Rose Wine Market By Type (Still Rosé Wine, Sparkling Rosé Wine, Semi-Sparkling Rosé Wine, Fortified Rosé Wine, Dessert Rosé Wine, Others), By Grape Variety (Grenache, Syrah, Mourvèdre, Pinot Noir, Sangiovese, Zinfandel, Others), By Sweetness Level (Dry, Semi-Dry, Sweet), By Alcohol Content (Below 8% ABV, 8–12% ABV, Above 12% ABV), By Packaging Type (Glass Bottles, Cans, Bag-in-Box, PET Bottles, Others), and By End User (Household, HoReCa, Events & Catering), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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What trends will shape Rose Wine Market in the coming years?

The Rose Wine Market accounted for USD 4.25 Billion in 2024 and USD 4.52 Billion in 2025 is expected to reach USD 8.44 Billion by 2035, growing at a CAGR of around 6.43% between 2025 and 2035. The rosé wine market is a term that is used to describe the world of the business industry that goes to the full extent of producing, distributing, and selling rosé wine, a type of wine that contains some of the color in the grape skins but not the sufficient amount to be considered as a red wine. Rose is the name of the rose recognized by its pale pink color and mild refreshing flavor. Rosé is produced with several red grapes and may taste dry or sweet. The market is projected to grow in successive years with an upward trend due to the consumer demand for lighter wine, particularly in the months of warmer weather. France, Spain, and the United States are key producers. It has also become popular among younger demographics due to the popularity of brands, packaging, and social media trends.

What do industry experts say about the Rose Wine market trends?

“Rosé wine has moved beyond being just a seasonal trend. Its diversity in style, from light and crisp to complex and age-worthy, is gaining serious recognition among both casual drinkers and connoisseurs. The market’s shift toward premium rosé reflects a growing appreciation for its craftsmanship and versatility in food pairing.”

• Elizabeth Gabay, MW, Master of Wine, Rosé Specialist, Author of "Rosé: Understanding the Pink Wine Revolution"

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Rose Wine market?

What role does branding play in rosé's popularity rise?

The increased fame of the rosé wine is due to branding, which has turned a product of the niche into the mainstream and popular among consumers of different markets and individuals. The emphasis on lifestyle, fashion, and occasions that ROS is associated with effectively shows that it is marketable to younger audiences, including Millennials and Gen Z especially. The aesthetic design, usually with the use of pastel colors and minimalist aesthetics, as well as the specifically aimed social media campaigns, has boosted roséas the epitome of fashionable and winnable wine.

The U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) showed that the production of rosé wine in the U.S. increased by more than 50% between 2015 and 2020 as demand rose due to aggressive branding. The National Institute on Alcohol Abuse and Alcoholism (NIAAA) points out changes in the drinking preference in entertainment drinks, lighter and more refreshing drinks that branding has effectively utilized. The recombination of clever marketing and changes in consumer tastes has solidified rosé as an icon of the contemporary wine world.

How do seasonal preferences affect demand for rosé wines?

One factor greatly affecting the demand of rosé wines is the seasonal tastes whereby people do tend to consume such rosé wines during warmer seasons like spring and summer. Rosé wines have been perceived to be light and refreshing and can accompany outdoor activities, barbecue get-togethers, and social events in favorable weather. The U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) indicates that sales of wine, as a whole, typically experience a significant surge during the second and third quarters, which are warm seasons during which there is great demand for rosé wine.

Moreover, the statistics indicated by the National Agricultural Statistics Service (NASS) depict the higher output and sales level of rosé in spring and summer, as people tend to consume lighter, cooled drinks at this time of the year. Such a seasonal pattern is also corroborated by surveys carried out by the National Institute on Alcohol Abuse and Alcoholism (NIAAA), which show that the rate of rosé consumption is found to be much higher in winter in the case of younger adults. Therefore, the rosé wine market shows a high seasonality, with the demand of rosé wines concentrated during warmer months when they are preferably lighter due to climatic conditions and lifestyle trends.

What impact does pricing have on accessibility to rosé wines?

The pricing is very essential when it comes to making rosé wine available to a wide market. The fact that the cost of rosé wines comes at higher prices mostly constrains the use of the wines to the rich or select markets, whereas lower costs enhance accessibility by the normal consumers, making them penetrate the markets further. The U.S. Bureau of Labor Statistics indicates consumer expenditure on alcoholic beverages is extremely responsive to price changes, and cheaper wines are purchased more frequently by the middle- and lower-income households.

