Skin Care Supplements Market By Product Type (Vitamins & Minerals, Collagen Peptides, Omega Fatty Acids, Hyaluronic Acid, Probiotics, Botanical Extracts, Coenzyme Q10, Others), By Formulation Type (Capsules, Tablets, Powder, Softgels, Gummies, Liquid & Tinctures, Others), By Skin Concern (Anti-Aging, Acne Treatment, Hydration & Moisturization, Skin Brightening, Sun Protection, Elasticity & Firmness, Detoxification, Others), By Ingredient Source (Natural, Synthetic, Plant-Based, Marine-Based), By Distribution Channel (Pharmacies & Drug Stores, Supermarkets, Health & Beauty Retail Stores, Online Retail, Specialty Supplement Stores, Direct Sales), and By End-User (Adults, Teenagers, Elderly Population), Global Market Size, Segmental Analysis, Regional Overview, Company Share Analysis, Leading Company Profiles, and Market Forecast, 2025 – 2035.

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What trends will shape the Skin Care Supplements Market in the coming years?

The Skin Care Supplements Market accounted for USD 3.21 Billion in 2024 and USD 3.47 Billion in 2025 is expected to reach USD 7.64 Billion by 2035, growing at a CAGR of around 8.20% between 2025 and 2035. It is also considered or believed that the Skin Care Supplements Market will be influenced by the increasing public desire for natural and clean-label ingredients, and a dramatic shift toward the use of plant-based and vegan formulas. Increasing interest in the concept of beauty-within and customized nutrition stimulates innovation in supplement freedom of concern, such as aging, pigmentation, and hydration, in healthy individuals.

The sectors of e-commerce and influencer marketing will keep on widening the scope of consumers, particularly millennials and Generation Z. Advances in the science of bioavailability, such as formulations based on liposomal and nano components, will promote product effectiveness. It is also important to note that sustainability in packaging and sourcing, together with clinical support and disclosure, will be an important factor in brand differentiation.

What do industry experts say about the Skin Care Supplements market trends?

“Transparency and clinical validation are no longer optional; they are essential. Only brands that invest in robust, independent trials will win long-term consumer trust.”

• Pupinder Ghatora, CEO & Co-Founder, Ingenious Beauty.

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Skin Care Supplements market?

How is the rising demand for anti-aging products fueling the nutricosmetic supplement market growth?

One of the important growth factors in the skin care supplements market is the increase in demand for anti-aging products as consumers continue to demand products that will help them get rid of wrinkles, improve skin elasticity, and maintain hydration within the body. This need has led to innovation in the supplement formulation and encompasses supplements that will contain collagen peptides, vitamins C and E, hyaluronic acid, and zinc, among others. Results derived from the National Health and Nutrition Examination Survey (NHANES 2015-2016) have shown that more than 50% of American adults have said that they have used dietary supplements related to the beauty of the skin, hair, and nails, a substantial indication of the intrinsic beauty interest.

It plays a particular role in the population with aging skin and those born in the millennial generation who value preventive skincare. The demand for ingestible products with clinically supported ingredients has motivated manufacturers to invest in research and expand their lines with anti-aging products. More convenient approaches to products or methods of increasing this convenience are also facilitating adoption, in the form of gummies and drinkable shots. In addition, the growing awareness of digital beauty and lifestyle changes has increased the demand. Irrespective of this momentum, labelling and claims have to be scrutinized by regulations.

Why are consumers increasingly preferring natural, plant-based beauty supplements over synthetic options?

The Skin Care Supplements Market is a small but growing industry in which people are increasingly turning to naturally derived, non-synthetic sources of supplements because they feel these sources are safer and that plant materials support well-being and sustainability. The National Health and Nutrition Examination Survey (NHANES) reported that about 87% of the U.S. adults who have been taking dietary supplements do so because they want healthy skin, hair, and nails, and thus there is a strong influence towards appearance- and wellness-based dietary supplement choices. Also, a survey conducted revealed the emphasis on natural ingredients by supplement purchasers, with 65% of respondents selecting products based on the use of natural ingredients, and more than 80% keeping an eye on the label of products in regard to eco-friendliness or sustainability. Such a predilection signifies adjustment to whole-person health and clean beauty concepts.

Vegetable-based supplements are popular because they are believed to be pure and free of harsh chemicals, like alkaline, aloe vera, turmeric, green tea, or grape seed extract supplements. Environmental issues also drive consumer behaviour since they want products that are cruelty-free, vegan, and sustainably obtained. The movement is consistent with the trend of a more conscious consumer choice with regard to ingredient transparency and ethical sourcing. Greater connectivity with the environment, eco-friendly brands, and natural formulations are leading to increased brand and customer loyalty and incremental market shares.

Why does a lack of clinical validation restrict consumer trust in skin supplement effectiveness?

