Europe Pet Anti-Aging Market By Pet Type (Dogs, Cats, Small Animals, Others) By Type (Antiaging Foods {Pet Food [Dry Food, Wet Food, Treats], Pet Supplements [Vitamins, Omega-3, Antioxidants] Antiaging Products {Skin and Grooming Products, [Shampoos, Conditioners, Skin Creams, Wipes, Grooming Tools], Medications [Joint Therapies, Cognitive Dysfunction Medications, Chronic Kidney Disease Treatments], Mobility Aids [Wearables, Others]}) By Application(Joint Health Management, Cognitive Health Support, Immune System Support, Renal Health Management, Skin and Coat Care.), By Distribution Channel(Offline Retail {Pet Specialty Stores, Pharmacies and Supermarkets, Pet Expos and Trade Shows}, Online Retail), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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Industry Outlook

The Europe Pet Anti-Aging Market accounted for USD 130.2 Million in 2024 and USD 140.23 Million in 2025 is expected to reach USD 294.43 Million by 2035, growing at a CAGR of around 7.7% between 2025 and 2035. Rising pet humanization, preventive healthcare awareness, and veterinary advancements are driving demand for innovative anti-aging pet products. Products and services offered in the European Pet Anti-Aging Market support pets as they age and help them live and possible. Nutraceuticals, functional foods, and biotech ideas are being developed to help with problems linked to aging, such as degenerating joints, memory loss, and having less energy. This market is seeing sustained growth because of a greater focus on pets, help for preventing diseases, and the increase in supplements. Many online learning courses are used and developed by Germany and Spain. Due to improvements in biotechnology and what goes into pet food, the market is set for major growth, but it still struggles with rules and financial troubles.

Industry Experts Opinion

“We're not making immortal dogs. The way the drug extends lifespan, we hypothesize, is by extending health and thus shortening the rate of aging.”

• Celine Halioua, CEO of Loyal.

“At Swedencare, we are committed to offering the highest-quality supplements for pet health, and this partnership reinforces our position as global leaders in the pet care market.”

• Laszlo Varga, Chief Commercial Officer at Swedencare.

Report Scope:

Market Dynamics

Rising pet humanization trends are increasing demand for longevity and age-specific care products.

Greater humanization of pets is reshaping the pet care sector throughout Europe. Since animals are now seen as part of the family, owners take better care of their pets’ health than anywhere in the past. The increased demand for senior pets is resulting in more demand for special products that support their longer lives. The people are spending on supplements, special foods, and methods that reflect traditional human health routines. More people are choosing products meant to support joints, boost brain function, and nourish the skin.

Veterinarians encourage pet owners to start using anti-aging therapies early. The special bond between pets and their owners is motivating spending on high-quality, medically proven meals. E-commerce and retail sites are adding more products faster to meet the rising need. It is closely related to recent improvements in biotechnology and nutraceuticals. Generally, giving pets human-like emotions is a major influence in changing how companies prioritize and design their products.

Growing awareness of preventive pet healthcare and nutritional supplementation for aging animals.

Being aware of preventative care for pets is leading to new approaches from owners in aging care. With more advice from vets, pet owners are seeing how important it is to take early action to help their pets stay healthy. Targeted help for joints, thinking, defense against infection, and digestive health is now provided by adding nutritional supplements. Many pet owners today are aware of the benefits of added glucosamine, omega-3 fatty acids, and antioxidants for aging pets.

Greater attention to proactive pet care is now the norm because of trends in human health. Many veterinarians recommend diet changes and frequent visits based on a pet’s age. The move toward heightened pet care is encouraged by advertising, popular pet influencers, and wellness companies. Manufacturers are making specially designed foods for pets as they age. On the internet, people learn more about the positive effects of taking supplements over the long term. As people think differently, the market grows because more resources are aimed at prevention instead of treatment.

High product costs are limiting affordability for middle-income pet owners across certain regions.

High prices for the products sold in this market are still making it hard for middle-income pet owners to participate. Good supplements and functional foods are effective for health, but the expense often means people don’t use them as much. In parts of the world where funds are limited, most pet owners choose basic care over expensive treatments. Because of the price, only people from a small group can purchase anti-aging care for their pets regularly. Many average families can’t afford the high prices for veterinary-prescribed and organic pet products.

