Rabbit Feed Market By Type of Feed (Pellets, Hay, Grains & Cereals, Fresh Vegetables & Fruits, Mixed Feed, Supplements & Treats), By Ingredients (Alfalfa, Timothy Grass, Soybean Meal, Corn, Molasses, Oats, Barley, Others), By Functionality (General Maintenance, Growth Promotion, Lactation Support, Reproductive Health, Digestive Health, Immune Boosting Feed, Weight Management), By Form (Dry Feed, Wet Feed, Compressed Cubes, Powdered Mix, Chopped Roughage), By Distribution Channel (Online Retail, Veterinary Clinics, Pet Stores, Agricultural Supply Stores, Bulk Sales to Farms, Supermarkets), By End User (Household Pet Owners, Rabbit Breeders, Commercial Rabbit Farms, Research Institutions, Zoos & Wildlife Parks), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles and Market Forecast, 2025 – 2035

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Industry Outlook

The Rabbit Feed Market accounted for USD 2.49 Billion in 2024 and USD 2.61 Billion in 2025 is expected to reach USD 4.25 Billion by 2035, growing at a CAGR of around 4.97% between 2025 and 2035. The Rabbit Feed Market is oriented towards the preparation and delivery of special food items for the rabbits in the domestic and pet setting that fulfil the nutritional requirements. These feeds are appropriately formulated to contain a balanced ratio of fibre, vitamins, minerals, and proteins that promote healthy digestion, quality of fur and good physiological health for rabbits. Among the market products are pellets, hay-based diets, organic feed, and treats that cater for different life stages and health conditions. As more and more people acquire rabbits as household pets and more information on proper pet nutrition is getting disseminated to the public, the need for high-quality and species-specific rabbit feed constantly rises. Pet owners are today more aware of offering their animals food that is similar to the natural diets while promoting longevity hence running innovation and diversification in rabbit feed supply in the global pet care industry.

Industry Experts Opinion

‘’I believe that pellets should nearly always be part of the diet, due to their containing all essential vitamins and minerals; one never sees rickets/calcium deficiency (or other nutrient deficiencies) when pellets are used, which is a strong reason to always include them in the diet.”

• Dr. Mark Burgess, DVM

Report Scope:

Market Dynamics

The growing popularity of rabbits as companion pets is increasing the demand for specialized rabbit feed.

The increasing popularity of rabbits as pet companions is a key factor in driving the growth of the rabbit feed market. With more individuals and families opting for rabbits because of their quiet disposition, low maintenance requirements, and ease of domestication indoors, the demand for species-specific diets is on the rise. In contrast to regular livestock feed, rabbits need a high-fiber and low-fat diet to ensure good digestion and dental health. This demand has compelled producers to create specially designed feeds that address the special dietary requirements of pet rabbits. Pet owners are increasingly also aware of proper diet and the need for quality feed, further increasing demand for premium rabbit food products.

This increasing trend is also promoting innovation in feed diversity, such as hay-based pellets, organic components, and vitamin- and mineral-enriched treats. Pet stores and online shopping websites are also increasingly showcasing specific rabbit food sections, in response to the increased customer interest. On top of that, the increase in rabbit adoption from shelters and pet stores has broadened the customer base. As rabbits are frequently considered to be part of the family, there is an emphasis on health, longevity, and general well-being resulting in more expenditure on expert, high-quality feed. Consequently, the growing humanization of rabbits as pets further contributes to the growing rabbit feed market around the world.

Rising awareness about pet health and nutrition is driving the demand for high-quality, balanced rabbit diets.

Increasing awareness regarding pet nutrition and pet health is directly impacting the rabbit feed industry. Pet owners today are better educated about the necessity of feeding their rabbits a balanced and species-suited diet for maintaining their rabbits' health and longevity. They are shifting away from generic or inexpensive food and instead choose nutritionally balanced products that promote digestion, dental care, and general health. This trend is being fueled by veterinarians, pet care bloggers, and online media that highlight the importance of high-fiber, low-sugar diets for rabbits. As information on rabbit care continues to be disseminated, more consumers are proactively looking for premium feed products with high-quality ingredients.

