Published Date: May 2025 | Report ID: MI2817 | 219 Pages
Middle East & Africa Pet Pee Pads market accounted for USD 150.8 Million in 2024 and USD 160.5Million in 2025 is expected to reach USD 300.2 Million by 2035, growing at a CAGR of around 6.46% between 2025 and 2035. Growing demand for eco-friendly, reusable pads and veterinary endorsements are driving the Middle East & Africa pet pee pads market. The Middle East & Africa Pet Pee Pads Market involves disposable or washable pad products designed to help pet dogs learn appropriate toilet habits. Because these pads lock in urine, they’re a simple choice for apartment dwellers or people who live in places with challenging weather where pets can’t be let outdoors. Because more people in parts of the Middle East and Africa are getting pets and their lives are changing, the demand for hygienic and practical pet care products has gone up. Usually, the pads are several layers thick, with one for absorbing and another that prevents any leaks on the floor.
There are cat box variants that cover smells and add scent to make your cat use them more. People with busy lives, elderly owners, and pet parents who have trouble getting around usually prefer pet pee pads. Biodegradable materials are also available to support rising awareness about the environment. Both pet clinics and training centers stock these supplies to promote their use. Growing retail networks and more shopping done online are helping the market develop.
"Pet pee pads provide an effective and hygienic solution for indoor pet training, especially in urban environments where outdoor access is limited. Their convenience helps maintain cleanliness and supports pet health by preventing accidents that could lead to infections."
| Parameter | Details |
|---|---|
| Largest Market | MEA |
| Fastest Growing Market | MEA |
| Base Year | 2024 |
| Market Size in 2024 | USD 150.8 Million |
| CAGR (2025-2035) | 6.46 % |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 300.2 Million |
| Countries Covered | Turkey, South Africa, Saudi Arabia, UAE, Egypt, Israel, Nigeria, Algeria, Kenya, Morocco, Rwanda, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies |
| Segments Covered | Product Type, Material Type, Layer Type, Pet Type, Application, Distribution Channel, and Country |
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More city dwellers owning pets is a major factor helping the Middle East and Africa pet pee pad market grow, since such products are convenient and keep homes clean. Since lots of people move to the city, pets are often kept in homes with little outdoor space, so new homes for pets like pee pads have become more necessary to keep apartments and houses clean and free of odors. Since it is difficult for many to walk their pets outside as much as they’d like, absorbent pads become a popular alternative for training them. Modern life and greater incomes make pet ownership popular in Dubai, Riyadh, Cape Town, and Istanbul.
The World Bank reports that the percentage of urban population in the Middle East and Africa has risen continuously, reaching nearly 56% in recent years. As more people move to cities, more people are choosing to take care of pets at home, which has made buying simple items like pet pee pads more popular. In addition, campaigns from both veterinarians and animal rights groups in these countries highlight cleanliness for pets, which encourages pet ownership. Changes in how people live and increasing urbanization are both large reasons for market growth.
More awareness about pet health is increasing the use of pee pads in the Middle East and Africa pet pee pad market, since owners are keen to ensure their pets are well looked after. Because pets are often considered members of the family, owners pay better attention to how clean they stay inside the home. Pee pads ensure pets stay in a clean environment, making infections less likely and helping pets feel better. In the region, educational institutions and vet offices are teaching people how to properly care for pets by using hygiene products.
Informing people helps to increase the use of pee pads by pet owners. Pets in urban homes are now being looked after with modern health care in mind. The move is further confirmed by rising veterinary appointments, where veterinarians tend to recommend using pee pads. As a consequence, more people who care about their pets’ health are keeping sales stable. The connection between staying clean and being healthy helps influence the products we like. All of this translates into increased growth for the Middle East and Africa pet pee pads market.
The premium and eco-friendly pee pads in the Middle East and Africa pet pee pads market are not widely used because of their high prices in these regions. Interest in sustainable and effective pet products is increasing, but many people hesitate to spend extra on them. This situation remains especially true in countries where taking care of pets is just starting to develop and largely depends on the cost.
Frequently, consumers decide to take the cheaper versions of courses or use the usual, traditional lessons. Also, when companies cannot make enough goods locally and import them, costs rise. Sometimes, retailers hike their prices because of problems delivering products, which makes finding high-quality pads more challenging. For this reason, only rich people living in big cities tend to choose eco-friendly solutions. Growth in the market is slowed by the mismatch between how much consumers want good quality items and how much they can afford.
