Industry Outlook
North America AI in Pet Care market accounted for USD 1.465 Billion in 2024 and 1.65 Billion in 2025 is expected to reach USD 5.41 Billion by 2035, growing at a CAGR of around 12.61% between 2025 and 2035. In North America, AI is being applied to help improve pets' health, protection, and well-being. This group covers devices that use artificial intelligence to control food, use wearables, and check animals’ movements, actions, and health without delay. Many pet owners and vets are using these advanced tools to catch disease early and offer personalized treatment for pets. The market is growing because more people are getting pets and investing in their health care, and due to new developments in machine learning. Even so, there are issues in the sector, such as ethics and data privacy.
Industry Experts Opinion
"AI-driven diagnostics are revolutionizing veterinary medicine, providing faster and more accurate assessments that enhance the quality of care for animals."
- Dr. Laura Martinez, Chief Medical Officer at Animal Health AI
Report Scope:
Parameter | Details |
---|
Largest Market | North America |
Fastest Growing Market | North America |
Base Year | 2024 |
Market Size in 2024 | USD 1.465 Billion |
CAGR (2025-2035) | 12.61% |
Forecast Years | 2025-2035 |
Historical Data | 2018-2024 |
Market Size in 2035 | USD 5.41 Billion |
Countries Covered | U.S. and Canada |
What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies with scope for including additional 15 companies upon request |
Segments Covered | Product Type, Application, Technology, Pet Type, Distribution Channel, End-user, and Country |
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Market Dynamics
Growing demand for personalized pet health tracking solutions.
Personalized pet health tracking is becoming popular in North America due to several significant considerations. The trend of adopting pets as members of the family and increasing the usage of AI-based devices and apps for health monitoring are two examples of such factors. As a result, wearable technology and AI-powered smart collars monitor vital indicators and shifts in behavior and activity levels to detect potential health problems early. However, as chronic pet diseases like diabetes and obesity are growing more prevalent, monitoring has become even more important. Enhancements in digital technology toward AI and IoT, alongside enhanced veterinary collaboration, make these solutions more accessible and precise. According to the U.S. Bureau of Labor Statistics, veterinarian employment is projected to witness an increase of 20%, far faster than the average growth rate, thus showing a growing emphasis on animal healthcare that favors and supports AI funding in this domain. An increased pet wellness expenditure from millennial and Gen Z pet owners also keeps driving the market. The integration of AI methods into their curricula in higher education institutions and veterinary schools further strengthens this adoption moving forward.
Increased investment in AI-driven veterinary diagnostics platforms.
The growing number of pet owners and growing awareness of animal health are driving up market demand in North America. Being treated like family members, pet owners are now more prepared to spend money on advanced medical treatment for their animals, including diagnostics, to improve their quality of life. Technological infrastructure and a conducive investment scenario in the region are stimulating advancements in AI applications, especially in the field of diagnostics and preventive care.
Several animal hospitals are using AI vision tools for diagnosing animal diseases with high accuracy within a very short period, while lessening the pressure on veterinary practitioners during times of shortage of skilled practitioners. Further, there are wearable devices and health monitoring apps based on AI, allowing for proactive and personalized care. Decision-making in veterinary practice is becoming data-driven, and this trend is being fueled by the availability of pet health data.
The government's animal welfare policies and the growing demand for telemedicine both promote this trend. Startups and major corporations have expanded their partnerships with academic institutions to create innovative AI solutions over time. Urban and rural veterinary practices would embrace AI platforms more widely due to their simplicity and scalability.
Lack of standardization across intelligent pet care systems.
Intelligent pet care systems being unstandardized is a major limitation for the North American AI in the Pet Care Market. With the market expanding, several companies are making AI-powered goods for pets, such as trackers, monitors, and feeders. Further, proprietary software for these products means it is not easy to connect all devices within a single device ecosystem. Since there is no standard for this technology, many pet owners avoid buying AI-driven systems that are not compatible. AI systems pose difficulties if they are not properly maintained and if their accuracy varies. The absence of established standards across many industries impedes market expansion. Without standardized rules for AI in pet care, many customers might worry about their pets’ well-being and prefer to maintain a distance from related inventions. This brings an extra challenge for those aiming to grow in this area.
