Asia Pacific Pet Anti-Aging Market By Pet Type (Dogs, Cats, Small Animals, Others) By Type (Antiaging Foods {Pet Food [Dry Food, Wet Food, Treats], Pet Supplements [Vitamins, Omega-3, Antioxidants] Antiaging Products {Skin and Grooming Products, [Shampoos, Conditioners, Skin Creams, Wipes, Grooming Tools], Medications [Joint Therapies, Cognitive Dysfunction Medications, Chronic Kidney Disease Treatments], Mobility Aids [Wearables, Others]}) By Application(Joint Health Management, Cognitive Health Support, Immune System Support, Renal Health Management, Skin and Coat Care.), By Distribution Channel(Offline Retail {Pet Specialty Stores, Pharmacies and Supermarkets, Pet Expos and Trade Shows}, Online Retail), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Published Date: May 2025 | Report ID: MI2758 | 220 Pages


Industry Outlook

The Asia Pacific Pet Anti-Aging Market accounted for USD 145.6 Million in 2024 and USD 156.96 Million in 2025 is expected to reach USD 332.63 Million by 2035, growing at a CAGR of around 7.8% between 2025 and 2035. The Asia Pacific pet anti-aging market is driven by pet humanization, aging pets, and preventive health awareness. The Asia Pacific pet anti-aging market is made of nutraceuticals, supplements, and treats that contribute to longer pet life and better health, such as protection against joint pain, brain changes, and lowered immunity. As the greater pet humanization, more concern for animals’ welfare, and a higher number of aged pets, the market is becoming more prosperous. In particular, China, India, and Korea put pets in their families and invest money in their pets’ long-term health. Developments in herbal substances, omega fatty acids, and probiotics are influencing the formation of new products. Because more pets are being cared for ahead of illness and e-commerce growth, the market will continue to grow in the coming years.

Industry Experts Opinion

"We are seeing an unprecedented shift in how consumers perceive pet care — they now demand the same quality, transparency, and functionality in pet products as they do for themselves."

  • Germaine Chua, CEO of The Real Pet Food Company.

Report Scope:

ParameterDetails
Largest MarketAsia Pacific
Fastest Growing MarketAsia Pacific
Base Year2024
Market Size in 2024USD 145.6 Million
CAGR (2025-2035)7.8%
Forecast Years2025-2035
Historical Data2018-2024
Market Size in 2035USD 332.63 Million
Countries CoveredChina, Japan, India, Australia, South Korea, Singapore, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, and Others
What We CoverMarket growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies.
Segments CoveredPet Type, Type, Application, Distribution Channel, and Country

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Market Dynamics

Increasing pet humanization boosts demand for premium, health-focused anti-aging products.

The pet humanization trend is playing a key role in the growth of the Asia Pacific pet anti-aging market. When pets are seen as members of the family, owners are prepared to spend a lot on health care and keeping them alive. Because of this connection, more people buy special products that support the well-being of their aging pets. People are looking for products that are developed by science and aim to manage joint pain, mental decline, and problems with immunity as they get older.

In cities, the trend is noticeable since people are earning more and treating their pets much like children. Because of these new consumer trends, manufacturers are working on breed- and age-specific products for pet anti-aging. Increasingly, people with pets understand the value of preventive health, so they continually use suitable products. Because humans are increasingly valued in food, dish labels are clearer, foods have fewer additives, and celebrities promote the brands. To conclude, pet humanization is making the pet care industry focus on wellness, leading to rapid development and new ideas.

The growing aging pet population requires specialized supplements addressing mobility and cognitive decline.

As the Asia Pacific region grows older, its health needs require additional vitamins and supplements. Pets living longer and healthier lives now often experience concerns like joint pain, arthritis, and slowed thinking. Many pet owners now look for products that increase their pet’s movement, ease pain, and help maintain cognitive functions as the animal gets older. These days, supplements that include glucosamine, chondroitin, omega-3 fatty acids, and antioxidants are rising in popularity for handling these conditions. The pets are aging manufacturers are offering pet foods that address the needs of growing older pets.

