Published Date: May 2025 | Report ID: MI2798 | 218 Pages
Asia Pacific Pet Pee Pads market accounted for USD 290.8 Million in 2024 and USD 310.2Million in 2025 is expected to reach USD 519.6 Million by 2035, growing at a CAGR of around 6.67% between 2025 and 2035. Growing urban pet ownership, solo living, and e-commerce accessibility are fueling demand for pet pee pads across the Asia Pacific pet pee pads market. The Asia Pacific pet pee pads market concerns providing and selling absorbent products for pets, mainly dogs, to relieve themselves indoors when needed. Because so many pet owners in city and apartment areas don’t have outdoor access, these pads are popular. There are both disposable and reusable versions, letting consumers pick whichever they prefer. Growing numbers of pets, more attention to pet cleanliness, and the trend of treating pets like family members are important drivers in this market.
Baby product makers in Asia are introducing functions such as scent control, seals to stop leaks, and organic materials. Because e-commerce has grown, it’s easier for people to find and buy these products. Even with less space in cities, many pet owners are depending on indoor hygiene systems for their pets. The growth in the adoption of aged or disabled animals has added to the demand for pee pads. As people’s lifestyles and amounts of money spent on pets increase, the market is also evolving.
"Pee pads can be useful temporarily if the dog will be home alone for an extended period. Such emergencies can happen to anyone."
| Parameter | Details |
|---|---|
| Largest Market | Asia Pacific |
| Fastest Growing Market | Asia Pacific |
| Base Year | 2024 |
| Market Size in 2024 | USD 290.8 Million |
| CAGR (2025-2035) | 6.67% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 519.6 Million |
| Countries Covered | China, Japan, India, Australia, South Korea, Singapore, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies |
| Segments Covered | Product Type, Material Type, Layer Type, Pet Type, Application, Distribution Channel, and Country |
To explore in-depth analysis in this report - Request Sample Report
A major factor pushing the Asia Pacific pet pee pads market is more people living in high-rise apartments with pets, mainly because it can be very crowded in Asian cities, and pets do not have much outdoor space. As the urbanization of cities in the region grows fast, it’s not easy for many families to routinely take their pets outside for a bathroom break. The new way people live has led to more people using pet pee pads, since they are an easy and clean solution for pet owners.
They are most beneficial for working professionals, old pet owners, and anyone with restricted mobility. According to the Japan Pet Food Association, more than 70% of dog owners living in cities live in apartments, leading to the need for indoor toilet solutions. Just as in other countries, growing numbers of apartment residents in both China and India are increasingly owning pets.
The Asia Pacific pet pee pads market is growing due to the increasing number of people who live by themselves in urban areas, focusing on ease and speed in caring for their pets. Managing outdoor pets can be tough for single people, especially due to their busy careers or health problems. These pads help people who struggle with walking their pet by providing a useful indoor cleaning method.
According to the Ministry of Health, Labor and Welfare’s Comprehensive Survey of Living Conditions in Japan for 2023, 34.0% of all households are single-person units. Because more households are owned by just one person, a shift towards convenience has raised the need for pee pads, which are used for indoor pet hygiene.
One challenge for the Asia Pacific pet pee pads market is that certain premium or imported pads are too costly for most consumers. Several top-quality pet pee pads feature better absorbency, a better smell, and more eco-friendly constructions, however, they are often more expensive. Many buyers in India and parts of Southeast Asia are strongly influenced by what something costs.
A preference for easy-to-make foods or cheaper grocery items keeps high-priced goods from reaching most consumers in these places. Also, retailers must pay duties on imported brands, shipping costs, and face changes in exchange rates that raise their prices. The high cost of premium pet pee pads holds back their adoption among people with lower incomes. Consequently, manufacturers wishing to gain a larger presence in different areas of the Asia Pacific region find that affordability continues to be a big challenge.
A great opportunity in the Asia Pacific pet pee pads market is to match the size, fragrance, and packaging of pads to pets in each region. Since Asian countries are so different, using the same strategy for everyone won’t usually fit their needs. As an example, the Pad can be smaller for tiny Japanese and South Korean dogs and bigger and more absorbent for larger dogs found in Australia and China.
