Published Date: May 2025 | Report ID: MI2763 | 220 Pages
The North America Pet Anti-Aging Market accounted for USD 197.6 Million in 2024 and USD 211.63 Million in 2025 is expected to reach USD 420.21 Million by 2035, growing at a CAGR of around 7.10% between 2025 and 2035. The aging pet population, rising pet humanization, and veterinary advancements drive demand for specialized, premium anti-aging pet products. The North American pet anti-aging market aims to support elderly dogs and cats and improve their well-being. These products address joint issues, memory problems, and general fitness that adults can face as they grow older. As more pets grow older and the role of pets in society expands, people are searching for new, scientifically proven anti-aging products for their pets. With the achievements in veterinary medicine and a rise in pet owners’ awareness, it is predicted that this market will grow steadily in the future, helping pet care companies and others in the industry succeed.
“Our mission at Loyal is to extend the healthy years of our pets’ lives through scientifically-backed, safe, and effective anti-aging treatments. Receiving FDA certification is a major milestone that validates the potential of our breakthrough pill to improve metabolic health and longevity in aging dogs. We believe this innovation will transform pet care and set new standards for preventive veterinary medicine.”
| Parameter | Details |
|---|---|
| Largest Market | North America |
| Fastest Growing Market | North America |
| Base Year | 2024 |
| Market Size in 2024 | USD 197.6 Million |
| CAGR (2025-2035) | 7.10% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 420.21 Million |
| Countries Covered | U.S. and Canada |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | Pet Type, Type, Application, Distribution Channel, and Country |
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The growing number of aging pets is pushing the North American pet anti-aging market. As pets live longer thanks to today’s healthcare and diet, conditions such as arthritis, poor mental function, and weak immunity are seen more often. People who have pets are paying more attention to these problems and are shopping for items that benefit their pets’ lives. Consequently, people are buying more anti-aging supplements, joint health products, and treatments that support good memory and mental functioning. Furthermore, as people treat their pets more like humans, owners are more motivated to pay for special and preventive care products.
Due to modern advances in veterinary medicine, older pets can be diagnosed and treated more specifically. When more animals age, it prompts companies to create new products to suit their needs in these areas. Therefore, manufacturers are placing more emphasis on making natural anti-aging products. As a result of this shift, the market becomes stronger and new products are introduced. Overall, a rise in older pets is having an impact on the future of the pet healthcare industry.
The pets are seen almost as family members, owners are taking great care of their health. The stronger their emotional link with their pet, the more pet owners spend on premium anti-aging products for their pets’ well-being. These days, pet parents are choosing new supplements, special diets, and unique grooming products for the needs of aging pets. Many pet owners are purchasing natural, organic, and research-supported products because they care more about their pets’ health. Taking a similar approach to human health, the field of veterinary care now emphasizes preventive healthcare.
By using social media and campaigns for awareness, greater importance is given to pet wellness, helping shape what people decide to purchase. Today, consumers expect premium animals and personal attention for their pets. Therefore, many businesses are spending significant resources on research and development to satisfy the need. Increased love toward pets is pushing the pet anti-aging market towards faster development and innovation.
Most pet owners cannot afford these products because they are quite expensive. Supplements meant for pets and specialized diets are considered premium and often are very costly. So, only pet owners who can pay a lot for their pets have access to these products. Some people are doubtful about new anti-aging treatments, so it may discourage them from buying. Many people cannot afford more pet care due to a shortage of pet insurance or options for getting reimbursed for their expenses.
Competing with big companies can be tough for small pet businesses due to the high costs of doing research and production. Because of this problem, some price-sensitive markets take longer to adopt the goods or services. Because of this, many people still struggle to use cryptocurrencies, despite their rising popularity. A company may need to design cheaper alternatives to reach a wider range of customers.
The people are paying more attention to their health, and natural and organic pet supplements are becoming more popular in the North American pet anti-aging market. People who have pets are realizing the problems with synthetic additives and prefer daily products that come from natural sources. Many believe organic supplements are more beneficial, safe, and helpful for the health of older pets. This is happening because people are moving toward clean and chemical-free goods in general, thanks to the wellness trend. Many brands are now making supplements that contain plant substances, herbs, and vitamins.
People who care about what they buy appreciate being informed about the sources and production of the goods. In addition, many natural supplements are known to help pets with their immunity, joints, and brain function, which become important as dogs age. Stores are starting to sell these products both in their specialty branches and on their online websites. This development creates good opportunities for manufacturers dealing in natural cosmetics. Still, the market for such products is predicted to grow swiftly.
E-commerce sites have made it easier for people in North America to buy various pet anti-aging products. It is common to find both supplements and non-essential products for seniors at online stores that may not be carried by local shops. Because of this, pet owners from both urban and rural places have no trouble finding the best anti-aging products. Also, online shopping includes all the details, reviews, and WM93a.
Customers can check, so they know what to buy. More and more customers appreciate being able to get products delivered to their homes or with a subscription service. Furthermore, promoting a product online and on social networks makes it easier for people to notice and recognize it. Older marketplaces offer a low-cost option for sales and reaching a bigger audience to new brands or startups. The increase in online sales helps the market reach new heights and promote creativity. Overall, pet care products have become more accessible to many people nationwide, largely because of e-commerce.
