Pet Assistive Devices Market Size & Forecast 2025-2035

Industry Outlook

The Pet Assistive Devices market accounted for USD 4.86 Billion in 2024 and is expected to reach USD 11.8 Billion by 2035, growing at a CAGR of around 8.4% between 2025 and 2035. The market for assistive devices designed for pets includes a range of products intended to improve the quality of life for pets that are disabled or suffering from conditions related to old age. This selection of devices supports pets with a range of need-based tasks such as moving, feeding, hydrating, or playing.

As pet ownership continues to increase, there is also a growing interest and concern for pet care and well-being. The consideration or increased use of assistance devices for pets reflects an increasing willingness to consider pets as members of our family and fulfill our assistive approach to their needs.

Report Scope:

Market Dynamics

The rise of online shopping makes it easier for consumers to access specialized pet products.

The online shopping landscape has changed the pet assistive device market by increasing the accessibility of niche products for pet owners. The number of pet owners is increasing, there is ever-growing awareness for pets' health, and online ease-of-access in obtaining information, product reviews, and recommendations is driving the market. According to the American Pet Products Association's 2021–2022 "National Pet Owners Survey," around 70% of American homes have pets. Online shopping has increased consumers' ability to feel informed about their purchasing decisions.

Premium pricing can deter budget-conscious pet owners from purchasing assistive devices.

The high prices associated with pet assistive devices act as a significant restraint for market growth. These devices come with a steep price, dissuading buyers looking for low-priced products to stay away from them. The low priority assigned to such fancy devices on pet care expenses is stymieing the growth of the market as budget-conscious owners focus on basic needs and avoid the purchase of these devices. The availability of too many similar products has resulted in a cluttered market. High prices can make many pet owners unable to access these devices, creating a limited customer base for advantageous devices.

Offering customizable assistive devices tailored to individual pet needs can attract more customers.

The provision of customizable assistive devices to meet the unique needs of pets is a significant opportunity in the market of pet assistive devices. Pet owners are increasingly seeking customized pet solutions based on a pet's age, health problems, or even a pet's physical variations. Custom options give pet owners a sense of connection as they recognize that pet needs are being specifically addressed while increasing customer satisfaction and loyalty to the brand.

The offer of customization emphasizes a brand's position against the competition and perceived attractiveness to the consumer. Customizable products also may create more profitability, as pet owners may be willing to pay a premium for customized solutions. Thus, customizability is a growing and driving force in the pet assistive device market for innovation and growth, allowing a brand to create expansion for new consumer segments.

Industry Experts Opinion

“As the leader in the pet supplies category, our investment in the safest, most technologically advanced innovations, our strategic partnerships with retailers, and our commitment to driving growth through new marketing channels ensures more homes can have access to the best solutions for their pets."

• Molly Landman, CMO PetSafe Brands™

“As a dedicated trainer, ensuring pets' well-being is my mission. That's why I stand by products like the PetSafe Guardian GPS + Tracking Dog Fence—it aligns perfectly with my values of keeping pets happy, healthy, and safe with their families. This collar is going to change the game for dog owners everywhere.”

• Tom Davis, an international dog trainer and founder of the sought-after Upstate Canine Academy in upstate, NY, specializes in behavior-based dog training.

Segment Analysis

Based on the Pet Type, the market of Pet Assistive Devices is classified into Dogs, Cats, and Others. The Pet Assistive Devices Market has dogs as the largest segment because they are the most common pet among pet owners. This creates demand for assistive devices that support a dog’s mobility, health, and overall quality of life. There are pet products like orthopedic beds, mobility aids, or harnesses that cater specifically to dogs and deal with typical issues such as arthritis or mobility issues. The emotional bonding that dog owners experience with their pets also leads to increased market demand.

Based on the specialized Assistance, the market of Pet Assistive Devices is classified into Mobility aids, Vision aids, and Hearing aids. Mobility Aids are the most dominant segment of the Pet Assistive Devices Market. This segment includes wheelchairs, slings, ramps, or harnesses and is very efficient for providing quality of life for pets who have immobility issues, including geriatric animals and those who have injuries and are recovering. These aids not only allow for pets to become more independent, but they also reduce the burden of owners requiring assistance.

Regional Analysis

The pet assistive devices industry in North America is expanding rapidly. Several factors like growing pet adoption, a culture of pet care and concern, and increased attention on pet health are propelling the market. Pet parents in North America give importance to their pets' comfort and well-being, thereby augmenting demand for innovative products such as orthopedic beds, mobility aids, and monitoring devices. The growing e-commerce market for assistive bodily devices is adding a cherry on the cake by making these devices more easily accessible to consumers.

The pet assistive devices market in the Asia-Pacific region is being boosted by pet ownership growth, concerns for pet health and wellness, and the arrival of innovative products to the marketplace. The highest demand for products lies in China, Japan, and Australia, where the demand for assistive devices such as mobility aids, therapeutic devices, and smart pet technology continues to grow.

 The power of social media and e-commerce platforms is extending the reach of these assistive devices. As pet humanization continues to be a trend, the market will be able to expand further, aided by future technological advances in pet care and enhancement of the veterinary care perspective.

Competitive Landscape

The pet assistive devices market is highly competitive as the demand for mobility devices for pets with disabilities is rising. PetSafe, Walkin' Pets, and K9 Carts are leading players in the market with an increasing number of options to improve the mobility and comfort of their products for pets. Orthopedic beds for senior pets are being rolled out by PetSafe and Walkin' Pets, offering adjustable wheelchairs for better sizing and comfort.

The appeal of the pet care market is expanding beyond mobile aids. Companies like Dog Quality reflect a trend toward all-day care for pets by providing new supportive harnesses and therapeutic options. The competition is also being driven by technology and innovations, resulting in assistive devices for pets being more effective and easier to use by the owner.

Pet Assistive Devices Market, Company Shares Analysis, 2024

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Recent Developments:

• In August 2024, Petsecure, the main brand of pet health insurance provided by Petline Insurance Company, and APOLLO Insurance, a Canadian supplier of digital insurance solutions, have teamed up for pet insurance plans.
• In July 2024, PetSafe® and Brittany Mahomes collaborated to Introduce the Guardian® GPS + Tracking Dog Fence. This revolutionary system is designed to unleash joy for pets and their families by providing the ultimate safety and peace of mind.
• In July 2024, The Most Ingenious and Intelligent ScoopFree® Self-Cleaning Litter Box Ever Presented by PetSafe®.
• In April 2024, the world's first pumpless pet fountain is the latest pet tech breakthrough from PetSafe®.The Outlast™ Fountain also has LED light indicators to alert pet parents when the water is too low and when to change the filter.

Report Coverage:

By Product Pet Type

• Dog
• Cats
• Others

By Specialized Assistance

• Mobility Aids
  • Wheel Chairs
  • Harness & Slings
  • Stairs and Ramps
  • Splints and Braces
  • Prosthetics
  • Others
• Vision Aids
  • Glasses
  • LED Collars & Tags
• Hearing Aids
  • Vibration Collars
  • Sound Amplifiers

By Functional Assistance

• Comfort Aids
• Behavioral Aids
• Feeding Aids
• Travel Aids
• Others

Distribution Channel

• Online Channels
• Pet Specialty Stores
• Veterinary Clinics
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• PetSafe
• PawHut
• K9 Carts
• PetStep
• Walkin' Pets
• Ruffwear
• Trixie Pet Products
• HandicappedPets.com
• EzyDog
• FidoPro
• Dog Quality
• Pawz
• Zoe's Doggie Daycare
• Go Pet Club
• PetFusion

Frequently Asked Questions (FAQs)