Access to insurance for pet wellness products is limited, which makes things even more costly. Because of how price-sensitive customers are, awareness has not yet led to increased market penetration. It is difficult for small-sized brands to stand up against the low-cost products sold by the bigger brands. Firms are turning to discounts, combining plans, and subscription deals to handle price-related problems. Nevertheless, the high costs of preventive care may prevent some pet owners from making full use of it.

Surge in e-commerce platforms expanding access to premium anti-aging pet care products.

Owing to e-commerce, premium anti-aging pet care items are now more accessible to people all over Europe. Buying online is more convenient and offers a bigger choice of goods than you can find in most stores. Users can quickly look at pet supplements, read reviews from others, and find products meant for their pets’ age. Having anti-aging products delivered to your home and sent automatically makes taking care of your skin much simpler. Selling online helps new and niche brands reach people who will like their products without needing major store investments.

Personalized suggestions and online marketing inform customers about what products do and how they should be used. The sales in other countries make goods more accessible, which encourages more competition and leads to greater innovation. As online shopping on mobile devices rises, this channel is becoming even more popular. Many internet influencers and pet experts promote online platforms to share information on longevity products. Overall, e-commerce helps increase the market for premium pet wellness products and encourages more people to use them.

Increasing R&D investments in biotechnology targeting age-related conditions in companion animals.

Higher investments in research and development for biotechnology are leading to important improvements in anti-aging treatments for Europe’s companion animals. At Loyal, CEO Celine Halioua is leading research into extending the healthy years of dogs. Loyal is investigating substances that can foster youthful bodies in large dogs and the minds of older dogs, with the plan to later use the findings for human medicines. In the same way, Vandria, based in Switzerland, is focusing on developing substances that support mitophagy to rejuvenate cells in pets and address healthy aging concerns.

Researchers observe that VNA-318, the primary compound under development, performed positively in early studies and has progressed toward starting Phase I/IIb trials. In the UK, Genflow Biosciences is testing gene therapy to ease aging by sending an SIRT6 gene that is common among those who reach 100. Before clinical use, GF-1002, the main compound in these treatments, is under development for age-related diseases in both canine and human patients. Due to these new tools, Europe is now a leader in developing biotechnology solutions for pets.

Segment Analysis

Based on the type, the Europe Pet Anti-Aging Market is classified into Anti-Aging Foods, Pet Supplements, Anti-Aging Products, Medications, and Mobility Aids. The market is mostly ruled by nutraceuticals such as vitamins, minerals, omega-3 fatty acids, and joint care supplements because of their ability to prevent health issues and being simple to take. More functional foods are enriched with anti-aging extracts, especially for improved movement, skin quality, and thinking skills. The pharmaceutical industry is growing slowly but surely as more innovations from biotechnology target aging-related issues with a cellular approach. Special drugs to control inflammation and balance hormones are being made to help dogs and cats fight age-related ailments. Many people like chewable formats and treats because they are easy to give to their pet. Increasing numbers of people want clean-label, organic, and natural foods, which has influenced what is being sold and what consumers choose.

Based on the application, the Europe Pet Anti-Aging Market is classified into joint health, cognitive support, skin and coat care, immune system support, and improving overall health. Joint health is the leading segment in the industry since arthritis and problems with mobility are common among aging pets, especially dogs. As more owners understand the impact of age on their dogs’ minds, cognitive support for dogs is becoming more popular. Enriched with essential fatty acids and antioxidants, skin and coat care products are used by many to preserve both the appearance and strength of their pets. Helping the body resist infections and diseases is the focus of taking these applications, using probiotics, vitamins, and herbal extracts. Included under the “others” label are goods dedicated to improving heart health, vision, and overall well-being. More people using preventive care is causing demand to rise everywhere. Increasing numbers of people owning pets and their desire to give aging pets better health care support these applications.

Regional Analysis

In Germany, high demands for pet care and significant amounts spent on pets make Germany the largest European market for anti-aging products for pets. Natural and scientifically validated supplements are popular among German consumers, and people also seek out items for healthier joints and improved daily nutrition. The nation’s advanced support for animals and knowledge about their health help the market expand. Having an e-commerce platform like Zooplus increases people’s ability to access the products they need. The guarantee of clear rules and the rise of premium items encourage new developments in the industry.

