Zero Touch Provisioning Market By Component (Platforms, Services {Consulting, Integration & Deployment, Support & Maintenance}, Hardware {Routers & Switches, Access Points, Gateways}), By Deployment Mode (On-premises, Cloud-based {Public Cloud, Private Cloud, Hybrid Cloud}), By Industry Vertical (Telecommunications, Information Technology, Healthcare, Retail & E-commerce, Manufacturing, Energy & Utilities, Transportation & Logistics, Government & Public Sector, Others), By End-user (Service Providers, Enterprises, Managed Service Providers, Cloud Service Providers), Global Market Size, Segmental Analysis, Regional Overview, Company Share Analysis, Leading Company Profiles and Market Forecast, 2025 – 2035.

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Industry Outlook

The Zero Touch Provisioning Market accounted for USD 3.82 Billion in 2024 and is expected to reach USD 10.59 Billion by 2035, growing at a CAGR of around 10.25% between 2025 and 2035. The Zero Touch Provisioning Market is related to technologies and solutions that provide for the automatic loading and configuration of network devices, ensuring low-touch or no-touch human intervention at all. Zero Touch Provisioning accelerates the deployment process, practically lowers operational costs, and promotes scalability, which is very much applicable to large networks, telecom operators, and cloud service providers. The accelerated provisioning of networks finds increased demand as enterprises adopt cloud services, SD-WAN, and IoT. The network automation push and digital transformation initiatives are casting the growth of Zero Touch Provisioning across verticals such as telecom, IT, manufacturing, and BFSI. With 5G and edge computing coming in, Zero Touch Provisioning is bound to witness a significant push in the coming few years.

Report Scope:

Market Dynamics

Growing demand for network automation with the need for scalable, efficient, and faster network management solutions.

Enterprises are growing increasingly willing to manage their IT infrastructure in different ways, and network automation is reshaping the way they do it. Manual configuration of the network becomes inefficient and prone to errors as organizations scale their digital operations. Zero Touch Provisioning (ZTP) is a way to address this challenge by automating the setup and provisioning of network devices. As a result, there is no need for IT personnel on the site, which cuts down the operational cost and deployment time. As networks continue to get more and more complex, even with the addition of cloud computing and IoT, there is a need to automate more and more.

The aim is for businesses to have faster and more reliable provisioning processes that support agility and minimize downtime. ZTP also guarantees consistency for the configuration of the network, which makes the network more secure and performant. Moreover, it operates at an acceptable scale, which is why it is suitable in large and distributed environments. ZTP is being increasingly adopted by telecom, manufacturing industries, and retail in order to streamline operations. Overall, ZTP is becoming an essential enabler of digital transformation and overall network and operational efficiency.

Technological advancements in AI/ML are enhancing ZTP systems for real-time provisioning and monitoring.

The latest advancement of AI and ML in ZTP is creating a much better user experience in terms of speed and effectiveness. These innovations permit near real-time provisioning, and the networks install themselves and are capable of reprieve in real time where needed. AI typically forecasts the network’s behavior, improves resource allocation, and addresses potential outages before they occur. The ML models are always updating their database to facilitate accurate provisioning as well as better decision-making. This saves a lot of time for the workforce and provides optimum results without much human interaction. This is because automated monitoring, as a result of making use of this technology, helps in improving compliance and consistency, and also comes with the benefits of quick response to various incidents.

Incorporating AI/ML in ZTP also makes the process more adaptive and robust to operate in complex and distributed networks. These also include strategic management of a network, especially based on intentions, as well as the provision of alignment with top-level organizational objectives. Thus, it is easy to understand how utilizing AI in ZTP becomes critical as the scale and complexity of the networks are increasing. Finally, with the help of AI and ML, ZTP is evolving from being just a provisioning solution to becoming an invaluable element of contemporary companies.

Limited awareness about ZTP benefits slows down market penetration across traditional sectors.

Probably one of the significant factors that hinders the growth of the ZTP market is the low knowledge of how the technology can be advantageous to the business across the traditional industries. Most organizations have not discovered the benefits of ZTP and continue to apply manual methods of provisioning. This knowledge gap thus made investors reluctant when it comes to adopting the automation technologies. This is the reason why a specific understanding of how the use of ZTP decreases costs and increases results, minimizing error rates, is crucial for its implementation by a company. Transformations that the traditional industries, manufacturing, and logistics industries may consider challenging or disruptive. However, some misconceptions about the nature of the implementation challenges go further in discouraging interest.