The absence of clinical validation in the skin care supplements market is a major limiting factor in the acceptance of the effectiveness of products by consumers because the expectation-setting requires scientific credibility. Consumers want to see evidence-based claims to support their expenditure on beauty supplements, particularly when proposed to bring the anti-aging, skin-brightening, or blemish-reducing effect. Many products are perceived as being groundless or market-driven because of the absence of stringent clinical trials or academic research. This distrust is also enhanced by divergent regulatory controls in different regions, which in turn result in differences in the quality of products and transparency.

In the cases where brands do not provide clinical performance, there are issues of questionability concerning the effectiveness and safety of formulations. Healthcare experts and dermatologists are not quite ready to prescribe medical advice for bogus supplements, which have minimized the medical approval. Educated rebels now want quantifiable performance, ingredient efficacy on record, and empirical bottom-line results. Lack of such information kills some confidence and damages brand reputation. Finally, clinical validations play a significant role in gaining trust in a competitive and health-oriented market environment.

What role does personalized nutrition play in boosting innovation for targeted skin concerns?

Personalized nutrition is speeding up innovation within the skin care supplements market by matching formulations to specific genetic portfolios, lifestyles, and skin issues. Following the data offered by NIH, no less than 70% of adults in the American population take dietary supplements, which demonstrates high rates of adoption that can be optimized through personalization. Brands have started employing AI, wearable data, and DNA testing to provide customized hair care made in conjunction with specific collagen and vitamin, and botanical mixes designed to produce elasticity, pigmentation, or hydration.

Consumer interaction is greatly enhanced when they are given the products that are targeted at their specific needs. The model is also applicable to the subscription personalized regimens that enhance compliance. It accompanies multi-ingredient blends with judicious quantities predicated on biomarker and genomic information. Custom-made products assist in tackling the cause of skin challenges rather than the symptoms. They also have a holistic approach whereby they match up the diet with the skincare regimen. Customization based on science helps in assuring the consumer that they will ultimately trust and will continue using these supplements. As a whole, this individualized nutrition is modifying the innovative strategies of the skin care supplements industry.

How can clean-label and vegan formulations attract environmentally conscious beauty supplement users?

The Skin Care Supplements Market is subdivided into clean-label and vegan formulations that appeal to environmentally friendly beauty users on the basis of their values, which revolve around conservation, animal interests, and ingredient transparency. Another research study with a U.S. government affiliation similarly discovered that three-quarters of the American population believes plant-based protein to be healthy, which further indicates the overall consumer credence in natural products. Use of clean-label products excludes any artificial additives and displays the list of ingredients, thereby increasing consumer trust and addressing the emerging need for product clarity.

The vegan formulas do not consist of any animal-derived products, which makes them attractive to cruelty-free sensibilities and minimizes the emissions associated with animal production. Another area that eco-conscious users value is the use of sustainable sourcing and recyclable packaging by the brands. Groups of people, in particular younger generations such as Millennials and Gen Z, are more attracted to supplements with ethical and eco-friendly labels. These products can enjoy wide attention by way of social sharing and positive word-of-mouth among social circles where people are green-conscious. The deeper sense of consumer loyalty is achieved by brands that adhere to these values. That clean and plant-based wave is transforming the industry in terms of innovation pipelines.

What are the key market segments in the Skin Care Supplements industry?

Based on the type, the Skin Care Supplements Market is classified into vitamins & minerals, collagen peptides, omega fatty acids, hyaluronic acid, probiotics, botanical extracts, coenzyme Q10, and others. The product collagen peptides have a very high market share, and this is widely known to help in the elasticity of the skin and also the reduction of wrinkles. Antioxidant properties like A, C, E, and zinc vitamins and minerals are greatly used as well, since they help repair the skin.

Omega fatty acids, especially omega-3, are important factors in the hydration of the skin and in eliminating inflammation. There is an emergent demand for hyaluronic acid supplements because of their intense moisturizing properties. The use of probiotics is on the rise because they are effective in helping maintain a healthy skin microbiome by improving acne. Natural anti-inflammatory and brightening properties are in favor of botanical extracts like turmeric and green tea. In general, the market is shifting towards multi-ingredient or multi-active blends that provide a combination of actives, leading to all-inclusive skin health effects.

Based on the formulation type, the Skin Care Supplements Market is classified into capsules, tablets, powder, soft gels, gummies, and liquid & tinctures. A trend is observed toward increased popularity of gummies and drinkable shots in the market based on their convenience, palatable flavour, and ease of administration, particularly among younger groups. Tablets and capsules are still prevailing due to their stability, precise drug dosage delivery, and the availability of a wide range of medications. Nor are soft gels preferred with fat-soluble actives such as omega fatty acids and CoQ10.