More people are looking for biodegradable pads, creating a great opportunity for the Middle East and Africa pet pee pads market as urban pet owners become more concerned with the environment. As people become more concerned about the environment, they are looking for pet items that help reduce harm to nature. Caring for our planet is important to most, and biodegradable pee pads provide a sensible solution that helps the planet, too. As sustainable living becomes more common globally, this approach is influencing what people purchase in the region.
Even with a narrow scope, it can greatly grow as people learn about it from social networks and various ecological campaigns. Demetrius offers a solution to attract business from environmentally conscious consumers. Eco-friendly partnerships and collaborations with stores selling sustainable products can increase your brand’s audience. When people embrace environmental actions, biodegradable pads are expected to lead the growth in the pet pee pads industry in the Middle East and Africa.
Because they are green and save money, reusable pee pads open up a promising area of growth for the Middle East and African pet pee pads market. More and more people living in cities are concerned about the environment, so many eco-aware pet owners are searching for products that limit waste and last longer. This need is met by reusable pads, which avoid adding to landfills and save you money in the long run. The budget-minded will find these pads attractive, since they get good use out of them and need to buy them less often.
Pet shelters and homes with more than one pet are turning to reusable solutions to keep things clean but not break the bank. At first, some extra costs are involved, but the extended savings and advantages for nature are winning over a growing number of motorists. Learning about sustainability can encourage more people to support such products. As more people become aware of the benefits of circular consumption, reusable pee pads are appearing, helping to strengthen sustainability in the Middle East and Africa pet pee pads industry.
Based on the product type, the Middle East & Africa Pet Pee Pads Market has been classified into Standard Pee Pads, Carbon-Activated Pee Pads, Scented Pee Pads, Washable & Reusable Pee Pads, Grass-Like Pee Pads, Adhesive Pee Pads, and Super Absorbent Pee Pads. the largest and most important type of product in the Middle East & Africa pet pee pads market is Standard Pee Pads. The main reason for their popularity is that they are affordable, ready to use at any time, and fit most indoor exercise practices.
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First-time pet owners and families that wish to save money will find these pads attractive, especially in emerging nations in the area. In towns like Dubai, Riyadh, Cape Town, and Istanbul, simple standard pads are often picked because they are dependable for hygiene needs. Most retailers and online stores have common product availability so that customers everywhere can buy them. These pads are often advised by both vets and pet trainers while a pet is being house-trained, aiding their growing popularity. Although unused carbon-activated pads and reusable types are being promoted, most pet owners still stick to traditional, inexpensive pads.
Based on the product type, the Middle East & Africa Pet Pee Pads Market has been classified into Non-Woven Fabric Pee Pads, Cotton-Based Pee Pads, Gel-Based Pee Pads, Polyethylene (PE) Pee Pads, and Biodegradable Pee Pads. Among all the material segments in the Middle East & Africa pet pee pads market, Non-Woven Fabric Pee Pads are the most important and thriving group. They are often chosen for being absorbent, quick to dry, and low-cost, which helps owners use them every day, both with pets and at home.
Soft and light, they’re cozy for pets, and the ability to ‘lock up’ moisture and odor is very helpful for those who own them. In the UAE, Saudi Arabia, and South Africa, where keeping safe from heat and dirt is important, non-woven pads become a convenient solution. Most stores sell them in large quantities since more people in cities are buying them. Since many urban pet owners want things to be fast and easy, disposable bags suit their lives. Even though gel and biodegradable pads are becoming known, non-woven pads are still the most popular because they are reliable and priced well.
Turkey is seeing the pet pee pads market grow as more pets live in cities and people choose to look after pets at home. In Istanbul and Ankara, city households are now using pee pads to clean up after their pets. Rising knowledge about animal health and benefits from pet stores, along with the demands of busy working people, explains the increase. The demand for small dog breeds that are better suited for life indoors has helped drive the market’s increase. More and more, pet care stores and websites are offering various pee pad options, such as ecologically friendly ones. Furthermore, the preferences of consumers are being shaped by what is attractive in Western pet care and their growing ability to spend money easily.
The pet pee pads market is gaining momentum in South Africa due to an increase in pet ownership in urban and nearby areas. More people in Johannesburg, Cape Town, Durban, and elsewhere want pets, which is making these places key pet care markets. Since keeping pets indoors cleanly is important to many South Africans, using pee pads in apartments and small homes is a useful method. Although pet hygiene products have not been widely used before, more people are learning about them online and at stores. Because of importers and distributors, the number of global brands on the market is rising for local consumers.
