Published Date: Jun 2025 | Report ID: MI2884 | 218 Pages
The Middle East & Africa Herbal Beauty Products market accounted for USD 10.54 Billion in 2024 and USD 11.93 Billion in 2025 is expected to reach USD 41.06 Billion by 2035, growing at a CAGR of around 13.16% between 2025 and 2035.The popularity of natural and eco-friendly beauty products is what is driving the fast growth of the MEA herbal beauty products market. More people are noticing the positives of herbal ingredients and are shifting away from goods that use synthetic materials. Major segments in this market are skincare, haircare, and fragrances, and skincare is the market leader. Many are choosing natural methods to take care of their hair, and this trend is growing.
Saudi Arabia, South Africa, and Egypt are known for showing this trend, especially because of the increased demand for halal-certified goods in the Gulf Cooperation Council (GCC) countries. The popularity of shopping online and using social media makes it easier for brands to introduce their products to more people and for consumers to get more information. Most local brands use raw materials from African nature, such as shea butter, argan oil, and rose water, which were long used by people there for beauty. These products are attractive due to their proven effectiveness and also because they follow the world’s focus on sustainability and fair working conditions. On the whole, the MEA herbal beauty market is expected to keep growing due to its cultural background, people’s interest in natural products, and digital developments.
"Herbal ingredients such as shea butter, baobab, and Aloe Vera offer scientifically backed benefits that appeal to consumers seeking gentle yet effective skincare solutions. The challenge remains in ensuring quality control and sustainable sourcing to meet rising demand without compromising efficacy or the environment."
| Parameter | Details |
|---|---|
| Largest Market | MEA |
| Fastest Growing Market | MEA |
| Base Year | 2024 |
| Market Size in 2024 | USD 10.54 Billion |
| CAGR (2025-2035) | 13.16% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 41.06 Billion |
| Countries Covered | Turkey, South Africa, Saudi Arabia, UAE, Egypt, Israel, Nigeria, Algeria, Kenya, Morocco, Rwanda, and Others. |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies |
| Segments Covered | Product Type, Ingredient Type, Application, Distribution Channel, and Country |
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The growth of the Middle East & Africa herbal beauty products market is partly due to consumers in GCC nations seeking cosmetics that are ethically produced and meet halal standards. In Saudi Arabia, the UAE, and Kuwait, more consumers want to purchase goods that respect Islamic rules and do not include ingredients like alcohol or things made from animals. Halal certification makes food compliant with Muslim beliefs and also reflects its purity, safety, and positive sourcing, all of which matter a lot to those shopping in the region.
Therefore, businesses selling herbal beauty products that have halal certification are gaining a higher advantage in the market. In addition, young people in cities are increasingly deciding to buy products that are ethically made, which is helping to keep this trend going. GCC-Stat indicates that most users in the Gulf countries ask for cosmetics that are either halal-certified or marketed as “natural” or “organic.” More people choosing halal and ethical products is making brands in the region adapt their lineups and marketing to match these standards, which in turn is fueling growth in the region.
Consumer awareness about the aftermath of using chemical-based beauty products plays a major role in the Middle East & Africa herbal beauty products market. Products containing parabens, sulfates, and synthetic fragrances are thought to irritate the skin, cause hormone imbalances, and raise health worries, motivating people to switch to more natural cosmetics. The change is strongly seen in the eating preferences of health-conscious young people who live in cities.
Using natural, non-toxic, and organic ingredients in cosmetics has been very important for the region’s market growth. It has also been reported in the Brazilian Journal of Pharmaceutical Sciences that more consumers are paying attention to being sustainable and ethical, which means using herbal beauty products has become popular. More people ask for plant-based and clean ingredients, making international and local brands add new products to their herbal beauty lines.
Climatic and agricultural issues limit the availability of raw herbal ingredients in the Middle East & Africa herbal beauty products market. In this area, many places are too arid or semi-arid, so not all medicinal and aromatic plants can be farmed for herbal use. Moreover, when rainfall is not enough, soil is poor, and water is scarce, it results in reduced yields of aloe vera, chamomile, neem, and hibiscus.
