Veterinary Microchips Market By Product Type (Microchip Implants, Microchip Scanners, Others), By Application (Pet Recovery & Identification, Disease Tracking & Vaccination Management, Theft Prevention, Wildlife Monitoring & Conservation, Livestock Management, Others), By Animal Type (Companion Animals, Livestock Animals, Others), By Technology (Passive RFID Microchips, Active RFID Microchips, GPS Microchips), By Distribution Channel (Direct Sales, Online Platforms & E-commerce, Veterinary Distributors, Retail Pet Stores, Others), and By End-User (Veterinary Clinics & Hospitals, Animal Shelters & Rescue Centers, Livestock Farms & Ranches, Pet Owners, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

---

What trends will shape the Veterinary Microchips Market in the coming years?

The Veterinary Microchips Market accounted for USD 798.3 Million in 2024 and USD 882.36 Million in 2025 is expected to reach USD 2401.31 Million by 2035, growing at a CAGR of around 10.5% between 2025 and 2035. The Veterinary Microchips Market is concerned with the creation, production, and sale of microchip implants to be used to identify and track animals, mostly pets, livestock, and wildlife. These are small, electronic gadgets that are implanted on the skin of an animal and are usually loaded with a distinct identification number, which can be scanned with a scanner. They are very important in finding lost pets, controlling herds, tracking vaccinations, and preventing animal theft.

The market is being driven by the rising adoption of pets and the rise in awareness of responsible pet ownership. There is an increase in applications, including the use of technology, like microchips that have GPS features and better data storage. These products are important end-users for veterinarians, animal shelters, and livestock farms. Microchipping of pets in some countries has become mandatory, and this demand has increased. Growth is also being supported by rising concerns over the health and security of the animals, as well as the adoption of digital tracking solutions.  

What do industry experts say about the Veterinary Microchips market trends?

“The added technology is introduced to avoid possible human errors made by letting them manually input the data on their pets' profiles, and we are really looking forward to showcasing it.”

• Dr. Jesse Joonho Lim, CEO of Petnow Inc.

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Veterinary Microchips market?

How is the rising adoption of pets driving the demand for veterinary microchips?

The growing use of pets is a major boost to the Veterinary Microchips Market, especially in India, where pets have experienced a significant growth in ownership. A report by Dogster has shown that there are about 63% of Indians own a dog, and 42% of Indians own a cat, even higher than the number of people that own a pet in most other nations. All this increased pet ownership has increased the need to have a good identification and tracking system, and as such, microchipping is now an important practice.

Microchips provide an unalterable and non-tamperable means of identifying pets, which is important in terms of recovering them when they are lost. Microchip adoption has been further boosted by rising awareness of the value of microchipping by pet owners, measures by veterinary associations, and friendly policies and laws. The Veterinary Microchips Market has the potential to grow as the number of pet owners continues to increase, which means that it requires efficient solutions for identification.

Can increasing awareness about pet safety and recovery influence microchip adoption?

The sensitization of pet safety and recovery has a positive effect on the introduction of veterinary microchips. Educational sites and programs, like "Check the Chip Day" of the Animal Welfare League of Arlington, are essential in helping pet owners know how important microchipping is. These programs will inform people about the role of microchips in improving the chances of reuniting lost pets with their owners.

The American Veterinary Medical Association holds that pets with microchips have higher chances of being returned to their owners than unchipped pets. Statistics like these highlight the success of microchipping, which has proven to be an authentic means of identifying and recovering pets. With an increasing understanding, there is also a rising trend of microchipping pets, resulting in higher levels of adoption, which will further drive the overall expansion of the veterinary microchips market.

Can the high cost of advanced microchip implants limit market penetration in developing regions?

The high price of advanced microchip implants can restrict market penetration in developing areas in the Veterinary Microchips Market. Although microchipping is seen as economical, the upfront cost of the implants, in low- to middle-income nations where veterinary services are less affordable and owning a pet is an indulgence, may be unaffordable. Price is one of the main obstacles since it prevents most pet owners from adopting this precaution. Low education level regarding the merits of microchipping is another limiting factor on the adoption in such areas.