Expansion into predictive analytics for behavioral pet patterns.
One of the biggest opportunities in the North American AI in pet care market is found in predicting the habits of pets. The use of AI is allowing businesses to look at pet data from wearables, smart collars, and cameras to foresee changes in a pet’s health or lifestyle. This information allows pet owners to be more attentive, leading to better health for the pet and greater customer happiness. It can also help improve the ease of pet services, offering weight management programs, controlling illness, and keeping track of pets’ activities.
With pet ownership on the rise and more people looking for innovative animal products, AI technologies can help the market by providing customized solutions for pets and owners. In addition, AI allows veterinarians and pet care experts to give pets correct diagnoses and tailored treatments. The shift in the market allows tech companies to team up with those in the pet care industry, boosting development in technology for pets. More attention on pets’ health and the humanization of animals means AI is being embraced quickly in North America.
Partnerships with veterinary clinics for AI integration solutions.
The North American pet care market seems to hold a credible opportunity for AI integration, especially in partnership models with veterinary clinics. The AI solutions market should focus on diagnostics, predictive health monitoring, and automated administrative support due to the rise in pet ownership and the need for highly customized care. Clinics can use AI to optimize workflows, reduce costs, and make decisions using data-driven insights. Furthermore, AI-driven telehealth tools and integrations with wearable technology are being embraced by consumers looking for convenience and proactive care.
As the pet healthcare industry continues to turn into a tech industry, a partnership early on can help position AI providers as key partners in the transformation of veterinary practices to become more efficient. Further, AI can help detect trends in chronic diseases and better enable early intervention of treatments for long-term outcomes. This adds an operational value and builds a deeper trust between the clinic and the pet owner.
Segment Analysis
Based on the product type, the North America AI in Pet Care market has been classified into Smart Collars, Wearable Sensors, Smart Cameras, GPS Trackers, and Motion Detectors. In the North American AI in Pet Care Market, smart collars enjoy the largest share of the product segment. They control the market due to the increasing need for live health tracking, GPS records, and behavior analysis, which are available on just one device. Being convenient and easy to use are important to pet owners, which is why getting a collar with advanced AI can be a smart decision. As pets are seen as human companions more than ever, there has been increased development of animal safety and care devices, and these days, smart collars do this best. As a result, AI pet care companies are highly important to both users and app developers.
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Based on the application, the North America AI in Pet Care market has been classified into Health & Wellness Monitoring, Behavioral & Emotional Analysis, Fitness & Activity Tracking, Training & Obedience Monitoring, Security & Safety. Health & Wellness Monitoring leads the way in the North American AI in Pet Care Market. Many pet owners are looking for ways to look after their pets’ health using technology, including AI to detect health problems early. Since there are more chronic illnesses in pets and more people opt for preventive treatments, AI-powered health tools are now needed. This approach fits into the general parameters, as keeping pets healthy leads to a better life and a sense of security for pet owners.
Regional Analysis
As pet ownership rises and pet owners want more data-based solutions for pet care, North American AI in the pet care sector is expanding quickly, particularly in the US. Due to tech-savvy pet owners and higher incomes, AI is popular in the pet care sector in this region. Pets are benefitting from AI initiatives taken by companies new and old to promote their health, simplify diagnosis, and customize daily care. Because of well-known tech firms and a powerful digital infrastructure, there is even more progress in this domain.
Besides, more and more people are using pet intelligence to observe behavior, detect illness early, and enhance pets’ quality of life. The pet care industry in the U.S. is forging new relationships between technology companies and vets, which is helping with large-scale adoption of AI. The pet industry continues to grow due to increased demand from authorities and consumers for eco-friendly and automated pet care products.
As more people adopt pets and look for innovative technology to help them, the pet care sector is expanding. In Canada, many people are using smart technology and AI to monitor how their pets are doing. Because there are many tech startups and tech-friendly pet owners in Toronto, Vancouver and Montreal, these cities are embracing new pet technology. More people are aware of pet health, meaning companies are looking into AI-supported pet health check-ups, recommended diets and forecasting wellness.
