Published Date: May 2025 | Report ID: MI2767 | 215 Pages
The Europe AI in Pet Care market accounted for USD 1.24 Billion in 2024 and USD 1.39 Billion in 2025 is expected to reach USD 4.50 Billion by 2035, growing at a CAGR of around 12.44% between 2025 and 2035. The Europe AI in pet care market refers to the growing use of artificial intelligence technologies in products and services designed for pets and their owners. This includes smart pet feeders, health monitoring devices, behaviour analysis tools, and virtual vet consultations powered by AI. The market is being driven by rising pet ownership, increased spending on pet well-being, and a demand for convenient, tech-enabled care solutions. AI helps track pet health trends, predict illnesses, and personalise care routines. As more European consumers prioritise pets as family members, tech innovations are becoming integral to modern pet care.
"The key is empowering pet owners to demand these from their vets. They need to be part of this change in the market."
"AI is not perfect, and it takes time to learn and to train tools. The outputs from AI tools are only as good as their inputs, so prompting AI needs to be learned and practiced."
| Parameter | Details |
|---|---|
| Largest Market | Germany |
| Fastest Growing Market | France |
| Base Year | 2024 |
| Market Size in 2024 | USD 1.24 Billion |
| CAGR (2025-2035) | 12.44% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 4.50 Billion |
| Countries Covered | Germany, France, U.K., Italy, Spain, Switzerland, Netherlands, Belgium, Sweden, Poland, Portugal, Greece, Czech Republic, Hungary, Finland, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies with scope for including additional 15 companies upon request |
| Segments Covered | Product Type, Application, Technology, Pet Type, Distribution Channel, End-user, and Country |
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Europe’s AI-driven pet care market is expanding for several important reasons. More pets being adopted throughout the region is driving interest in improved solutions for pet health. Owners search for specific, data-based items to boost their furry friends' health and living conditions. Due to AI, including machine learning and wearables, pet owners are now able to care for their pets better with smarter health controls and automatic food dispensing devices. Further, more people are realising that pets are members of the family, which motivates pet owners to give them the finest care possible.
AI is employed in industries like pet care because the European Union is concentrating on digital innovation. In its 2023 report, the European Commission found that almost three-quarters of European homes own pets, which could lead to greater progress for AI-driven services for pet care. Besides, with pet owners adopting new technology regularly, they are turning to AI products to care for their pets’ health and comfort, which is raising interest in these items. The adoption of AI is being fuelled by both an increase in pets and pet-related services.
Personalised pet care solutions are becoming more and more popular in Europe for several significant reasons. Nowadays, a lot of individuals choose specialised goods and services to help care for their pets, treating them like members of the family. Recent advancements in AI and machine learning have made it possible for pet owners to provide individualised care, including advice on how to keep their animals healthy and what to feed them. Because people are increasingly busy and many now own pets that require a lot of attention, there is a need for automatic pet feeders and high-tech tools to keep pets healthy.
Caring more about pets and increased digital shopping have both helped the market develop. When people become more familiar with technology, they prefer new and innovative pet care solutions that make life easier and provide excellent quality. Further, rules from regulators and new pet technology allow businesses to come up with more AI-powered products for pets. This draws in investors, increases market competition, and results in ongoing enhancements in available services.
The high initial and continuing expenditures constitute a barrier to European AI in the pet care market. For small and medium-sized companies, investing in the development, research, and technology needed for AI can be very difficult. Updates, storing data, and learning new abilities for personnel are continuous and can often be too expensive. Only a small number of pet care organisations have embraced AI owing to the challenges of integrating it with current processes and the potential resistance of some established businesses.
Businesses that invest in AI for pets have challenges with legislation about the privacy of pet health data. These factors are causing AI's growth in the European pet care market to be slower than many people think it could be. Further, the lack of a unified AI framework in the area may cause ambiguity in the use of AI, leading to inefficiency. Businesses are unsure if their recent expenditures will be relevant in the future due to the frequent changes in AI technology.
