Published Date: May 2025 | Report ID: MI2808 | 210 Pages
The Latin America Pet DNA Testing market accounted for USD 69.345 Million in 2024 and USD 75.13 Million in 2025 is expected to reach USD 167.38 Million by 2035, growing at a CAGR of around 8.34% between 2025 and 2035. Rising pet adoption, growing genetic health awareness, and higher incomes boost premium veterinary DNA testing demand. The Latin American pet DNA testing market is centred on analysing the genetic makeup of pets to learn more about their breed, potential health issues, history, and unique characteristics. The market is growing as more people prioritise providing their dogs with individualised care and use the findings of cutting-edge genetic testing to gain a better understanding of their animals. Because more people grow incomes, adopt pets, and are more aware of their health, the industry grows. Furthermore, technological progress and access to cheap testing gear are making it easier for people in this region to do DNA tests. Pet care is increasingly about using science and prevention.
"As pet owners in Latin America become more invested in their pets' well-being, DNA testing provides valuable insights into breed-specific health risks, enabling proactive healthcare measures."
| Parameter | Details |
|---|---|
| Largest Market | Latin America |
| Fastest Growing Market | Latin America |
| Base Year | 2024 |
| Market Size in 2024 | USD 69.345 Million |
| CAGR (2025-2035) | 8.34% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 167.38 Million |
| Countries Covered | Brazil, Argentina, Mexico, Chile, Colombia, Peru, Venezuela, Ecuador, Dominican Republic, Uruguay, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies with scope for including additional 15 companies upon request |
| Segments Covered | Test Type, Animal Type, Technology, Sample Type, End-user, and Country |
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In Latin America, pets are common in homes, which is driving up demand for pet DNA testing in the region. Families that adopt pets are interested in finding out about the breed, genetic makeup, and potential inheritable features of their animals. Owners are encouraged to test their pets for illnesses through increased knowledge about pet care and a greater variety of veterinary services. One reason for the increase in demand for pets is that more people now consider them to be members of the family. The reason for this increase is that more people are living in cities and are more comfortable, which enables them to spend more money on pets.
New technologies have made DNA testing more affordable and accessible to all. More than 44% of Brazilian families already own pets, according to IBGE data, suggesting a rising need for pet services like DNA analysis. This indicates that the number of Brazilians who own dogs has increased. Due to comparable social and economic factors and a growing emphasis on customised pet care, this trend might extend to other Latin American nations.
The Latin American pet DNA testing market is picking up speed because more people are getting pets and placing greater importance on their health. As pet owners learn about conditions that can be passed down in their pet’s genetics, they want to use modern diagnostic methods to find any problems early on. More dogs and cats are getting this type of testing because pet owners are spending more money on their care and preventive medicine. Besides, improving veterinary buildings and the worldwide trend of offering personalised pet care help the market expand.
Adoption rates for genetic testing are growing due to better information shared on social media and digital sites. As people live in cities and habits change, more people treat pets as family, which drives the use of DNA tests in monitoring pet health. The combination of awareness, accessibility, and a strong emotional link between owners and pets is driving the development of this industry in Latin America.
An important obstacle to the Latin American pet DNA testing market is that most middle-income pet owners find the price of such testing too expensive. Because DNA testing is expensive, some pet owners from this region cannot afford it when they have other important pet expenses. The high cost of pet genetic testing keeps many pet owners from using the service, as people are just starting to be aware of it. Because people have less disposable income and large economic differences in Latin America, they usually spend little on non-essential services for pets. Because of these concerns, people who cannot pay for the tests limit the market's growth. The lack of many accessible, reasonably priced testing options and a shortage of trained veterinarians further complicate the matter. Without better ideas and reminders of their many advantages, these items might not be completely understood by all demographics.
Many pet owners finding out about their pet’s health and genes could lead to a boom in the Latin American pet DNA testing market. With more pet owners wanting special care, companies selling genetic tests make it simpler to find out about their pets’ background, possible health problems, and what breed they are. A larger number of middle-class people living in towns means there is more money for exciting pet services. Since animals are often considered family members, pet health monitoring needs to develop faster. Since e-commerce has expanded, such tests can now be purchased both easily and inexpensively in rural regions.
Online sales and delivery have improved because of the rise in online users and smartphone owners. Further, veterinarians and companies that provide genetic tests are coming together, which increases their visibility and leads to more people using their services. Such tests for pets have great potential in Latin America thanks to advances in technology, changing consumer habits, and the right foundations.
Advancements in technology mean that Latin America’s pet DNA testing market is poised for strong growth, as they bring greater accuracy and decrease the cost of testing. New, improved ways to do genetic testing and to look at data are making this service more affordable and convenient for many pet owners. This creates new possibilities in places where people own pets more and understand why their health matters. Because incomes are increasing and cities are attracting more people, there is an increasing need for premium pet care services such as genetic testing, health exams, and discovering ancestry.
Veterinary clinics and pet stores are using these tests, which opens up new ways to distribute them. E-commerce makes it simpler for anyone to purchase testing kits within the region. Combining high accuracy with cost efficiency helps tailor pet health care, something Latin American consumers care about a lot. As a result, the market is expected to grow strongly over the next few years.