Powdered products, usually in the form of sachets, are becoming popular, as they allow custom dosing and rapid absorption. Oral strips and effervescent tablets are developing niche and innovative products, with portability as a motivating factor. Liquid supplements provide a quick response, and they are common in collagen- or herbal-based supplements. One way or another, the market is moving in the direction of easily absorbable, easily consumed forms that improve consumer compliance and experience.

Which regions are leading the Skin Care Supplements market, and why?

The North American Skin Care Supplements Market is leading due to the great knowledge about holistic wellness and an increasing trend of beauty-in-and-out solutions. The dominance of the region by the U.S., specifically, is because of the already well-shored industries and fans of anti-aging products and the use of collagen, vitamins, and probiotics as skin health enhancers.

The availability of the key players, strong retail chain network, and intensive marketing using influencers and online channels further contribute to the market development. Some North American consumers are more interested in clinically supported and clean-label supplements. There is also the aspect of innovation in the type of delivery, such as gummies, shots, and vegan options, which helps to diversify the product offering in the region.

The Asia Pacific Skin Care Supplements Market is growing due to awareness of beauty, higher disposable income, and the closely related focus on the health of the skin and natural cures. The most advanced are countries such as China, Japan, South Korea, and India due to the high population and increased acceptance of nutraceuticals. Product innovation is getting a stimulus from the popularity of traditional herbal ingredients, which are being integrated into the modern scientific formulations.

The K-beauty and J-beauty fashions have also driven the consumer preferences to functional, ingestible skincare as well. The development of e-commerce (particularly by beauty platforms and social media) is increasing the availability of products within urban and semi-urban regions. Besides, the younger generation prioritizes preventive skin care, which has established the long-term demand for personalized and plant-based supplements.

What does the competitive landscape of the Skin Care Supplements market look like?

The Skin Care Supplements Market is very competitive, which is considered well-established in the global marketplace, and in the emerging niche market. Leading brands, such as Amway, Nestlé (Vital Proteins, Garden of Life), Unilever (Murad), Johnson & Johnson (Neutrogena), and Vita biotics, are leaders because of effective research and development, built brand equity, and distribution channels. At the same time, HUM Nutrition, Plix. The Plant Fix, and Codex Labs are the newcomers shaking up the category with microbiome-friendly products, plant-based solutions, and clean labels.

These brands have put focus on personalized wellness, clean labels, and sustainability to formulate their products as an attempt to appeal to the health-savvy customer. In the current market, there has been an increase in the activity of product launches and strategic partnerships, and acquisitions to enhance the product portfolio and consumer base. One such trend is the release by Neutrogena of personalized 3D-printed beauty gummies with partner company Nourished. Amway has also seen its Artistry skincare line's credibility rise not so long ago, with the Skin Cancer Foundation lending its reputation to the product line. Both e-commerce and influencer marketing can also be viable growth drivers. The competitiveness has shifted towards the integration of clinical validation with convenience, invention, and a clean ingredient portfolio.

Skin Care Supplements Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the Skin Care Supplements industry?

• In May 2025, e.l.f. Beauty finalized the acquisition of Rhode, Hailey Bieber's skincare brand, in a deal valued at approximately $1 billion. Bieber will continue to be involved with the brand, taking on the role of Chief Creative Officer and Head of Innovation. The acquisition aims to leverage Rhode's success and accelerate its global expansion, while also strengthening e.l.f. Beauty's position in the prestige beauty market. 
• In February 2025, L'Oréal finalized the acquisition of Color Wow, a high-performance haircare brand, expanding its professional products division.

Report Coverage:

By Product Type

• Vitamins & Minerals
• Collagen Peptides
• Omega Fatty Acids
• Hyaluronic Acid
• Probiotics
• Botanical Extracts
• Coenzyme Q10
• Others

By Formulation Type

• Capsules
• Tablets
• Powder
• Soft gels
• Gummies
• Liquid & Tinctures
• Others

By Skin Concern

• Anti-Aging
• Acne Treatment
• Hydration & Moisturization
• Skin Brightening
• Sun Protection
• Elasticity & Firmness
• Detoxification
• Others

By Ingredient Source

• Natural
• Synthetic
• Plant-Based
• Marine-Based

By Distribution Channel

• Pharmacies & Drug Stores
• Supermarkets
• Health & Beauty Retail Stores
• Online Retail
• Specialty Supplement Stores
• Direct Sales

By End-User

• Adults
• Teenagers
• Elderly Population

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Nestlé Health Science S.A.
• Amway Corporation
• Unilever PLC
• HUM Nutrition Inc.
• The Nature’s Bounty Co.
• Herbalife International of America, Inc.
• Pfizer Inc.
• Blackmores Limited
• GNC Holdings, LLC
• Vitabiotics Ltd.
• Perricone MD, Ltd.
• The Beauty Chef Pty Ltd.
• Shiseido Company, Limited
• Suntory Wellness Limited
• Murad LLC

Frequently Asked Questions (FAQs)