Vegan Snacks Market By Product Type (Vegan Bars, Vegan Chips, Vegan Cookies, Vegan Jerky, Vegan Trail Mix, Baked Goods, Others), By Source (Soy, Almond, Wheat, Oats, Coconut, Others), By Packaging (Pouches, Boxes, Jars, Sachets, Cans, Others), By Claim Type (Gluten-Free, Organic, Non-GMO, High Protein, Low Calorie, Sugar-Free), and By End User (Household, Foodservice Industry, Cafes & Restaurants, Institutional), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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What trends will shape Vegan Snacks Market in the coming years?

The Vegan Snacks Market accounted for USD 46.95 Billion in 2024 and USD 50.95 Billion in 2025 is expected to reach USD 115.29 Billion by 2035, growing at a CAGR of around 8.51% between 2025 and 2035. The vegan snacks market is a name denoting the business sector that specializes in the manufacturing and marketing of vegetable-based, dairy-free, and meat-free snack food. Such products appeal to both people who observe vegan diets and people who want healthier or more environmentally friendly food products. Some products in the market include plant-based chips, dairy-free yogurts, protein bars, and nut and fruit bars. The demand is fuelled by the fact that more and more people are becoming aware of animal welfare, of ecological issues, and of health advantages. There is a high rate of expansion in the market on the basis of innovation, better taste, and increasing availability on mainstream retail channels.

What do industry experts say about the Vegan Snacks market trends?

“Roasted edamame snacks are a standout: around 14 g of complete plant‑based protein and 5 g fiber per serving in a minimally processed form—ideal for nutrition and portability.”

• Kiran Campbell, MS, RDN, Registered Dietitian & Medical Nutrition Advisor, Dietitian Insights

“Vegan snacks can absolutely support health goals—but only if they’re based on whole foods like nuts, seeds, legumes, and vegetables. Highly processed vegan snacks often offer little nutritional value despite being marketed as healthy.”

• Virginia “Ginny” Messina, MPH, RD, Co‑author of Academy of Nutrition and Dietetics position papers on plant-based nutrition

“Effective vegan snacks balance fruit or vegetables with a protein source—like hummus with carrots or apple with nut butter—to help stabilize blood sugar while providing essential nutrients.”

• Sophie Medlin, PhD, founder of City Dietitians (UK)

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the Vegan Snacks market?

Can expanding vegan population accelerate plant-based snack consumption growth?

The growth of the vegan society can boost the growth of plant-based snack consumption considerably. The increase in consumer demand for plant-based, nutritious, and convenient snack foods and products correlates with the boom in veganism as a lifestyle, namely, based on health, environmental, and ethical grounds. The United States Department of Agriculture (USDA) stated in a 2023 report that the number of vegans or vegetarians in the United States has grown about 5% in the last five years, a stable change in population diets. The trend will prompt the food industry to invent and diversify plant-based snacks.

A study conducted by the Centers for Disease Control and Prevention (CDC) emphasises that nowadays consumers are more aware of issues related to their diet, and this fact has only encouraged people to consider healthier alternatives, including plant-based products. Plant-based diets have been advocated as a way to curb the risk of chronic diseases, particularly by educational facilities, which explains the movement towards a vegan-friendly snacking life. All these demonstrate that the increase in the vegan population offers the demand support for the demand for plant-based snack markets.

Will increased availability of convenient vegan snacks drive market expansion?

The vegan snacks market is largely being driven by the increasing availability of convenient vegan snacks. The currently increasing demand for ready-to-eat plant-based snacks can be explained by the fact that, as consumers become more willing to lead healthier and more sustainable lifestyles, they are becoming more interested in the nutritious alternative. The USDA confirms that plant-based food sales are rising, as they have grown by 27% over the year leading up to 2020. This reflects a significant impact of consumers turning toward plant-based food. Furthermore, a 2021 National Restaurant Association survey pointed out that 37% of the surveyed consumers would like to see more plant-based snacks and meals, and the key consideration was convenience.

The accessibility of vegan snacks in supermarkets, convenience stores, and online stores eliminates any form of barrier to clients who might be trying out veganism or just looking to have healthier snack options. This access not only made the consumer base larger but also made repeat purchases possible, entailing long-term growth in the market. Overall, the increase in readily available vegan snacks can be predicted from the changing consumer lifestyles on the topics of quick, healthy, and ethical food products, thereby driving market growth.

