Vitamin K2 Market By Type (Menaquinone-4, Menaquinone-7, Menaquinone-6, Menaquinone-8, Menaquinone-9, Others), By Form (Tablets, Powders, Liquid Drops, Sprays, Others), By Source (Natural Sources {Plant-Based Sources, Animal-Based Sources, Microbial Sources}, Synthetic Sources), By Application (Healthcare, Food & Beverages, Animal Nutrition, Personal Care & Cosmetics, Others), By Health Benefits (Bone Health, Hormonal Balance, Cardiovascular Health, Others), and By Distribution Channel (Online, Offline {Pharmacies, Supermarket, Specialty Stores, Others}), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The vitamin K2 market accounted for USD 0.78 Billion in 2024 and is expected to reach USD 2.53 Billion by 2035, growing at a CAGR of around 11.3% between 2025 and 2035. The Vitamin K2 market is the global industry for Vitamin K2, comprising the manufacturing, trading, sales, and consumption of Vitamin K2. This essential nutrient plays a role in bone and cardiovascular health. Fermented products, particularly natto, contain vitamin K2, as do supplements that present it in MK-7 and MK-4 forms.

Current statistics reveal that positive market growth is due to awareness of the product’s health benefits, upcoming cases of bone-related diseases, and escalating demand for functional food and nutraceuticals. The discoveries regarding the bioavailability and formulation of Vitamin K2 supplements have further fueled the continued patronage of this vitamin.

Report Scope:

Market Dynamics

Rising Awareness of Vitamin K2's Health Benefits Fuels Market Demand

A significant factor influencing the growth of the vitamin K2 market is the increased awareness of its benefits for enhancing bone health, heart health, and overall bodily function. Among the fat-soluble vitamins, vitamin K2, specifically its MK-7 form, plays a crucial role in regulating the harmful effects of vascular calcification and calcium deposition in the body, rather than in bone minerals. This new consciousness regarding the nature of health research and the deployment of media to disseminate knowledge about this nutrient has placed Vitamin K2 supplements in demand by the populace, including health practitioners. The NIH has established that Vitamin K is important for supporting bone health, and its role in reducing fractures and osteoporosis has increased acceptance of Vitamin K in the health and wellness market. As this information became available in the market, people started demanding Vitamin K2 products.

Surge in Bone Diseases Drives Demand for Vitamin K2 in Bone Health Management

Growing cases of bone ailments that include osteoporosis and bone fractures in human beings are also boosting Vitamin K2 consumer demand for bone maintenance. Some of the more common causes of osteomalacia include aging, bone disorders, and the increase in the need to prevent bone fractures. Vitamin K2 is an important member of the group because of its role in bone development and mineralization. It is required to activate osteocalcin, a protein that binds to calcium in the bone matrix and facilitates its attachment to the protein.

Another additive in Vitamin K2 dietary supplements is the consideration of improving the strength of bones through fighting osteoporosis. Different research has revealed that proper consumption of Vitamin K2 can reduce the risks of fractures and increase bone mineral density. Thus, it must be considered a key factor in the modern understanding of bone health. Consequently, the rising prevalence of bone disorders is significantly boosting the consumption of vitamin K2 supplements.

High Cost of Vitamin K2 Supplements Limits Accessibility for Budget-Conscious Consumers

As for Vitamin K2 as a supplement, the main issue is the high price, which is barely practical, especially for a large section of the population, and can be viewed as a restraint on the Vitamin K2 market. Vitamin K2, mostly in its MK-7 form, is produced from ferments or plant sources, and the entire process of producing MK-7 is expensive.

Because of these factors, the cost of these supplements may be prohibitively high for many people, depending on their income and ability to obtain health insurance. This financial factor hampers the utilization of potential health benefits of Vitamin K2, including bone health and cardiovascular health. Thus, while there may be a multitude of potential clients, a significantly larger segment is likely to choose less expensive alternatives, making the product less popular. To increase the product's availability and reliance on it, lowering the price or providing an opportunity to buy a cheaper product can also increase the Vitamin K2 market field.

