Industry Outlook
The Middle East & Africa Pet DNA Testing market accounted for USD 44.898 Billion in 2024 and USD 48.61 Billion in 2025 is expected to reach USD 107.60 Billion by 2035, growing at a CAGR of around 8.27% between 2025 and 2035. Rising pet ownership, enhanced health awareness, and higher income boost demand for advanced veterinary genetic testing. The Middle East & Africa Pet DNA Testing Market is growing services that study pets’ DNA, particularly dogs’ and cats’, to know their breed, health, and characteristics. People buying more pets, understanding pet health better, and wanting personalized service drive this market. Owners use DNA testing to figure out the breed mix, look for possible genetic health problems, and make choices regarding what to feed and how to treat their pets. Residents are adopting pet care services as time goes on and pet-friendly technologies advance.
Industry Experts Opinion
"By leveraging cutting-edge genomic technologies, we aim to enhance the understanding of breed-specific health risks, contributing to improved preventive care for pets across Latin America."
- Dr. Lucía Fernández, Head of Genetic Research at PetGenomics, Argentina
Report Scope:
Parameter | Details |
---|
Largest Market | MEA |
Fastest Growing Market | MEA |
Base Year | 2024 |
Market Size in 2024 | USD 44.898 Billion |
CAGR (2025-2035) | 8.27% |
Forecast Years | 2025-2035 |
Historical Data | 2018-2024 |
Market Size in 2035 | USD 107.60 Billion |
Countries Covered | Turkey, South Africa, Saudi Arabia, UAE, Egypt, Israel, Nigeria, Algeria, Kenya, Morocco, Rwanda,and Others |
What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies with scope for including additional 15 companies upon request |
Segments Covered | Test Type, Animal Type, Technology, Sample Type, End-user, and Country |
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Market Dynamics
Growing pet ownership trends across urban and semi-urban areas
An increase in pet ownership in Middle Eastern and African cities is leading to a rise in the use of pet DNA testing. Higher family earnings, improved knowledge of pet health, and seeing pets as part of the family are driving up this industry. With people in cities forming smaller families, more owners are turning to genetic testing to find personal health advice for their animals. A higher number of people adopting animals and stricter rules in this area are strengthening this growth. Registrations of pets by the Ministry of Climate Change and Environment in the United Arab Emirates show that more pets are appearing in urban areas.
According to available data, the pet care market may expand if more people pick individualised and advanced care practices for their pets. Due to recent advances in biotechnology and lower-cost test kits, pet DNA testing is accessible to the public. As a result of these studies, those caring for pets are realising that genetics offers new ideas for better feeding and health care. The care of pets is evolving to rely on data more, due to advances in technology and inventions now common in Asia.
Rising disposable income driving demand for advanced veterinary services
The Middle East and Africa pet DNA testing market is expanding due to several significant developments. Pet owners are investing in better care for their animals, like genetic testing, as a result of having more money in their wallets. More knowledge about pet health is leading people to adopt DNA testing to check for diseases that run in certain breeds and confirm their pet’s breed. As cities expand and lives change, more families increasingly view dogs as companions, which has led to a rise in the demand for customized care. A pet DNA test is now easier to obtain due to advancements in biotechnology and online testing businesses.
A notable increase in pet adoption and pet owners has greatly expanded the pet care business. Therefore, there is a growing demand for accurate DNA testing since many pet parents now seek nutrition and health advice based on genetics. Veterinary clinics and pet centers are using DNA testing to increase their market share. Government initiatives to educate the public about animals and protect them promote market growth. The need for advanced veterinary diagnostic tests, such as pet DNA testing, is growing as the area undergoes technical, educational, and economic development.
Lack of local laboratories providing DNA diagnostic testing services
The dearth of regional labs providing these services is a significant issue for the Middle Eastern and African pet DNA testing markets. Many locations in these areas lack the necessary technology and resources, forcing them to rely on services provided by other countries. It increases the cost, takes longer, and makes it harder for pet owners to get veterinarian care. Another factor impeding the market's growth is a shortage of qualified specialists in genetic diagnostics.
Pet genetic testing services are not expanding quickly in this area due to disparate regulations and a lack of understanding about the significance of DNA testing for dogs. Slower adoption rates are also a result of cultural biases and a lack of public understanding regarding pet healthcare. The market will probably continue to be limited in the absence of focused education and investments in regional infrastructure. To overcome these obstacles, it may be crucial to improve cooperation between governmental organizations, veterinary clinics, and commercial businesses.
