like Bach, organic perishable goods require much tighter storage standards, placing the retailer at a disadvantageous position of not being able to efficiently manage stock, particularly because of the low levels of development of the cold chain in certain regions. Thus, most retailers can be reluctant to give organic beverages significant shelf space because of the risk of wasting the items and expanding waste, and the financial consequences thereof, which slows down the general market penetration.

Will plant-based trends open new product lines in beverages?

Innovation increases, and product lines grow considerably with the increase in customer demand against a change in diet to plant-based nutrition. The increasing number who are taking on plant-based lifestyles due to their health, environmental, and moral concerns is also increasing the demand for organic drinks, non-dairy drinks, and natural ingredient-based drinks. The Department of Agriculture (USDA) reports that the sale of organic foods has been on an upward trend since it began 25 years ago, which has today surpassed $9.7 billion despite the inclusion of beverages.

Statistics presented by the National Centre for Biotechnology Information (NCBI) show that people think about beverages made of plants as easier to be considered healthy and promote the idea of manufacturers developing new recipes with the help of such things as oats, almonds, and coconut. The trend results in expanding product lines and promotes sustainability objectives since plant-based manufacturing normally consumes fewer supplies in comparison to conventional dairy. The organic drinks industry is therefore ready to grow as people express curiosity in drinking plant-based and healthy varieties of vegan drinks.

How might emerging markets fuel demand for organic alternatives?

Green markets are expanding as a result of people's growing awareness of the value of sustainability and health, and this is a key driver of the demand for organic beverages. Countries like India, Brazil, and China are getting increasingly urbanised and have an increasing middle-income population shift towards healthy lifestyles, with a desire expressed towards organic and natural products. The Food and Agriculture Organisation (FAO) shows that the area of organic farming has been growing very fast in these areas in response to the evolving demand by consumers.

The subsidising of organic farming and its certification is being facilitated by governments in emerging economies, and India has seen a compound annual growth rate of 20% in exports of organic products over the past years, according to their Ministry of Agriculture. There has been a higher demand boosted by educational campaigns that are aimed at educating people on the value of consuming organic products. That is why this mix of economic development, government support, and a health-conscious population in the emerging markets is a powerful potential to display the organic beverages industry as a means of sustainable growth.

What are the key market segments in the Organic Beverages industry?

Based on the product type, the Organic Beverages Market is classified into Organic Non-Dairy Beverages, Organic Coffee & Tea, Organic Juices & Smoothies, Organic Functional Beverages, Organic Alcoholic Beverages, Organic Soft Drinks & Sodas, and Others.  The organic coffee & tea segment is the most pronounced one in the organic beverages market. This supremacy is fuelled by the growing health awareness in the consumption habits of customers, sustainability, and the need to explore natural and chemical-free products. The demand for organic coffee and tea attracts a wider range of people because of daily usage and the popularity of specialty, ethically produced beverages. The premiumisation of organic coffee and tea products and increased consumption among millennials and conscious consumers promote this segment to have a high market presence compared to others.

Based on the Source, the Organic Beverages Market is classified into Fruits, Vegetables, Grains & Cereals, Nuts & Seeds, and Herbs & Botanicals. The fruits segment has been the most noticeable source in the market of organic beverages. This is mainly attributed to the fact that fruit-based organic drinks, which include juices, smoothies, and flavoured drinks, are very popular because they offer freshness, since they are natural and sweet in taste as well as nutritious. There is increased demand for organic fruit beverages by consumers due to the presence of antioxidants and vitamins, and the clean label, i.e., no chemicals used. In addition, the flexibility of fruits enables a product variety, and this segment dominates in terms of growth with consumer preferences in the organic beverage trend.

Which regions are leading the Organic Beverages market, and why?

The North American organic beverages market is dominant because of the combination of health-creating consumer behaviour, effective purchasing power, and the wide availability of organic products. The region is well equipped for the organic food business with strict USDA organic certification requirements that enhance the confidence of the consumers. Increasing awareness exists on the topics of sustainability, clean label products, and non-GMO ingredients, and as a result, organic substitutes are in demand. Significant players in the food and drinks industry have their headquarters in the U.S., which has resulted in continuous innovations and diversity in the products.

