Pet Healthcare Market By Product (Pharmaceuticals, Diagnostics, Medical Devices, Pet Supplements & Nutraceuticals, Wearable Health Devices), By Service (Veterinary Services, Vaccination & Immunization Programs, Telehealth & Remote Monitoring, Pet Insurance, Pet Rehabilitation & Physiotherapy, End-of-life Services), By Animal Type (Dogs, Cats, Birds, Horses, Fish, Others), By Route of Administration (Oral, Injectable, Topical, Inhalation, Implants, Transdermal), By Disease Type (Parasitic Infections, Respiratory Disorders, Dermatological Conditions, Gastrointestinal Disorders, Orthopedic Disorders, Cancer, Renal Disorders, Cardiovascular Diseases, Others), By End User (Veterinary Clinics, Animal Hospitals, Home Care Settings, Pet Owners, Animal Shelters & Rescue Centers, Academic & Research Institutes), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles and Market Forecast, 2025 – 2035

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What trends will shape this market in the coming years?

The Pet Healthcare Market accounted for USD 86.75 Billion in 2024 and USD 91.75 Billion in 2025 is expected to reach USD 160.62 Billion by 2035, growing at a CAGR of around 5.76% between 2025 and 2035. Pet healthcare involves the different medical and well-being services and products created to help dogs, cats and other pets stay healthy. This cares for pets with veterinarian help, vaccines, medications, diagnostic tests, treatments to prevent disease and specialized products including supplements for pets. More and more pet owners are choosing healthy options for their pets and this is driving the market growth, helped by rising pet numbers, more public awareness and the assumption of pets as members of the family. The development of new veterinary techniques and increased availability of pet health services are driving market expansion, so more pet owners can afford good care for their animals.

What do industry experts say about the market trends?

“When given a devoted 1-on-1 chat with a knowledgeable and trained vet, approximately 85–90% of pet concerns can be resolved online. Hence, there is an enduring need to create awareness about online health care for pets.’’

• Dr. Shantanu Kalambi – Chief Veterinary Officer, Supertails.com.

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the market?

Rising pet ownership is increasing the demand for veterinary services and pet health products.

Increased numbers of pets being looked after globally are contributing to an increase in the Pet Healthcare Market. The population of pet-owning families has increased, and therefore the demand for quality healthcare, check-ups, immunization and treatments has risen significantly. Since owners understand that their pets experience emotions and physical states, they now take the pets to clinics for medical and general care. Individuals who have pets prioritize regular deworming and dental examinations, along with advanced procedures and surgery, just like they would for a healthy human family member. The change is most evident among families residing in the city and the millennial segment, who find it desirable to receive expert animal attention and better-quality products for pets.

There is a similar expanding selection of health products for animals such as supplements, flea and tick prevention,‏ skin treatments and therapeutic diets. Since over-the-counter veterinary items are sold online and in most retail outlets, pet owners can address minor health issues at home or maintain everyday care. Pets who have chronic diseases like obesity, arthritis and allergies are generating demand for regular treatment and related products. Pet healthcare demand is growing, and thus companies operating in this sector are introducing new and innovative medicines. An increase in pets, greater health awareness for animals and enhanced availability of healthcare services and products are some of the factors that form a strong foundation for the Pet Healthcare Market. As the trend continues to move forward, ensuring quality and available care for animals will continue to be an important factor.

The humanization of pets encourages owners to invest more in their pets’ health and wellness.

The comfort pets give owners is increasingly important in expanding the Pet Healthcare Market. With pets being thought of as family members, people are now more dedicated to caring for their animals in every way. As a result of this bond, many pet owners are more careful about preventive healthcare, attend regular vet visits and use top-quality wellness products. These days, pet owners are interested in extra health care options like supplements, oral hygiene products and treats that help improve their pets’ mental well-being. Because of this change in perspective, owners are spending more on pet health care and products that support a happy, longer life for their animals.