Expansion of e-commerce pet services and genetic testing kits
The growth of the Middle East & Africa pet DNA testing market is strongly influenced by more people owning pets and knowing more about their pets’ health and genes. Because there are many rapidly expanding e-commerce platforms here, getting access to new pet services and goods, like genetic testing kits, is now simpler. More pet owners now pay attention to what breed their pet is, how to prevent diseases they could pass on, and customized care for their pets, which leads to increased interest in DNA testing. Besides, rising incomes mean people are willing to spend more on their pets, which has boosted growth in the market. Because the region’s population is young and web-savvy, together with more people using the internet, the uptake of pet genetic testing services is increasing online.
A low number of competitors and gradually rising knowledge of the field mean that more businesses and ideas want to make a mark here. The rise of pets being treated like family, the growing use of digital commerce, and caring pet owners in the region are helping to grow the pet DNA testing market in the Middle East & Africa.
Collaborations with veterinary clinics to improve market penetration
Taking advantage of veterinary clinics in the region creates a major opportunity to boost the presence of pet DNA testing industries in the Middle East and Africa. Pet owners trust veterinary clinics, so they are the best place to introduce DNA testing. With genetic testing as part of usual care, veterinary clinics can explain your pet’s health, help identify the breed, and screen for genetic diseases, attracting more customers and animal adopters. This partnership allows pet owners to be better informed about DNA testing, which increases their interest in it.
The rise in pet ownership and a greater focus on animal health are helping the region’s vet services grow more quickly. It overcomes problems with awareness and accessibility, which make DNA testing a key part of preventive care for pets. Clinics can send specific feedback and results that lead to better testing services. Both partners may create unique offers and support plans, which can help them keep customers loyal. Overall, such partnerships might encourage more use of pet DNA testing in many Middle Eastern and African markets.
Segment Analysis
Based on the Test type, the Middle East & Africa Pet DNA Testing market has been classified into Breed Identification, Health Screening, Carrier Screening, Trait Testing, and Paternity/Maternity Testing. Breed identification is the leading area in the pet DNA testing market for the Middle East & Africa. There is now a larger interest among pet owners in knowing how mixed-breed pets will behave and where they come from.
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Living in urban centers in South Africa and the UAE, many now want to know about their pets’ genetics to give them better care and fit them with their families. Knowing the breed of a pet is important to comply with breed guidelines and avoid trouble with housing and the law. Overall, the region’s pet owners prefer this method as the easiest and most popular form of genetic testing.
Based on the Technology, the Middle East & Africa Pet DNA Testing market has been classified into Polymerase Chain Reaction, Next-Generation Sequencing, and Microarray Technology. PCR technology is responsible for much of the business conducted in the Middle East & Africa pet DNA testing market. This is primarily because it costs little, is simple to perform, and is found in vet labs throughout the area. PCR technology is good for spotting certain genetic markers and is commonly found in livestock identification and health monitoring. Since next-generation sequencing involves expensive equipment, PCR can be used more easily in parts of the world where equipment is not always readily available. That the technology can change and is dependable has made it the top choice for pet DNA testing in the MEA region.
Regional Analysis
The UAE's wealthy population and pet-loving culture are driving the country's rapid rise as a significant pet DNA testing market in the Middle East and Africa. Because expatriate pet owners typically use the best veterinary care, pet ownership is on the rise. The industry benefits from the opening of new veterinary clinics, the demand for pet services, and the growing number of consumers who are concerned about breed, genetic, and pet health issues.
In the United Arab Emirates, purchasing pet DNA test kits online has grown in popularity due to the country's high level of technological use and widespread internet access. Greater rules for animal protection and the rise of social media are increasing attention on genetic testing. Currently, the commitment of UAE authorities to improving pet healthcare is ensuring the country’s role in developing the latest pet care services in the Middle East.
Increased awareness of pet health and genetics is causing the Middle East & Africa Pet DNA Testing Market in Turkey to develop gradually. Due to urbanization, a rise in disposable incomes, and people owning more pets, the market for pet products is expanding. The increasing interest of pet owners in personal health care in Turkey is resulting in more demand for genetic testing.
Comprehensive wellness kits for pets now often include DNA testing offered by veterinary clinics and care providers. Because access to advanced science is limited and awareness is low in some rural places, private companies and awareness-raising efforts are lessening that gap. Enthusiasm to test often rises as regional players provide low-cost testing equipment. Turkey’s strategic situation and strong e-commerce market could make the country suitable for regional goods distribution.
