Published Date: May 2025 | Report ID: MI2786 | 220 Pages
The Europe Pet Tourism Services Market accounted for USD 837.5 Million in 2024 and USD 908.6 Million in 2025 is expected to reach USD 2054.53 Million by 2035, growing at a CAGR of around 8.5% between 2025 and 2035. Rising pet humanization, higher disposable income, and improved pet-friendly infrastructure drive growth in premium pet travel and customized services. The market includes several services that support pets and their owners during travel, such as suitable accommodation, transport, places to board, help with moving, and high-end trips. The market for pet products is rapidly expanding as more people own and treat their pets like family members. Due to modern technologies and more pet-suited facilities, and top-class services offering pet flights, demand for pets is rising. Market growth is mainly driven by the UK, France, and Germany. The market is projected to develop gradually throughout the next 10 years because of different consumer patterns and positive trends in Europe.
"The cost of cargo shot up during the pandemic, by up to 400 per cent in some cases. There are about four million dogs shipped by cargo every year, but the cost had gone through the roof."
"Pet owners are still converting from home-prepared pet food to more commercial pet food. That will continue to be a key growth driver for the category to have both lower-carbon products and more recyclable packaging."
| Parameter | Details |
|---|---|
| Largest Market | Europe |
| Fastest Growing Market | Europe |
| Base Year | 2024 |
| Market Size in 2024 | USD 837.5 Million |
| CAGR (2025-2035) | 8.5% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 2054.53 Million |
| Countries Covered | Germany, France, U.K., Italy, Spain, Switzerland, Netherlands, Belgium, Sweden, Poland, Portugal, Greece, Czech Republic, Hungary, Finland, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | Service Type, Pet Type, Market Channel, and Country |
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The growth of pet humanization is having a major impact on European pet tourism services. Increasingly, people treat their pets like family, which is why many travel experiences now aim to include animals. Because pets are important to people, services are needed that make animals comfortable and secure as they travel. For this reason, new pet-friendly options like hotels, transportation, nice places to eat, and holiday trips have appeared in the market.
Services provided are expanding to include custom food, easy pet grooming, and spa appointments. This trend has resulted in the development of GPS-driven travel crates and insurance for animals. Now, pet owners treat their pets’ safety and joy during trips in much the same way they care for their children or spouses. Moreover, travelers use social media to discuss their trips with animals as part of their family. Among brands, those supporting this message are becoming more competitive. Overall, how we view pets matters a lot in tourism service planning and experience delivery.
Increased income for European residents is driving an increase in demand for top-quality pet travel and stay services. Since people have more financial flexibility, they are purchasing better activities for their pets. Guests can take advantage of pet hotels, special pet transport, food offered in their rooms, and concierge support. Most millennials and wealthy city residents now view pets as a crucial part of how they live. With more money, pet owners can pay for their pets to fly alone, choose tailored vacations, and benefit from unique services.
Choosing pricier items for our pets shows that we now see being a pet owner differently. Shops are adapting by offering more upmarket products for people who often use credit. Making designs emotional and expressive tends to encourage people to buy better quality products. As a result, the market is becoming larger, and ideas for innovation are developing. Therefore, it helps pet tourism to become a successful area of the industry.
Middle-income families in Europe find it very difficult to pay for advanced pet travel services. Though affluent individuals can use private jets, stop at pet spas, and stay at designer hotels, most pet owners cannot. Having a pet relocated by an international company, cared for on a flight, or staying in luxury boarding can often cost thousands. Having such a price difference makes it hard for pet owners in every income group to experience good-quality pet travel. Not all middle-income owners can travel with their pets, so some might be left out of the rising pet travel industry.
Since premium services are expensive, many people do not use them more than once. So, service providers struggle to increase their number of customers among those not from the highest income levels. Sensitive pricing limits the growth of some places that have moderate income levels. That’s why there is a rising need for less expensive and dependable options for moving pets safely. Helping more people use blockchain requires offering a good balance between expense and quality.
