Published Date: May 2025 | Report ID: MI2849 | 218 Pages
The Middle East & Africa Mental Health Tracking Devices market accounted for USD 518.4 Million in 2024 and USD 587.97 Million in 2025 is expected to reach USD 2071.34 Million by 2035, growing at a CAGR of around 13.42% between 2025 and 2035. The Middle East & Africa Mental Health Tracking Devices Market is expanding quickly because of an enhanced awareness about mental health issues and the increased adoption of technology in healthcare. These systems, wearables, and mobile devices can track stress, anxiety, and depression using data that is collected in real time by advanced sensors. The Gulf Cooperation Council’s members, such as Saudi Arabia and the UAE, are spending more on digital health infrastructure than others, while South Africa is growing in its role.
Advances in both sensors and their connectivity increase the usability and usefulness of these devices. But problems such as cost, limited health access, and the need for rules in each region could hold back the quick adoption of health tech. Still, the market is expected to grow a lot, as both public and private groups want to integrate mental health treatments into healthcare. To fully appreciate the benefits of this market, pressing issues of cost and regulations must be handled.
“Mental health is a basic human right for all people. This means that everyone, everywhere, should have the right to enjoy the highest attainable standard of mental health. This includes protecting people from mental health risks and ensuring the right to available, accessible, acceptable, and good quality care. This is a fundamental part of the WHO mandate and the essence of our regional vision of Health for All by All.”
| Parameter | Details |
|---|---|
| Largest Market | MEA |
| Fastest Growing Market | MEA |
| Base Year | 2024 |
| Market Size in 2024 | USD 518.4 Million |
| CAGR (2025-2035) | 13.42% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 2071.34 Million |
| Countries Covered | Turkey, South Africa, Saudi Arabia, UAE, Egypt, Israel, Nigeria, Algeria, Kenya, Morocco, Rwanda, and Others. |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies |
| Segments Covered | Product Type, Application, Technology, End-user, and Country |
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Rising understanding of mental health topics in the region of the main reasons driving the growth of mental health tracking devices. More and more, governments and health organizations are realizing how important mental health is, causing them to launch efforts to reduce social taboos and encourage care for mental health. As a result, more people are asking for tools that monitor their mental health, such as wearable gadgets and mobile apps, to receive personalized information about stress, anxiety, and depression.
According to the WHO EMRO, approximately 14.7% of individuals in the Eastern Mediterranean Region face mental health problems, which is higher than the world’s average rate. This data demonstrates that more and more people recognize the difficulty of mental illnesses and the importance of good monitoring options. Furthermore, the UAE Ministry of Health and Prevention’s 2022 Mental Health Data report reveals that there were 377,838 visits made to healthcare providers for mental health issues, showing an increased awareness and use of services for their management. The rising interest in mental health in the region has led people to find and use new ways, such as devices for mental health monitoring.
Smartphones and wearable technology becoming more common is one of the major reasons leading to growth in the MEA mental health tracking devices market. More people these days turn to their smartphones and wearable gadgets for mental health evaluation, due to improved mobile connectivity. Tracking features in these devices, such as heart rate variability, sleep, and physical activity, are important for keeping conditions such as anxiety and depression in control. Using advanced sensors and friendly interfaces, these devices become more appealing to people, which also makes mental health monitoring simpler and easier across the area.
As stated by the South African government, 75% of households are online, and the vast majority of homes (97%) have at least one mobile phone. Many people now use mobile devices, so using digital health solutions, including tools for tracking mental health, is easier. Mobile internet use grew by almost 80% in Egypt between 2019 and 2022, and the smartphone market is expected to earn $3.5 billion by 2025, highlighting that more people are using mobile health applications. Evidence points to the region’s growing digital infrastructure, making mental health app use possible with ease.
The fact that many people in lower-income groups cannot afford mental health trackers acts as a major barrier for the Middle East & Africa Mental Health Tracking Devices Market. The area generally has a big share of people who cannot afford advanced health technologies, such as mental health trackers, because of low incomes. Since these vehicles are costly because of advanced equipment and software, many low-income people can’t own one.
