Razor Market By Product Type (Disposable Razors, Reusable Razors, Electric Razors, Cartridge Razors, Straight Razors, Safety Razors, Razor Kits), By Blade Type (Single-Blade Razors, Double-Blade Razors, Three-Blade Razors, Four-Blade Razors, Five-Blade Razors and above), By Application Area (Face, Legs, Arms, Underarms, Bikini Area, Body), By Material (Plastic, Metal, Hybrid, Biodegradable Materials), and By End User (Individual Consumers, Barbershops & Salons, Spas & Grooming Centers, Hotels & Hospitality, Military & Defense Personnel), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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What trends will shape Razor Market in the coming years?

The Razor Market accounted for USD 12.68 Billion in 2024 and USD 13.19 Billion in 2025 is expected to reach USD 19.54 Billion by 2035, growing at a CAGR of around 4.01% between 2025 and 2035. The razor market can be defined as the global trade arena that focuses on the production, marketing, and selling of razors and other shaving products. It comprises hand razors, electrical shavers, shaving blades, and men's and women's shaving paraphernalia. The market is controlled by global brands such as Gillette, Schick, and Philips, whose demand is led by consumers in search of personal grooming and hygiene. It has a subscription business and eco-friendly innovations. Technological developments and increased awareness about grooming are following the market everywhere in the world.

What do industry experts say about the Razor market trends?

“Choosing the right razor is crucial for achieving a smooth, comfortable shave while minimizing the risk of skin irritation, cuts, and ingrown hairs.”

• Dr. James C. Collyer, MD, Board‑Certified Dermatologist & Co‑Founder, Modern Dermatology

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Razor market?

Is growing male grooming awareness boosting razor product consumption rapidly?

The increased market awareness of men in grooming has greatly increased the usage of razor products globally. Personal hygiene and grooming habits among men have grown consistently over the last ten years, which indicates an increased level of health and self-care on an overall scale, according to the U.S. Centers for Disease Control and Prevention (CDC). An article released by the American Psychological Association states that the current masculinity has now accepted grooming to be part of self-expression, and so males are now investing more money and time in items such as razors. According to the U.S. Bureau of Labour Statistics, the proportion of the personal care expenditure budget allocated to grooming supplies (such as shavers) is growing in the case of men.

According to statistics from the National Centre of Biotechnology Information (NCBI), this change can be explained by the growing shaving and grooming habits of younger men, mostly millennials and Gen Z. According to the findings of the educational research conducted by sociologists in the university departments, the actual role of urbanisation and the influence of social media impact the normalisation of the habit of male grooming. All these cultural and behavioural shifts lead to an ultimate increase in demand for razor products, spurring the growth of the market across different nations.

Does rising disposable income increase demand for premium grooming solutions?

One of the primary factors that significantly increases demand for high-end grooming products, like razors, is the rise in disposable income. Since consumers are gradually becoming more at liberty in terms of their disposable incomes, they are more likely to invest in higher-quality, durable, and technologically advanced grooming products that will perform better and provide comfort. Real disposable personal income has continuously risen in the United States, according to statistics provided by the U.S. Bureau of Labor Statistics, and consumers are making greater spending on personal care personnel.

The National Centre for Health Statistics shows that expenses on personal grooming and self-care are directly proportional to the income level, which means that the higher the own income level, the more premium grooming products will be consumed. Such a tendency is justified by the consumer behaviour trend research records of the U.S. Department of Agriculture Economic Research Service, where it was stated that a higher income rate would foster the level of people preferring a higher-priced and branded product with regard to simple products. The razor market can take advantage of these economic changes because people are seeking quality and innovativeness when it comes to grooming.

Are electric trimmers reducing demand for traditional manual razors globally?

Manual razors are being affected around the globe by the electric shaver and electric trimmers. The U.S. Bureau of Labour Statistics has indicated that the spending on personal grooming has arguably changed much in the last ten years, as consumers have been attracted to convenience and effectiveness, evident in the purchase of electric grooming equipment.