Based on the type, the North America Pet Anti-Aging Market is classified into Anti-Aging Foods, Pet Supplements, Antiaging Products, Medications, and Mobility Aids. Due to their effectiveness on aging pets, nutritional supplements like glucosamine, omega-3 fatty acids, and antioxidants are the most popular. Because many consumers now prefer natural remedies, herbal supplements with turmeric and ginseng have become popular. Companies are producing an increased number of aging-related skincare products. Braces and various devices made for animals are gaining popularity in helping pets get around and stay fit. Because more people are caring for their pets and learning about their health, every segment is experiencing growth.
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Based on the application, the North America Pet Anti-Aging Market is classified into joint health, cognitive support, skin and coat care, immune system support, and improving overall health. Given that arthritis and movement problems are standard in older pets, the largest products fall under joint health. These supplements help tackle mental issues caused by aging in dogs and cats, including dementia. Products for skin and coat are made to maintain the skin and fur of pets in their old age. Strengthening your immune system protects you against diseases, and vitality enhancers improve your vitality. Knowing what health problems can affect pets at different ages is leading to greater demand for all these services.
The United States leads the North American pet anti-aging market, driven by a big pet-owning population and high levels of consumer willingness to pay for pet health. Strong disposable incomes and well-developed veterinary infrastructure underpin demand for premium anti-aging offerings. Pet humanization trends drive innovation in supplements, skincare, and mobility aids. Online channels also enhance product accessibility. Overall, the U.S. market leads by size and growth potential.
Increasing pet health and wellness awareness in Canada is propelling consistent demand for anti-aging products. More Canadian pet owners prefer natural and organic supplements, which is growing the herbal supplement market. Veterinary care is continually enhancing, facilitating longer pet lifespans and care related to aging. Retail penetration by specialty stores and online continues to grow. Canada is a key growth market in North America.
Mexico is a developing market with growing pet adoption levels and rising disposable incomes driving demand for pet healthcare products. While still in development, Mexico's pet anti-aging market is developing as growing numbers of consumers seek preventive and therapeutic solutions for older pets. Growth in modern retail outlets and online channels increases product availability. Further, growing veterinary awareness underpins market development. Mexico represents strong potential for future market growth.
On the island of Puerto Rico, pet owners are increasingly aware of pet health issues due to aging, thus fueling demand for therapeutic and supplement products. Enhanced access to pet health care and increased pet longevity awareness support market growth. Retail outlets on the island and pet veterinary clinics are increasing anti-aging product offerings. Consumers are becoming more inclined to spend on pet well-being. Puerto Rico provides significant regional value to the North American pet anti-aging market.
In North America, pet anti-aging products are supported by large companies as well as new startups offering different anti-aging solutions. Nestlé Purina, Mars Petcare, and Hill’s Pet Nutrition are among the companies known for their many supplements, pet foods, and care items. Small labels like Loyal and Nutra Thrive are attracting buyers by using both biotech and natural ingredients in their anti-aging products.
Many companies maintain strategic alliances, launch new products, or complete purchases to take more of the market. The main driver of competition is focusing on research and development to invent new joint thinking and movement aids. Sell2Me explains that direct-to-consumer online platforms are essential for a company to get into new markets. Consumers are being met by companies through better transparency and clean-label products. Sticking to regulations and ensuring top quality is essential in any market. Overall, the market is full of changes due to new inventions and increased awareness among consumers.
North America Pet Anti-Aging Market, Company Shares Analysis, 2024
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By Pet Type
By Type
By Application
By Distribution Channel
By Region
North America
List of Companies:
The North America Pet Anti-Aging Market accounted for USD 197.6 Million in 2024 and USD 211.63 Million in 2025 is expected to reach USD 420.21 Million by 2035, growing at a CAGR of around 7.10% between 2025 and 2035.
Key growth opportunities in the North America Pet Anti-Aging market include growing demand for natural and organic pet supplements in response to consumer health consciousness, expansion of e-commerce platforms improving accessibility to specialized pet anti-aging products nationwide and development of personalized nutrition and treatment plans based on pets’ genetic and health profiles.
Largest segment includes Pet supplements (vitamins, omega-3). Fastest-growing includes Joint health supplements addressing mobility issues in aging pets.
The United States will make a notable contribution due to high pet ownership, advanced veterinary care, and strong pet humanization trends.
Leading players in the North American pet anti-aging market include Nestlé Purina PetCare, Hill's Pet Nutrition, Blue Buffalo, Zesty Paws, Pet Wellbeing, and Loyal.
The Middle East & Africa Pet Anti-Aging Market accounted for USD 52.01 Million in 2024 and USD 55.91 Million in 2025 is expected to reach USD 115.23 Million by 2035, growing at a CAGR of around 7.5% between 2025 and 2035.
The Latin America Pet Anti-Aging Market accounted for USD 88.4 Million in 2024 and USD 95.12 Million in 2025 is expected to reach USD 197.87 Million by 2035, growing at a CAGR of around 7.6% between 2025 and 2035.
The Europe Pet Anti-Aging Market accounted for USD 130.2 Million in 2024 and USD 140.23 Million in 2025 is expected to reach USD 294.43 Million by 2035, growing at a CAGR of around 7.7% between 2025 and 2035.
The Asia Pacific Pet Anti-Aging Market accounted for USD 145.6 Million in 2024 and USD 156.96 Million in 2025 is expected to reach USD 332.63 Million by 2035, growing at a CAGR of around 7.8% between 2025 and 2035.
Pet Anti-Aging Market accounted for USD 520.0 Million in 2024 and is forecasted to achieve USD 1,200.2 Million by 2035, progressing at a CAGR of approximately 7.90% between 2024 and 2035.
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