In addition, the expenses for health technologies are generally out of pocket for most people in MEA countries, holding back more adoption. Surmounting this challenge bars a large number of users from using these devices, which is a critical setback in market expansion. For this reason, reaching rural areas can be tough for companies, since the major concern there is cost, slowing down the adoption of their services and holding back the market’s growth.
Creating localized mental health app solutions and devices in the MEA region is opening up important opportunities for the mental health tracking devices market. Since the region’s cultures differ, making solutions that follow local customs, language, and traditions improves user involvement and success. Apps and devices that include cultural material and regional languages and target common mental health issues across societies might bring in people’s trust and open their minds.
Making treatments culturally sensitive helps lower the stigma connected with mental health. Because of this, businesses are able to stand out, cater to groups that aren’t served well, and broaden their influence. At the end of the day, including cultural adaptations in mental health technology can help close gaps in mental health care for many different populations in the Middle East & Africa.
The region can greatly benefit from combining Artificial Intelligence (AI) and Machine Learning (ML) in devices that track mental health. Thanks to these technologies, personal mental health care can be improved by understanding person-specific behavior patterns, forecasting moods, and aiming interventions at cases where they are most needed. Mental health support is much needed in MEA nations since it is both limited and considered stigmatized.
The scientists in Kenya worked to test and adapt AI/ML models that can predict changes in mood and depression among healthcare workers. The study showed that these technologies could work in practice and would likely support improved mental health care in places with limited resources.
Based on the device type, the Middle East & Africa Mental Health Tracking Devices Market has been classified into wearable devices and non-wearable devices. Among different wearable devices in the Middle East & Africa mental health tracking devices market, smartwatches are the most popular and significant. Monitoring features in these devices go on continuously, so they can help track heart rate variability, sleep patterns, and stress, which support treatment for weathering anxiety and depression. Because they are easy to use, can be carried anywhere, and are more often linked with mobile health applications, they appeal to a lot of users in Asia.
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Many watches became smarter thanks to rising demand and spreading awareness in cities of the Gulf Cooperation Council, as well as South Africa. Instead of non-wearable devices, wearables allow people to monitor their mental health more actively, in a way that’s personalized and easy to use. With new developments in sensors and batteries occurring all the time, wearables are becoming even more desirable.
Based on the Application, the Middle East & Africa Mental Health Tracking Devices Market has been classified into Stress Management, Mood Tracking, Sleep Monitoring, Cognitive Behavioral Therapy (CBT) Support, and Substance Use Monitoring. In the Middle East & Africa mental health tracking devices market, managing stress is by far the strongest and biggest category. This is mainly caused by rising stress in cities, at jobs, and in the economy across the region. Mental health tracking devices that are worn on the body mainly watch for stress signs like changes in heart rate and skin sweating, so users can keep an eye on their stress as it happens.
To support mental health, many governments and healthcare firms are adopting stress reduction programs, which leads to higher demand for these tools. Because stress management features are so fast and easy to access, many individuals, whether at school or work, appreciate having them. Stress management is most important in health applications because it affects mental health directly and is key to stopping major mental health disorders.
The rise in awareness about mental health and the increasing number of smartphones are boosting Turkey’s mental health tracking devices market. The government is now backing digital health programs to enhance how people can access mental health support. Individuals in cities, and especially the youngest, are more eager to try out wearable technology and apps for monitoring. Reaching new heights is obstructed by some outstanding holes in infrastructure and regulatory overcomplication. More private companies are starting to put money into health tech startups, which could speed up progress in the field shortly.
The awareness of mental health is increasing in South Africa, along with a rise in the middle class. As a result, the country has moved up as a major buyer of mental health tracking devices. More people are choosing to use wearable devices and mobile apps thanks to the growing popularity of improved phones and quicker internet. Managing anxiety and depression is an area both public and private healthcare providers are interested in using digital resources. Although it’s getting better, living in rural areas and trying to get internet is still very expensive. New rules are being introduced to help digital health, which should create more growth opportunities.
