Urology Supplements Market By Product Type (Probiotics, Cranberry Extracts, Saw Palmetto Extracts, Pumpkin Seed Extracts, Horsetail Extracts, Green Tea Extracts, Vitamins & Minerals, Amino Acids, Herbal Blends, Others), By Application (Urinary Tract Infections (UTIs), Kidney Health, Prostate Health, Bladder Health, Sexual Health Support, Others), By Form (Tablets, Capsules, Softgels, Powders, Liquids, Gummies), By End User (Men, Women, Geriatric Population), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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What trends will shape Urology Supplements Market in the coming years?

The Urology Supplements Market accounted for USD 2.01 Billion in 2024 and USD 2.18 Billion in 2025 is expected to reach USD 4.94 Billion by 2035, growing at a CAGR of around 8.51% between 2025 and 2035. Urology Supplements is a specialized branch of medicine that focuses on the prevention, diagnosis, treatment, and rehabilitation of injuries and conditions related to physical activity and sports participation. Medicine focuses on areas of performance enhancement, injury care, and prevention of sportsmen. Medicine includes preventative measures like injury prevention and coverings like rehabilitation and osteopathy. 

What do industry experts say about the Urology Supplements Market trends?

“Natural supplements for urinary health are gaining popularity as adjuncts to conventional treatment, especially in managing recurrent urinary tract infections and supporting prostate wellness.”

• Dr. Radhika Sharma – Senior Consultant, Department of Urology, Fortis Healthcare

“The efficacy of urology supplements often depends on the bioavailability of active ingredients like lycopene, zinc, and phytosterols, which play a crucial role in prostate function and urinary health.”

• Dr. Mark Ellison – Clinical Nutrition Specialist, American Society for Nutrition

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Urology Supplements Market?

How does aging contribute to rising urology supplement consumption?

A major factor in the rising consumption of urology supplements is ageing because older people will develop urological problems such as benign prostatic hyperplasia (BPH) and urinary tract symptoms. Research studies report that a good number of men in the age category above 50 develop BPH, and the prevalence rises dramatically with age. The CDC indicates that 74% of adults older than 60 take dietary supplements, a situation that can be described as a trend in self-care and proactive health. These supplements usually contain substances to nourish prostate health and urinary function.

Research in peer journals notes that due to age-related physiological needs, many older citizens resort to their non-prescription treatment to alleviate the symptoms, which drives the continued rise in urology supplement use. The increase in this trend is anchored by the heightened awareness of how to sustain quality life even as one gets older and the availability of such supplements.

Can herbal formulations increase trust in natural urinary treatments?

Herbal formulations have helped in raising consumer confidence in natural urinary treatments by their utilisation over a longer period of time and their perceived non-toxicity. The World Health Organisation estimates indicate that the entire world population is dependent on traditional medicine, which is composed of herbal medicines, as a primary source of healthcare to the tune of 80%. Saw palmetto and cranberry extract are known to be natural products that have long been used to treat urinary tracts and alleviate associated conditions like inflammation.

The National Centre for Complementary and Integrative Health (NCCIH) recognises that there are some promising herbal supplements that can be used in the treatment of benign prostatic hyperplasia and urinary tract infections. Medical schools such as Harvard Medical School also identify with the benefits of plant-based compounds and how they have fewer side effects in the alleviation of urinary symptoms than the synthetic medications. With this scientific claim and regulatory safeguards administered to guarantee quality, people tend to trust herbal urinary treatment more. Experts have advised people to consume them with medical supervision because they have different preparation and potency.

Are counterfeit products reducing consumer confidence in this category?

Fake urology supplements have contributed a lot towards destroying consumer trust in these markets. The World Health Organisation reported that the number of substandard and counterfeit medicines and supplements in the world is up to 10%, and this poses serious health risks that make consumers wary of purchasing any product in this category.

An increase in unregulated counterfeit dietary supplements sold online, and frequently containing useless or dangerous ingredients, has also been reported by the U.S. Food and Drug Administration (FDA). This has made people more sceptical, meaning they are not ready to consume unconfirmed sources but those that are well confirmed and have been given a green signal by the regulatory bodies.

