White Wine Market By Product Form (Still White Wine, Sparkling White Wine, Fortified White Wine, Aged White Wine), By Type of White Wine (Chardonnay, Sauvignon Blanc, Riesling, Pinot Grigio, Moscato, Gewürztraminer, Viognier, Others), By Sweetness Level (Dry, Off-Dry, Semi-Sweet, Sweet, Dessert White Wines), By Packaging Type (Glass Bottles, Cans, Tetra Packs, Bag-in-Box, Kegs), By Distribution Channel (Liquor Stores, Supermarkets & Hypermarkets, Specialty Wine Shops, Fine Dining Restaurants, Online Retail), and By Usage Occasion (Home Consumption, Celebrations & Social Gatherings, Gifting, Pairing with Food), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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What trends will shape White Wine Market in the coming years?

The White Wine Market accounted for USD 44.69 Billion in 2024 and USD 47.11 Billion in 2025 is expected to reach USD 79.87 Billion by 2035, growing at a CAGR of around 5.42% between 2025 and 2035. The white wine market can be defined as the international market of the industry that deals with manufacturing, distributing, and commercialising white wines, which are usually composed of green or yellowish grapes. It has a wide range of white wines, such as Chardonnay, Sauvignon Blanc, and Riesling, to suit the different tastes of consumers. These factors change consumer tastes, increase the number of people purchasing high-priced wines, and raise the utilisation of wine in developing geographies, which determine the market. There is the development of new methods of winemaking and marketing that make it grow. Overall, the white wine business is a big sector in the larger alcoholic drinks market.

What do industry experts say about the White Wine market trends?

“There was no significant difference in cancer risk between red and white wine overall… but drinking white wine was connected to a 22% increased overall risk of developing skin cancer, and among women a 26% higher overall cancer risk.”

• Dr. Eunyoung Cho, ScD, Associate Professor of Dermatology & Epidemiology, Brown University

“Any time we can remind the public about ways [that modifying] their lifestyle choices can limit cancer risk is important.”

• Dr. Dale Shepard, MD, PhD, Hematologist & Medical Oncologist, Cleveland Clinic

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the White Wine market?

How does increasing consumer preference for crispness boost white wine sales?

The demand of consumers to have a wine that is crisp, which is characterised by acidity, freshness, and a light body, has also played a big role in the increase in the sale of white wines. The International Organisation of Vine and Wine (OIV) has stated that the world production of white wine has been rising since 2000, from over 46% of all wine in 2000 to the current production of nearly 49% as of 2021. White Sauvignon Blanc and Riesling are popular because of their food-pairing range and fresh flavours in warm regions and with younger drinkers.

A study that has been published by INRAE (French National Research Institute for Agriculture, Food and Environment) shows that climate change and the shifts in taste preference have led to an overall movement towards white varieties, which mature earlier and acidify less. Further, statistics included in a report conducted by the French competent authority in agriculture, FranceAgriMer, indicate that red wine consumption has been in decline over the long term, whereas white wine consumption remains constant or even on the rise among urban and female populations. This trend suggests that the feature of crispness is matching well with health, lifestyle, and climatic trends, and white wine is becoming more appealing among customers who have vast differences.

Will expanding global wine tourism stimulate interest in white wine products?

The growth of international wine tourism will probably attract attention to the products of white wine, which can transfer the growth to other markets, such as the flower and ornamental plant market, by means of thematic events and agrotourism aesthetics. With the rising popularity of wine tourism in those areas that do not specialise in red wines, such as the Mosel Valley of Germany or the Loire Valley of France, more and more patrons are seeing wine-growing conditions in which they are subjected to floral scenery and ornamental landscaping as a major part of the essential experience.

The German Wine Institute (Deutsches Weininstitut) has been quoted as saying that the country attracts more than 8 million wine tourists a year, with white wine contributing two-thirds of all wine produced in Germany, much of which is promoted in taste tests and tours of vineyards. INSEE (French national statistics office) indicates that wine tourism has a huge impact on the economy of the rural agricultural sector, with 1 out of 3 tourists visiting due to wine and nature-based activities such as botanical gardens and vineyard flower paths.

The experiences enhance the aesthetic value of aesthetic vegetation that makes them highly required in wine estates, wine tasting rooms, and boutique accommodation in terms of versatility and utilisation as both ornamentals and functional impetus. With the spread of wine tourism around the world, the floral and fresh characteristics of white wine are well suited to the floral seasonal events, making the match between the wine market and the decorative plants market even more synergistic.