Growing Plant-Based and Vegan Trends Drive Demand for Plant-Derived Vitamin K2

The trend toward veganism, and also the growing demand for plant-based products, present potential for the vitamin K2 market, particularly plant-based sources. People's diets are centered on the desire for healthy living, environmental protection, and animal rights, which necessitates plant-based alternatives to animal feeding. Because foods high in conventional vitamin K2, such as dairy products and meats, contain animal proteins, plant-based non-animal protein alternatives are emerging as the next best source. Vitamin K2 comes in numerous forms, the most active of which is MK-7, found in fermented plant foods such as natto. This has increased demand for plant-based vitamin K2 supplements, which cater to an increasing number of environmentally concerned consumers. As the desire for vegan products grows year after year, plant-derived Vitamin K2 will increase market demand, presenting businesses with both challenges and opportunities to expand into this industry.

Vitamin K2’s Potential in Skincare Opens New Market Opportunities

The possibility of Vitamin K2 in skincare is creating new business prospects in the beauty market as consumers demand goods that aid skin health and slow down the aging process. Recent studies have offered evidence of the benefits of Vitamin K2 for the skin-tightening, wrinkle-reducing, collagen-promoting, and inhibiting calcium deposition in the skin. Thus, vitamin K2 is expected to be recognized as the next cosmic discovery in the cosmetics business and the field of beauty and skincare, as it is added to creams, serums, and face masks that effectively counteract the earliest indications of skin aging.

This consolidates the Vitamin K cosmetic trend with the already growing global consumer shift toward natural and herbal cosmetic goods, creating a distinct specialist area for cosmetics to boast about. With increased awareness and popularity of Vitamin K2 and its skin advantages, the market for this product is predicted to rise, creating new opportunities and a wider market for manufacturers and consumers.

Industry Experts Opinion

“Vitamin K2 impacts every part of our lives, from our joints to our arteries all the way down to our cells, vitamin K2 is essential for the function of several calcium-binding proteins that empower us to thrive as human beings. We’re proud to help satiate the global demand for this key ingredient by joining efforts with NattoPharma.”

• Marc Philouze, Gnosis by Lesaffre General Manager

Segment Analysis

Based on type, the vitamin K2 market has been classified into Menaquinone-4, Menaquinone-7, Menaquinone-6, Menaquinone-8, Menaquinone-9 and Others. The Vitamin K2 market mainly involves Menaquinone-7 (MK-7), which is the most popular in the Vitamin K2 market. Consumers choose MK-7 for its higher solubility and longer half-life compared to other forms of vitamin K2, which results in better absorption at the target site and a longer duration of action in the body. It is, for instance, commonplace in bone and joint health supplements, cardiovascular health supplements, and health supplements in general. Sourced primarily from fermented foods like natto, MK-7 has become a popular supplement in both conventional and plant-based formulations. This form has remained the most effective and most demanded form of Vitamin K2 in the global market.

Based on form, the vitamin K2 market has been classified into Tablets, Powders, Liquid Drops, Sprays, Others. Tablets are the most dominant form of supplements in the Vitamin K2 market. Consumers prefer tablets because they are convenient and provide an accurate dosage. It is readily available and preferred, especially for vitamin K2 supplements that support bone and heart health. The tablet form also has increased shelf stability and ease of production, making it a preferred format among manufacturers. Further, new tablets are amenable to the addition of other complementary vitamins and minerals, and this increases their value proposition in the expanding health and wellness space.

Regional Analysis

The North American Vitamin K2 market is leading due to rising awareness of healthy eating habits and demand for Vitamin K2 supplements. The region is especially concerned with bones and cardiovascular health, with Vitamin K2 touted for its ability to assist in the regulation of calcium, assist in alleviating osteoporosis, and support heart health. Leading companies such as DSM Nutritional Products, Now Foods, and Kemin Industries have also increased their potential by offering Vitamin K2 dietary supplements.