Based on the Test type, the Latin American Pet DNA Testing market has been classified into Breed Identification, Health Screening, Carrier Screening, Trait Testing, and Paternity/Maternity Testing. Breed identification is the primary market sector in the Latin American pet DNA testing market. This mostly happens because Guangzhou pet owners are curious about the origins of their mixed-breed animals to better understand their needs, temperament, and appearance. Both practitioners and breed enthusiasts are interested in breed identification since it helps examine a pet's pedigree. Given the increased number of pet adoptions and people's growing interest in learning more about their pet's background, ancestry testing is significantly more enticing than other tests, like those for carrier traits or health.
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Based on the Technology, the Latin American Pet DNA Testing market has been classified into Polymerase Chain Reaction, Next-Generation Sequencing, and Microarray Technology. PCR technology appears to occupy the most important position in the Latin American pet DNA testing market. Because it’s inexpensive, easy to carry out, and trustworthy, PCR is commonly preferred for amplifying genetic information. Since some Latin American places are still developing their infrastructure and budgets, PCR-based tests are a great option for everyone working with animals. Because it is widely used in genetic testing, it is considered the main technology, surpassing methods such as next-generation sequencing and microarray technology, which are both more difficult and costly.
Growth in the Brazil region of the Latin American pet DNA testing market is fueled by more pet owners and greater understanding of pet genetic health. As people in Brazil become more aware of their pets’ backgrounds, possible diseases, and how to care for them properly, demand for DNA testing has risen. More cities and a larger number of middle-class people with extra money allow this niche market to develop faster. Genetic testing is now often done by veterinary clinics and pet care centers, which is encouraging more people to use it. But problems like smaller numbers of customers in rural regions and the sensitivity of a few people to price are still present. Owing to shifting buyer habits and the growth of new genetic testing solutions, Brazil is ready to make important contributions to the Latin American pet DNA market.
As the pet testing market expands, many in Argentina are curious to know the genetic makeup of their pets. In cities like Buenos Aires, the demand for pets is rising as more people become aware of genetic disorders and the many breeds. To improve medical care, veterinary experts now support genetic testing. Despite cost and accessibility issues, improved testing techniques and online resources are making these tests more widely accessible. The nation is making a greater effort to take preventive measures for the health of pets.
Owners' interest in pet DNA helps improve health and drives the market growth in Mexico. Many owners in urban centers, such as Mexico City, are using DNA tests to learn more about the breed and any genetic problems their dogs might have. More animal care services are available, but those living in remote parts of the country still struggle to find them. Greater numbers of pets and more attention on preventive care hold the key. Though there are concerns about costs, the market looks set to keep expanding.
As more pet owners in Chile become curious about their pets' genetic background, the pet DNA testing market is starting to grow. In Santiago and other cities, the rise in pets means their owners need these services more, with veterinarians and online kits available to help. Informative efforts about genetic diseases and careful care for pets are boosting adoption. Rising costs and inadequate access remain major challenges in rural regions. Overall, Chile is well-positioned for growth because more and more people prefer to give their pets personalized care.
Existing competitors in Latin America’s pet DNA testing market are being pushed by increased pet ownership and interest in animal preventive care. Some of the largest companies expanding in the animal genetics field in Asia Pacific are Zoetis, Mars Petcare, Embark Veterinary, Neogen Corporation, and Orivet Genetic Pet Care. Due to new technology, these firms can provide pets and their owners with reliable and detailed reports on their family and health. Embark now covers health tests for specific breeds, and Basepaws is now teaming up with vet clinics for more integrated results.
Clients seeking individualised pet care, increased focus on veterinary care, and collaboration with nearby labs are all increasing competition, fostering innovation, and expanding the scope of services. Localised marketing strategies and information initiatives are making it easier to gain the trust of Latin American consumers. Money invested in creating e-commerce platforms lets companies connect with more potential buyers. Tighter rules for pet welfare are leading veterinarians to rely more heavily on genetic testing.
Latin America Pet DNA Testing Market, Company Shares Analysis, 2024
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By Test Type
By Animal Type
By Technology
By Sample Type
By End-user
By Region
Latin America
List of Companies:
The Latin America Pet DNA Testing market accounted for USD 69.345 Million in 2024 and USD 75.13 Million in 2025 is expected to reach USD 167.38 Million by 2035, growing at a CAGR of around 8.34% between 2025 and 2035.
Key growth opportunities in the Latin America Pet DNA Testing market include Expansion of e-commerce platforms offering direct-to-consumer genetic services, Partnerships with veterinary clinics for localized DNA testing solutions, and Technological advancements reducing cost and increasing testing accuracy.
The largest and fastest-growing segments in Latin America's Pet DNA Testing Market are canine testing and breed identification services.
Brazil will make a notable contribution to the Latin America Pet DNA Testing Market due to its large pet population and rising pet care awareness.
Leading players in Latin America Pet DNA Testing Market include Wisdom Panel, Embark, Orivet, DNA My Dog, and Basepaws.
The Middle East & Africa Pet DNA Testing market accounted for USD 44.898 Billion in 2024 and USD 48.61 Billion in 2025 is expected to reach USD 107.60 Billion by 2035, growing at a CAGR of around 8.27% between 2025 and 2035.
Pet DNA Testing Market industry posted a market size of USD 408.5 Million in 2024 and is forecast to climb to USD 1,017.5 Million by 2035, fueled by a CAGR of approximately 8.650% throughout 2024-2035.
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