Could climate change affect grape quality, limiting white wine production?

Climate change is considered a huge threat to white wine production due to the shifting quality and quantity of grapes and decreased favourable environmental conditions. Research done by such an institution as the European Environment Agency and universities indicates that concentration in harvesting due to the increase in temperatures will mean more sugar content and less acidity, which is an essential element in the making of white wine in terms of flavour and structure. As an illustration, a study by the University of Florence identified that there is a 10- to 20-day increase in harvesting of vineyards in Italy over the past 30 years because of warming tendencies.

In research presented in the Journal of Agricultural and Forest Meteorology, it was revealed that the titratable acidity of white grape varieties could be reduced by 18% with each increase in temperature of 1°C. The University of California, Davis, emphasises that the saturation of the vine (wine grapes) with the long period of heat also harms sensitive white cultivars such as Chardonnay, decreasing both the volume and quality. With the changing patterns of optimal winegrowing, conventional regions of white winemaking might become unviable, and the producers of this type of wine will have to change or even move.

Can innovations in packaging improve white wine shelf life and convenience?

Innovation has the potential to significantly improve white wine packaging, which benefits both producers and consumers. University and government studies confirmed that the use of packaging materials that provide an improved oxygen barrier can be used to slow down oxidation, which is one of the main contributors to quality loss in white wine. As an example, screw caps and synthetic closures allow much less oxygen transmission than is found in the traditional cork and can therefore preserve the freshness and aromas of wines longer during storage.

Research findings of agricultural universities also show how shelf life can be increased by a few months with the use of modified atmosphere packaging and oxygen scavengers incorporated into bottles or bags. The equipment types, such as resealable systems or Bag-in-Box wine systems, offer convenience because customers can store wine when it is opened without losing it all. All this innovation is in line with future demand as consumers allow themselves to enjoy quality and simple-to-use products that will sell more white wine in the market.

Will emerging markets’ adoption create new white wine consumer segments?

New white wine consumer categories are emerging with the introduction of new zones based on continued urbanisation, and also consumer tastes and preferences. As an example, the Department of Economic and Social Affairs of the United Nations claims that the urban population of India is roughly 35% based on the latest estimates, catering to a rising middle-income bracket. Although the literature cited indicates extremely low per capita bottle and wine consumption (less than 10 millilitres a year in India), there has been a discernible increase in demand among the young urban population and especially the women, who prefer white wine on account of its lighter taste and versatility with a multiplicity of foods.

The government statistics in China provided by the Ministry of Agriculture demonstrate that there is a growing trend of wine consumption in China as a whole, but younger people are more likely to accept white wine than older people. The statistics presented by the Food and Agriculture Organisation (FAO) also highlight that these are key agricultural and beverage consumers in the world market. It has been observed that the changing face of emerging markets in terms of demographics and culture day by day is giving rise to newer segments of consumers of white wine who are urban, health-conscious, and lifestyle-oriented.

What are the key market segments in the White Wine industry?

Based on the product type, the White Wine Market has been classified into Still White Wine, Sparkling White Wine, Fortified White Wine, and Aged White Wine. The most influential and largest type of product in the white wine market is known as still white wine. It is so popular because it appeals to the mass market because of its light, refreshing nature and its versatility in terms of its pairing with any cuisine. Still white wines are more economical and cheaper to manufacture as opposed to sparkling or aged wines, so they end up being more available at low prices. At both home and restaurants, it is the most widely drunk wine, which makes it a part of the global consumption of wine. This has been a wide attraction that has made them dominate the market share throughout.

Based on the Type of White Wine, the White Wine Market has been classified into Chardonnay, Sauvignon Blanc, Riesling, Pinot Grigio, Moscato, Gewürztraminer, Viognier, and Others. Chardonnay is the most dominant and prominent segment in the global market of white wine among other types of white wine. It is one of the most cultivated and produced varieties in winemaking countries, especially in large wine-producing countries such as the U.S., France, and Australia, which is one of the reasons it is at the top. The variability of Chardonnay, from crisp and dry to buttery and full-bodied, allows it to appeal to many consumers. It goes along with most dishes, which makes it more popular both in casual and fine dining restaurants. Its functionality, high brand recognition, and demand level ensure it a number one position in the white wine category.

