Sunscreen Market By Product Type (Creams, Lotions, Gels, Sprays, Oils, Tinted Sunscreens, Powder Sunscreens, and Others), By Skin Type (Oily Skin, Dry Skin, Sensitive Skin, Combination Skin, Normal Skin, Acne-Prone Skin, Aging Skin, and Hyperpigmented Skin), By Nature and Ingredients (Nature {Organic Sunscreens, Herbal Sunscreens, Chemical Sunscreens, Physical Sunscreens, Vegan Sunscreens, Reef-Safe Sunscreens, and Cruelty-Free Sunscreens}; Ingredients {Alcohol-Free Sunscreens, Paraben-Free Sunscreens, Fragrance-Free Sunscreens, Zinc Oxide-Based Sunscreens, Titanium Dioxide-Based Sunscreens, Oxybenzone-Free Sunscreens, Avobenzone-Based Sunscreens, and Octinoxate-Free Sunscreens}), By SPF Range (SPF 6–14, SPF 15–29, SPF 30–49, SPF 50+, Broad-Spectrum, and PA Ratings), By Formulation (UV Absorbers, UV Reflectors, Zinc Oxide Based, Titanium Dioxide Based, Hybrid Sunscreens, Water-Resistant Sunscreens, and Sweat-Resistant Sunscreens), By Application (Face, Body, Lips, Scalp, Around the Eyes, Tattooed Skin, Cosmetic Sunscreens, and Others), and By End-user (Children, Adults, Elderly Population, Sportspersons & Outdoor Workers, Beauty & Dermatology Clinics, Hospitality & Tourism Industry, and Others), Global Market Size, Segmental Analysis, Regional Overview, Company Share Analysis, Leading Company Profiles and Market Forecast, 2025 – 2035.
Published Date: Jul 2025 | Report ID: MI3185 | 220 Pages
What trends will shape the Sunscreen Market in the coming years?
The Sunscreen Market accounted for USD 9.25 Billion in 2024 and USD 10.05 Billion in 2025 is expected to reach USD 22.92 Billion by 2035, growing at a CAGR of around 8.60% between 2025 and 2035. The Sunscreen Market is anticipated to experience vigorous expansions due to increased consciousness of the well-being of the skin and the unfortunate impacts of UV radiation. The consumer mindsets have also been moving to natural, organic, and reef-safe formulations due to both concerns about the environment and skin sensitivity.
There is also an increased demand for multifunctional sunscreens, i.e., sunscreens that have anti-aging, moisturizing, or cosmetic tints to their advantage. Innovation in products is being restructured by technological advancement in nanoparticles and formulations of invisible finishes. Further, the development of online commerce, the trend of skin cosmetics encouraged by influencers, and the regulatory initiatives to prohibit cosmetics with toxic components will contribute to the state of the industry in the world marketplace.
What do industry experts say about the Sunscreen market trends?
“Sensoriality is a big driver for the new product development in the suncare category right now, as consumer demand for textural sophistication is on the rise.”
- Lisa Payne, Head of Beauty at Stylus.
Which segments and geographies does the report analyze?
Parameter | Details |
---|---|
Largest Market | Asia Pacific |
Fastest Growing Market | North America |
Base Year | 2024 |
Market Size in 2024 | USD 9.25 Billion |
CAGR (2025-2035) | 8.60% |
Forecast Years | 2025-2035 |
Historical Data | 2018-2024 |
Market Size in 2035 | USD 22.92 Billion |
Countries Covered | U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, Switzerland, Sweden, Finland, Netherlands, Poland, Russia, China, India, Australia, Japan, South Korea, Singapore, Indonesia, Malaysia, Philippines, Brazil, Argentina, GCC Countries, and South Africa |
What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company Market share analysis, and 10 companies. |
Segments Covered | Product Type, Skin Type, Nature and Ingredient, SPF Range, Formulation, Application, End-user, and Region. |
To explore in-depth analysis in this report - Request Sample Report
What are the key drivers and challenges shaping the Sunscreen market?