South Africa is at the forefront of the Middle East & Africa Pet DNA Testing Market because of its developed veterinary system and the many pets people own. Many people in cities such as Johannesburg and Cape Town are trying to learn more about their pets’ breeds, medical needs, and family trees. Because of this trend, dog and cat owners are requesting pet DNA tests more and more. There are convenient online and veterinary places to find pet tests and related services in South Africa.
Greater teamwork between nearby veterinary clinics and genetic testing companies is encouraging higher awareness and trust among animal owners. People living in remote areas do not have the same access to dental care as those elsewhere, but targeted advertising and education are slowly helping to solve it. Increased awareness is allowing South Africa to help guide regional advancements in pet genetic testing.
Competitive Landscape
The growth of the Middle East and Africa pet DNA testing market is owing to more people keeping pets and becoming aware of their genetic health. Zoetis Inc., Mars Incorporated, Embark Veterinary Inc., and Genus plc lead the sector with help from genetic technology and a strong push into different regions. To expand testing services and provide new services, laboratories have recently formed new partnerships and acquired other companies. Through acquisitions, Zoetis Inc. has expanded its genetic testing offerings, while Mars Incorporated continues to invest in research to improve the accuracy and accessibility of tests.
Focused firms like Animal Genetics Inc. and Orivet Genetic Pet Care Ltd. are becoming successful by providing test services suited to their particular local markets. Overall, competition is becoming stronger since companies are working to meet the increasing need for DNA pet health information. The rise in government efforts to manage animal health benefits is boosting the progress of the animal feed market. Since preventive healthcare for pets is increasing, there is a stronger push for early genetic screenings.
Middle East & Africa Pet DNA Testing Market, Company Shares Analysis, 2024
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Recent Developments:
- In May 2025, Egypt experienced a surge in interest in pet DNA testing, especially among breeders and veterinarians. The demand focused on breed profiling and health and wellness testing. Services supported various sample types, like blood and saliva. This trend showed a growing shift toward using genetic insights in pet care.
- In May 2025, Algeria's veterinary sector increasingly adopted DNA testing services. The focus was on breed identification and genetic disease screening. These services were integrated into veterinary practices. This reflected a commitment to improving animal health and helping breeders make informed decisions.
Report Coverage:
By Test Type
- Breed Identification
- Health Screening
- Carrier Screening
- Trait Testing
- Paternity/Maternity Testing
By Animal Type
By Technology
- Polymerase Chain Reaction
- Next-Generation Sequencing
- Microarray Technology
By Sample Type
- Saliva
- Blood
- Cheek Swab
- Others
By End-user
- Pet Owners
- Veterinarians
- Breeders
- Researchers
- Others
By Region
Middle East & Africa
- Turkey
- South Africa
- Saudi Arabia
- UAE
- Egypt
- Israel
- Nigeria
- Algeria
- Kenya
- Morocco
- Rwanda
- Oman
- Qatar
- Iran
- Kuwait
- Rest of Middle East & Africa
List of Companies:
- Animal Genetics Inc.
- CRV Holding
- Genus plc
- Hendrix Genetics
- Neogen Corporation
- Topigs Norsvin
- URUS Group LP
- Zoetis Inc.
- Groupe Grimaud
- Alta Genetics Inc.
- Embark Veterinary Inc.
- Mars, Incorporated
- Orivet Genetic Pet Care Ltd.
- DNA My Dog Inc.
- Basepaws Inc.
Frequently Asked Questions (FAQs)
The Middle East & Africa Pet DNA Testing market accounted for USD 44.898 Billion in 2024 and USD 48.61 Billion in 2025 is expected to reach USD 107.60 Billion by 2035, growing at a CAGR of around 8.27% between 2025 and 2035.
Key growth opportunities in the Middle East & Africa Pet DNA Testing market include Expansion of e-commerce pet services and genetic testing kits, Government initiatives promoting veterinary healthcare and pet welfare, and Collaborations with veterinary clinics to improve market penetration.
The largest and fastest-growing segments in the MEA Pet DNA Testing Market are canine testing and breed identification services.
The UAE is expected to make a notable contribution to the MEA Pet DNA Testing Market due to rising pet ownership and premium pet care trends.
Leading players in the MEA Pet DNA Testing Market include Embark, Wisdom Panel, Orivet, DNA My Dog, and Basepaws, driving market growth.
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