Asia Pacific Pet Tourism Services Market By Service Type (Accommodation Services, Transportation Services, Activity and Recreation Services, Health and Wellness Services), By Pet Type (Dogs, Cats and Others), By Market Channel (Direct Consumer Sales, B2B Partnerships and Affiliate Marketing), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles and Market Forecast, 2025 – 2035

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Industry Outlook

The Asia Pacific Pet Tourism Services Market accounted for USD 938.2 Million in 2024 and USD 1018.8 Million in 2025 is expected to reach USD 2325.01 Million by 2035, growing at a CAGR of around 8.6% between 2025 and 2035. Rising pet ownership, higher incomes, and more pet-friendly accommodations are driving growth in Asia Pacific’s pet-friendly travel market. The Asia Pacific pet tourism services market includes pet-friendly flights, accommodations, and transportation for the growing number of pet owners who travel with their pets. Growing numbers of people see their pets as members of the family and are willing to pay to ensure effortless travel as part of a seamless travel experience. Rising demand is being met by the industry players’ innovations in premium services as well as digital booking platforms. Though there are some challenges like high costs and regulatory complexity, there is a certain degree of optimism, with steady growth expected, thanks largely to higher disposable incomes and rising pet ownership across the region.

Industry Experts Opinion

“We’re seeing a massive shift in how people want to travel with their pets — they’re not just pets anymore, they’re family, and that’s changing the entire travel industry.”

• Jayne Hrdlicka, CEO of Virgin Australia.

Report Scope:

Market Dynamics

Rising pet ownership across Asia Pacific increases demand for pet-friendly travel services.

The growing demand for pet-friendly travel services is being driven by the growing pet ownership across the Asia-Pacific region. With ever more households experiencing life with pets as part of the family, demand for travel options that include animals is growing exponentially. This is causing airlines, hotels, and transportation companies to develop services specifically suited to pets and the people who travel with them. Pet adoption, driven by urbanization and changing lifestyles of the people, is another trend that is caused by the virus. They also tend to have incomes that they can afford to spend on higher travel premium experiences for their animals.

Expansion to pet-friendly accommodations, pet travel accessories, and a pet lounge at the airport, if you stop to think about it. Animals’ better welfare is also a factor responsible for making travel safe and comfortable for pets. These days, pet travel is trending on social media and influencer culture and inspiring pet owners to bring their pets with them. Slowly tourism boards and governments are adapting regulations to provide pet tourism. Rising pet ownership is changing the way travelers are traveling, and pet tourism has become a burgeoning and evolving industry in Asia Pacific.

Growing disposable incomes enable spending on premium and luxury pet travel experiences.

Spending on premium and luxury pet travel experiences is booming, and it is due largely to growing disposable incomes across the Asia Pacific region. With people’s economic status increasing, they are prepared to pay for specialized services that improve their travel comfort for their pets. It also covers everything from finding fancy pet-friendly hotels and private pet transport to luxury grooming services on trips. As affluent pet owners are generally emotionally bonded in some way to their pets, they want personalized travel packages that meet all of their pets’ needs.

As the middle and upper-middle classes rise, luxury pet amenities such as pet spas, gourmet meals, and swanky boarding facilities are exploding. To capture this demand, travel companies and hospitality providers are crafting tailor-made solutions. Secondly, consumers are more aware of animal welfare and want their pets to live a good quality of life as a result. Social media also promotes luxury pet travel that impacts lifestyle choices. As a whole, increased disposable income is helping drive greater pet tourism premiumization.

High cost of pet travel limits accessibility for middle- and low-income pet owners.

One barrier to pet travel from the Asia Pacific region is still the high cost, and middle- and low-income pet owners are still excluded from pet travel. Pet tourism costs continue to add up quickly—specialized pet carriers, veterinary certifications, airline fees, and quarantine fees, to name a few—but with pet tourism becoming less accessible to a wide swath of the population. When travelers make plans for trips, it's often difficult to justify these additional costs to many budget-conscious travelers. The growth potential of the market is constrained in developing countries where average incomes are lower due to financial challenges. With few options of affordable pet-friendly accommodations and modes of transport, travel is a difficult option for budget pet owners.