Consequently, many manufacturers import goods to help with production, which increases their expenses and challenges within the supply chain. As a result of this, prices remain higher and local teams find it harder to expand. Moreover, the government does not fully back herbal crop farming, and most funds for botanical research and farming tools are very limited. All these issues together stop herbal beauty products from being consistently produced or available in the region.
The increasing popularity of shea butter and baobab among Africans provides the Middle East & Africa herbal beauty products market with many opportunities. The nutrients in these ingredients are great, and since they have been used in African skincare and haircare traditions for ages, they are loved by both African consumers and customers from all over the world who want genuine, natural products. Using these traditional resources, brands can introduce new product groups that are popular and different from other brands in the market.
It also encourages buying from farmers and using green methods, which helps rural areas grow their economies. Additionally, making dishes with these ingredients is in line with the growing preference for clean beauty across the globe and for products that are easy to trace back. Making use of nearby suppliers helps decrease imports as well as impresses environmentally aware consumers with a creative brand story.
The creation of eco-friendly, waste-free herbal brands marks a major chance for the Middle East & Africa herbal beauty market. With sustainability on people’s minds all over the world and especially in the MEA region, many buyers now want food and products that have minimal impact on nature through biodegradable packaging, refillable bottles, and responsibly sourced raw materials.
It attracts consumers who worry about the environment and prefer companies that are careful with plastic and carbon emissions. Having zero-waste herbal beauty products means companies can make their brands unique and attract loyal customers. Also, joining up with similar-minded retailers and wellness centers helps expand the possibilities of getting products into more places. Companies that connect their products with sustainability can attract more buyers and aid in conserving their environment.
Based on the product type, the market of Middle East & Africa Herbal Beauty Products has been classified into Skincare Products, Haircare Products, Makeup Products, Fragrances and Deodorants, and Others. Among all the products sold, the skincare sector is the most popular in the Middle East & Africa herbal beauty market. More and more people in this region choose natural and mild products to keep their skin healthy and glowing, which leads to greater demand for herbal creams, lotions, serums, and face masks.
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Since the region’s weather can be dry or moist, herbal products offer solutions to skincare without the use of tough chemicals. Makeup that cares for skin and uses sun-protective ingredients also contributes to the increase in this industry’s popularity. Furthermore, a better understanding of what herbal skincare can do in the future, combined with the impact of social media and online shopping, has prompted consumers to become interested in it. For this reason, revenue from skincare is highest, so the market players pay special attention to this sector.
Based on the Ingredient Type, the market of Middle East & Africa Herbal Beauty Products has been classified into Aloe Vera, Turmeric & Sandalwood, Neem & Tulsi (Basil), Green Tea & Chamomile, Essential Oils, and Other. The Middle East & Africa herbal beauty products market is mainly led by Aloe Vera, which stands out as the top ingredient. This fact is mainly because of its soothing, moisturizing, and restorative qualities that address frequent skin issues here, such as dryness, irritation, and marks from sun exposure.
Aloe Vera can be found in many products like creams, lotions, hair gels, and treatments for the skin after sun exposure. The fact that it is natural and not overly harsh attracts people who no longer use cosmetics that contain synthetic ingredients. Moreover, people in the region can grow Aloe Vera easily, because it is available almost everywhere and costs less to buy. As a result of these factors mentioned, Aloe Vera helps to boost the growth of the herbal beauty products market in the Middle East and Africa.
The Turkey herbal beauty products market is expanding, influenced by the nation’s tradition of using natural ingredients for beauty. Because there is an abundance of local herbs and oils, such as olive oil and rose extracts, these ingredients are often used in Turkish skincare and haircare products. When people choose organic and chemical-free makeup, it boosts the industry’s growth. Turkey’s online shopping sites and chain stores selling cosmetics offer more people the chance to purchase herbal goods. More people from younger age groups are paying attention to their health, causing a rise in demand for natural products.
The South African herbal beauty products market is now driven by more people wanting to use rooibos, marula oil, and baobab. Because of this, people are more likely to purchase products that stress sustainability and moral picking, demonstrating the country’s unique biodiversity and traditional culture. As cities get larger and more people earn extra money, sales of skincare and haircare products go up. The competition between local herbal brands and foreign companies helps to set up a lively environment in the market. The South African government helps the natural products sector by supporting green harvesting and the progress of cosmetics firms.