What is more, there is usually not much access to veterinary services that can implant and register microchips. All these decrease the coverage of the Veterinary Microchips Market in developing regions. The adoption rates are low, even though it is obvious that permanent identification and increased levels of safety for pets are beneficial. Consequently, the cost remains a major hampering factor affecting the development of the entire market and curbing the possibilities of growth. There is a challenge in the market on how to balance affordability and technology to make the market more accessible.

Can integrating microchips with mobile apps and cloud-based tracking open new market opportunities?

The opportunity of integrating microchips and mobile applications, and cloud-tracking is a huge prospect for the Veterinary Microchips Market. The technology can help pet owners and veterinary professionals receive real-time information on the location of a certain animal, its health history, and its identification data via smartphones or the Internet. This kind of integration will increase convenience, increase the success rates of finding pets, and reinforce confidence in microchipping as an effective solution. Cloud-based solutions also facilitate centralized databases, and thus, lost or stolen pets can easily be tracked and effectively managed.

The rising tendencies of their digitalization of the veterinary process and the rise in the number of owners of smart devices that people keep further confirm this opportunity. Also, the new solutions presented by these technologies provide an opportunity to develop new services, such as trackers on a subscription basis, health notices, and connection to the veterinary management software. Consequently, the Veterinary Microchips Market allows players to distinguish themselves by being innovative and providing value-added services that are not necessarily microchipping as a means of doing things.

How does expanding pet insurance coverage encourage microchip adoption?

The growth of pet insurance will provide a significant prospect for the Veterinary Microchips Market. It is common practice where many insurance providers to require that pets be microchipped as a mandatory requirement to have a policy enrolled or even be eligible to have their claim processed in case of loss or theft. This demand prompts pet owners to join the microchipping to gain insurance benefits, and thus, the overall adoption rate goes up. Moreover, microchip implantation is usually subsidized by insurance, and hence it becomes cheaper and attractive to pet owners.

With increased knowledge on pet insurance all over the world, the association between insurance and microchipping becomes more solid, and microchips can be considered a regular procedure to keep pets. Veterinary clinics and insurance companies can work together to foster microchipping as a preventative measure and risk control. Such synergy not only creates an incentive in the demand for microchips, but it also creates a well-known value of insurance policies. The Veterinary Microchips Market is therefore at an advantageous position in terms of more usage, increased customer interaction, and the possibility of evolving to have bundled services with the insurance services offered.

What are the key market segments in the Veterinary Microchips industry?

Based on the product type, the Veterinary Microchips Market has been classified into Microchip Implants, Microchip Scanners, and Others. The Microchip Implants segment is the predominant one in the Veterinary Microchips Market. These implants are used as the major system of identification of animals; they provide an alternative way to track pets, livestock, and wildlife in a permanent, reliable, and tamper-free way. The trend of increasing awareness of pet owners and livestock farmers on animal safety and recovery has dramatically intensified the use of microchip implants. The implantation of microchips is recommended in most animal shelters and veterinary clinics as the usual practice of registering and recovering pets in case they are lost or stolen.

Their presence in the market has been even enhanced by technological innovations such as smaller, stronger, and GPS-enabled implants. Microchip implants are preferred by end-users since, unlike scanners or software, implants represent a one-time investment that will identify an animal in the long term. The demand for implants has also increased due to government regulations of some countries requiring pet microchipping. Furthermore, the growth in pet adoption and livestock management in the underdeveloped countries is part of the reason why this segment will keep dominating.

Based on the application, the Veterinary Microchips Market has been classified into Pet Recovery & Identification, Disease Tracking & Vaccination Management, Theft Prevention, Wildlife Monitoring & Conservation, Livestock Management, and Others. The most dominant segment in the Veterinary Microchips Market is the Pet Recovery & Identification. This segment is a motivating force since owners of pets are becoming more concerned with the safety and traceability of their pets. Microchips give a durable and sure way to find lost pets, and the chances of the pet being lost or stolen forever are low. Microchipping is increasingly being promoted as a practice to register and recover pets by animal shelters and veterinary clinics, which enhances adoption.

The effectiveness of pet identification systems has been improved with technological advancements to include GPS-enabled microchips and connectivity to mobile applications. The development of this segment is also assisted by the government regulations in some regions that require pet microchipping. Also, the growth of the number of pets and the growing consciousness of responsible pet care make it dominant. The use of microchips in pet recovery is the most visible and the most commonly used of all application types when compared to other applications, such as disease monitoring or livestock management.