Cost-related pet owners may even be forced to leave their pets behind or avoid outside travel. This means that service providers have to walk a fine line between providing quality and affordability to bring in a larger customer base. This restraint can be helped with government subsidies or incentives. Since cost becomes an issue, if nothing is done by the pet tourism market, it might lose out on a huge section of potential buyers. Affordability is a critical limiting factor to inclusive growth across this sector as a whole.

Digital booking platforms for pet travel streamline planning and boost service visibility.

The Asia Pacific pet tourism market is tipped to be transformed by digital booking platforms for pet travel, which are making planning easier as well as more accessible. All in one place, these platforms enable pet owners to search, compare, and book pet-friendly flights, accommodations, and transportation. And they make service and visibility easier to connect the travelers to a range of providers, from airlines to hotels and pet care services.

Online booking convenience eliminates stress and uncertainty for pet owners and, therefore, increases the travel experience overall. At the same time, several platforms also put customer reviews and ratings on display so that users can make wiser judgments. Mobile app integration makes booking possible anytime, anywhere. These digital solutions allow service providers to mass reach out to a larger audience. In addition, the filter services depend on the pet type, size, and special needs in order to supply personalized travel options. The emergence of these platforms invokes competition and innovation in that industry. At the end, digital booking platforms are the primary drivers of growth for and customer satisfaction in pet tourism.

Strategic airline partnerships to create in-cabin pet travel experiences expand market scope.

Innovative strategic airline partnerships for in-cabin pet travel in the Asia Pacific region are propelling the growth of the Asia Pacific pet tourism market. Airlines are working with pet service providers to create easy and safe ways for pets to be on the go alongside their owners. Some of these partnerships involve specialized pet cabins, better carrier designs, and pet-friendly instant check-in. It brings more pet-owning customers aboard the airlines and helps them to feel stress-free while traveling. Finally, joint marketing campaigns educate owners on pet travel options, leading to more owners traveling with their pets.

These new travel experiences are enhanced by comfort and reduced travel anxiety for pets and, ultimately, customers. These collaborations are sometimes associated with regulatory compliance and streamlining documentation, so international travel is easier. There is higher demand to join these partnerships, which is why more airlines are joining. This market, therefore, grows in both size and quality. Strategic airline alliances will ultimately play an important role in sparking innovations and further broadening the openness of pet tourism.

Segment Analysis

Based on the service type, the Asia Pacific Pet Tourism Services Market is classified into Accommodation Services, Transportation Services, Activity and Recreation Services, and Health and Wellness Services. In fact, of these, transportation services (air, rail, and road) are the largest driver because of the increasing airline and surface transportation innovation aimed at pets. Hotels and resorts are quickly expanding their pet-friendly accommodations, and more and more are including amenities that cater to your furry friend as well as to attract travelers. Demand for pet travel accessories like carriers, safety harnesses, calming products, etc., is increasing more and more, with a majority of this demand arising especially in the urban sector. Moreover, pet care services also serve a major purpose in long-distance or international travel, as they save time and ensure peace of mind for the pet owners. These services are integrated into travel bundles to make it better for the customers and increase the market. As digital platforms, more and more options get bundled, bookings are made simpler, and services are adopted.

Based on the pet type, the Asia Pacific Pet Tourism Services Market is classified into dogs, cats, and others. Most of the global market is dominated by dogs owing to their popularity as travel companions and the easy availability of dog-friendly services such as parks, hotels, and transport facilities. The rise in cat ownership across urban households, along with the continuing adaptation of travel services to meet feline needs for transport, is supporting a small but growing share of the cat market. While the niche ‘others’ segment is slowly picking up steam, it includes everything exotic and the small pets segment, especially in metro cities. Key drivers in this segment are customized carriers, dietary needs, and specific care requirements. An emerging emotional adhesion between pet owners and their animals is driving demand in all pet types. With pet-friendly tourism on the rise, service providers are widening their provisions to include a wider variety of pets.

Regional Analysis

Australia is in the lead when it comes to the Asia Pacific pet tourism market due to a high ownership of pets and also progressive travel policies. Virgin Australia piloted in-cabin pet travel, setting industry standards for airlines. The country has a huge network of pet-friendly properties, beaches, and play parks. Increasing consumer confidence is the result of increasingly supportive government regulations related to domestic pet travel. Moreover, the tourism industry is also innovating for the rising demand for pet-inclusive packages.