New digital platforms are changing the way pet owners organize their trips and rent services across Europe. You can find all your pet needs in one place, including places to stay, transportation options, and boarding and grooming opportunities, on these websites. With only a few taps, people can review the prices, read feedback from others, and build custom pet travel plans. Because it is simple, this service improves customer satisfaction and encourages more people to take their pets traveling. Services, vaccination reminders, and instant help are used to make everything transparent and build trust. Both new startups and established businesses are turning to apps to satisfy the increasing needs for digital solutions.
AI and machine learning help customize recommendations according to the pet and owner’s choices. These sites make it simpler for users by giving directions on papers and regulations. Because travel now relies heavily on technology, using digital tools is vital for achieving scale. The outcome is that these partners allow more users to experience enjoyable and straightforward pet travel services.
Attracting more animal lovers in less developed pet travel spots provides an excellent opportunity for the European pet tourism services market. Premium travel services are yet to capture many pet owners in Eastern and Southern Europe, where pet adoption rates are going up. As areas considered top for tourism get more services, there is an increasing possibility to welcome pets. Local businesses can gain from adding amenities for pets, pet-friendly tours, and transportation that fits the local culture. As a result of this expansion, both the demand and the local economy benefit from niche tourism.
Alerting more people to pet travel and developing favorable guidelines stimulates more companies to get involved. These companies are learning about these markets by teaming up with regional operators. Making access easier and targeting the right marketing increases the chance of improving the gap in services. Using these development areas lets companies reach a broader set of customers and penetrate the market further. When tourism is developed tactically, it helps everyone and strengthens the entire pet tourism sector in Europe.
Based on the service type, the Europe Pet Tourism Services Market is classified into Accommodation Services, Transportation Services, Activity and Recreation Services, and Health and Wellness Services. A large portion of the field involves moving pets by air, road, and rail, fueled by the rising demand for traveling pets safely. Boarding facilities for pets are getting a lot of attention now, mainly from people who need to travel or be away from home for a while. Some travel providers now sell grooming and training, and travel packages, to make things easier for pet owners and their animals. Pet relocation services are becoming more popular because people and pets are migrating more within the EU. More cars now providing premium services such as comfortable vehicle temperatures and concierge assistance, are becoming popular. In general, the pet tourism segment is evolving to offer both carefully designed and personalized experiences for pets.
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Based on the pet type, the Europe Pet Tourism Services Market is classified into dogs, cats, and others. Since many families own dogs, travel with them, and there are plenty of services for dogs in Europe, dogs make up the largest category on the market. Many cats are traveling, although they require special attention compared to some other pets. While only a few people focus on them, birds and other small pets have attracted more attention thanks to the popularity of exotic pets and people learning more about their travel needs. Now, service providers are customizing what they offer for each pet type such as different cages, supervised care, and suitable facilities. Dog and cat owners seem to be the biggest users of high-end services. Regulations for moving exotic pets require the development of more organized services in the “others” group. Having these different segments encourages personalization and makes tours more secure for pets.
High rates of pet ownership and a traditional support for pets while traveling make the UK a leading market for pet tourism in Europe. There is plenty of infrastructure, such as welcoming places for pets, parks, and transportation, in the country. More international travelers and expats are seeking services to help them relocate or board their pets. New options like pet jets and exclusive boarding are being noticed by people. Stricter rules from governments for pet-friendly travel make the industry grow faster.
The country accounts for a large portion of the European pet tourism services market due to its fine transportation and numerous welcoming cities for pets. A large number of pet owners are responsible for the high demand for moving and grooming services for pets. Local destinations are now paying more attention to tourism for pets and their owners. Pet-related businesses gain from the strict pet safety rules set by the country. Travel within the EU is steadily boosting growth.