Which regions are leading the White Wine market, and why?

The North American white wine market is leading due to a high level of consumption, an established wine-growing zone, and a developed retailing industry. The US is the leading producer of white wine vintages, including Chardonnay and Sauvignon Blanc, among others, which supply both the domestic market and external suppliers. The area has had access to great disposable revenues and an increasing wine culture, particularly among millennials who value high-quality and a variety of bottles of wine.

The quality of the product is also due to innovation in the winemaking technique and the sustainable practice, which appeals to discerning consumers. Further, there is the broad distribution of wines in the region of North America and an active hospitality sector, which popularises white wines. The combination of these factors makes for a strong marketplace, and this is one of the main reasons why North America is leading in the white wine industry within the international community.

The growing demand for premium and varied wine varieties is driving the growth of the Asia Pacific white wine market. The main factors in this growth have been increased disposable income, the burgeoning middle class, and the proliferation of a culture of wine consumption, which is prominent particularly among younger generations. The world leaders, such as countries that include China, Japan, South Korea, and Australia, are dominating the demand with their growing retail shops and international wine brands.

Moreover, it is known that the growing tourism and exposure of the region to Western lifestyles have also led to the emergence of new tastes and preferences for white wine. There are also enhanced local productions in the region, with countries such as Australia and New Zealand recording high-quality white wines in an international competition. In addition, viticulture and wine tourism policies by the government are also supporting the market. All these contribute to the making of Asia Pacific as an expanding market, which is promising and prominent when it comes to the venture of white wine.

What does the competitive landscape of the White Wine market look like?

The segment of white wine is very competitive, with many players involved, such as the world leaders and old-established independent wineries. Major stakeholders such as E. & J. Gallo Winery, Constellation Brands, Treasury Wine Estates, and Pernod Ricard remain committed to expanding their portfolios and to investing in premiumization to contain the emerging customer trend. New trends entail more concern about sustainable and organic wine production, and businesses such as Jackson Family Wines and Accolade Wines were at the forefront of showing interest in making wine environmentally friendly. Due to competition in innovation, the choice of package and the use of digital media to reach consumers are other ways that are helping brands to reach younger consumers. Regional companies, such as Castel Freres and Grupo Peanaflor, are increasingly establishing their presence in new world markets, which makes the scenario dynamic. Companies are leaning towards tradition versus modernisation to stay relevant in a very fast-moving wine industry in the world.

White Wine Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the White Wine industry?

• In May 2025, U.K. wine brand Jam Shed launched a new White Wine Blend exclusively at Morrisons. The fruity blend, priced at £8 for 700 ml, targeted summer drinkers with exotic and fresh flavor profiles.
• In April 2025, Chile’s Amelia Chardonnay from Limarí Valley was named White Wine of the Year by Tim Atkin MW in his Chile Wine Report 2025. It earned 97 points and received praise for its saline-driven, citrus-forward style.

Report Coverage:

By Product Form

• Still White Wine
• Sparkling White Wine
• Fortified White Wine
• Aged White Wine

By Type of White Wine

• Chardonnay
• Sauvignon Blanc
• Riesling
• Pinot Grigio
• Moscato
• Gewürztraminer
• Viognier
• Others

By Sweetness Level

• Dry
• Off-Dry
• Semi-Sweet
• Sweet
• Dessert White Wines

By Packaging Type

• Glass Bottles
• Cans
• Tetra Packs
• Bag-in-Box
• Kegs

By Distribution Channel

• Liquor Stores
• Supermarkets & Hypermarkets
• Specialty Wine Shops
• Fine Dining Restaurants
• Online Retail

By Usage Occasion

• Home Consumption
• Celebrations & Social Gatherings
• Gifting
• Pairing with Food

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• E. & J. Gallo Winery
• Constellation Brands, Inc.
• Treasury Wine Estates
• The Wine Group LLC
• Pernod Ricard
• Castel Frères
• Viña Concha y Toro S.A.
• Jackson Family Wines
• Accolade Wines
• Banfi Vintners, Inc.
• Frescobaldi Group
• Marchesi Antinori Srl
• Grupo Peñaflor
• Barossa Valley Wine Ltd
• Trinchero Family Estates

Frequently Asked Questions (FAQs)