Different markets also have different preferences for pads; a few find that simple or smell-free pads are best, whereas others choose products scented with fresh or flowery fragrances. Tailoring packaging so it is easy for city dwellers and big enough for multi-animal families can make it more appealing to buyers. If manufacturers know local customers’ likes and meet their needs, their brands will be attractive, loyal customers will support them, and the business can grow in other regional countries as well. Following this local approach allows companies to grow in a tough market.
Sustainable products that respond to green concerns are a key opportunity for the Asia Pacific pet pee pads market. A greater concern for the environment in the region is leading pet owners to buy products that are easy on the environment. Concerned buyers notice that many traditional disposable pee pads are made from plastics and synthetic materials, and this ends up polluting landfill sites. Now, production of pee pads made from natural or eco-friendly materials is becoming popular among manufacturers.
Advanced green consumerism in places such as Japan and Australia is becoming very interested in sustainable pet products. Choosing ecological options can meet consumer desires and also agree with actions taken by the government to protect the environment. When companies create new ideas here, they distinguish themselves, reach a growing group of consumers, and grow for the long term by taking care of the environment in the Asia Pacific area.
Based on the product type, the Asia Pacific Pet Pee Pads Market has been classified into Standard Pee Pads, Carbon-Activated Pee Pads, Scented Pee Pads, Washable & Reusable Pee Pads, Grass-Like Pee Pads, Adhesive Pee Pads, and Super Absorbent Pee Pads. The biggest part of the Asia Pacific pet pee pads market is made up of consumers buying Standard Pee Pads. Many people like these pads because they are affordable, straightforward to use, and found in most regions, whether urban or semi-urban. Because they are disposable, easy to clean, and durable enough for regular use, pee pads are most trusted by pet owners who have never owned a dog before and those with smaller pet dogs.
Would you like to review the price list for each section?
Where costs are a concern, as in India and Southeast Asia, everyone prefers basic pee pads first and seeks luxuries later. Besides, being found in many shops and available online means these brands are always easy to access. In China and Japan, high-end pads are available, but standard varieties are hugely popular for simple daily use. Because they can be produced in large numbers, considered products can be sold at competitive prices and remain the top choice in the region.
Based on the Material Type, the Asia Pacific Pet Pee Pads Market has been classified into Non-Woven Fabric Pee Pads, Cotton-Based Pee Pads, Gel-Based Pee Pads, Polyethylene (PE) Pee Pads, and Biodegradable Pee Pads. Non-woven fabric Pee Pads account for the largest and highest market share among materials in the Asia Pacific. Because they are easy to afford, take in moisture quickly, and dry fast, they are commonly used every day by urban families.
They are both light and disposable, so pets have a smooth and comfortable place to rest. Thanks to this, manufacturers can assemble multiple layers, inserts, and waterproof layers with ease. Pads made of non-woven materials are produced and supplied in China, Japan, and South Korea by both small and large manufacturers. Because they can be produced in large numbers, they remain affordable to most people. Both biodegradable products and non-woven fabric are becoming more popular, yet the latter is still chosen because it offers a balance between good performance and an economical price in highly occupied and budget-concerned places.
The Chinese pet pee pads market is increasing due to more people living in cities and owning pets as they get younger. Growing numbers of small dogs in apartments have given rise to a demand for indoor pet products such as pee pads. The desire for high absorbency and to limit odors from diapers is causing manufacturers to work harder to improve quality. Today, distributing products relies greatly on platforms like JD.com and Tmall in online retailing. More money and a change in how we view pets are helping drive increased growth in the pet industry. We see that domestic brands are leading the way, but international brands are catching up.
The pet pee pads market in Japan is well established due to its aging society and an increasing number of people living alone. Since smaller dogs are very common, pee pads are used by households across the country. It is well known that diapers in the market contain advanced materials that help with absorbing and keeping them antibacterial. Japanese people are interested in products that are high quality, reduce odors, and are friendly to the environment. Popular convenience stores and pet specialty shops guarantee that people can find many items. People’s preference for cleanliness also makes them stick to using the same product routinely.
The pet pee pads market in India is developing, mainly because metro city residents, especially in apartments, require easy indoor pet hygiene products. More people are becoming aware of pet care and hygiene, and this is helping to push pet adoption. Yet, since the market is still growing, the increase in pet ownership by millennials is boosting demand. Because cost matters to many, using inexpensive and long-lasting products gains popularity. For now, retail distribution happens in stores, but urban buyers are turning to online platforms. While local manufacturers are introducing more products, buyers of high-end items still pay attention to imported ones.