The European AI pet care business has a unique opportunity as more consumers desire individualised care for their animals. Because more people, particularly millennials and those living in cities, are having pets, pet parents are looking for ways to care for their pets’ health. AI has made it possible to track health in real time, predict diseases early, and create personalised wellness plans, all of which contribute to better healthcare. Because of its high use of technology and well-developed veterinary services, Europe is ready to use AI for pet health.
Through AI’s use in wireless services, veterinary shortage issues are likely to improve. When people focus more on their pets’ health, AI-based products will help drive progress and development in this industry. AI helps with disease prevention and can monitor chronic conditions in pets, raising their standard of living. Due to this innovation, businesses can provide subscription health care for pets and create targeted pet care products.
Increased attention toward smart pet gadgets and online monitoring has opened up a big potential for AI-powered products in Europe’s pet care market. With pet owners wanting more advanced methods to track their pets’ health, behaviour, and condition, AI can help create smart technologies for instantly analysing data. AI allows pet care devices to do more and offer personalised advice based on each pet’s needs. With these platforms, owners can check the property even when they are away. Because people in Europe are treating pets more like family and because people use many smart devices, AI is well-placed to solve challenges in pet care.
Businesses using AI and IoT together can expect to target a rising market by developing products and services that answer the demand for convenience, personalisation, and animal health. Further, using AI allows owners to find ways to use resources in a way that reduces pet-related waste and supports the environment. Smarter, environmentally friendly pet care is in line with Europe’s wider approach to using technology for better well-being.
Based on the product type, the European AI in Pet Care market has been classified into Smart Collars, Wearable Sensors, Smart Cameras, GPS Trackers, and Motion Detectors. GPS trackers are a segment of the European AI in the pet care market that is expanding the fastest. These gadgets allow pet owners to monitor their animals' whereabouts in real time, which is particularly useful in urban areas where animals tend to roam. The rising interest in keeping pets safe has led to more use of GPS trackers, and the option to watch pets with apps on our phones fits in with the increasing use of modern pet care tools. Better AI technology is adding to the importance of this sector by improving how fast they are and how they work.
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Based on the application, the European AI in Pet Care market has been classified into Health & Wellness Monitoring, Behavioral & Emotional Analysis, Fitness & Activity Tracking, Training & Obedience Monitoring, and Security & Safety. The biggest application area in the European AI in pet care market is health and wellness monitoring. People are utilising technology to monitor their pets' vital signs, sleeping patterns, and diets as they become more aware of the significance of providing regular care for their pets. They enable real-time information retrieval, which enables veterinarians to identify illnesses early and provide more individualised care for each pet. This market is becoming more significant as more European consumers are concerned about the health of their pets.
Better technology and an increase in pet ownership are driving Germany's AI in the pet care sector. AI-driven pet items like health checkers, remote feeds, and automatic grooming equipment are becoming more and more popular in Germany, one of the largest European markets. It is simpler for pet owners to monitor their animal companions' health, diet, and temperament when artificial intelligence is used in pet care. Traditional methods of providing care are being altered by AI in veterinary medicine and virtual pet visits. More individualised, data-driven pet care alternatives are available, which supports the market's expansion. Both Germany’s love for animals and its skilled use of modern technology make it a perfect place for AI in pet care services in Europe.
There is a constant growth in the French AI in the pet care market due to more pet owners and a higher interest in new pet care technologies. French pet owners are transforming the way they care for their animals by utilising smart collars, health tracking devices, and AI-powered robotic feeds. The rising need for pet health monitors that can measure a pet's heart rate, sleep habits, and general level of activity is proof that personalised pet care is becoming more and more popular. These technologies are being used by veterinarians to make precise diagnoses and select effective treatments. Strong technology and a pet-humanisation culture are driving the development and advancement of AI-based pet products in France. As more pet owners look for quick, easy, and beneficial solutions for their animals, this trend is expected to continue.
