Industry Outlook
The North America Pet Anti-Aging Market accounted for USD 197.6 Million in 2024 and USD 211.63 Million in 2025 is expected to reach USD 420.21 Million by 2035, growing at a CAGR of around 7.10% between 2025 and 2035. The aging pet population, as rising pet humanization, and veterinary advancements drive demand for specialized, premium anti-aging pet products. The North American pet anti-aging market aims to support elderly dogs and cats and improve their well-being.
These products address joint issues, memory problems, and general fitness that adults can face as they grow older. As more pets grow older and the role of pets in society expands, people are searching for new, scientifically proven anti-aging products for their pets. With the achievements in veterinary medicine and a rise in pet owners’ awareness, it is predicted that this market will grow steadily in the future, helping pet care companies and others in the industry succeed.
Industry Experts Opinion
“Our mission at Loyal is to extend the healthy years of our pets’ lives through scientifically-backed, safe, and effective anti-aging treatments. Receiving FDA certification is a major milestone that validates the potential of our breakthrough pill to improve metabolic health and longevity in aging dogs. We believe this innovation will transform pet care and set new standards for preventive veterinary medicine.”
- Dr. Brittany Luse, CEO of Loyal.
Market Dynamics
Increasing aging pet population demanding specialized products for longevity and better quality of life.
In North America Pet Anti-Aging Market are reaching older ages, mainly it’s dogs and cats, so the way people care for animals is evolving. Recently, it was reported that there are around 8.3 million dogs and 8.9 million cats living in Canada, suggesting that companions animals are part of many families. The animals live for longer periods thanks to veterinary and nutritional support, their aging brings fresh health difficulties that call for particular care.
Many pet owners now try ways to improve their pets’ mobility and comfort by giving them joint health treatments, age-suitable diets, and suitable wellness therapies. Because of this trend, pets are viewed as important members of a family who need regular and decent care. Since older pets often get arthritis, have trouble remembering things, and feel weaker, their owners try to manage these health problems wisely. Many veterinarians say that seniors should come in more frequently for routine checkups. As a result of this trend, creators are coming up with new products and services in pet healthcare. With growing knowledge, it has become clear to pet parents that caring for their pets’ health as they age is very important.
Rising pet humanization trends leading owners to invest more in premium anti-aging solutions.
The pets are seen almost as family members, owners are taking great care of their health. The stronger their emotional link with their pet, the more pet owners spend on premium anti-aging products for their pets’ well-being. These days, pet parents are choosing new supplements, special diets, and unique grooming products for the needs of aging pets. Many pet owners are purchasing natural, organic, and research-supported products because they care more about their pets’ health. Taking a similar approach to human health, the field of veterinary care now emphasizes preventive healthcare.
By using social media and campaigns for awareness, greater importance is given to pet wellness, helping shape what people decide to purchase. Today, consumers expect premium animals and personal attention for their pets. Therefore, many businesses are spending significant resources on research and development to satisfy the need. Increased love toward pets is pushing the pet anti-aging market towards faster development and innovation.
The high cost of advanced anti-aging pet products limiting widespread adoption among average pet owners.
Most pet owners cannot afford these products because they are quite expensive. Supplements meant for pets and specialized diets are considered premium and often are very costly. So, only pet owners who can pay a lot for their pets have access to these products. Some people are doubtful about new anti-aging treatments, so it may discourage them from buying. Many people cannot afford more pet care due to a shortage of pet insurance or options for getting reimbursed for their expenses.
Competing with big companies can be tough for small pet businesses due to the high costs of doing research and production. Because of this problem, some price-sensitive markets take longer to adopt the goods or services. Because of this, many people still struggle to use cryptocurrencies, despite their rising popularity. A company may need to design cheaper alternatives to reach a wider range of customers.
Growing demand for natural and organic pet supplements in response to consumer health consciousness.
The people are paying more attention to their health, and natural and organic pet supplements are becoming more popular in the North American pet anti-aging market. People who have pets are realizing the problems with synthetic additives and prefer daily products that come from natural sources. Many believe organic supplements are more beneficial, safe, and helpful for the health of older pets. This is happening because people are moving toward clean and chemical-free goods in general, thanks to the wellness trend. Many brands are now making supplements that contain plant substances, herbs, and vitamins.
People who care about what they buy appreciate being informed about the sources and production of the goods. In addition, many natural supplements are known to help pets with their immunity, joints, and brain function, which become important as dogs age. Stores are starting to sell these products both in their specialty branches and on their online websites. This development creates good opportunities for manufacturers dealing in natural cosmetics. Still, the market for such products is predicted to grow swiftly.
Expansion of e-commerce platforms improving accessibility to specialized pet anti-aging products nationwide.
E-commerce sites have made it easier for people in North America to buy various pet anti-aging products. It is common to find both supplements and non-essential products for seniors at online stores that may not be carried by local shops. Because of this, pet owners from both urban and rural places have no trouble finding the best anti-aging products. Also, online shopping includes all the details, reviews, and WM93a.
Customers can check, so they know what to buy. More customers appreciate being able to get products delivered to their homes or with a subscription service. Furthermore, promoting a product online and on social networks makes it easier for people to notice and recognize it. Older marketplaces offer a low-cost option for sales and reaching a bigger audience to new brands or startups. The increase in online sales helps the market reach new heights and promote creativity. Overall, pet care products have become more accessible to many people nationwide, largely because of e-commerce.