Are taste preferences of traditional snacks challenging vegan snack adoption?

The challenge of the consumption of vegan alternatives is high in terms of taste preferences that are deeply embedded in traditional Indian snacks. The National Family Health Survey (NFHS-5, 2019-21) shows that a large part of the population nonetheless continues to consume animal products, even on rare occasions, even if they are vegetarians themselves, due to a cultural closeness and affinity to non-vegan ingredients.

Traditional snacking products like namkeen, chikki, and makhana are usually made using certain cooking techniques and spices that produce a certain type of texture and taste that is ingrained in the regional food culture. How these taste and texture preferences are based on traditional culinary traditions and expectations of sensation has been brought to light by academic research on the work of food scientists in Indian universities.

According to the Indian Council of Medical Research (ICMR), the adoption of new vegan snacks as novelty foods will be slower in India due to the country's deeply ingrained regional and cultural food culture, unless they replicate the sensory profile that consumers are used to. Therefore, even though the religious and health movements have created more awareness of health and sustainability, the gap that exists between the sensory consideration of traditional snacks and most vegan items continues to be a major inhibiting factor to the market expansion.

Can innovative flavors and ingredients create new vegan snack categories?

New tastes and ingredients are transforming the vegan snack industry by bringing different categories to meet current consumer demands. According to USDA data, consumption of plant-based proteins has also been gradually on the rise over recent years, as it indicates a move to more nutrient-rich, plant-forward diets. The 2025-2030 Dietary Guidelines focus on including more legumes, nuts, and seeds to lower the risk of chronic disease, and these ingredients are useful in plant-based snack development. National Institutes of Health studies promote the advantages of fiber, antioxidants, and probiotics as snack ingredients to foster the extensive development of the products.

Exotic tastes like fermented vegetable crisps and turmeric-spiced chickpea bites satisfy both palate and health. These are the innovations that are attractive to vegans, flexitarians, and people who are concerned about their health. Demand is being fueled by functional, sustainable snacks due to both the priority of public health and monetary cost pressures, and shifting dietary habits. Overall, these are contributing to the development of new and differentiated categories of the vegan snack market.

How might sustainability trends enhance vegan snack market attractiveness?

The vegan snack market is becoming increasingly appealing thanks to the sustainability trends that align the values of the consumers with environmental values. A statement released by the United Nations Food and Agriculture Organization (FAO) suggests that livestock contributes to 14.5% of overall greenhouse gas emissions, and the alternatives that are plant-based produce much less. A 2023 study conducted at the University of Oxford showed that a vegan diet can decrease the carbon footprint of an individual (related to food consumption) up to 75% and halve land use. These eco advantages will appeal to younger shoppers' inherent assumptions about Millennials and Gen Z, and a desire to make eco-friendly decisions.

According to the Environmental Protection Agency (EPA) in the U.S., agriculture contributes approximately 10% of the total greenhouse gas emissions, and this endorsement is a necessity for having sustainable food systems. With governments and schools promoting climate action, snacks with a lower resource footprint and reduced environmental impact are plant-based snacks, which are gaining popularity. Transition meets climate targets and increases the market demand and long-term prospects of producers of vegan snacks.

What are the key market segments in the Vegan Snacks industry?

Based on the product type, the Vegan Snacks Market is classified into Vegan Bars, Vegan Chips, Vegan Cookies, Vegan Jerky, Vegan Trail Mix, Baked Goods, and Others. Vegan bars have become the most dominant and quite noticeable segment in the vegan snacks market. This is due to their popularity fostered by the increasing demand for convenient, healthy, and nutritious snacking foods that can accommodate vegan lifestyles. Vegan bars frequently mix proteins, fibers, and natural substances and serve the needs of on-the-go consumers, who want to get a fast energy shot and not offend vegetables. Moreover, their flexibility in taste and formulations makes them attractive to more people, and this fact further enhances their marketability over other brands of vegan snacks.