Is growing awareness about skin cancer prevention increasing daily sunscreen usage globally?
The use of sunscreen is also spiking in the whole world due to the growing interest in the prevention of skin cancer in the Global Sunscreen Market. The U.S. Centers for Disease Control and Prevention reported that 69.4 percent of U.S. adults are more likely or always to practice at least one sun-protective behavior, which would include using sunscreen. This underscores the increased awareness of the population towards the nature of the harmful effects of sunlight. The use of sunscreen has also been found to decrease the chances of squamous cell carcinoma and melanoma by 40% and 50%, respectively, daily.
All these health advantages are being promoted largely through social health campaigns, dermatological advice, and school-based education councils. Also, the power of social media, medical workers, and influencers has empowered the use of sunscreen as a skin care ritual. Young adults and professionals are also combining SPF products into their lives. Habitual use is being strengthened by such public facilities as sunscreen dispensers in parks and on beaches. Conclusively, the emphasis on prevention of skin cancer is leading to sustainable change in behavior, catalyzing the stable escalation in the use of sunscreen.
Are consumers demanding multifunctional sunscreens with anti-aging, hydration, and cosmetic tint benefits?
Consumers in the global sunscreen market are becoming subject to multifunctional sunscreens with a complex of anti-aging properties, hydration, and cosmetic tint on top of the sun protection as well. In the event of a recent study, however, it was revealed that when sunscreens have anti-aging properties, their demand rises drastically, as about half the respondents favored such products. Ingredients that enhance hydration, along with others such as vitamin C and hyaluronic acid, are also important factors in driving purchase. Consumers are turning to one-stop solutions that make skincare less time-consuming, leaving the efficacy unscathed. Tinted sunscreens are particularly well-liked by users who want light coverage, an even look, and sun protection, all in one step.
The products are the hybrid ones, and they are being adopted due to their convenience, aesthetic finishing, and skin-enhancing qualities. As minimal skincare practices and time-saving habits are on the increase, multifunctional sunscreens are found to be a necessity as everyday products. It is also influenced by the recommendations of dermatologists and consumers who want the high performance of cosmetically flattering SPF solutions. Such transformation is compelling brands to invent new forms that are a blend of anything and everything between beauty and skin health.
Are concerns about chemical ingredients like oxybenzone limiting consumer trust in sunscreens?
The Global Sunscreen Market is greatly impacted by the consumer trust and behavior with regard to the increasing concerns against the chemical components used in sunscreen products, such as oxybenzone. Most chemical sunscreens contain oxybenzone, which has been scrutinized due to its disruptive effects on hormones and has been found to have damaging results for coral reefs. Its pollution of environmentally critical areas such as Hawaii and Palau has been used to justify calls for a ban, and this has further contributed to the lack of people trusting it. Conservative consumers will have now resorted to reading the labeling and shunning products with controversial UV filters.
New ideal compounds are mineral and reef-safe with zinc oxide or titanium dioxide, and have a very distinct trend as awareness increases. Dermatologists and environmental activists are raising their voices on this, calling for safer and more transparent use of ingredients. Lots of major brands are reacting by redesigning formulas and emphasizing oxybenzone-free pronouncements. The trust in sunscreen is gradually attributed to safety, eco-sustainability, and scientific integrity. This trend is not merely a shift but a paradigm shift in the expectations of consumers of sunscreen products.
Is demand rising for reef-safe, eco-friendly sunscreens due to environmental protection regulations?
The use of reef-safe, environmentally friendly sunscreen products is increasing in the global sunscreen market because people are becoming aware of the environment, and more protection regulations are being set. States such as Hawaii and Palau have prohibited chemical UV screens, including oxybenzone and octinoxate, which scientific studies have linked to the destruction of coral reefs. Such moves in legislation have influenced the global brands of sunscreen products to replace their current products with those formulated with mineral-based products such as zinc oxide and titanium.