More pets are being kept by people in France, and the country’s booming tourism sector is attracting animal lovers around the world. You’ll find that city hotels, restaurants, and parks are very welcoming to pets. In Paris and other similar cities, many people prefer services like finding homes for pets, grooming them, and transporting them. Luxury ways to travel with pets are increasing for the rich. Making pet travel rules consistent helps animals travel across countries and within their country with ease.
People in Italy are bringing their pets on trips as more families begin to include pets in their everyday lives. More people in coastal and rural parts of the country are enjoying pet-centered holiday rentals and adventures. Many people are choosing pet sitting, transport, and adventure tours as services for their pets. Promoting pet-inclusive tourism is something the industry is doing to grow the total number of people who come to visit. Because Italy offers various pet travel-related supports and its population is getting more aware of pets, the market for pet transport is expanding rapidly.
In Europe, the pet tourism services market includes established companies and new entrants offering various professional services. Some of the major companies involved here are PetRelocation, Airpets International, K9 Jets, and Jetpets, as they work in international pet transport and relocation. A few local businesses and startups now help pet owners by offering custom pet boarding, grooming, and organizing pet travel schedules.
K9 Jets is making its mark in luxury pet air travel by flying pets aboard private jets. You can easily use websites like BringFido and PetFriendly to book places that welcome pets. More companies are introducing digital methods, GPS, and mobile applications to increase how visible their services are and to engage more customers. Working with airlines, travel agencies, and hotels is a standard way for many online travel agencies to grow their business. Pet shelters are differentiated by how closely they follow the rules and take care of their animals. The consolidation of the market is predicted because big brands are likely to acquire small specialists to include more services.
Europe Pet Tourism Services Market, Company Shares Analysis, 2024
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By Service Type
By Pet Type
By Market Channel
By Region
Europe
List of Companies:
The Europe Pet Tourism Services Market accounted for USD 837.5 Million in 2024 and USD 908.6 Million in 2025 is expected to reach USD 2054.53 Million by 2035, growing at a CAGR of around 8.5% between 2025 and 2035.
Key growth opportunities in the Europe Pet Tourism Services market include the development of digital platforms for booking comprehensive pet travel and care packages, expansion into underserved regions with rising pet ownership and tourism interest, and collaborations with hospitality chains to create standardized pet-friendly travel experiences.
Accommodation services are the largest, while cat travel services are the fastest-growing segment in the Europe Pet Tourism Services Market.
Germany will make a notable contribution to the Europe Pet Tourism Services Market due to its large pet-owning population and strong infrastructure.
Leading players in Europe Pet Tourism Services Market include PetRelocation, Jetpets, Starwood Pet Travel, Airpets International, and Woof Airlines. These firms dominate pet travel and relocation services.
The Middle East & Africa Pet Tourism Services Market accounted for USD 335.1 Million in 2024 and USD 362.91 Million in 2025 is expected to reach USD 805.54 Million by 2035, growing at a CAGR of around 8.3% between 2025 and 2035.
The Latin America Pet Tourism Services Market accounted for USD 569.5 Million in 2024 and USD 617.34 Million in 2025 is expected to reach USD 1382.98 Million by 2035, growing at a CAGR of around 8.4% between 2025 and 2035.
The North America Pet Tourism Services Market accounted for USD 1.27 Billion in 2024 and USD 1.38 Billion in 2025 is expected to reach USD 3.21 Billion by 2035, growing at a CAGR of around 8.8% between 2025 and 2035.
The Asia Pacific Pet Tourism Services Market accounted for USD 938.2 Million in 2024 and USD 1018.8 Million in 2025 is expected to reach USD 2325.01 Million by 2035, growing at a CAGR of around 8.6% between 2025 and 2035.
Pet Tourism Services Market industry was valued at USD 3.35 Billion in 2024 and is expected to witness substantial growth, reaching USD 8.4 Billion by 2035 at a CAGR of around 8.70% over the forecast period (2024-2035).
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