Studies provided by the National Institutes of Health (NIH) explain that there are no strict quality control measures in place in certain areas, and counterfeit products may enter the marketplace, which means possible failure of treatment and the weakening of brand images. All these have negatively impacted the growth of the market since consumers are demanding safer and clearer supplement options.

Will e-commerce expansion improve global access to urinary supplements?

Global accessibility to urinary supplements is bound to increase because of e-commerce, as it removes geographical and logistical constraints. According to the World Health Organisation (WHO), almost 50% of the world has not got access to vital medicines regularly, especially in rural areas. E-commerce can fill this gap, as it allows selling directly to consumers and delivering to the customers' door. According to the U.S. National Institutes of Health (NIH), there are millions of people in the world faced with chronic conditions in the urinary tract, causing higher demand for oral supplements. Considering that more than 63% of the world population is online (UNICEF, 2023), digital places are accessible in low-income areas too.

Regulatory bodies such as the U.S. FDA have embraced the concept to facilitate online supplement sales that increase consumer confidence. In developing economies with expanding digital infrastructure, like in India and Brazil, e-commerce allows consumers access to specialist urinary health products that are otherwise not available in the country. In this manner, e-commerce plays a significant role in the democratisation of access to urology supplements and health outcomes globally.

Is rising male health focus opening new product segments?

The increasing emphasis on the health of men is fuelling areas of new product segments in the urology supplements market. Raising awareness concerning the existence of conditions such as benign prostatic hyperplasia (BPH), infections of the urinary tract, and erectile dysfunction, is currently motivating men to explore preventative health options. The NFHS-5 indicates high tobacco consumption in males, which increases the likelihood of urological problems, so special supplements should be taken. The nutritional programs initiated by the ministry of health and family welfare have led to more interest in the dietary supplements.

Food Safety and Standards Authority of India (FSSAI) works to give nutraceuticals a safety standard, so as to increase consumer confidence. Studies in medical centers identify the value of vitamins, antioxidants, and extracts of herbs in supporting urinary health of men, and it poses great possibilities that lead to pattern-breaking supplement combinations. All these mean that the urology supplements market is growing to include new segments due to increasing male health awareness that is being promoted by government programs as well as scientific research.

What are the key market segments in the Urology Supplements industry?

Based on the product type, the Urology Supplements Market has been classified into Probiotics, Cranberry Extracts, Saw Palmetto Extracts, Pumpkin Seed Extracts, Horsetail Extracts, Green Tea Extracts, Vitamins & Minerals, Amino Acids, Herbal Blends, Others. Saw palmetto extracts are the most mentioned addition in the urology supplements market because these active ingredients have proven to be highly effective in maintaining prostate health and managing benign prostatic hyperplasia (BPH).

Saw palmetto is a natural anti-inflammatory and hormone-regulating agent that has long been relied on by consumers and healthcare providers to help alleviate the urinary factors that can be attributed to prostate enlargement. Its overwhelming clinical support and steady use can make it the most viable option in this market over the alternatives found in supplement types. Such superiority is supported by the vast research and the strong desire amongst consumers to use natural but effective solutions to urological problems.

Based on the application, the Urology Supplements Market has been classified into Urinary Tract Infections (UTIs), Kidney Health, Prostate Health, Bladder Health, Sexual Health Support, Others. Prostate health is the key application segment in the urology supplements market. It can be attributed to the fact that such problems of the prostate, like BPH and prostatitis, are quite common among middle-aged and older men.

Prostate health supplements, such as pumpkin seed extract and saw palmetto, are also common in treating prostate health, with the goal of increasing the ease of urination, treating inflammation, and maintaining an overall optimal prostate health. The ability to manage prostate health naturally and avoid its complications helps the segment become quite dominant in the urology supplements market.

Which regions are leading the Urology Supplements Market, and why?

The North America Urology Supplements Market is growing due to several factors. Its high prevalence in urological conditions like benign prostatic hyperplasia (BPH), urinary tract infections, and kidney stones makes it a key indicator of strong demand for services of specialised supplements. The prevalence of the practice of supporting and maintaining men's health globally and the increasing popularity of proactive healthcare practices play a role in pushing the market to adopt supplements.