This increased nutritional consciousness is leading to the production of scientifically formulated rabbit foods containing key nutrients such as fibre, vitamins A, D, and E, calcium, and omega-3 fatty acids. Foods are increasingly labelled with exact health benefits like "supports dental health" or "promotes digestive balance," making it simple for consumers to make an educated decision. The trend is also making hay-based, non-GMO, and organic rabbit foods more popular. With pet owners considering health and prevention first, the demand for health-specific, vet-recommended, and clean-label rabbit diets is only growing propelling the market towards more sophisticated and health-centric options.

Limited product variety compared to cat and dog food can reduce consumer interest in rabbit feed.

One of the major challenges holding back the growth of the rabbit feed market is the limited range of products available compared to the vast range available in cat and dog food segments. While owners of dogs and cats have access to a wide range of products such as breed-specific diets, age-based formulas, and functional treats, owners of rabbits tend to have limited options. This absence of diversity complicates it for consumers to locate specialized or innovative feed that suits their pets' specific dietary and health needs, particularly for rabbits with medical conditions or particular nutritional needs.

This product constraint can result in lower consumer interest and participation in the rabbit care market. When rabbit caretakers have fewer options, they might switch to homemade foods or stock livestock feed, which would not necessarily be best for their pets' welfare. This would deter potential pet caretakers from purchasing rabbits or spending money on high-end rabbit care items. Lacking the same degree of innovation, branding, or convenience that is observed in the dog and cat food industry, the rabbit feed segment is unable to sustain long-term loyalty and growth momentum among contemporary pet consumers.

The development of organic and customized rabbit feed opens new growth segments in health-focused pet care.

Increased trends of health-related pet parenting are generating tremendous prospects in the feed market for rabbits, especially via the growth of organic and custom feed products. With pet parents increasingly realizing how diet affects their rabbit's well-being, the demand for chemical-free, natural, and balanced nutrient feed products is increasing. Organic rabbit food, without artificial additives, pesticides, and GMOs, is attractive to consumers looking for cleaner and safer options for their pets, reflecting the larger organic food trend in human diets.

Value-added rabbit feed designed to account for traits such as breed, age, weight, and particular health requirements is providing pet owners with a means of delivering custom nutritional support and enhancing their rabbit's quality of life. Specialized products provide brands with opportunities to stand out in a crowded marketplace and foster greater trust with health-aware consumers. With rising disposable incomes and an emotional attachment to pets, many rabbit owners are predisposed to spend on high-end feed solutions. This trend creates a significant opportunity for manufacturers to innovate, develop new product ranges, and access new revenue streams within the expanding pet wellness sector.

Rising pet ownership in emerging markets creates untapped demand for rabbit-specific products.

Emerging markets are experiencing a consistent increase in pet keeping on the back of rising urbanization, rising disposable incomes, and changing lifestyles that encourage pet companionship. Cats and dogs have hitherto dominated the pet care market, but rabbits are catching up as low-maintenance and space-sensitive pets, particularly among young couples and apartment residents. This is opening an untapped and rapidly growing need for rabbit-dedicated products, such as specialty feed, treats, grooming aids, and accessories.

With pet care in these countries maturing, there is a clear market for brands to upscale their offerings focused on rabbits. But even in most of these emerging markets, the existing market is currently underdeveloped and characterized by scarce product options, leaving room for a strategic space to innovate and pioneer the early market. Brands that can roll out inexpensive, region-specific, and well-nourished rabbit feed will develop solid customer loyalty. In addition, education programs regarding rabbit health and nutrition will promote increased awareness and adoption and present a viable growth opportunity for the rabbit feed and pet care sector in emerging economies.

Segment Analysis

Based on Type of Feed, the Rabbit Feed Market is segmented into Pellets, Hay, Grains & Cereals, Fresh Vegetables & Fruits, Mixed Feed, and Supplements & Treats. The Pellets segment leads in the market on account of their convenience, nutrient balance, and availability. Pelleted feed presents a uniform composition of the needed nutrients, providing rabbit owners with an easier way of ensuring adequate nutrient intake. Its shelf life is longer, and it is less difficult to store and portion out than fresh veggies or mixed grains. Pellets are especially popular due to their high fibre content and are commonly prescribed by veterinarians, particularly for adult rabbits that need a consistent diet.