Turkey is seeing the pet pee pads market grow as more pets live in cities and people choose to look after pets at home. In Istanbul and Ankara, city households are now using pee pads to clean up after their pets. Rising knowledge about animal health and benefits from pet stores, along with the demands of busy working people, explains the increase. The demand for small dog breeds that are better suited for life indoors has helped drive the market’s increase. More and more, pet care stores and websites are offering various pee pad options, such as ecologically friendly ones. Furthermore, the preferences of consumers are being shaped by what is attractive in Western pet care and their growing ability to spend money easily.
The pet pee pads market is gaining momentum in South Africa due to an increase in pet ownership in urban and nearby areas. More people in Johannesburg, Cape Town, Durban, and elsewhere want pets, which is making these places key pet care markets. Since keeping pets indoors cleanly is important to many South Africans, using pee pads in apartments and small homes is a useful method. Although pet hygiene products have not been widely used before, more people are learning about them online and at stores. Because of importers and distributors, the number of global brands on the market is rising for local consumers.
A combination of regional pet care sellers, importers, and niche distributors is what defines the competitive scene of the Middle East & Africa pet pee pads market. Thanks mostly to their various products and extensive retail presence, Petzone, Eurovets Veterinary Suppliers, Pet Arabia, and Absolute Pets have built solid positions in the market. Dominating the pet product market in cities like Dubai, Pets Delight, Pet Mart UAE, and The Pet Shop Dubai offer a selection of superior, environmentally safe, and multifunctional pee pads. Brands like Happy Tails and Pet World make things easier in South Africa for people with pets due to their focus on low costs and easy access.
Turkey’s Pet Central and Pet Planet are noted for their busy e-commerce websites and increasing products. The Royal Pets Market in Saudi Arabia provides a range of cleaning products to people living there, whether local or foreign. In the world of retail, companies compete using price points, quality of their products, how easily available they are, and how recognized their brand is. As online shopping grows, informing people about products and pet humanization gain popularity, companies are switching up their strategies.
Middle East & Africa Pet Pee Pads Market, Company Shares Analysis, 2024
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By Product Type
By Material Type
By Layer Type
By Pet Type
By Application
By Distribution Channel
By Region
Middle East & Africa
List of Companies:
Middle East & Africa Pet Pee Pads market accounted for USD 150.8 Million in 2024 and USD 160.5 Million in 2025 is expected to reach USD 300.2 Million by 2035, growing at a CAGR of around 6.46% between 2025 and 2035.
Key growth opportunities in the Middle East & Africa Pet Pee Pads market include growing demand for biodegradable pads aligns with eco-conscious consumers, Reusable pee pads offer sustainable alternatives to disposable products, and Veterinary endorsements can drive market acceptance and product use.
In the Middle East & Africa Pet Pee Pads Market, small-sized pee pads are the largest segment, while medium-sized pads are the fastest-growing, driven by rising urban pet ownership and hygiene awareness.
Saudi Arabia is expected to make a notable contribution to the Middle East & Africa Pet Pee Pads Market due to rising urban pet ownership and hygiene focus.
Leading players in the Middle East & Africa Pet Pee Pads Market include Paw Inspired, Simple Solution, WizSmart, Four Paws, and Hartz.
North America Pet Pee Pads market accounted for USD 440 Million in 2024 and USD 471 Million in 2025 is expected to reach USD 926 Million by 2035, growing at a CAGR of around 7.0% between 2025 and 2035.
Latin America Pet Pee Pads market accounted for USD 234.6 Million in 2024 and USD 249.9 Million in 2025 is expected to reach USD 470.0 Million by 2035, growing at a CAGR of around 6.52% between 2025 and 2035.
Europe Pet Pee Pads market accounted for USD 360.2 Million in 2024 and USD 384.7 Million in 2025 is expected to reach USD 742.7 Million by 2035, growing at a CAGR of around 6.8% between 2025 and 2035.
Asia Pacific Pet Pee Pads market accounted for USD 290.8 Million in 2024 and USD 310.2Million in 2025 is expected to reach USD 519.6 Million by 2035, growing at a CAGR of around 6.67% between 2025 and 2035.
The Pet Pee Pads market accounted for USD 1.3 Billion in 2024 and is expected to reach USD 2.76 Billion by 2035, growing at a CAGR of around 7.1% between 2025 and 2035.
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