Companies that make medicines and wellness brands are offering pets a variety of innovative treatments that meet their requirements. Pet owners tend to pick specialized treatments, organic health products and healthcare plans created for their breed, just as people would in human healthcare. Many people now ask for more frequent health checks, tests and treatments, as they feel pets should not be treated any differently than people. Due to pet insurance, more families choose to get their pets health care while avoiding high medical bills. As a result, there is a thriving market because consumers have more invested in their health and are ready to pay more for related offerings. The bond between people and pets is growing around the world which will keep the Pet Healthcare Market expanding because of this trend.

The high costs of pet healthcare make treatments unaffordable for many pet owners.

Pet healthcare can be costly; it is a major constraint on growth in the Pet Healthcare Market. Many individuals with pets who need advanced help feel it is too expensive for them to provide their pets with complete medical attention. Because it is difficult for families to pay large bills, those with less money opt for their kitty’s needs over expensive medical care. For this reason, pets in these families usually get basic treatments for emergencies rather than preventive treatments that would enhance their overall well-being.

The increasing costs of medicines, surgical procedures and pet care products add to these issues. Pet owners are sometimes afraid to visit the vet for financial reasons which might result in pets developing more serious problems. Pricing issues limit how much the market for premium pet healthcare services expands in regions where prices matter a lot. As long as people have to pay high prices and lack insurance, the cost of taking care of pets will hold back the growth of the industry.

The growing adoption of pet insurance is making veterinary care more affordable.

With more pet owners buying insurance, the Pet Healthcare Market is benefiting by making healthcare for their pets simpler and more affordable across the globe. By having pet insurance, you can get help paying for costs linked to accidents, diseases, surgery and usual checkups. The presence of financial protection allows more owners to pay for routine veterinary care and prevent illness, making pets healthier. Due to increased awareness, more people are seeing pet insurance as an excellent way to manage their vet's costs.

The increasing demand for pet insurance is encouraging insurance companies to create new pet health plans that fit many pet owners’ requirements and finances. Because of this expansion, animals from different-income families can use the formal healthcare system. Insurance firms work with both vet clinics and healthcare providers to make treatment and claim processing more efficient. Coupled together, these create greater demand for services from veterinarians and similar healthcare items. All in all, the steady rise in people choosing pet insurance is set to help the Pet Healthcare Market develop by guaranteeing health care for pets, reducing costs and raising awareness for responsible pet care.

Rising interest in natural and organic pet health products is creating new market segments.

An increase in demand for natural and organic products for pets is helping the Pet Healthcare Market gain new opportunities by serving health-conscious pet owners. Now, people paying for pet care are aware of how synthetic chemicals from pet health products may cause harm over time. People are looking for organic and environmentally friendly goods that are intended to keep them healthy without any harmful ingredients. This causes manufacturers to invent new things and provide pet owners with gentle and healthy products including herbal supplements, organic flea remedies and natural grooming goods.

By choosing natural pet health products, people are also supporting the effort to protect the environment. More pet owners are choosing pet products that are both risk-free for their animals and made using sustainable and ethical methods. As a result, companies have made specialized brands and top-class products that are more expensive and encourage loyal customers. Both offline retailers and e-commerce companies are giving greater focus and advertising to these products, so they are easier to find and buy. In essence, the rise of organic pet healthcare products gives the market several new opportunities that allow companies to adjust to changing needs and set themselves apart from others.

What are the key market segments in the industry?

Based on product type, the Pet Healthcare Market is segmented into Pharmaceuticals, Diagnostics, Medical Devices, Pet Supplements & Nutraceuticals, and Wearable Health Devices. At present, the pharmaceuticals sector is leading the industry. It happens largely because medicine is commonly used to treat such common issues in pets as infections, parasites, allergies and chronic ailments. Advancements in how veterinary drugs are made and the simple access to them from different sources have made this area grow. Because pet owners now know the importance of treating their animals quickly and regularly, veterinary pharmaceuticals have seen a rise in demand. Many veterinary visits and drugs being prescribed help this segment remain ahead of others.