A 2021 survey by the National Institute of Occupational Safety and Health (NIOSH) observed that the use of electric trimmers minimises the incidence of skin irritation and cuts as compared to manual razors, thereby promoting their use. Moreover, a study conducted by the Consumer Behaviour Lab of the University of Michigan shows that there is an increasing trend due to which younger audiences prefer using electric grooming tools, as they are much faster and convenient because of their portability.

The U.S. Environmental Protection Agency (EPA) also reports an increasing awareness of sustainability, and most users now prefer rechargeable electric razors in order to minimise the amount of disposable waste. Overall, all these contribute to the trend that there will be a decline in the use of manual razors in the developed markets where the adoption of technology is more pronounced and the market is more environmentally aware.

Can eco-friendly razors attract sustainability-conscious consumer demographics globally?

Green razors have a huge potential to sell to people who are sensitive or concerned about the environmental effects in the world, as it has always increased their awareness. The United Nations Environment Programme (UNEP) says that more than 300 million tonnes of plastic waste are produced on the planet each year, and a significant portion of it is the result of single-use commodities, such as disposable shaving devices. This environmental awareness is encouraging the consumers, particularly the younger ones, to pursue sustainable options. A European Environment Agency study revealed that 40% of Europeans are willing to use greener products.

Government policies proliferate the idea of reducing plastic waste, and one of them, the EU Single-Use Plastics Directive, promotes the negative value around it, driving the demand towards environmentally friendly personal care products, e.g., reusable and biodegradable shaving blades. Colleges also teach the environmental cost of non-recyclable items, which confirms the decision of the consumer to go for the environmentally friendly one. Therefore, sustainable sneakers solve ecological issues and meet the interests of the growing global market, which is concerned with being sustainable.

Are subscription-based razor services creating loyal consumer purchase patterns

Subscriptions for razors are prominently influencing the purchase behaviour of loyal consumers in the razor market because of their convenience, cost-saving benefits, and customised nature. A 2022 study by the U.S. Bureau of Labour Statistics revealed that personal grooming products contributed towards an average individual family spending of about 400 dollars per annum, based on the 2022 report, the percentage of which was allocated to razors. Subscription plans help lessen the friction of purchasing goods by mailing blades, which increases regular usage and brand loyalty.

Research conducted by the National Bureau of Economic Research revealed that customers with subscription plans had a retention rate that was 30% greater than people who bought razor products at irregular intervals. Moreover, Harvard Business School educational research states that through subscription services, customer lifetime values are improved, meaning that the subscribers develop a habit of purchasing the product, and they view the brand as much more committed. Consequently, such services stabilise the demand of razor firms but also provide an assured consumer base, who would rather prefer a smooth refill compared to making a conventional purchase at the retailer.

What are the key market segments in the Razor industry?

Based on the product type, the Razor Market is classified into Disposable Razors, Reusable Razors, Electric Razors, Cartridge Razors, Straight Razors, Safety Razors, Razor Kits. Cartridge razors are the largest department in the international razor market. They are very popular, as these razors are convenient, easy to use, and readily available, which is attractive to a large group of consumers, particularly in developed areas. Cartridge systems are also available with more than one blade and a lubricating strip, and these make them more comfortable and lower the chances of cuts, hence their popular use in everyday grooming. Big names such as Gillette and Schick dominate in this market segment, and they are forever innovating, making the product more ergonomic and sensitive to the skin. A consistent revenue stream and strong brand loyalty are also ensured by the repeat-based system of buying replaceable cartridges.

Based on the Blade Type, the Razor Market is classified into Single-Blade Razors, Double-Blade Razors, Three-Blade Razors, Four-Blade Razors, Five-Blade Razors and above. The segment that is the most important in the razor market is the five-blade razors and above. Such razors are particularly popular as they result in a closer, smoother shave with minimum irritation to the skin and are popular amongst consumers who have sensitive skin or thicker facial hair. The segments are dominated by Gillette and Schick brands, and they promote complex technology and Middle East comfort features like flexible heads and lubricating strips. The branded image of the five-blade razors allows charging higher prices and maintaining a steady customer base. Their leadership is an indication of a trend by consumers towards high-performance grooming devices.

Which regions are leading the Razor market, and why?