Veterinarians believe that giving pets preventive vitamins is a good way to help them lead a quality life. As more people notice issues related to pet aging, they begin to treat pets earlier, increasing the popularity of the market. Because of this, sales of anti-aging products for pets should increase progressively. Because of the aging pet trend, there are new developments and possibilities in pet care. On the whole, this part of the market is attracting more attention from companies.

The high cost of premium anti-aging products limits adoption among price-sensitive pet owners.

Many pet owners in the Asia Pacific region cannot afford premium anti-aging products for their pets due to the high prices. Most people in less developed countries or those with lower incomes struggle to cover the costs of supplements or nutraceuticals made for older animals. Although more people are aware of pet health, lots of people are prevented from using these new products by their costs. Here, people tend to spend much less money on their pets due to being in rural areas. On top of that, people may have to continue buying premium products, which could become pricey.

Consequently, some people decide to provide only simple care rather than pay for expensive anti-aging therapies. With so much competition in prices, it becomes harder for the company to appear in many markets. Manufacturers are confronted with having to balance producing a product of good quality with keeping costs low. To get past this issue, companies can try cost-saving approaches or produce products locally to reduce costs. The high prices of these products are hindering expansion in the Asia Pacific region.

Expansion of e-commerce channels offers greater accessibility to niche pet anti-aging products.

Access to rare anti-aging products for pets has increased due to the growth of online pet stores in the Asia Pacific region. Age-specific nutraceuticals and supplements can be easily found for pets when using online platforms. This benefit is especially important for people in faraway or undeveloped areas, as it may be difficult to find pet products in stores. Because of e-commerce, brands can sell products directly to consumers, making prices more competitive and allowing them to suggest products suited to each shopper.

Using subscription services and directing ads helps increase customer involvement and repeat visits to the store. Furthermore, reviews and educational information help people believe and understand what the product can provide. Because of more mobile internet and smartphones, users find it easy to shop online. A shift to digital is creating opportunities for growth for all types of companies. People and pets are now enjoying new pet care services due to the growth of e-commerce. This trend supports new ways of thinking and designing products around the needs of customers.

Innovation in herbal and natural ingredient formulations attracts health-conscious pet owners.

Formulations using herbal and natural ingredients are growing stronger in the Asia Pacific pet anti-aging market for people who care about their pets’ nutrition. People who own pets are looking for options made with all-natural ingredients that are safe and care for their pet’s overall health as it ages. Combining traditional herbs, botanicals, and plant extracts in supplements helps to strengthen joints, improve thinking skills, and boost the immune system. Most pet owners who prefer more natural products are drawn to these products.

Subjecting the ingredients to scientific research allows manufacturers to support the quality of their products. It is also part of the general move toward using clean-label ingredients in pet foods. It is also true that using herbal products is appealing for pets that require long-term care, as they have fewer possible side effects. This new development allows brands to stand out among their competition. More people choosing natural remedies will increase demand for herbal anti-aging pet products. This opportunity results in companies constantly updating their products and selling to different markets.

Segment Analysis

Based on the type, the Asia Pacific Pet Anti-Aging Market is classified into Anti-Aging Foods, Pet Supplements, Anti-Aging Products, Medications, and Mobility Aids. The reason nutraceuticals are so popular is because science suggests they strengthen immunity, joints, and brain function in pets as they get older. For preventative purposes, many people rely on omega-3 fatty acids, glucosamine, and multivitamins, which are types of dietary supplements. Age-specific treats for pets are becoming popular because they give pets flavor and medicinal advantages. Consumers in India and China are making herbal formulations a popular choice, leading to their rapid growth. As demand for breed- and age-specific products grows, businesses in the feed industry are finding new ways to innovate. To summarize, pet owners are choosing personalized health care for their pets instead of standard treatments.