The study carried out at the National Institute on Alcohol Abuse and Alcoholism (NIAAA) indicates that moderate prices correlate to increased consumption levels across demographic categories. Therefore, it is possible to democratize the consumption with ROS C prices to promote trial and repeat buying of ROS C on the part of younger adults and emerging markets. Premium pricing strategies further can put a bar on the reach of Riesling wine to only specialty outlets to be limited to some spheres of adoption. Consequently, pricing is one of the factors that determine the extent to which rosé wines are both distributed and consumed.

Can e-commerce platforms improve distribution of rosé wine products?

The capacity of e-commerce to enhance the distribution of products of rosé wines remains enormous due to increased coverage and availability to more consumers. Increased awareness and demand of products is made possible due to the popularity of online retailing, where consumers may easily access various kinds of goods and not just that available in their immediate market. The U.S. Census Bureau reported that in the year 2022, e-commerce sales were more than 14.3% of the total retail sales, which portrays a steady transition towards online purchasing. It has been reported by the National Institute on Alcohol Abuse and Alcoholism (NIAAA) that convenience and product variety have been cited as major determiners of wine-buying behavior.

The producers and distributors also benefit through e-commerce because they can use consumer information to facilitate individual marketing and inventory. This direct-to-consumer reduces the use of conventional supply chains, and the costs may be reduced with freshness and delivery time being improved. Consequently, besides improving the efficiency of the distribution process, e-commerce helps fuel the development of the rosé wine market, as it addresses the shifts in consumer preferences in the context of the digitalized world.

What benefits do emerging markets offer for rosé wine expansion?

With increased disposable income, the size of the middle classes, and changing patterns of life as per the preferences of the customers, the new markets are offering great potential to the roséwine industry. Asia, Latin America, and Eastern Europe are all seeing rosé wine gaining in popularity, with younger and urban consumers demanding more wine variety outside the usual red and white varieties of wine.

The Food and Agriculture Organization (FAO) of the United Nations reports that the consumption of wine throughout the world is experiencing continuous growth in emerging economies, where the wine culture is developing more quickly. Moreover, there are state programs to draw agricultural diversification and export-based viticulture to such places that favor rose production and supply.

The United Nations Conference on Trade and Development (UNCTAD) also points out that even the newer markets are adopting the trends of the Western lifestyle, including those pertaining to the consumption of wine, which is a breeding ground to expand the pink wine. This blend of population changes, social receptivity, and state encouragement makes the emerging markets a new venture for rosé wine brands that want to attract new loyal audiences to their offers and continue to flourish over time.

What are the key market segments in the Rose Wine industry?

Based on the product type, the Rose Wine Market has been classified into Still Rosé Wine, Sparkling Rosé Wine, Semi-Sparkling Rosé Wine, Fortified Rosé Wine, Dessert Rosé Wine, Others. The Still Rosé Wine entry is known to be the largest and most dominant one in the rosé wine market. It is due to the fact that still rosé wines are known to be very popular in terms of balance in their taste profile, flexibility, and decent price advantage as compared to sparkling or fortified wines. They attract a wide level of consumers, starting with the casual drinkers to the wine lovers, and are thus the greatest contributors to total rosé wine sales in the world. The popularity of these wines is stimulated by the expansion of casual styles and food-pairing consumption of wine, which also further determines their leading position on the market.

Based on the Grape Variety, the Rose Wine Market has been classified into Grenache, Syrah, Mourvèdre, Pinot Noir, Sangiovese, Zinfandel, Others. The Grenache grape variety is most noticeable and dominant in the rosé wine market. Characterized by its rich fruit flavors with a burst of red fruits and sharp acidity, Grenache wines are light in nature and refreshing and can be blended to deliver rosé wines that are versatile and very much in demand by the consumers. It survives in major rosé red wine-producing areas such as Provence and Spain and assists in building the style and character that are recognized by the quality rosé red wines. Its flexibility and ultimate stability have encouraged most winemakers to go with Grenache, propelling its dominance in the market.

Which regions are leading the Rose Wine market, and why?

