Published Date: May 2025 | Report ID: MI2720 | 220 Pages
The North America Pet First Aid Market accounted for USD 89.792 Million in 2024 and USD 95.99 Million in 2025 is expected to reach USD 187.06 Million by 2035, growing at a CAGR of around 6.9%between 2025 and 2035. The North America Pet First Aid Market is driven by increasing pet ownership, rising health awareness, and higher spending on pet care solutions. These products and services included in the North America Pet First Aid Market assist pet owners in providing first aid care for their pets in urgent situations until a professional veterinarian can be possible. Examples of this are first aid kits, different antiseptics, bandages, CPR tools, and digital products like apps.
Because more people own pets, pets are being treated more like family, and people want to know about pet health and safety, the market is growing steadily. The rise in online shopping and the need for personalized pet care at home add more strength to the industry. The market is planned to grow at a solid rate in the upcoming years, with the United States head and shoulders above other regions in terms of both use and inventions.
“As pet parents become more proactive about their animals' health, we’re seeing increased demand for accessible, easy-to-use first aid solutions tailored for home and travel.”
A decade ago, the U.S. had nowhere near the number of companion animals that we see now, and the USDA APHIS reports there are currently 89.7 million dogs and 94.2 million cats in homes. This surge is the sign of increased pet ownership and a greater transformation of human–animal relationships. Because more families are welcoming pets, the bonds between family members have become much stronger.
Many people now treat pets as if they are real family, as they share comfort, company, and emotional support with them. This is happening among people in different age groups who earn different amounts and live in various communities. Pets are now part of how many families live, take trips, and celebrate, as they are treated like members of the family. Because people care more about their pets’ health, there is now more demand for safety and well-being products for pets. A broader look at the facts proves that the bond between humans and animals is getting deeper and affecting family life.
People are more interested in pet first aid as pet health awareness grows and demand for caring for pets at home increases. According to statistics, nearly 4.5 million people are bitten by dogs in the US every year, and close to 800,000 need medical help as a result. Such accidents remind us that all pet owners should get ready for emergencies. Roughly one in every one hundred patients in U.S. emergency rooms comes after being bitten by an animal, mainly dogs.
The CDC records an average of 43 deaths each year from fatal dog attacks in the years 2011 to 2021. Of all the deaths, more than half are kids who are under the age of 17. These figures show why it’s important for pet owners to be ready and informed in a first aid emergency. Because more people are getting pets, it becomes even more important to have simple and effective first aid treatments. Because of this, more pet first aid items and training options are now available to meet the needs of people who care about their pets’ well-being.
Many people in remote parts of North America don’t know about pet first aid, which holds back the market. Gaining access to veterinarians or emergency pet care is not easy for many people in rural areas. With few emergency training options for pets, owners often end up not knowing how to help their pets in emergencies. While city-dwellers have greater access to pet health knowledge, it is harder for people in rural areas to learn how to respond to pet emergencies.
There are no real programs or materials, people may not be prepared to give even the most basic help. Because of this lack of understanding, many people in these places do not use first aid kits or follow emergency care steps. Also, such products often do not reach remote places because there are no good ways to distribute them. That is why educating people and offering training are key to better pet safety in out-of-the-way areas.
The inclusion of smart technologies in pet care kits is transforming the pet first aid market, with real-time monitoring of the health of animals. By the progression in wearable devices and sensors, the pet owners will be able to monitor vital signs of their pet, such as heart rate, temperature, and the level of activities, straight from their smart devices. These technologies facilitate early diagnosis of health problems; thus, quicker responses can be made in cases of emergencies.
In addition, smart pet first aid kits come with such functions as GPS tracking and automatic messages to the owners or veterinarian that attention is needed immediately. Such innovations offer increased convenience and reassurance to pet owners while increasing their ability to monitor and respond to health issues at home or on the go. This integration is appealing to tech-savvy pet owners who want to be actively involved in the well-being of pets. It also opens up space for a more personalized and fast way of taking care of pets in the future, making smart tech-driven products a legitimate prospect in the market.
Product innovation for both exotic pets and small animals is becoming one of the priorities in the pet first aid market. Such pets, including reptiles, birds, rodents, and other small species, are usually different in their health needs compared to regular pets such as dogs and cats. The increasing popularity of exotic pet ownership entails increasing demand for specialized first aid solutions for their unique physiology and medical needs. Specialized kits for these animals may contain various specialist products such as reptile-safe thermometers and bird-friendly bandages and products that can be used for treating small mammal wounds.
The solution that is being offered in return is more up-to-date and species-specific and treats common injuries, diseases, and emergencies of these pets. Innovations also entail portable, user-friendly kits that target the mobile and varied lifestyles of exotic pet owners. With such niche products on offer, manufacturers can access this unserved section and give much-needed safety and emergency care tools. This trend is an indication of the increased awareness of the need to prepare for disasters in all types of pets.
Based on the pet type, the North America Pet First Aid Market is classified into dogs, cats, and other small animals, including rabbits, guinea pigs, and reptiles. The dog segment occupies the biggest market share, as it accounts for high ownership and increased demand for outdoor and travel first aid products. Cats form the second largest category, with a trend of increasing interest in indoor health and grooming safety products.