Segment Analysis
Based on the type, the North America Pet Anti-Aging Market is classified into Anti-Aging Foods, Pet Supplements, Antiaging Products, Medications, and Mobility Aids. Due to their effectiveness on aging pets, nutritional supplements like glucosamine, omega-3 fatty acids, and antioxidants are the most popular. Because many consumers now prefer natural remedies, herbal supplements with turmeric and ginseng have become popular. Companies are producing an increased number of aging-related skincare products. Braces and various devices made for animals are gaining popularity in helping pets get around and stay fit. Because more people are caring for their pets and learning about their health, every segment is experiencing growth.
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Based on the application, the North America Pet Anti-Aging Market is classified into joint health, cognitive support, skin and coat care, immune system support, and improving overall health. Given that arthritis and movement problems are standard in older pets, the largest products fall under joint health. These supplements help tackle mental issues caused by aging in dogs and cats, including dementia. Products for skin and coat are made to maintain the skin and fur of pets in their old age. Strengthening your immune system protects you against diseases, and vitality enhancers improve your vitality. Knowing what health problems can affect pets at different ages is leading to greater demand for all these services.
Regional Analysis
The United States pet anti-aging market is dominating due to a big pet-owning population and high levels of consumer willingness to pay for pet health. Strong disposable incomes and well-developed veterinary infrastructure underpin demand for premium anti-aging offerings. Pet humanization trends drive innovation in supplements, skincare, and mobility aids. Online channels also enhance product accessibility. Overall, the U.S. market leads by size and growth potential.
Canada Pet Anti-Aging Market is growing due to increasing pet health and wellness awareness is propelling consistent demand for anti-aging products. More Canadian pet owners prefer natural and organic supplements, which is growing the herbal supplement market. Veterinary care is continually enhancing, facilitating longer pet lifespans and care related to aging. Retail penetration by specialty stores and online continues to grow. Canada is a key growth market in North America.
Competitive Landscape
North America Pet Anti-Aging Market has companies of all sizes joining to develop and supply different solutions to improve pet health and aging. Many aging pets rely on supplements, pet foods, and care goods supplied by Nestlé Purina, Mars Petcare, and Hill’s Pet Nutrition. At the same moment, both Loyal and Nutra Thrive are becoming popular as they mix biotech advances with natural contents in their foods. Some companies are looking into new research and development to invent sophisticated joint and mobility aids and also reach out to more customers by selling directly to them. More attention is being given to transparency, labels, and remaining within the guidelines set by the authorities for a company’s competitiveness.
An important piece of news in the market lately is that Loyal reached a new milestone by getting conditional approval for its anti-aging drug for dogs. This development shows that the market is leaning toward using proven science in pet care products, the result of more people seeking effective solutions for their pets as they age.
Recent Developments:
- In March 2025, the New York Post reported that a nutrient called C15:0, discovered while studying U.S. Navy-trained dolphins, shows potential for longevity in pets. The nutrient is linked to reduced risk of chronic conditions and improved health markers. It is now recognized for its potential to reduce the risk of chronic conditions like fatty liver disease, Type 2 diabetes, and heart disease.
Report Coverage:
By Pet Type
- Dogs
- Cats
- Small Animals
- Others
By Type
- Antiaging Foods
- Antiaging Products
- Skin and Grooming products
- Medications
- Joint Therapies
- Cognitive Dysfunction Medications
- Chronic Kidney Disease Treatments
- Mobility Aids
By Application
- Joint Health Management
- Cognitive Health Support
- Immune System Support
- Renal Health Management
- Skin and Coat Care
By Distribution Channel
- Offline Retail
- Pet Specialty Stores
- Pharmacies and Supermarkets
- Pet Expos and Trade Shows
- Online retail
By Region
North America
List of Companies:
- Nestlé Purina PetCare Company
- Hill’s Pet Nutrition
- Blue Buffalo Pet Products
- Zesty Paws
- Pet Wellbeing
- Loyal Group
- Leap Years
- Animal Biosciences Inc.
- Petcurean Pet Nutrition
- Wellness Pet Company
- Lifes Abundance
- PawCBD
- Bocce’s Bakery
- Vet’s Best
- Rolf C. Hagen Group
Frequently Asked Questions (FAQs)
The North America Pet Anti-Aging Market accounted for USD 197.6 Million in 2024 and USD 211.63 Million in 2025 is expected to reach USD 420.21 Million by 2035, growing at a CAGR of around 7.10% between 2025 and 2035.
Key growth opportunities in the North America Pet Anti-Aging market include growing demand for natural and organic pet supplements in response to consumer health consciousness, expansion of e-commerce platforms improving accessibility to specialized pet anti-aging products nationwide and development of personalized nutrition and treatment plans based on pets’ genetic and health profiles.
Largest segment includes Pet supplements (vitamins, omega-3). Fastest-growing includes Joint health supplements addressing mobility issues in aging pets.
The United States will make a notable contribution due to high pet ownership, advanced veterinary care, and strong pet humanization trends.
Leading players in the North American pet anti-aging market include Nestlé Purina PetCare, Hill's Pet Nutrition, Blue Buffalo, Zesty Paws, Pet Wellbeing, and Loyal.
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