This lack of awareness also plays itself out in the executive levels, where decisions as to which IT investments should be made are made. Consequently, the general rate of ZTP implementation decreases. To avoid this, education and demonstration and the use of case studies oriented towards the vendors and industries around the world should be provided. It is therefore very important to fill this knowledge gap if there is to be wider market penetration.

Rising demand for IoT ecosystems creates opportunities for automated provisioning and device management.

There is an immense increase in demand for IoT ecosystems, which results in increased prospects for Zero Touch Provisioning (ZTP) solutions. That is why manual configuration is becoming more and more useless as the number of connected devices increases. ZTP is used to automate and provision these devices, and this leads to cutting down on time used and human errors. This is important, especially because IoT deployments may extend to various settings, requiring remote monitoring and management. ZTP offers this as a solution. Healthcare, manufacturing, and transportation are among the major industries adding to the prospects of IoT, requiring cost-effective supplier provisioning solutions.

Automated device onboarding assists in standardization and may significantly contribute to shortening device deployment. ZTP also manages firmware updates and security settings, which are essential in large IoT networks. The technology raises the level of operations and prepares for immediate responses. With the IoT deployments set to get broader across organizations, ZTP is that much more crucial to handle the sheer scale of things. This increasing inclination towards automation has put ZTP on the right footing in the emerging Internet of Things (IoT) environment.

Increasing adoption of cloud-native architectures supports the integration of flexible ZTP platforms.

The rise of cloud-native features is enabling the aggressive adoption of flexible Zero Touch Provisioning (ZTP) platforms greatly. Many opined that the cloud-native environments focus on agility, scalability, and automation, and these points underline all the potential of ZTP. Any organization transitioning to using microservices, containers, and hybrid cloud setups brings the need for automation when creating resources. ZTP platforms facilitate the integration of network devices and services efficiently in the dynamic clouds. They assist in decreasing configuration time and guarantee that all its dispersed systems are alike.

As organizations continue to embrace digitalization, there is a race to cloud-native, which underpins the shift towards software-defined and policy-based networking. ZTP simplifies configurations and makes cloud provisioning a dynamic process that is not very dependent on the administrator. It also enables constant updating and inclusion into DevOps pipelines for rapid improvement. This trend is expanding the use of ZTP in both the enterprise and service provider network domains. Therefore, ZTP is emerging as a fundamental best practice of cloud-native network configuration management.

Industry Experts Opinion

"Zero-touch provisioning allows network devices to automatically configure themselves when they are first connected to the network without the need for manual intervention by IT staff."

• Gary DePreta, Senior Vice President for the U.S. Public Sector at Cisco

Segment Analysis

Based on the component, the Zero Touch Provisioning Market is classified into platforms, services, and hardware. Platforms are the backbone of ZTP solutions, facilitating centralized control over network configuration, device onboarding, and lifecycle management. With the complexity of modern-day networks, the demand for advanced ZTP platforms integrated with automation capabilities and software-defined networking is increasing. The services rendered, namely consulting, integration, and support, prove critical for the successful legacy application of ZTP via deployment and customization, as this is especially the case for larger enterprises and telecom providers.

Scaling networks will also require hardware, such as routers, switches, and access points, which often come with ZTP for faster deployment, and implementation is usually the lesser part of these solutions. The platform segment is currently dominant, owing to its ability to enable end-to-end automation, although in the coming years, significant growth in services is expected as companies will require outside help to migrate toward an automated provisioning system.

Based on the industry vertical, the Zero Touch Provisioning Market is classified into telecommunications, information technology, healthcare, retail & e-commerce, manufacturing, energy & utilities, transportation & logistics, government & public sector.  The telecommunications sector, which requires swift network expansions and 5G rollouts. ZTP is, however, fast catching on in IT and ITeS sectors that use it to effectively manage distributed devices and cloud-based networks. BFSI is increasingly adopting ZTP to ensure secure, consistent, and compliant network provisioning across its branches.

With medical equipment being connected devices, the ZTP market has found its way into healthcare from the need for simple and safe deployment of the network. On-, retail e-commerce, and ZTP again help in the rapid deployment of point-of-sale machines and edge devices across multiple locations. These facilitate and automate ZTP deployments for industrial IoT in the manufacturing and logistics industries. Digital transformation initiatives across industries drive ZTP adoption very largely, which in turn fosters agility, efficiency, and scalability.