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Owners are also spending more on first aid kits to cater for their pet’s size and most probable health risks. The other small animals segment is niche-based but growing consistently with the emergence of international pet ownership. Each type of pet requires certain products, like a paw pad for dogs, ear cleaners for cats, or wound sprays for reptiles. Personalized offerings are becoming a competitive edge in this segment-based market scenario.
Based on the application, the North America Pet First Aid Market is classified into minor injuries and cuts, burns and skin irritations, poison control, choking and respiratory care, and fractures and sprains. Among these, there are dominating minor injuries and cuts because of their frequency in household and outdoor settings. Burns and skin irritations ensue, particularly among the pets that have been subjected to grooming tools, heat, or allergens.
Poison control is increasingly coming to the surface, and this is due to increased awareness by pet owners about poisons available in our homes. Choking and respiratory care products are important in an emergency, including pet oxygen masks and anti-choking items. Active or aged pets are particularly treated for fractures and sprains by the use of splints and wraps. Strong pet health awareness continues to further the demand in all the application segments.
The United States Pet First Aid Market is the growing due to high rates of pet ownership (more than 66% of households) and consumer awareness, and a good veterinary setup. The growing trend of pet humanization and the pet insurance create an additional demand for first aid products. E-commerce websites such as Chewy and Amazon have availed increased accessibility of pet first aid kits and supplies. Furthermore, campaigns to increase pet first aid training and preparedness for emergency situations have largely contributed to the growth of the market in a positive way. The U.S. is also performing well in the area of innovation and product customization, thus being critical in market expansion.
Canada Pet First Aid Market is promising as a result of increasing numbers of pet adoption rates and the strong aspect of animal welfare. As Canadians are giving priority to the health of pets, they are spending more on preventive care and safety products. Government rules relating to animal safety and the existence of structured care networks for animals help the development of the market. On the other hand, the online retail and pet specialty shops are increasing their first aid products. Education campaigns on emergency pet care also stimulate the consumer’s passion for pet first aid kits and tools.
The competitive scenario of the North America Pet First Aid Market is quite moderately fragmented, with established players and emerging brands playing a role in driving innovation and expansion. Outstanding companies, including Mars Petcare, Nestlé Purina PetCare, PetSafe (Radio Systems Corp.), and Adventure Medical Kits, lead with different portfolios and wide distribution networks. Retail leviathans such as PetSmart and online outfits such as Chewy play a prominent role in framing consumption access and pricing strategies.
Specialty brands such as Kurgo, RC Pet Products, and Wag’N Enterprises deal in travel-ready and emergency-specific kits. Companies are spending on R&D to manufacture personalized and eco-friendly products, and strategic partnerships and acquisitions are common to increase market outreach. The proliferation of DTC (direct-to-consumer) channels and mobile apps is changing how engagement and loyalty are being shaped. Competitive intensity is fueled by innovation, customer education, and omnichannel distribution.
By Pet Type
By Kit Type
By Aid Type
By Application
By Distribution Channel
By End-user
By Region
North America
List of Companies:
The North America Pet First Aid Market accounted for USD 89.792 Million in 2024 and USD 95.99 Million in 2025 is expected to reach USD 187.06 Million by 2035, growing at a CAGR of around 6.9% between 2025 and 2035.
Key growth opportunities in the North America Pet First Aid market include integration of smart technologies in pet care kits for real-time health monitoring, product innovation for exotic pets and small animals with customized first aid solutions, and the growing trend of pet travel driving demand for portable and compact first aid kits.
The largest segment is First Aid Kits, while the fastest-growing is Online Retail, driven by convenience and rising e-commerce adoption.
The United States will make the most notable contribution, driven by high pet ownership, advanced pet care, and strong consumer awareness.
Leading players in the North America Pet First Aid Market include PetSafe (Radio Systems), Adventure Medical Kits, Kurgo, RC Pet Products, and Nestlé Purina.
The Middle East & Africa Pet First Aid Market accounted for USD 28.06 Million in 2024 and USD 29.86 Million in 2025 is expected to reach USD 55.52 Million by 2035, growing at a CAGR of around 6.4% between 2025 and 2035.
The Latin America Pet First Aid Market accounted for USD 47.702 Million in 2024 and USD 50.80 Million in 2025 is expected to reach USD 95.36 Million by 2035, growing at a CAGR of around 6.5% between 2025 and 2035.
The Europe Pet First Aid Market accounted for USD 78.568 Million in 2024 and USD 83.75 Million in 2025 is expected to reach USD 158.70 Million by 2035, growing at a CAGR of around 6.6% between 2025 and 2035.
The Asia Pacific Pet First Aid Market accounted for USD 70.15 Million in 2024 and USD 74.85 Million in 2025 is expected to reach USD 143.16 Million by 2035, growing at a CAGR of around 6.7% between 2025 and 2035.
Pet First Aid Market, estimated at USD 280.6 Million in 2024, is set for remarkable expansion, reaching USD 578.6 Million by 2035 while maintaining a CAGR of 6.80% during 2024-2035.
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