Published Date: May 2025 | Report ID: MI2850 | 217 Pages
The North America Herbal Beauty Products market accounted for USD 30.73 Billion in 2024 and USD 34.92 Billion in 2025 is expected to reach USD 125.19 Billion by 2035, growing at a CAGR of around 13.62% between 2025 and 2035. There is a rise in the North American herbal beauty products market because more consumers prefer herbal products made from natural ingredients. As more people become aware of the risks from chemical beauty care, they prefer to purchase herbal options. The largest part of the market is skincare, but fragrances are experiencing fast growth. With its big retail sector, the United States covers the region, making most products accessible to people in stores or online.
In Canada, food companies from this sector concentrate on new ideas, environmentally friendly ingredients, and green packaging to suit what customers want. Interest and sales in these products have grown a lot thanks to social media and beauty influencers. Overall, the market will experience fast growth since many consumers today prefer natural and sustainable beauty products.
“Personalized herbal beauty solutions tailored to individual skin types are transforming the market by enhancing product efficacy and consumer satisfaction. Additionally, leveraging indigenous botanicals unique to North America offers a rich, untapped resource that aligns with the growing demand for authentic, natural products. The rising interest in male grooming further expands the herbal beauty segment, reflecting changing consumer attitudes toward wellness and self-care.”
| Parameter | Details |
|---|---|
| Largest Market | North America |
| Fastest Growing Market | North America |
| Base Year | 2024 |
| Market Size in 2024 | USD 30.73 Billion |
| CAGR (2025-2035) | 13.62% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 125.19 Billion |
| Countries Covered | U.S. and Canada |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies |
| Segments Covered | Product Type, Ingredients Type, Application, Distribution Channel, and Country |
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The North American herbal beauty products market is experiencing growth mainly because more people are choosing products free from chemicals. More people are now aware of the harmful effects that certain ingredients in regular cosmetics can have on the skin. As stated by the U.S. International Trade Administration, about 40% of the Canadian skincare market is made up of organic and ethical products, demonstrating that many people value cleaner, safer, and environmentally friendly skincare.
Health Canada enforces tough guidelines for cosmetic labels, the approved use of ingredients, and methods of production to ensure safety for everyone and complete transparency. They increase people’s trust in natural and herbal products and help the industry grow by providing detailed standards for their formulations.
The increase in concern over chemical ingredients leads to the development of the North American herbal beauty market. An increasing number of consumers are learning about the negative effects on health from compounds such as parabens, phthalates, and formaldehyde releases in cosmetics. Many are turning to natural and herbal remedies because they seem safer and get along better with environmentally friendly.
There are 5,000 reports each year on health complications as a result of cosmetics, according to the U.S. Food and Drug Administration (FDA). It points out that most people are concerned about synthetic chemicals being used in cosmetics and personal hygiene products. The act taken by the FDA was the Modernization of Cosmetics Regulation Act (MoCRA), meaning businesses now need to share details of major problems and how the FDA supervises cosmetics has improved. Demand for harmless and open cosmetics is pushing more development of herbal items here.
A main challenge in the North American herbal beauty products market is that these goods are often more expensive than conventional products. Supplying, processing, and confirming herbal and natural ingredients are more costly, which raises the cost of producing the food. Because of these costs, retailers charge higher prices, so less money-conscious consumers have trouble buying herbal skin care items.
Because production is done in small quantities and packaging is ecologically friendly, the prices stay high, so it is seldom adopted on a large scale. Because many people view natural products as costly, some consumers might avoid them, making it hard for companies to enter more markets. Because of the high price, many buyers often prefer less expensive artificial herbal products, which slows the expansion of the herbal market. That’s why brands must aim for fair pricing, high standards, and inform consumers on the benefits of herbal medicines.
Skin type-specific herbal beauty products offer a huge opportunity in the North American herbal beauty market. When customers learn more about what their skin needs, there is a quick increase in demand for products that are designed for personal concerns. Herbal products made just for you use natural nutrients to deal with dryness, sensitive skin, acne breakouts, or aging, often being a kinder and better solution than store-bought items. It makes customers happier and more supportive because they get rewards that match their unique needs.
Product recommendations from brands are more enticing because of AI and skin analysis. Besides, as more people choose natural products that help them feel better, companies have a chance to invent new herbal solutions for beauty. This lineup goes along with the general push for total health and home treatments, leading to even greater growth in this category. As a consequence, North American companies producing herbal beauty products can expect to attract more customers by adapting to what consumers want.
Using herbal ingredients that are rare and native to North America is an excellent way to help the region’s herbal beauty products market. People interested in real and effective products for their skin and hair are drawn to these native plants, such as sage, sweetgrass, and witch hazel. By including these botanicals, brands can make their products stand out by pointing to the rich past and wide variety of plants in North America.
Also, using these rare combinations means new, well-performing skincare and haircare products can be developed. Once consumers learn about the origins and advantages of such rare plants, their demand for beauty products using them should go up. As more consumers focus on eco-friendly beauty, this trend lets brands work with those who care about the environment.