Regional Analysis

The North American Zero Touch Provisioning Market has embraced early advanced automation technologies in networks with the vision of a strong telecom and cloud service provider footprint. While the U.S. was the spearhead of investment in 5 G-based infrastructure, SD-WAN, and IoT technology, the region now owes its rewards to enterprises that have adopted the ZTP initiatives in major industries such as IT, BFSI, and healthcare for accuracy, reduction of costs, and scalability of their functions. The presence of large tech companies combined with the well-established ecosystem of managed service providers accelerates market growth. Favorable regulatory standards, coupled with the growing concern for cybersecurity, prompt organizations to invest in solutions that enable provisioning through automation and security. North America will continue forging ahead due to continuous innovation and strong market demand for network modernization.

The Asia-Pacific Zero Touch Provisioning Market is the fastest-growing region due to rapid digital transformation, a rise in 5G networks, and more use of IoT and cloud technologies. The investments in the telecom infrastructure and smart city projects are picking up pace across countries such as India, China, Japan, and South Korea. ZTP solutions are being adopted for network scale-up in a variety of sectors, including manufacturing, IT, and retail. Automated provisioning is also becoming more necessary as the region’s growing Internet users and connected devices demand it. Furthermore, growing tech-savvy communities, in addition to supportive government policies, also foster an environment for the uptake of ZTP. This result has made Asia Pacific the key shareholder of the global ZTP market and will help the market to attain robust growth in the upcoming years.

Competitive Landscape

The Zero Touch Provisioning Market is quite competitive, probably moving and keeping a high number of existing players and startups within the competitive range. It boasts players like Cisco Systems, Juniper Networks, Huawei Technologies, Arista Networks, and dozens of others, like Zyxel Communications, who all build an end-to-end ZTP solution for connecting the telecom, enterprise, and cloud industries. This ZTP is achieved through fully automated ways for network provisioning, configuration, and management that are both scalable and secure. The ZTP feature is now integrated into the services of managed service providers like Hewlett-Packard Enterprise (HPE) and IBM for digital transformation.

New entrants seem to have innovative ways in specialized ZTP solutions that cater to such verticals as healthcare, retail, and industrial IoT. Expansion of products, market reach, and other much-touted elements mostly go hand in hand with strategic partnerships, acquisitions, and technological advancements. Because of the high demands for 5G, SD-WAN, and IoT, companies are differentiating themselves from each other via improved integration capabilities, real-time monitoring, and AI-driven automation. This highly developed market will still be evolving as it is just a time to come into its own, with new players and new technology.

Zero Touch Provisioning Market, Company Shares Analysis, 2024

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Recent Developments:

• In December 2024, Juniper Networks, Inc. announced a strategic partnership with Deutsche Telekom AG, a telecommunications provider. The partnership aims to leverage the company’s advanced technologies, such as AI-driven intelligence, zero touch deployments, and connected security for Deutsche Telekom AG’s SD-X, a virtualized and cloud-based platform.

Report Coverage:

By Component

• Platforms
• Services

• Consulting
• Integration & Deployment
• Support & Maintenance

• Hardware

• Routers & Switches
• Access Points
• Gateways

By Deployment Mode

• On-premises
• Cloud-based
• Public Cloud
• Private Cloud
• Hybrid Cloud

By Industry Vertical

• Telecommunications
• Information Technology
• Healthcare
• Retail & E-commerce
• Manufacturing
• Energy & Utilities
• Transportation & Logistics
• Government & Public Sector
• Others

By End-user

• Service Providers
• Enterprises
• Managed Service Providers
• Cloud Service Providers

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Cisco Systems, Inc.
• Juniper Networks, Inc.
• Huawei Technologies Co., Ltd.
• Arista Networks, Inc.
• Zyxel Communications, Inc.
• Hewlett-Packard Enterprise
• IBM Corporation
• Nokia Corporation
• Netgear, Inc.
• Fortinet, Inc.
• Extreme Networks, Inc.
• Ericsson AB
• Dell Technologies Inc.
• Ubiquiti Networks, Inc.
• Radwin Ltd.

Frequently Asked Questions (FAQs)