A recent study has shown that approximately 70% of consumers are more than happy to make a higher payment to choose the reef-safe options, proving a very close connection between environmental sensitivity and the ability to spend money. The demand is also rising as tourists to coastal and marine-protected spots are having to use environmentally friendly sunscreens. Industry is reacting, and there is becoming clear labelling of reef-safe products, with the use of biodegradable or non-nano ingredients. Dermatologists, as well as environmental groups, are also supporting the safer sun care products that pose minimal pollution to the ocean. This movement is regulatory, not only that, but it is also facilitated by social responsibility movements. This has made sustainability one of the central pillars in the product innovation of sunscreens.
Are digital platforms enabling emerging brands to enter and expand in sunscreen e-commerce?
Digital is also empowering new brands to enter and grow fast in the sunscreen e-commerce market in the global sunscreen market. India Beauty in e‑commerce, as in India, beauty e-commerce sales grew 39% in the period between June and November 2024 versus the year before, a much stronger figure than stores. This powerful online push is a sign of increasing online penetration and the mobile-first consumer trend in Tier II and III cities.
New sunscreen brands that cannot invest a huge amount of infrastructure to travel across national platforms such as Amazon, Nykaa, Myntra, and Blinkit, empower them to access national audiences. Niche and indie SPF brands appear more in the spotlight because of social media influencers and beauty bloggers. The availability of logistics aggregators, online payments, and D2C-enabled services facilitates the growth. The MSMEs are also helped to list and sell skincare products online through government-supported programs such as ONDC and GeM. This leads to the reduction in cost barriers and distribution as well, thus allowing more innovation of sunscreen start-ups to compete.
What are the key market segments in the Sunscreen industry?
Based on the product type, the Sunscreen Market is classified into creams, lotions, gels, sprays, oils, tinted sunscreens, powder sunscreens, and others. The most popular forms in which it can be used are creams and lotions, which are easy to apply to the skin and are highly moisturizing. Gels and sprays are also becoming the trend because of their lightweight features and quick absorption, and due to their ease of reapplication, mainly among the younger and active consumers.
Oils are attractive to those users who want a hydration glow without making their faces appear greasy, and tinted sunscreens are becoming a dual-purpose category that benefits the skin by protecting it against the sun and providing it with light cosmetic coverage. Powder sunscreens are becoming a handy, no-mess possibility and of particular use to touch up makeup. As awareness about the health of the skin spreads, consumers have become more inclined to select products according to their skin type, finish, and niche physical activity, such as sport, travel, everyday wear, and so on. They are fostering innovation and brand differentiation in the global sunscreen market because of this broad product range.
Based on the application, the Sunscreen Market is classified into face, body, lips, scalp, around the eyes, tattooed skin, cosmetic sunscreens, and others. The facial sunscreens are popular because they are used more each day, for their ability to make the skin sensitive, and for their lightweight, non-oily formula, which can be used under makeup. Right behind that are body sunscreens, generally used in outdoor recreational use, with a higher SPF and water resistance, typically being formulated. Lip sun protection and scalp sprays are small yet emerging markets that combat the common oversights of exposure points. Eye area sunscreens and tattoo protection are the new sunscreens, as people now demand full UV protection. The eye area should have sunscreen, as it is the most sun-exposed part of the body.
Customized sunscreens as this is the new marketing gimmick in the sunscreen market. Tattoo protection. The tattoo making the sunscreen company money, the tattoo dressing lotions, is getting recognition in the sunscreen market. Woeful weather updates. All the sunscreens are now looking at giving out tragedies about the weather in order to get consumers to use sunscreen. If weather woes are predicted by the sunscreen company, consumers. The emergence of cosmetic sunscreen products, e.g., primers, setting sprays, and SPF foundations, is the representation of the fusion of skincare with beauty products. These product-related innovations provide personalized product development opportunities and opportunities to bring products to the market.