A strong cultural emphasis on pet care and luxury propped up Japan’s pet tourism market, which is thriving. These days, most of us are seeing more pet-friendly hotels, transport services, and even pet spas almost everywhere in urban centers, popular tourist destinations, etc. It’s a country famed for its pet cafes and pet-friendly bullet trains. The consumption of premium travel experiences for pets, especially high disposable income and emotional attachment to their pets reflective of it, reflects a high willingness to spend on such items. Tech-savvy startups around pet smart travel solutions are also in action in Japan.

India's pet tourism is growing rapidly due to an increase in pet adoption, urbanization, and evolving consumer lifestyles. Pet-friendly hotels and cafes, as well as transportation services, have started popping up in major cities. Road travel is the most accessible mode, but pets in the domestic air travel segment are gradually getting opened up. But companies are vying to be a player in the space, helping plug in with curated travel plans, boarding, grooming, and emergency care. Further market growth will be driven by government support and greater awareness.

Singapore is a trendsetter in premium and luxury pet tourist offerings. And as we saw, services ranging from the Royal Albatross luxury dog cruise to high-end pet-friendly accommodations grew to satisfy a hungry high-end demand. With well-regulated travel infrastructure and wealthy pet owners, the city-state benefits. Also, being at the strategic location provides easy access to pet-friendly destinations around Southeast Asia. Leadership in Singapore’s niche pet tourism segment depends on regulatory compliance and innovation.

Competitive Landscape

The Asia Pacific pet tourism services market competitive landscape includes regional travel agencies, international service providers, airlines, hospitality chains, and pet care startups. Pet-friendly air travel initiatives on Virgin Australia and Japan Airlines are taking the lead in accommodating pets, along with providing in-cabin accommodations and pet handling services. Hotel chains that lead the list, including Hilton, Marriott, and Taj, are adding pet-friendly services to their list in tourist destinations across the globe. In India, as well as in Australia and Japan, startups and specialized pet travel agencies are starting to burst onto the scene by offering curated pet travel packages featuring transportation, stay, and pet care.

Customer convenience and service accessibility are getting a boost due to digital platforms—online booking portals and pet concierge apps. Companies are striving to differentiate themselves through luxury experiences, personalized services, and safety standards, and competition is getting tougher. Veterinary clinics and pet product brands are also partnering with local businesses to offer end-to-end travel. Surface travel innovation has become a key growth strategy, as have regional collaborations. However, although the market is fragmented, demand growth is promoting service standardization and brand differentiation. Consumer trends and positioning are being increasingly driven by sustainability and pet wellness.

Asia Pacific Pet Tourism Services Market, Company Shares Analysis, 2024

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Recent Developments:

• In May 2025, In India, the growing trend of pet-inclusive travel is prompting airlines and hospitality brands to adapt their services. This shift reflects a broader change in consumer preferences, with pet owners increasingly prioritizing the inclusion of their animals in travel plans.

Report Coverage:

By Service Type

• Accommodation Services
• Transportation Services
• Activity and Recreation Services
• Health and Wellness Services

By Pet Type

• Dogs
• Cats
• Others

By Market Channel

• Direct Consumer Sales
• B2B Partnerships
• Affiliate Marketing

By Region

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Taiwan
• Indonesia
• Thailand
• Malaysia
• Philippines
• Vietnam
• Rest of Asia Pacific

List of Companies:

• Virgin Australia Airlines Pty Ltd
• Japan Airlines Co., Ltd.
• Akasa Air Private Limited
• Hilton Worldwide Holdings Inc.
• Marriott International, Inc.
• Taj Hotels Resorts and Palaces
• Royal Albatross Cruises Pte Ltd
• PetRelocation Pty Ltd
• GlobalVetLink, Inc.
• PetBacker Pte Ltd
• PetAirAsia Sdn Bhd
• Kennel Club of India
• Animates Limited
• PetCruise Australia Pty Ltd
• Asia Pet Travel & Services Private Limited

Frequently Asked Questions (FAQs)

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