Based on Ingredients, the Rabbit Feed Market is segmented into Alfalfa, Timothy Grass, Soybean Meal, Corn, Molasses, Oats, Barley, and Others. Timothy Grass is the top ingredient because of its high fibre and suitability for digestive and dental health in rabbits. It is commonly used as the foundation in most hay-based and pelleted diets, especially for adult rabbits. Timothy Grass is low in calcium relative to Alfalfa, so it is a safer option for avoiding urinary tract problems in older rabbits. Its widespread application in high-end feed recipes and supplements also contributes to its market dominance, particularly in markets where health-focused pet ownership is expanding.

Regional Analysis

The North American Rabbit Feed Market is leading due to the growth in the trend of pet humanization and the awareness of small pet nutrition. Customers in such nations as the U.S. and Canada increase their consumption of high-quality natural and organic rabbit feed products to guarantee their pets’ well-being and life expectancy. The market is highly infrastructure with pet care and it has strong retails, both online and offline. Brands such as Oxbow, Kaytee, and Small Pet Select are known for their quality, vet-recommended formulas. There is a distinct trend towards the use the hay-based, grain-free, and individualized feeds. Other players in the distribution and visibility of rabbit feed products in this region are the E-commerce platforms.

The Asia Pacific Rabbit Feed Market is developing at a fast pace because of an increase in pet ownership, urbanization, and increase in disposable income in such countries as China, Japan, South Korea, and India. The demand for commercially packaged rabbits as pet feed is on the rise as more households acquire the rabbits as pets. Local and foreign brands are increasing their presence and there are products to choose from that conform to regional tastes and pockets. Although traditional feeding methodologies are still popular in some regions, the trend of switching to nutritionally complete store-bought feeds is picking up pace. Growth is also facilitated by the increased retrievable rabbit care information through the internet and the increasing popularity of e-commerce businesses dealing with pets.

Competitive Landscape

The competitive landscape of the Rabbit Feed Market consists of various pet food brands, regional feed manufacturers, and the emergence of natural and organic pet food brands. The market is controlled by such leading companies as Oxbow Animal Health, Burgess Pet Care, Supreme Petfoods, and Vitakraft which offer various rabbit-specific feed product lines for different age groups and consuming habits. These players compete by providing high-fibre, vet-recommended, and nutritionally complete formulations focused on the health and well-being of the rabbit, putting health before anything else. An increasing consumer preference for organic, grain-free, and sustainable pet food is driving innovation among giant brands as well as niche brands. The veterinary clinic's strategic partnership, online sales expansion, and brand trust are the top determinants of competitiveness in this dynamic industry.

Rabbit Feed Market, Company Shares Analysis, 2024

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Recent Developments:

• In April 2025, Cairo-based quick commerce startup Rabbit has officially launched operations in Saudi Arabia, to compete in the largest and one of the most competitive grocery delivery markets in the Middle East & North Africa. The expansion follows the company’s “profitable growth” in Egypt where it has delivered over 40 million items to 1.4 million customers.

Report Coverage:

By Type of Feed

• Pellets
• Hay
• Grains & Cereals
• Fresh Vegetables & Fruits
• Mixed Feed
• Supplements & Treats

By Ingredients

• Alfalfa
• Timothy Grass
• Soybean Meal
• Corn
• Molasses
• Oats
• Barley
• Others

By Functionality

• General Maintenance
• Growth Promotion
• Lactation Support
• Reproductive Health
• Digestive Health
• Immune Boosting Feed
• Weight Management

By Form

• Dry Feed
• Wet Feed
• Compressed Cubes
• Powdered Mix
• Chopped Roughage

By Distribution Channel

• Online Retail
• Veterinary Clinics
• Pet Stores
• Agricultural Supply Stores
• Bulk Sales to Farms
• Supermarkets

By End User

• Household Pet Owners
• Rabbit Breeders
• Commercial Rabbit Farms
• Research Institutions
• Zoos & Wildlife Parks

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Oxbow Animal Health
• Supreme Petfoods Ltd.
• Burgess Pet Care
• Vitakraft Pet Care GmbH & Co. KG
• Versele-Laga NV
• Sunseed Company, Inc.
• Kaytee Products, Inc.
• Higgins Premium Pet Foods
• Small Pet Select
• ZuPreem
• Marshall Pet Products
• Beaphar B.V.
• Cunipic Animalia S.L.
• F.M. Brown’s Sons, Inc.
• Vitapol

Frequently Asked Questions (FAQs)