High-level healthcare facilities and convenient availability of cutting-edge products in urology also add to the growth of the market. The availability of major pharmaceutical companies and consistent investments in research and development also make the region a conducive one to expand the market. An increasing elderly population that is more vulnerable to urological problems also adds to demand.

Increasing popularity of herbal and natural supplements to help regulate urological health is the driving factor in the market in North America. All of this makes the North American region a leading powerhouse in the urology supplements market in the world.

The Asia-Pacific urology supplements market is leading owing to a number of reasons. Rapid urbanisation and changes in lifestyles have promoted the emergence of a greater number of urological conditions like benign prostatic hyperplasia and urinary infections, which in turn prompt increasing demand for urology supplements. The region is advantaged by a high ageing population, especially in Japan and China, where there is more tendency of age-related urological problems.

The rising healthcare spending, evident enhancement of healthcare infrastructures, and the proximity of key players in the industry to the area contribute to this dominance. Another factor that increases the growth of the market is traditional medicine systems such as Ayurvedic and Traditional Chinese Medicine that incorporate the use of herbal supplements to encourage better urologic health. Altogether, these demographics, cultural acceptance of supplements, and increased accessibility to healthcare place the Asia-Pacific at the forefront of the urology supplements market.

What does the competitive landscape of the Urology Supplements Market look like?

The urology supplements market is also gaining competitiveness due to companies emphasising innovation and diversifying their product lines to satisfy various patient requirements. Other major players such as Amway, Nestlé Health Science and Reckitt Benckiser still exploit their large existing distribution channels and brand awareness to gain a market share. Smaller, independent organisations like PharmaLinea and Gaia Herbs are garnering more attention by focusing on clinically studied botanical products, which is appealing to ethically conscious consumers that want fewer chemically based options.

Recent trends demonstrate a move toward supplements that focus on urinary tract health and have a benefit to overall wellness, like immune support and reducing inflammation. New alliances and geographic expansion to new markets are some of the ways that such firms are gaining a greater market share. The competitive landscape in this area is highly dynamic and changing at a fast pace, with innovation around multi-ingredient formulations and scientific validation as the key differentiating factors.

Urology Supplements Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the Urology Supplements industry?

• In July 2025, a new in vitro study published in Advances in Therapy revealed that Euromed’s proprietary saw palmetto extract, SPET-085, effectively inhibited the enzyme 5α-reductase type II, showing potency levels comparable to the prescription drug finasteride, which is used to treat benign prostatic hyperplasia (BPH).
• In June 2025, PrimeGENIX released an updated formula for its Prostate Support urology supplement. The revised formula emphasized "clean-label" standards and included standardized, traceable ingredients such as Phytopin® (pine-derived phytosterol complex), Flowens™ (cranberry concentrate), Graminex® G63® (rye pollen extract), and LycoRed® Lycopene.

Report Coverage:

By Product Type

• Probiotics
• Cranberry Extracts
• Saw Palmetto Extracts
• Pumpkin Seed Extracts
• Horsetail Extracts
• Green Tea Extracts
• Vitamins & Minerals
• Amino Acids
• Herbal Blends
• Others

By Application

• Urinary Tract Infections (UTIs)
• Kidney Health
• Prostate Health
• Bladder Health
• Sexual Health Support
• Others

By Form

• Tablets
• Capsules
• Softgels
• Powders
• Liquids
• Gummies

By End User

• Men
• Women
• Geriatric Population

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Astellas Pharma Inc.
• Amway Corp.
• i-Health, Inc.
• Nestlé Health Science S.A.
• Swanson Health Products
• La Renon Healthcare Pvt. Ltd.
• Gaia Herbs Inc.
• Reckitt Benckiser Group plc
• Natrol, LLC
• Labiana Pharmaceuticals SL
• Pure Encapsulations Inc.
• Biotex Inc.
• Integrative Therapeutics LLC
• PharmaLinea Ltd.
• Schiff Nutrition International Inc.

Frequently Asked Questions (FAQs)