Easy access to organic beverages is also guaranteed by the existence of structured retail networks and online stores. Government support and lifestyle changes, especially among millennials and Gen Z, play their part in the growth of the market. The market is also being set in motion by the increasing sensitivity to the environment, and people are inclined toward consuming unrefined native drinks with no added flavours. Further, continuous investment in organic farming infrastructure ensures the availability of a constant supply of raw materials that can be used to make organic beverages.

The increase in health awareness, increased disposable incomes, and the speedy urbanisation are making the Asia-Pacific organic beverages market a leading player. The preference of consumers is shifting towards healthier, chemical-free drinks in countries such as China, India, Japan, and Australia. The growing popularity and awareness of the long-term health effects of synthetic additives and the global trend of wellness are also influencing the growing demand.

The cost factor is being helped by governments across the region with policies and certification programmes promoting production and consumption, the size of the population base in the region provides an enormous consumer base, and younger age groups are especially attracted to sustainable and clean-label products.

Increased e-commerce and wider retail distribution are also contributing to creating more visibility and availability of organic beverages. The use of natural ingredients as part of varying cultures through traditional diets also offers the regional brands a competitive advantage in the production of an attractive organic drinks menu.

What does the competitive landscape of the Organic Beverages market look like?

The organic beverages market is highly competitive, as people demand healthier and sustainable sources of products. The major actors in the market, like Danone, PepsiCo, and The Hain Celestial Group, are characterised by their vast product lines and distribution channels, and independent production organisations like Oatly, Guayak, and Uncle Matts Organic make further disruptions of the market by innovative products and niche markets.

As for recent trends, the acquisition of Kate Farms is in the Danone portfolio, indicating the company would invest more in the plant-based organic segment, and PepsiCo is moving into the organic juice brands to acquire health-centred consumers. Further, the aggressive global development and the marketing of Oatly have considerably increased the awareness of organic oat beverages. Such dynamics result in innovation, product diversification, and strategic tie-ups, which increase the intensity of competition and market growth rate.

Organic Beverages Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Sample Report

Which recent mergers, acquisitions, or product launches are shaping the Organic Beverages industry?

• In July 2025, Bloom Nutrition (based in Austin) launched Bloom Pop, a new line of prebiotic sodas available in five flavors: Shirley Temple, Classic Orange, Raspberry Lemonade, Strawberry Cream, and Watermelon Lime. Each soda contained just 20 calories, 3–4 grams of sugar, and 1 gram of the clinically supported prebiotic PreticX. The new line became available in over 3,000 Walmart stores across the country.
• In March 2025, at Natural Products Expo West, several new organic beverage products were revealed. Odwalla introduced new 100% juices and smoothies, including orange, orange-guava-ginger, and green juice, which were available in glass bottles and Tetra cartons. Just Ice Tea, an organic and Fair Trade tea brand, launched three new varieties: Orange Mango Herbal Fusion, Golden Oolong Tea, and Enjoy Mint Tea, all made with organic ingredients and featuring clean labeling.

Report Coverage:

By Product Type

• Organic Non-Dairy Beverages
• Organic Coffee & Tea
• Organic Juices & Smoothies
• Organic Functional Beverages
• Organic Alcoholic Beverages
• Organic Soft Drinks & Sodas
• Others

By Source

• Fruits
• Vegetables
• Grains & Cereals
• Nuts & Seeds
• Herbs & Botanicals

By Packaging Type

• Glass Bottles
• Cans
• Tetra Pak
• PET Bottles
• Pouches
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail
• HoReCa (Hotels, Restaurants, and Cafés)

By End User

• Household
• Commercial

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Uncle Matt’s Organic, Inc.
• Biotta AG
• James White Drinks Ltd.
• Phoenix Organics Ltd.
• SMART JUICES LLC.
• Oatly AB
• Wild Bunch & Co. LDA
• Equinox Kombucha
• Guayakí
• Steaz
• Suja Life, LLC.
• Kate Farms
• The Hain Celestial Group, Inc.
• Danone S.A.
• PepsiCo, Inc.

Frequently Asked Questions (FAQs)