Advanced grooming habits coupled with high-level disposable income and well-established brands make up the North American razor market. The region has a huge focus on personal hygiene and appearance, which has led to steady demand for the premium category of razors and grooming products. The competitive nature of the market can be attributed to major brands of such products, such as Gillette and Schick, which constantly develop and market their products. The trend of sustainable and subscription-based products, such as shaving products, has become popular among consumers due to the convenience and sustainability.

The emergence of e-commerce and online marketing also adds to the supreme presence of the region, and brands can find their way to a larger customer base. The market base keeps growing due to North America's culture of emphasis on individual grooming among both women and men. Consumer loyalty is well-supported by technological enhancement in the home of the blade in terms of design and ergonomic characteristics. Overall, the fully developed retail system in the region promotes access to the products, which reinforces its market capacity.

The Asia-Pacific razor market is leading due to its wide and diverse population. The market is wide and expanding, especially in countries such as China and India. The need has been driven by the fact that as incomes rise, urbanisation is taking place, and concern for personal grooming is becoming evident among the younger consumers. The growth of the market is also driven by cultural fetishes towards clean shavers, social media impact, and celebrity product endorsements. The availability of both international and local razor brands makes the market highly diversified in terms of product offerings across varied price margins. There has also been the expansion of e-commerce and the ease of access to products.

Novel grooming technologies and the move towards accessing shaving services as a subscription are becoming popular, which further secures the region's leading position in the sector. Raising consciousness of hygiene and the enhancement of male grooming products are also stimulating steady advancement. The manufacturing capabilities in the region are quite affordable compared to other regions and the competitive advantage in national and international markets.

What does the competitive landscape of the Razor market look like?

The razor market is highly competitive with old giants and upcoming exploratory brands. Mainstream retail is dominated by such companies as Procter and Gamble (Gillette), Edgewell Personal Care (Schick, Wilkinson Sword), and BIC Group, which use the advantages of extensive distribution and brand loyalty. Simultaneously, new players are challenging the direct-to-consumer (DTC) business model, subscriptions, and direct-to-digital strategies, such as Harry's Inc., Dollar Shave Club (Unilever), and Bombay Shaving Company.

The changing landscape of the industry, with winners buying its young upstart players, as Unilever did with Dollar Shave Club and Edgewell could not do with Harry's, shows that. Further, Asian companies such as Dorco, Kai Corporation, and Feather still expand overseas, and they frequently deliver blades to some white-label brands or wholesale brands. Innovation is also being driven by the shift to sustainability and customisability, with new entrants focusing on handles that can be recycled, refillable systems, and gender-neutral designs.

Razor Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the Razor industry?

• In May 2025, Harry’s launched its most advanced razor system yet, the Harry’s Plus Razor. It included a pivoting cartridge, five precision-engineered German blades, an aloe-based lubricating strip, and a weighted metal handle with an ergonomic design. The launch was part of a complete rebrand under Mammoth Brands and was supported by a multi-channel marketing campaign.

Report Coverage:

By Product Type

• Disposable Razors
• Reusable Razors
• Electric Razors
• Cartridge Razors
• Straight Razors
• Safety Razors
• Razor Kits

By Blade Type

• Single-Blade Razors
• Double-Blade Razors
• Three-Blade Razors
• Four-Blade Razors
• Five-Blade Razors and above

By Application Area

• Face
• Legs
• Arms
• Underarms
• Bikini Area
• Body

By Material

• Plastic
• Metal
• Hybrid
• Biodegradable Materials

By End User

• Individual Consumers
• Barbershops & Salons
• Spas & Grooming Centers
• Hotels & Hospitality
• Military & Defense Personnel

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Procter & Gamble
• Edgewell Personal Care
• BIC Group
• Feather Safety Razor Co., Ltd.
• Kai Corporation
• Harry’s Inc.
• King of Shaves Company Ltd.
• Dorco Co. Ltd.
• Treet Corporation
• Beiersdorf AG
• Lion Corporation
• Remington Products Company
• Max Group
• Bombay Shaving Company
• Dollar Shave Club

Frequently Asked Questions (FAQs)