Which regions are leading the Veterinary Microchips market, and why?

The North American veterinary microchips market is a market leader in the global market due to the high number of pets and the developed infrastructure of the veterinary industry. The United States, and more specifically, is one of the major contributors to the growth in the marketplace because of the large number of pet owners. This has triggered a rise in the demand for microchipping as an assuring means of identifying and retrieving pets. Canada, having a smaller market size, is growing at an alarming rate with the support of a high value given to animal welfare and pet safety.

The adoption has been further strengthened by regulatory requirements in countries that have made it mandatory to microchip their dogs. Animal shelters and veterinary clinics also have a central role in the provision and execution of microchipping services to make them accessible to pet owners. The functionality and attractiveness of them are improving with technological developments, including the combination of GPS features into microchips. The growth of the market is also driven by the rising consumer awareness of the benefits of microchipping, such as helping to locate lost pets and preventing theft.

The Asia Pacific veterinary microchips market is witnessing a fast growth rate that can be attributed to growing pet ownership, urbanization, and the development of veterinary care. China, India, and Japan are leading in this, due to the increase in disposable incomes and the increase in awareness of pet safety. The companion animal adoption is booming in the urban centers of these countries, and this is increasing the demand for effective identification solutions. Smarter technologies, including GPS-tracking microchips, are becoming popular with technological pet owners who want more features in their tracking.

Even governmental programs that educate people about animal welfare and increase the number of regulations are only helping to make the process of microchipping animals even faster. Animal shelters and veterinary clinics have a crucial part to play in supporting microchip-implantation and successful registration. Due to the ongoing urbanization of the region and growing popularity of pets, the Asian Pacific market of veterinary microchips is set to experience continuous growth due to the combination of technological progress, the regulatory environment, and the changing preferences of consumers.  

What does the competitive landscape of the Veterinary Microchips market look like?

The veterinary microchips market can be described as having a competitive environment where there are both longtime participants and those that are innovative in nature. The market is dominated by key players like Avid Identification Systems, Datamars, and Trovan, which provide various microchip products and services in the pet identification and tracking. This is because these companies tap their long-time experience and distribution channels to secure a high level of market presence.

These leaders are not alone, with newer entrants bringing newer solutions like microchips with extra features such as GPS tracking and the ability to integrate with mobile apps, among others, in an attempt to stand out in the market. Microchip manufacturers and veterinary clinics have entered into strategic relationships, and microchipping services have become mainstream veterinary care, with a high adoption rate and integration of microchipping services as an easy part of veterinary care. Competition has further been fuelled by regulatory processes, including the implementation of mandatory microchipping laws in certain regions, in which companies are forced to improve their product supply and customer support services.

Veterinary Microchips Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Sample Report

Which recent mergers, acquisitions, or product launches are shaping the Veterinary Microchips industry?

• In February 2024, Petnow Inc. unveiled its innovative solution, PetWayHome, at MWC Barcelona, highlighting a significant advancement in the Veterinary Microchips Market. This state-of-the-art application leverages artificial intelligence to help reunite lost pets with their owners more efficiently.

Report Coverage:

By Product Type

• Microchip Implants
• Microchip Scanners
• Others

By Application

• Pet Recovery & Identification
• Disease Tracking & Vaccination Management
• Theft Prevention
• Wildlife Monitoring & Conservation
• Livestock Management
• Others

By Animal Type

• Companion Animals
• Livestock Animals
• Others

By Technology

• Passive RFID Microchips
• Active RFID Microchips
• GPS Microchips

By Distribution Channel

• Direct Sales
• Online Platforms & E-commerce
• Veterinary Distributors
• Retail Pet Stores
• Others

By End-User

• Veterinary Clinics & Hospitals
• Animal Shelters & Rescue Centers
• Livestock Farms & Ranches
• Pet Owners
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Avid Identification Systems, Inc.
• Datamars SA
• Elanco Animal Health Inc.
• Trovan Ltd
• Virbac
• PetLink
• HomeAgain
• 24Petwatch
• AKC Reunite
• PetKey
• BuddyID
• Furreka
• Microchip4Solutions Inc.
• Pethealth Inc.
• Save This Life

Frequently Asked Questions (FAQs)