Rising interest from consumers in halal and natural beauty products has helped Saudi Arabia’s herbal beauty Products market grow fast. A rise in the young population and more women taking part in the workforce encourage the demand for better skincare, haircare, and personal care products in the country. Herbal formulas are enhanced by the use of natural black seed oil and frankincense, which are preferred in certain cultures. Leaning on digital marketing is important in today’s market because of the increasing effect of e-commerce growth and social media on people’s preferences.
UAE’s place as an important center for the herbal beauty products market comes from its position in the region, variety of residents and their high level of spending. China’s retail market is supported by famous luxury malls, beauty shops and a well-developed e-commerce sector. There is a clear preference among consumers for outstanding organic and herbal products due to both worldwide and local trends to use argan oil and dates. The government of the UAE is helping the beauty and wellness sector by encouraging improvements, promoting eco-friendly practices, and following halal certification rules. Having multinational organizations and local businesses encourages everyone to focus on being better and unique.
A variety of established international brands and new regional companies interact in the Middle East & Africa herbal beauty products market. Huda Beauty, The Body Shop, L’Occitane en Provence, Weleda AG, Dr. Hauschka, and Herbline are shaping the market with top-notch products. Firms effective in research and development can bring out herbal solutions designed for regional users. While doing this, regional brands rely on local foods and century-old beauty habits to grow their reputation and gain people’s trust. Many in the marketplace concentrate on creating different products by using halal and organic certifications that are popular in the region.
Because of e-commerce and social media marketing, brands can now compete more successfully for the attention of younger customers. When global companies link up with local distributors, they have more opportunities to grow in a region; meanwhile, local companies aim to be sustainable and loyal to their nearby communities. Companies are encouraged by tough competition to regularly improve their products, add different goods, and enhance how their customers feel about them.
Middle East & Africa Herbal Beauty Products Market, Company Shares Analysis, 2024
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By Product Type
By Ingredient Type
By Application
By Distribution Channel
By Region
Middle East & Africa
List of Companies:
The Middle East & Africa Herbal Beauty Products market accounted for USD 10.54 Billion in 2024 and USD 11.93 Billion in 2025 is expected to reach USD 41.06 Billion by 2035, growing at a CAGR of around 13.16% between 2025 and 2035.
Key growth opportunities in the Middle East & Africa Herbal Beauty Products market: Rising interest in locally sourced traditional African ingredients like shea butter and baobab, launch of eco-conscious zero-waste herbal product lines targeting sustainability-focused buyers, and growth potential in the men’s grooming segment using natural and herbal products.
In the Middle East & Africa herbal beauty products market, the largest and fastest-growing segments are skincare and haircare
North America is expected to remain the dominant region due as Saudi Arabia will make a notable contribution to the Middle East & Africa herbal beauty products market due to rising demand and strong consumer preference.
Key operating players in the Middle East & Africa Herbal Beauty Products market. Leading players in the Middle East & Africa herbal beauty market include L'Oréal, Unilever, Amorepacific, Herbalife, and Oriflame.
The Latin America Herbal Beauty Products market accounted for USD 15.80 Billion in 2024 and USD 17.89 Billion in 2025 is expected to reach USD 61.98 Billion by 2035, growing at a CAGR of around 13.23% between 2025 and 2035.
The Asia Pacific Herbal Beauty Products Market accounted for USD 21.95 Billion in 2024 and USD 24.87 Billion in 2025 is expected to reach USD 86.86 Billion by 2035, growing at a CAGR of around 13.32% between 2025 and 2035.
The North America Herbal Beauty Products market accounted for USD 30.73 Billion in 2024 and USD 34.92 Billion in 2025 is expected to reach USD 125.19 Billion by 2035, growing at a CAGR of around 13.62% between 2025 and 2035.
Herbal Beauty Products Market industry accounted for a market size of USD 87.8 Billion in 2024 and is forecast to climb to USD 353.5 Billion by 2035, fueled by a CAGR of approximately 13.50% throughout 2024-2035.
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