Based on the Product Type, the North America Herbal Beauty Products Market is classified into Skincare Products, Haircare Products, Makeup Products, Fragrances and Deodorants, and Others. In North America, skincare is the main and strongest sector within the herbal beauty products industry. Due to rising requests for chemical- and toxin-free lotions and creams, there is an increase in demand for lotions and creams. Many people today prefer products that do well for their skin without using harmful chemicals.
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This trend is leading to increased popularity of herbal options. Due to constant new product developments in anti-aging, hydration, and sensitive skin care, the skincare segment helps drive the business’s financial success. Moreover, increased understanding of what botanicals can do for the skin and a trend toward healthy living add to the continued success of herbal skincare products in North America.
Based on the Ingredient Type, the Herbal Beauty Products Market is classified as Aloe Vera, Turmeric & Sandalwood, Neem & Tulsi (Basil), Green Tea & Chamomile, Essential Oils, and Others. The North American herbal beauty products market is shaped most significantly by Aloe Vera, being the leader in ingredient rankings. Because it soothes, moisturizes, and heals the skin, Aloe Vera is found in many skin and hair products.
Lotions, creams, shampoos, and face masks all benefit from Aloe Vera, which further increases their product significance. Thanks to its well-known benefits from research and long use in medicine, people have become more willing to use herbs. What’s more, growing interest in environmentally friendly beauty products in North America does not go unnoticed by the Aloe Vera industry. That combination of healthful benefits and popularity among consumers ensures Aloe Vera is at the top of the herbal beauty ingredient market.
Consumers’ interest in natural, organic, and chemical-free items is driving the strong growth of the U.S. herbal beauty products market. More people becoming aware of the dangers of traditional beauty products is pushing this growth. Herbal choices are rising in popularity as people look for safer and more effective alternatives, and skincare products have the biggest market share in this area. The fragrance industry is seeing fast growth. The nation’s well-built network of retailers, both in-store and online, makes it easy for many people to access these products.
Companies in the industry emphasize new ideas, purchasing sustainable items, and using green containers to satisfy changing demand from consumers. The rise in interest and sales for herbal beauty is in large part due to social media and beauty influencers. In general, the U.S. beauty market is expected to grow further, thanks to people wanting natural and environmentally friendly products.
The growth of Canada’s herbal beauty market is influenced by consumers’ desire for natural plant-based products that avoid added chemicals, so companies are paying greater attention to clearly listing ingredients and ethics. The major drugstores and neighborhood wellness shops are putting more effort into their natural beauty departments, while online shops now focus on introducing niche products. These approaches center on thinking about the environment, offering vegan and cruelty-free cosmetics, and inventing new extracts from herbs.
New products in Canada are regulated by Health Canada to ensure they are safe and trusted by people. Fashion is influenced by influential people and bloggers online, and events and temporary markets give people a chance to test products. With the sector maturing, more consumers in Canada are attracted to the stronger attention on sustainability, effectiveness, and openness.
The North American herbal beauty products market stands out are its innovative concepts, commitment to green practices, and strong brand identities. For vying for the top spot, Burt’s Bees, Origins, The Honest Company, and Dr. Bronner’s are exceptional because their product lines are natural and eco-friendly. Brands such as Herbivore Botanicals and Beautycounter attract people concerned with health by using clean, clear ingredients. Many companies spend a lot of money on R&D to develop plant-based products for common hair and skin problems.
Because it covers large chains, specialty shops, and developing online shops, retail provides brands with many channels. Many companies are aiming to buy ethically and use sustainable packaging now and several have received certifications that show they are cruelty-free companies. Often, companies in marketing rely on popular influencers and new health trends to appeal to environmentally aware young people. Because new products are coming out and deals with partners are made, the industry changes rapidly.
North America Herbal Beauty Products Market, Company Shares Analysis, 2024
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By Product Type
By Ingredients Type
By Application
By Distribution Channel
By Region
North America
List of Companies:
The North America Herbal Beauty Products market accounted for USD 30.73 Billion in 2024 and USD 34.92 Billion in 2025 is expected to reach USD 125.19 Billion by 2035, growing at a CAGR of around 13.62% between 2025 and 2035.
Key growth opportunities in the North America Herbal Beauty Products market include Development of personalized herbal beauty solutions based on skin types, incorporation of indigenous and lesser-known botanicals unique to North America, growth in male grooming and herbal beauty products targeted at men.
Skincare is the largest segment, driven by natural ingredients, while fragrances are the fastest-growing due to rising demand for herbal scents.
The United States will make the most notable contribution to the North America herbal beauty products market due to high consumer demand.
Leading players in North America's herbal beauty products market include Burt’s Bees, The Honest Company, Avalon Organics, and Weleda.
Herbal Beauty Products Market industry accounted for a market size of USD 87.8 Billion in 2024 and is forecast to climb to USD 353.5 Billion by 2035, fueled by a CAGR of approximately 13.50% throughout 2024-2035.
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