Based on service type, the Pet Healthcare Market is segmented into Veterinary Services, Vaccination & Immunization Programs, Telehealth & Remote Monitoring, Pet Insurance, Pet Rehabilitation & Physiotherapy, and End-of-life Services. The largest portion of revenue in the feed industry comes from the Veterinary Services segment. This is because veterinarians often perform basics like health check-ups, surgical procedures, and finding and treating diseases. More people understanding the need for routine vet visits and extra veterinary clinics and hospitals has increased the popularity of this segment. Also, more owners treating their pets at veterinarians’ offices and new pet health centres, along with expanded mobile vet services, is helping veterinary care to keep leading in the pet healthcare industry.

Which regions are leading the market, and why?

The North American pet healthcare market is leading, supported by many pets and widespread spending on their health services. In this region, there are many veterinary services, advanced healthcare equipment and leading pharmaceutical companies. In North America, people who own pets are careful about their animals’ health and ask for more preventive care, tests and specialized services. Symptom: More pets are being insured and telemedicine options have improved the way vets care for animals. Recent developments in how pet health products are made are being noticed and the rules keep these products safe and of good quality.

Rising pet ownership and greater awareness about animals’ well-being are leading to fast growth in the Asia Pacific Pet Healthcare Market. Improved finances in many emerging areas are making it easier for pet owners to pay for better medical care for their pets. An increased number of veterinary clinics and enhanced healthcare infrastructure describe the market. Modern and science-based approaches are replacing the traditional ways pet care was done. The rising effects of Western lifestyles and the increasing interest in pets are both driving up demand for quality healthcare items and services. Market growth is also driven by an increase in pet insurance and online stores that sell healthcare products easily

What does the competitive landscape of the market look like?

In the Pet Healthcare Market, various worldwide and local companies are working to make progress and expand their product and service ranges. Top firms like Zoetis Inc., Elanco Animal Health Incorporated, Boehringer Ingelheim International GmbH, Merck & Co., Inc., and Virbac S.A are creating improved medicines, advanced diagnostics and health additives to maintain healthy pets. To improve their place in the market, companies often engage in forming partnerships, carrying out mergers and conducting acquisitions. As a result, online platforms and telemedicine services are helping transform the market by becoming simpler options for pet owners. Top companies in the pet care market do well through quality, a wide range of products and technological advances, while others specialize in natural and organic goods for pets.

Pet Healthcare Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the industry?

• In November 2023, Bimeda added another facility in China, to produce sterile injections and parasite-control medications.
•  In October 2023, Zoetis started offering its monoclonal antibody drug for NGF in the U.S. to help dogs with osteoarthritis pain.

Report Coverage:

By Product

• Pharmaceuticals
• Diagnostics
• Medical Devices
• Pet Supplements & Nutraceuticals
• Wearable Health Devices

By Service

• Veterinary Services
• Vaccination & Immunization Programs
• Telehealth & Remote Monitoring
• Pet Insurance
• Pet Rehabilitation & Physiotherapy
• End-of-life Services

By Animal Type

• Dogs
• Cats
• Birds
• Horses
• Fish
• Others

By Route of Administration

• Oral
• Injectable
• Topical
• Inhalation
• Implants
• Transdermal

By Disease Type

• Parasitic Infections
• Respiratory Disorders
• Dermatological Conditions
• Gastrointestinal Disorders
• Orthopedic Disorders
• Cancer
• Renal Disorders
• Cardiovascular Diseases
• Others

By End User

• Veterinary Clinics
• Animal Hospitals
• Home Care Settings
• Pet Owners
• Animal Shelters & Rescue Centers
• Academic & Research Institutes

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Zoetis Inc.
• Elanco Animal Health Incorporated
• Boehringer Ingelheim International GmbH
• Merck & Co., Inc.
• Virbac S.A.
• Ceva Santé Animale
• Vetoquinol S.A.
• Phibro Animal Health Corporation
• IDEXX Laboratories, Inc.
• Dechra Pharmaceuticals PLC
• Bayer AG
• Kindred Biosciences, Inc.
• Biogal Galed Laboratories
• Indian Immunologicals Ltd.
• Medrego

Frequently Asked Questions (FAQs)