Which regions are leading the Sunscreen market, and why?
The North American Sunscreen Market is leading due to the high customer awareness related to UV protection and the robust focus on skincare routines. More particularly, the U.S. contributes a large portion of this share to the fact that the beauty and wellness industry is well-developed and product innovation is frequent, with the SPF labeling being facilitated by government regulations. Increasing anxiety about skin cancer and photoaging has led to the daily consumption of sunscreen products to a greater extent, including facial and cosmetic preparations.
Eco-conscious and health-aware customers are another push factor in the area as the demand for reef-safe, mineral-based, and dermatologically tested products surges. The expansion of e-commerce and skincare trends that are influenced by influencers also speeds up the penetration of products to all demographic groups. This strong trifecta of health, beauty, and environment is stiffening the hold North America has on the sunscreen market.
The Asia Pacific Sunscreen Market is growing due to a rise in renewed awareness of skincare needs, a growth in disposable income, and a culture that values even and pale skin. The market is experiencing a high demand for sunscreens that suit humid weather and sensitive skin in countries such as China, Japan, South Korea, and India. The compatibility of K-beauty and J-beauty styles has contributed to the development of SPF gels, serums, and sprays that are not greasy and are featherweight.
Regional consumers are also adding high PA products, natural ingredients, and cosmetic effects such as brightening and anti-aging to the list of reasons they purchase products. This growth is further being accelerated by the growth in online retailing, influencer marketing, and sunscreens that have been recommended by dermatologists. Since the pursuit of beauty and personal care becomes increasingly advanced, Asia will continue to be an active agent in defining sunscreen trends on the international level.
What does the competitive landscape of the Sunscreen market look like?
The Sunscreen Market is a very competitive industry, with multinationals such as L'Oreal, Unilever, Johnson & Johnson, Beiersdorf, and Shiseido each relying on their portfolios of strong brands and raw research and development capabilities. Such players are ever innovative with multi-purpose products like SPF, hydrating, anti-aging, and cosmetic products. Partly due to increased consumer and regulatory attention, there is increased interest in clean formulations, sunscreens based on minerals, and environmentally friendly packaging. Brands that are more niche and regional are also on the rise, with particular popularity in Asia, presenting lightweight, climate-specific, and reef-safe products.
In Australia, a recent incident that caused the regulators to recommend reformulation of popular sunscreen products because of the potential risk of the use of such ingredients as homosalate and oxybenzone has triggered discussions across the world related to the safety of the ingredients and the accuracy of the SPF. This has put more pressure on companies running streamlines so that they need to be more transparent and comply with the regulations. Competitive strategies have also been adapted through lawsuits and watchdog investigations over the area of greenwashing and deceptive SPF claims. Trust is being built on sunscreens that are dermatologist-tested and in vivo validated. E-commerce and the trend of influencer marketing have also reduced the price of establishing new brands. Overall, the market can be characterized by a high rate of innovation, a health-conscious population, and a tightening of regulatory control.
Sunscreen Market, Company Shares Analysis, 2024
To explore in-depth analysis in this report - Request Sample Report
Which recent mergers, acquisitions, or product launches are shaping the Sunscreen industry?
- In June 2025, SunsolveMD debuted its dermatology-driven SPF brand, offering six high-performance, multi-functional mineral sunscreens powered by a proprietary ZnO+ Mineral Care Complex and actives targeting specific skin concerns such as hydration, tone correction, and barrier repair.
- In March 2025, Ultra Violette, known for its “SKINSCREENS” line, launched in the U.S. via Sephora.com and 592 Sephora stores, including an exclusive new product, Vibrant Screen™, alongside cult favorites like Supreme Screen and Sheen Screen lip balm.