 

Based on the application, the Asia Pacific Pet Anti-Aging Market is classified into joint health, cognitive support, skin and coat care, immune system support, and improving overall health. Joint health is the most important segment, as an increased number of arthritis cases are seen among older pets, particularly among big dogs. More people are focusing on cognitive support due to concerns about pet dementia and changes in elderly pets’ behavior. Since older pets are more prone to infections and chronic diseases, using foods rich in antioxidants is necessary. Caring for pets’ skin and coats involves helping them retain moisture, shed less, and become less dull, and digestive health remedies ensure food is broken down properly and allow for a healthy balance in the gut. The increase in caring for pets’ health has resulted in products that handle multiple concerns at once. Because of this large application field, Asian companies keep developing and prospering in the region.

Regional Analysis

China has the largest share in the Asia Pacific pet anti-aging industry due to more pets are being depended on as people care about them more and earn higher incomes. Because pets are now regarded as family by many in the city, demand for the best health products and age-suitable meals for animals is rising. With many pets and a rise in online shopping, pet suppliers experience significant growth in the market. The government provides assistance, which helps domestic pet healthcare companies develop. On the whole, China is the most attractive and fastest-growing market in Asia.

Indian Pets are now seen as a bigger priority due to more people keeping pets and caring for them in cities. Because people prefer Ayurvedic and natural remedies, there is quick growth in the segment for herbal and natural supplements. An increase in people’s income and the availability of veterinary services are fueling the demand. Local companies are introducing different age groups to cost-efficient products. In the coming years, India’s anti-aging market for pets will have the fastest growth rate.

In Japan, what we see with people is also shown by pets, as currently, over 40% of pet animals are at least seven years old. Therefore, many people are now focused on buying supplements to support their joints, memory, and movement. The strong pet care sector and people’s high spending on pets promote the use of premium products. Presently, people are finding more ways to innovate in functional pet foods and health tracking for pets. People in Japan care for their pets using the latest innovative and mature products.

Pet anti-aging products are in growing demand in South Korea because more than 45% of their pet population is currently aged. More pet owners are choosing to live alone, and their closer connections to pets are leading to a demand for better care products and foods. Conditions that people are concentrating on through nutrition are skin, joints, and immunity. When purchasing for pets, many look for products recommended by vets and are often found in clinics or purchased online. Premium and technologically innovative pet health services are being developed in South Korea.

Competitive Landscape

In Asia Pacific, there are companies from various countries participating in the pet anti-aging market by investing in new ideas, promoting their brands, and widening their distribution networks. Among the top multinational companies in the industry are Nestlé Purina, Mars Petcare, and Hill’s Pet Nutrition, which provide formulas for older pets that doctors often recommend. Vetnex (Australia) and Drools (India) are rising in popularity because their products are affordable and either herbal or available locally. Digital marketing and e-commerce are helping startups and DTC brands enter the market. Firms are choosing to add glucosamine, omega-3s, probiotics, and CBD to differentiate between their products. Forming ties with veterinary clinics and pet hospitals allows your business to enter the market more easily.

Increased spending on research and development is focused on producing special formulas for joint health, memory, and the immune system in older people. Many people prefer private-label goods from large pet retailers because they are cost-friendly. We are seeing more premium, clearer, and natural food choices becoming popular in the market. More competition is probable because individuals across Asia are increasingly requiring quality, tailored goods and positive results.

Asia Pacific Pet Anti-Aging Market, Company Shares Analysis, 2024

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Recent Developments:

  • In April 2025, Researchers introduced a modular pet feeding device integrating AI-enabled health monitoring, including heart rate tracking and behavioral analysis, to provide personalized care for aging pets.
  • In June 2024, Euromonitor projected the Asia Pacific pet care market to reach USD 29 billion in 2024, driven by pet humanization and increased demand for premium, health-focused products. India and Thailand are expected to lead growth with CAGRs of 9.4% and 8.7%, respectively.