The advent of new trends in plant-based and vegan diets has resulted in the availability of vitamin K2 from non-animal sources, such as natto. Through awareness of healthy eating and health-conscious consumers in the U.S. and Canada, the Vitamin K2 market has expanded because of their incorporation in supplement regimes. Another factor supporting the growth of preventive health and wellness products in North America is the endorsement from regulatory bodies for Vitamin K2 consumption, which solidifies the role of health supplements in the region.

The Asia Pacific Vitamin K2 market is expanding at the quickest rate, owing to rising health consciousness, rising disposable incomes, and increased awareness of the benefits of Vitamin K. Japan, China, and South Korea have the highest need for vitamin K2 due to their historic intake of fermented foods rich in this vitamin, such as natto. The high prevalence of conditions such as osteoporosis and cardiovascular diseases in the aging populace is also contributing to the uptake of Vitamin K2 supplements. There is an increasing focus on vegan and plant-derived Vitamin K2. Consumers in the region, who are relatively young and increasingly concerned about their cardiovascular health and bone density, are also turning to supplements.

The vitamin K2 market is rapidly developing as both local and global enterprises increase their operations in the Asia Pacific area. Furthermore, awareness raised by easily available internet marketing and the promotion of a preventive culture will continue to fuel market expansion in the future years.

Competitive Landscape

Vitamin K2 market players engage in intense competition, primarily focusing on product development, quality improvement, and expanding market coverage. The business is led by heavyweights such as NattoPharma AS, Kappa Bioscience, MenaQ7 (Kemin Industries), and DSM Nutritional Products, who produce high-quality Vitamin K2 in a variety of forms, including MK-7 and MK-4. A few more recent examples include GF Fermentech, a Genofocus affiliate that started a product division called MediaQ7.

This line has MediQ7 Pure, which is now over 96% pure and is USP compliant. In 2021, Menadiona diversified its product line by introducing Vitamin K2 MK-7 in response to the growing demand for products related to bone and vascular health. These plays, alongside the consumer move to plant and vegan Vitamin K2, are putting the market in a relatively saturated and attractive space where companies are keen on reaching as many customers as possible.

Vitamin K2 Market, Company Shares Analysis, 2024

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Recent Developments:

• In March 2024, SunWay Biotech and Gnosis by Lesaffre launched MenaQ7 Metabolic, a vitamin K2 and statin-free red yeast rice fermentate called Ankascin 568-R, designed to improve heart and bone health. This new component, which was free of Monacolin K and had received NDI status, was supported by over 130 research studies on its metabolic benefits.
• In April 2023, Kappa Bioscience, known for producing vitamin K2 under its flagship brand K2VITAL, showcased the combined benefits of its all-trans vitamin K2 MK-7 ingredients along with the comprehensive offerings from the Balchem Human Nutrition & Health (HN&H) portfolio at Vitafoods Europe.

Report Coverage:

By Type

• Menaquinone-4 (MK-4)
• Menaquinone-7 (MK-7)
• Menaquinone-6 (MK-6)
• Menaquinone-8 (MK-8)
• Menaquinone-9 (MK-9)
• Others

By Form

• Tablets
• Powders
• Liquid Drops
• Sprays
• Others

By Source

• Natural Sources
  • Plant-Based Sources
  • Animal-Based Sources
  • Microbial Sources
• Synthetic Sources

By Application

• Healthcare
• Food & Beverages
• Animal Nutrition
• Personal Care & Cosmetics
• Others

By Health Benefits

• Bone Health
• Hormonal Balance
• Cardiovascular Health
• Others

By Distribution Channel

• Online

• Offline
  • Pharmacies
  • Supermarket
  • Specialty Stores
  • Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• NattoPharma AS
• Kappa Bioscience
• DSM Nutritional Products
• MenaQ7
• Now Foods
• Thorne Research
• Greenleaf Foods
• Jarrow Formulas
• Swanson Health Products
• Life Extension
• Vital Nutrients
• Gnosis S.p.A.
• Douglas Laboratories
• Herbalife Nutrition Ltd.
• BASF SE

Frequently Asked Questions (FAQs)