The North American rosé wine market is rapidly growing due to the evolving choices of consumers who are now preferring lighter and refreshing wine varieties. The high culture of wine in the area is particularly in the United States and Canada, which further fuels the rising popularity of rosé that is largely linked to social activities and relaxed lifestyles. Better local winemaking has contributed to the quality and diversity of rosato wines, with new grape selections and winemaking innovations taking root. Enhancing the liking of rosato, the increasing outreach of millennial and Generation Z drinkers, who prefer bold and colorful beverages that appear photogenic on Instagram, is strengthening the foothold of rosato.

The popularity of rosé is also a factor of marketing campaigns of wineries and retailers to emphasize the food friendliness of the wine. The hospitality business, especially in the market, is also well developed, giving an advantage of exposure to wine to the region. The increased demand of healthy consumers who want to consume less alcohol and beverages that are refreshing also adds to the popularity of rosé. Allied to an ideal grape-growing environment in major regions, these aspects make North America one of the market leaders as far as rosé wines are concerned in the international market.

The Asia-Pacific rosé wine market is also taking another dimension with high rates of disposable income, changing consumer desire, and tightening urbanization. Heightening exposure to the wine culture around the world, especially among the younger consumers and millennials, has driven the trend towards more light, refreshing styles of wine, such as rosé. The expanding middle classes in countries like China, Japan, South Korea, and Australia are also reflected in the increasing interest in wine because more people are accepting Western styles of living.

The area also has a mature and thriving hospitality industry and tourism sector, which further facilitates the consumption of wine. There is also local innovation in wine production by local producers to produce rosé and other varieties that the locals enjoy, increasing the growth in the market. The combination of the traditional wine markets along with the fastest-growing economies places the Asia-Pacific region as a leading and dynamic region in a global scenario in the rosé wine market.

What does the competitive landscape of the Rose Wine market look like?

The rosé wine market is dynamic, with well-established individual wineries and major wine corporations, which make the market competitive. There are important brands like the Chateau d'Esclans, Domaine Ott, and Chateau Minuty that largely control the rosé market, as they are of superior quality and produced in Provence, France. The giant corporations such as Treasury Wine Estates, E. & J. Gallo Winery, or Constellation Brands have the opportunity to use their widespread distribution channels and capture a greater number of consumers with rosé that is easier to purchase.

We have seen a marked trend towards sustainable and organic rosé wines, where players such as Famille Perrin and Fetzer Vineyards are investing in eco-friendly winemaking procedures in reaction to the ever-growing consumer demand for more environmentally friendly products. Moreover, alliances and joint efforts like the one between the Perrier-Jouet and Perrin families on the joint venture with Miraval indicate the tendency of traditional knowledge to blend with the contemporary promotion to extend rosé to be internationalized. This combination of provincial workmanship and business size has remained one of the innovation and growth factors in the rosé wine industry.

Rose Wine Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the Rose Wine industry?

• In April 2025, E. & J. Gallo Winery launched a new Rosé Spritz under its Barefoot label. The product was aimed at Gen Z consumers. It featured a blend of rosé wine with botanical extracts and functional ingredients like electrolytes.

Report Coverage:

By Type

• Still Rosé Wine
• Sparkling Rosé Wine
• Semi-Sparkling Rosé Wine
• Fortified Rosé Wine
• Dessert Rosé Wine
• Others

By Grape Variety

• Grenache
• Syrah
• Mourvèdre
• Pinot Noir
• Sangiovese
• Zinfandel
• Others

By Sweetness Level

• Dry
• Semi-Dry
• Sweet

By Alcohol Content

• Below 8% ABV
• 8–12% ABV
• Above 12% ABV

By Packaging Type

• Glass Bottles
• Cans
• Bag-in-Box
• PET Bottles
• Others

By End User

• Household
• HoReCa (Hotels, Restaurants, and Cafés)
• Events & Catering

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Château d'Esclans
• Champagne Perrier-Jouët
• Treasury Wine Estates
• Baron Philippe de Rothschild S.A.
• Domaines Ott
• Famille Perrin
• Constellation Brands
• Concha y Toro S.A.
• M. Chapoutier
• Francis Ford Coppola Winery
• E. & J. Gallo Winery
• Château Minuty
• Fetzer Vineyards
• Santa Margherita
• Miraval

Frequently Asked Questions (FAQs)