Some veterinary practices in Canada are using AI to assist in diagnosing animals and handling patient cases, making the process more efficient. Unlike the U.S., the Canadian market tends to be conservative, yet it holds great promise for the future if more consumers become aware of it and can afford it. With the government promoting innovation and data protection, AI pet care services are trusted by many. Moreover, the rise in pet adoption and ageing pets in Canada is having pet owners seek effective and active solutions to care for them.
Competitive Landscape
The North American AI-driven pet care industry is experiencing a technological revolution, leading to advancements created by major players. With businesses like Embark Veterinary concentrating on canine genomics and Vetster specializing in telemedicine, pet care began to shift toward being more individualized and data-connected. Petcube is expanding its reach with AI-powered pet cams that provide real-time monitoring and interaction, enabling pet owners to communicate with their animals remotely. Rover has been using AI techniques in walking, pet sitting, and service rental to match pet owners with service providers as effectively as possible.
Wag Labs and other startups are using AI techniques to enhance their management system for dog walking services, including GPS monitoring and personalized pet care options. This suggests that the pet care sector is moving toward more tech-savvy, integrated, and accessible solutions, where AI plays a major role in improving pet care as well as safety, health, and general well-being. Pet health indicators are tracked by companies investing in AI-leading wearables, ensuring early detection of any health problems. The competition between these AI-powered businesses will only intensify as more customers show an interest in customized pet care.
North America AI in Pet Care Market, Company Shares Analysis, 2024
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Recent Developments:
- In May 2025, Mars, Incorporated launched the GREENIES™ Canine Dental Check, an AI-powered tool for monitoring dogs' dental health through smartphone photos. The tool gave pet owners an easy way to check their pets' dental condition at home. This launch was part of Mars’ $1 billion investment in digital health technologies. The goal was to provide real-time health insights and support pet wellness.
Report Coverage:
By Product Type
- Smart Collars
- Wearable Sensors
- Smart Cameras
- GPS Trackers
- Motion Detectors
By Application
- Health & Wellness Monitoring
- Behavioral & Emotional Analysis
- Fitness & Activity Tracking
- Training & Obedience Monitoring
- Security & Safety
By Technology
- Machine Learning & Deep Learning
- Computer Vision & Image Recognition
- Voice & Sound Analysis
- GPS & Location Tracking
- Motion Sensing & Activity Recognition
- Cloud-Based AI Analytics
By Pet Type
- Dogs
- Cats
- Birds
- Small Mammals
- Reptiles & Amphibians
- Fish & Aquatic Pets
By Distribution Channel
- Online Channels
- Pet Specialty Stores
- Veterinary Clinics
- Retail Chains
- Others
By End-User
- Pet Owners
- Veterinary Clinics
- Pet Trainers
- Animal Shelters
- Pet Boarding
- Pet Insurance Providers
By Region
North America
List of Companies:
- Embark Veterinary
- Vetster
- Petcube
- The Vets
- Rover
- FirstVet
- Wag Labs
- Petpace
- Pawzy
- AirVet
- Pawp
- PetDesk
- Nom Nom
- Butternut Box
- Moggie
Frequently Asked Questions (FAQs)
North America AI in Pet Care market accounted for USD 1.465 Billion in 2024 and 1.65 Billion in 2025 is expected to reach USD 5.41 Billion by 2035, growing at a CAGR of around 12.61% between 2025 and 2035.
Key growth opportunities in the North America AI in Pet Care market include Expansion into predictive analytics for behavioral pet patterns, Partnerships with veterinary clinics for AI integration solutions, and Development of multilingual AI support for diverse pet owners.
The largest segment in the North America AI in Pet Care Market is pet health tech, while the fastest-growing is AI-driven pet monitoring and behavior analysis.
The United States will make a notable contribution to the North America AI in Pet Care Market due to its advanced tech ecosystem and high pet ownership rates.
Leading players in the North America AI in Pet Care Market include Petcube, Whistle, Tractive, Embark Veterinary, and Zoetis, offering AI solutions for pet health and monitoring.
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