Based on the Source, the Vegan Snacks Market is classified into Soy, Almond, Wheat, Oats, Coconut, and Others. Oats are by far the largest and most dominant source segment in the vegan snacks market. Oats' high fiber content, essential vitamin content, and gluten-free status make them a popular choice for those who are health-conscious or have food allergies. They can be found in a wide range of snacks produced by vegans, like bars, cookies, and trail mixes. It is also possible to note that oats add clean-label desirability, which fits the trend toward natural and minimally processed ingredients in vegan snacks.

Which regions are leading the Vegan Snacks market, and why?

The North American vegan snacks market is leading due to several factors. The area has experienced a change in consumer preference where people prefer healthier and more sustainable food due to the increased awareness of animal welfare, the environment, and the health aspects of plant-based foods. The existence of a high number of people who are health-conscious citizens, together with the rising cases of lifestyle illnesses, has stimulated the market demand for vegan alternatives. Both startups and major food companies have put a lot of effort into the innovation process, which has allowed the introduction of a variety of convenient, tasty, and nutritious vegan snacks. These products are widely available due to the high-quality healthcare facilities available in the country, such as the presence of supermarkets, health food stores, and online platforms.

Successful promotion and celebrity endorsement have contributed to the normalization of plant-based dieting, which has led to the increased acceptance by people of different ages. The culture of North America, facilitating the growth of food trends and a high average per capita income, is contributing to the sustenance market growth.

The Asia Pacific vegan snacks market is growing due to a combination of changing taste preferences, the growth of health awareness, and a good cultural fit for plant-based food. Urbanization and the growth in disposable income in countries such as India, China, Japan, and South Korea are contributing to spiraling demand for healthier and sustainable food options. The consumption of vegan snacks is more natural because traditional food based on vegetable products is dominant in most Asian countries.

The increasing awareness of environmental issues and animal welfare is affecting the younger cohorts, and particularly, those living in urban areas. Innovation in product lines, such as local production and international brands, is investing massively in innovative lines that accommodate the regional tastes, further enhancing the growth. The market has also been experiencing an upward trend due to government efforts geared towards sustainable food arrangements and the merging of distribution channels, both online and offline.

What does the competitive landscape of the Vegan Snacks market look like?

The vegan snacks market is growing fast owing to the increasing consumer demand for plant-based, healthy, and sustainable snacks. Popular brands such as Green Park Brands, The Hershey Company, General Mills, and Mars (with its snack brand KIND Snacks) are actively focusing on further developing their vegan catalog in order to target this demographic.

Small businesses, including Outstanding Foods, GoMacro, and No Cow, are gaining popularity with their novel and nutrient-rich products that complement the lifestyle of people who use health-oriented products. These developments are recent and have been strategic alliances, augmentations of product lines, and investments in clean-label ingredients. An example is that The Hershey Company has increased its vegan snack product acquisitions and improvements to cater to the clean-label trends. In the meantime, the rise of new brands still uses direct-to-consumer and social media to promote strong community relations, which only adds more pressure on other competitors in the market.

Vegan Snacks Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the Vegan Snacks industry?

• In February 2025, Goodness Plant, a Thailand-based plant-forward snack brand, launched two new snack lines: Crunchy Protein Chips and Vegan Protein Jerky. The products were dairy-free, low-carb, and designed for active lifestyles. They were made available on Amazon and the brand’s website, with plans to enter retail stores.

Report Coverage:

By Product Type

• Vegan Bars
• Vegan Chips
• Vegan Cookies
• Vegan Jerky
• Vegan Trail Mix
• Baked Goods
• Others

By Source

• Soy
• Almond
• Wheat
• Oats
• Coconut
• Others

By Packaging

• Pouches
• Boxes
• Jars
• Sachets
• Cans
• Others

By Claim Type

• Gluten-Free
• Organic
• Non-GMO
• High Protein
• Low Calorie
• Sugar-Free

By End User

• Household
• Foodservice Industry
• Cafes & Restaurants
• Institutional

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Green Park Brands
• Biena, Inc.
• The Hershey Company
• Outstanding Foods, Inc.
• Lenny & Larry’s, LLC
• That's It Nutrition, LLC
• General Mills
• GoMacro, LLC
• Gluten Free Bar, LLC
• No Cow, LLC
• KIND Snacks
• Probar LLC
• American Halal Company, Inc.
• Naked Snacks Inc.
• Brami Snacks, Inc.

Frequently Asked Questions (FAQs)