The quick increase of AI in pet care in the U.K. is due to more people wanting the latest options and technology, making consistent progress. Because more people in the country have pets, there has been an increase in demand for smart collars, automatic feeders, and health tracking gadgets. Through these technologies, pet owners can monitor their animals’ nutrition, health, and level of exercise. UK veterinary clinics are making better use of AI, which enables them to both identify health problems and design appropriate treatments faster than before. More high-tech gadgets that benefit pets are being requested as we continue to treat dogs more like people. Since the United Kingdom is a tech leader and an animal lover, it is rapidly growing AI for use in pet healthcare across Europe.
The Spain AI in pet care market is expanding gradually but steadily as a result of an increase in pet owners and heightened technological awareness. Many Spanish pet owners are turning to smart AI devices to look after their animals’ health. Thanks to these applications, keeping track of a pet’s activities and feedings reveals any health problems at an earlier stage. Spain’s veterinary field is relying on AI technology to improve its ability to spot health concerns more precisely and create successful treatment plans for both animals and their vets. Due to how much pets are valued and since the technology industry is expanding fast, creating new ones is made easier for companies. As pet owners are now more likely to choose personalised pet care, AI is expected to have a bigger impact on future improvements in pet care.
An exciting blend of big companies and startups is shaping the European AI in pet care market. Established name brands in the domain, such as Nestlé Purina and Mars Petcare, are pushing the development of artificial intelligence with an emphasis on food, pet health, and understanding pet behaviours. Joining GPS tracking and veterinary software powered by AI into one industry, companies such as Tractive and Felcana widen opportunities for the prevention of health issues. Featured amongst the companies for pet tracking and collecting data via AI are FitBark and Pawtrack.
AI-based pet wearables have been gaining investment, and machine learning is finding its way into veterinary exams as more pet industry firms enter into online partnerships. Now that consumers expect to be offered more data-backed, personalised care through technological options, this market is drifting into serving that end. New AI-enhanced pet food products are placed under strict scrutiny for sustainability and ethical sourcing. With consumers now becoming much more informed and demanding of their pet wellness purchases, expect this trend to follow suit.
Europe AI in Pet Care Market, Company Shares Analysis, 2024
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By Product Type
By Application
By Technology
By Pet Type
By Distribution Channel
By End-User
By Region
Europe
List of Companies:
The Europe AI in Pet Care market accounted for USD 1.24 Billion in 2024 and USD 1.39 Billion in 2025 is expected to reach USD 4.50 Billion by 2035, growing at a CAGR of around 12.44% between 2025 and 2035.
Key growth opportunities in the Europe AI in Pet Care market include Expansion of AI-driven pet health monitoring and diagnostics solutions, Integration of AI in pet food personalization and nutrition planning, and Rising interest in smart pet devices and remote monitoring tools.
The largest segment is pet health monitoring, while the fastest-growing is AI-powered behavior and training solutions in Europe's AI pet care market.
Germany will make a notable contribution due to advanced tech infrastructure, high pet ownership, and growing adoption of AI in pet healthcare solutions.
Leading players include Tractive, Petcube, Barkibu, Sure Petcare, and AIVets, driving innovation in AI-based pet health, behavior, and tracking tools.
The global Latin America AI in Pet Care market accounted for USD 701.32 Million in 2024 and USD 787.72 Million in 2025 is expected to reach USD 2517.35 Million by 2035, growing at a CAGR of around 12.32% between 2025 and 2035.
The Asia Pacific AI in Pet Care market accounted for USD 1.03 Billion in 2024 and USD 1.16 Billion in 2025 is expected to reach USD 3.70 Billion by 2035, growing at a CAGR of around 12.34% between 2025 and 2035.
North America AI in Pet Care market accounted for USD 1.465 Billion in 2024 and 1.65 Billion in 2025 is expected to reach USD 5.41 Billion by 2035, growing at a CAGR of around 12.61% between 2025 and 2035.
The AI in Pet Care Market accounted for USD 4.2 Billion in 2024 and is expected to reach USD 15.34 Billion by 2035, growing at a CAGR of around 12.5% between 2025 and 2035.
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