Report Coverage:

By Pet Type

  • Dogs
  • Cats
  • Small Animals
  • Others

By Type

  • Antiaging Foods
    • Pet Food
    • Pet Supplements
  • Antiaging Products
    • Skin and Grooming products
      • Shampoos
      • Others
    • Medications
      • Joint Therapies
      • Cognitive Dysfunction Medications
      • Chronic Kidney Disease Treatments
    • Mobility Aids
      • Wearables
      • Others

By Application

  • Joint Health Management
  • Cognitive Health Support
  • Immune System Support
  • Renal Health Management
  • Skin and Coat Care

By Distribution Channel

  • Offline Retail
    • Pet Specialty Stores
    • Pharmacies and Supermarkets
    • Pet Expos and Trade Shows
  • Online retail

By Region

Asia Pacific

  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Singapore
  • Taiwan
  • Indonesia
  • Thailand
  • Malaysia
  • Philippines
  • Vietnam
  • Rest of Asia Pacific

List of Companies:

  • Nestlé Purina PetCare Company
  • Mars Petcare Inc.
  • Hill's Pet Nutrition, Inc.
  • The Real Pet Food Company
  • Wellness Pet Company
  • Virbac Asia Pacific
  • Zoetis Inc.
  • Boehringer Ingelheim Animal Health
  • Drools Pet Food Pvt. Ltd.
  • Pet Wellness Co. Ltd.
  • Vetnex Pet Care Pty Ltd
  • Himalaya Wellness Company
  • Petio Corporation
  • Yantai China Pet Foods Co., Ltd.
  • Unicharm Corporation

Frequently Asked Questions (FAQs)

The Asia Pacific Pet Anti-Aging Market accounted for USD 145.6 Million in 2024 and USD 156.96 Million in 2025 is expected to reach USD 332.63 Million by 2035, growing at a CAGR of around 7.8% between 2025 and 2035.

Key growth opportunities in the Asia Pacific Pet Anti-Aging market include expansion of e-commerce channels offers greater accessibility to niche pet anti-aging products, innovation in herbal and natural ingredient formulations attracts health-conscious pet owners and emerging markets like India and Southeast Asia show rising demand for specialized pet care.

The largest segment is joint health supplements, while the fastest-growing segment is cognitive support, driven by rising awareness of pet dementia.

China will make a notable contribution due to rapid pet humanization, rising incomes, and strong demand for premium anti-aging pet products.

Leading players include Nestlé Purina, Mars Petcare, Hill's Pet Nutrition, The Real Pet Food Company, Drools, Virbac, and Zoetis.


Related Report

Middle East & Africa Pet Anti-Aging Market Size 2025-2035

The Middle East & Africa Pet Anti-Aging Market accounted for USD 52.01 Million in 2024 and USD 55.91 Million in 2025 is expected to reach USD 115.23 Million by 2035, growing at a CAGR of around 7.5% between 2025 and 2035.

Latin America Pet Anti-Aging Market Share & Size 2025-2035

The Latin America Pet Anti-Aging Market accounted for USD 88.4 Million in 2024 and USD 95.12 Million in 2025 is expected to reach USD 197.87 Million by 2035, growing at a CAGR of around 7.6% between 2025 and 2035.

Europe Pet Anti-Aging Market Share & Market Size 2025-2035

The Europe Pet Anti-Aging Market accounted for USD 130.2 Million in 2024 and USD 140.23 Million in 2025 is expected to reach USD 294.43 Million by 2035, growing at a CAGR of around 7.7% between 2025 and 2035.

North America Pet Anti-Aging Market Share & Size 2025-2035

The North America Pet Anti-Aging Market accounted for USD 197.6 Million in 2024 and USD 211.63 Million in 2025 is expected to reach USD 420.21 Million by 2035, growing at a CAGR of around 7.10% between 2025 and 2035.

Pet Anti-Aging Market Size, Drugs, Trends & Share 2025-2035

Pet Anti-Aging Market accounted for USD 520.0 Million in 2024 and is forecasted to achieve USD 1,200.2 Million by 2035, progressing at a CAGR of approximately 7.90% between 2024 and 2035.

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