- In January 2025, Crown Laboratories unveiled a rebrand of its flagship Blue Lizard Australian Sunscreen, featuring streamlined mineral-only formulas (SPF 50), eco-conscious packaging, and a simplified lineup tailored to different skin types and life stages.
Report Coverage:
By Product Type
- Creams
- Lotions
- Gels
- Sprays
- Oils
- Tinted Sunscreens
- Powder Sunscreens
- Others
By Skin Type
- Oily Skin
- Dry Skin
- Sensitive Skin
- Combination Skin
- Normal Skin
- Acne-Prone Skin
- Aging Skin
- Hyperpigmented Skin
By Nature and Ingredient
- Nature
- Organic Sunscreens
- Herbal Sunscreens
- Chemical Sunscreens
- Physical Sunscreens
- Vegan Sunscreens
- Reef-Safe Sunscreens
- Cruelty-Free Sunscreens
- Ingredients
- Alcohol-Free Sunscreens
- Paraben-Free Sunscreens
- Fragrance-Free Sunscreens
- Zinc Oxide-Based Sunscreens
- Titanium Dioxide-Based Sunscreens
- Oxybenzone-Free Sunscreens
- Avobenzone-Based Sunscreens
- Octinoxate-Free Sunscreens
By SPF Range
- SPF 6–14
- SPF 15–29
- SPF 30–49
- SPF 50+
- Broad-Spectrum
- PA Ratings
By Formulation
- UV Absorbers
- UV Reflectors
- Zinc Oxide-based
- Titanium Dioxide based
- Hybrid Sunscreens
- Water-Resistant Sunscreens
- Sweat-Resistant Sunscreens
By Application
- Face
- Body
- Lips
- Scalp
- Around the Eyes
- Tattooed Skin
- Cosmetic Sunscreens
- Others
By End User
- Children
- Adults
- Elderly Population
- Sportspersons & Outdoor Workers
- Beauty & Dermatology Clinics
- Hospitality & Tourism Industry
- Others
By Region
North America
- U.S.
- Canada
Europe
- U.K.
- France
- Germany
- Italy
- Spain
- Switzerland
- Sweden
- Finland
- Netherland
- Poland
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Singapore
- Indonesia
- Malaysia
- Philippines
- Rest of Asia Pacific
Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
Middle East & Africa
- GCC Countries
- South Africa
- Rest of the Middle East & Africa
List of Companies:
- L’Oréal S.A.
- Unilever PLC
- Johnson & Johnson Services, Inc.
- Beiersdorf AG
- Shiseido Company, Limited
- The Procter & Gamble Company
- Estée Lauder Companies Inc.
- Edgewell Personal Care Company
- BASF SE
- Coty Inc.
- Amorepacific Corporation
- Avon Products, Inc.
- The Clorox Company
- Revlon, Inc.
- Ultra Violette Pty Ltd
Frequently Asked Questions (FAQs)
The Sunscreen Market accounted for USD 9.25 Billion in 2024 and USD 10.05 Billion in 2025 is expected to reach USD 22.92 Billion by 2035, growing at a CAGR of around 8.60% between 2025 and 2035.
Key growth opportunities in the Sunscreen Market include demand rising for reef-safe sunscreens driven by stricter environmental protection regulations, digital platforms boosting emerging sunscreen brands' presence and e-commerce market expansion, and tinted, invisible-finish sunscreens creating new consumer segments and diversified use cases.
In the Global Sunscreen Market, creams are the largest segment, while mineral-based and tinted sunscreens are the fastest-growing segments.
In the Global Sunscreen Market, the Asia-Pacific region, led by China, Japan, South Korea, and India, is set to make a notable contribution in the coming years.
Key operating players in the Sunscreen Market are L’Oréal S.A., Unilever PLC, Johnson & Johnson, Beiersdorf AG, Shiseido, and Edgewell.
Maximize your value and knowledge with our 5 Reports-in-1 Bundle - over 40% off!
Our analysts are ready to help you immediately.