The pet pee pad market in Australia is well-developed due to a high number of pet owners and caring customs. Many city residents and seniors who keep pets need easy ways to clean their homes because it’s too cold outside to bathe their pets. Most shoppers prefer items that are friendly to the environment, quick to absorb, and don’t cause odors. People prefer disposable and washable sanitary pads depending on what fits their daily routine. Pets are available to purchase in stores, online, and on pet-oriented websites. While many domestic brands make up the list, global brands do well too.
In the Asia Pacific pet pee pads market, the competition comes from domestic players and international companies, who are usually more prominent than others in some countries. Japanese brands Unicharm Corporation, Kao Corporation, and IRIS Ohyama Inc. are well known for making absorbent and odor-team products using the latest technologies. DoggyMan H.A. Co., Ltd. and Petio Co., Ltd. continue to be visible by supplying numerous stores. In the Chinese market, both Shanghai Yoken Pet Products Co., Ltd. and Jiangsu Zhongheng Pet Articles Joint-Stock Co., Ltd. serve the growing demand by providing products that are both practical and fully featured.
Some Australian companies like Rufus & Coco and Petcircle provide eco-friendly and top-quality products for people who care about the environment. V.I.P. Pet Supplies and Captain Zack are two Indian companies stepping into urban markets by selling reusable, inexpensive products to the middle class. Innovation, price competitiveness, and how products are distributed have a big impact on a company’s place in the market. All in all, the industry is highly divided due to regular improvements and branding, which influence both loyalty and the amount of market share held.
Asia Pacific Pet Pee Pads Market, Company Shares Analysis, 2024
To explore in-depth analysis in this report - Request Sample Report
By Product Type
By Material Type
By Layer Type
By Pet Type
By Application
By Distribution Channel
By Region
Asia Pacific
List of Companies:
Asia Pacific Pet Pee Pads market accounted for USD 290.8 Million in 2024 and USD 310.2Million in 2025 is expected to reach USD 519.6 Million by 2035, growing at a CAGR of around 6.67% between 2025 and 2035
Key growth opportunities in the Asia Pacific Pet Pee Pads market include addressing eco-conscious consumer demands with sustainable options, Tailoring pad size, scent, and packaging to regional pet preferences, and Positioning pads as essential for post-surgery or recovery care.
Service type is currently leading in the Asia Pacific Pet Pee Pads Market due to the largest segment is disposable pee pads, widely favored for their convenience, hygiene, and suitability for urban living.
China will notably contribute to the Asia Pacific pet pee pads market due to rising pet ownership, urbanization, and growing demand for pet hygiene products.
Leading players in the Asia Pacific pet pee pads market include Unicharm Corporation, Hartz Mountain Corporation (Unicharm), Tianjin Yiyi Hygiene Products
Middle East & Africa Pet Pee Pads market accounted for USD 150.8 Million in 2024 and USD 160.5 Million in 2025 is expected to reach USD 300.2 Million by 2035, growing at a CAGR of around 6.46% between 2025 and 2035.
North America Pet Pee Pads market accounted for USD 440 Million in 2024 and USD 471 Million in 2025 is expected to reach USD 926 Million by 2035, growing at a CAGR of around 7.0% between 2025 and 2035.
Latin America Pet Pee Pads market accounted for USD 234.6 Million in 2024 and USD 249.9 Million in 2025 is expected to reach USD 470.0 Million by 2035, growing at a CAGR of around 6.52% between 2025 and 2035.
Europe Pet Pee Pads market accounted for USD 360.2 Million in 2024 and USD 384.7 Million in 2025 is expected to reach USD 742.7 Million by 2035, growing at a CAGR of around 6.8% between 2025 and 2035.
The Pet Pee Pads market accounted for USD 1.3 Billion in 2024 and is expected to reach USD 2.76 Billion by 2035, growing at a CAGR of around 7.1% between 2025 and 2035.
Our analysts are ready to help you immediately.
We have received your request for Asia Pacific Pet Pee Pads Market research report. We value your interest in our services and are pleased to inform you that our dedicated research specialist will be reaching out to you shortly. If you have any further questions or require additional assistance, feel free to let us know via-