The United Kingdom, as people there are treating pets as more than just animals, and buying goods that help them stay alive longer. Reports show that many senior dogs and particularly cats are now taking cognitive and immune support herbal medications. Many retail shops and clinics for pets try to get people to try nutraceuticals and anti-aging diets. Many people in the UK are choosing organic and cruelty-free items. Both new businesses from the area and well-known brands worldwide are making the most of the rising growth.

It's a great opportunity for growth in France due to more people are getting pets and society values caring for animals. French people like natural products, creating a growing interest in plant-based and organic anti-aging goods. A veterinary infrastructure is in place in the country, which motivates early treatment and preventive actions. Skin and coat care products are widely used because breeds have their own needs for grooming. Greater demand for personalized pet food supports the growing number of pet nutrition segments.

Spain is quickly becoming the top market due to rising income and a growing understanding of pet health. Spanish pet owners are increasingly using supplements for joints, skin, and thinking. Anti-aging solutions are being explained to consumers by veterinary professionals. There is an increasing interest in fully functional treats and diets for pets of different ages. Online retailing in Spain’s pet care sector is increasing, and it helps extend the availability of pet products.

Competitive Landscape

The existing and new players compete intensely in the European pet anti-aging market. Nestlé Purina, Mars Petcare, Hill’s Pet Nutrition, and Royal Canin mostly control the industry Due to their wide selection of anti-aging pet foods and supplements. They retain their market position by using solid supply channels, coordinating with veterinarians, and investing in research. Vetoquinol and Boehringer Ingelheim have pharmaceutical items that can help pets with diseases related to aging.

Loyal and similar companies are helping to bring age-modifying therapies, shifting away from common practices. You are seeing niche brands become popular with products that have organic and clean ingredients or specialize in certain dog breeds. More companies are paying attention to ingredients that include glucosamine, omega-3s, and probiotics. Many companies achieve growth with collaborations, new product releases, and increased e-commerce activities. The market pressure is also building up due to consumers expecting clearer product information, made-for-all personalization, and accurate scientific results.

Europe Pet Anti-Aging Market, Company Shares Analysis, 2024

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Recent Developments:

• In April 2025, The European Union designated pet healthcare as a strategic export sector, expanding its export policy to include 12 high-value items like antioxidant treats and functional aroma diffusers. This move aims to accelerate the global reach of European pet wellness products.
• In March 2025, Biotech firm Loyal advanced its anti-aging pill for dogs, achieving a key FDA milestone. The pill, designed to extend dogs' healthy lifespan by at least a year, is expected to enter the market by late 2025.

Report Coverage:

By Pet Type

• Dogs
• Cats
• Small Animals
• Others

By Type

• Antiaging Foods
  • Pet Food
  • Pet Supplements
• Antiaging Products
  • Skin and Grooming products
    • Shampoos
    • Others
  • Medications
    • Joint Therapies
    • Cognitive Dysfunction Medications
    • Chronic Kidney Disease Treatments
  • Mobility Aids
    • Wearables
    • Others

By Application

• Joint Health Management
• Cognitive Health Support
• Immune System Support
• Renal Health Management
• Skin and Coat Care

By Distribution Channel

• Offline Retail
  • Pet Specialty Stores
  • Pharmacies and Supermarkets
  • Pet Expos and Trade Shows
• Online retail

By Region

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Switzerland
• Netherlands
• Belgium
• Russia
• Sweden
• Poland
• Portugal
• Greece
• Czech Republic
• Hungary
• Finland
• Norway
• Rest of Europe

List of Companies:

• Nestlé Purina PetCare Company
• Mars Petcare Inc.
• Hill’s Pet Nutrition Inc.
• Royal Canin SAS
• Vetoquinol S.A.
• Boehringer Ingelheim Animal Health GmbH
• Virbac S.A.
• Elanco Animal Health Incorporated
• Zesty Paws LLC
• Loyal for Dogs, Inc.
• Beaphar B.V.
• NOW Health Group, Inc.
• Bayer Animal Health GmbH
• Bimeda Holdings PLC
• Dechra Pharmaceuticals PLC

Frequently Asked Questions (FAQs)

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