Advances in healthcare and digitalization have made the UAE the leading player in the mental health tracking devices market in the Gulf region. The government is involved in backing both smart health and mental health services, inspiring the use of wearable devices. Because more people use high tech and the internet, managing mental health can now happen instantly. Digital technology is being adopted by both private healthcare and insurance agencies to further support patient treatment. Current policies support new ideas and help companies join the market. However, increasing understanding about mental health is necessary to ensure nearly every community experiences its benefits.
There is high demand for mental health tracking devices in Saudi Arabia mental health tracking devices market. The government is heavily invested in improving digital health tools and raising mental health awareness as part of Vision 2030. Because many people now have high-end smartphones and plenty of spending money, the use of advanced wearable items and mental health apps has grown. Using digital instruments is now common in healthcare to help follow patients and enhance results. With the help of government regulations and alliances with tech giants abroad, the market keeps developing, but working on the culture’s negative views of mental health is still necessary.
There are both foreign giants and fast-growing local startups focused on the digital health in the Middle East & Africa mental health tracking devices market. Fitbit, Garmin, and Apple are leading brands in the industry due to their smartwatches and fitness trackers filled with advanced mental health monitoring elements. Vezeta, Altibbi, and Shezlong are among the regional companies making the market stronger by providing both local mental health support and technology to help monitor users.
O7 Therapy and Rizek are helping people manage their mental health by using new teletherapy and online mental health care platforms that may include tracking technologies. With the continued advancement of sensor sensitivity, data processing, and usability, the industry continues to compete fiercely for more users. Healthcare providers and big tech firms are aligning more often to quicken the speed of adoption. Even so, differences in regulations and difficulties with affordability prevent wider market growth, requiring players to design solutions that fit each market. In general, the competition in the industry is speeding up new developments and making mental health tracking more accessible in the MEA region.
Middle East & Africa Mental Health Tracking Devices Market, Company Shares Analysis, 2024
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By Device Type
By Application
By Technology
By End-user
ByRegion
Middle East & Africa
List of Companies:
The Middle East & Africa Mental Health Tracking Devices market accounted for USD 518.4 Million in 2024 and USD 587.97 Million in 2025 is expected to reach USD 2071.34 Million by 2035, growing at a CAGR of around 13.42% between 2025 and 2035.
Key growth opportunities in the Middle East & Africa Mental Health Tracking Devices Market: Development of culturally tailored mental health tracking apps and devices, the Integration of AI and machine learning for personalized mental health insights, Expansion of corporate wellness programs incorporating tracking devices.
In the Middle East & Africa (MEA) Mental Health Tracking Devices Market, wearable devices—particularly smartwatches—are the largest and fastest-growing segments.
Saudi Arabia is poised to make a significant contribution to the Middle East & Africa (MEA) mental health tracking devices market.
Leading players in MEA mental health tracking devices market include Oura Health, Empatica, Altibbi, Philips, Withings, and Mindstrong.
The North America Mental Health Tracking Devices market accounted for USD 1.45 Billion in 2024 and USD 1.65 Billion in 2025 is expected to reach USD 6.07 Billion by 2035, growing at a CAGR of around 13.9% between 2025 and 2035.
The Latin America Mental Health Tracking Devices market accounted for USD 777.6 Million in 2024 and USD 882.89 Million in 2025 is expected to reach USD 3143.36 Million by 2035, growing at a CAGR of around 13.54% between 2025 and 2035.
The Europe Mental Health Tracking Devices market accounted for USD 1.21 Billion in 2024 and USD 1.38 Billion in 2025 is expected to reach USD 4.97 Billion by 2035, growing at a CAGR of around 13.7% between 2025 and 2035.
The Asia Pacific Mental Health Tracking Devices market accounted for USD 1.03 Billion in 2024 and USD 1.17 Billion in 2025 is expected to reach USD 4.20 Billion by 2035, growing at a CAGR of around 13.62% between 2025 and 2035
Mental Health Tracking Devices Market industry captured a market size of USD 4.32 Billion in 2024 and is forecast to climb to USD 17.91 Billion by 2035, fueled by a CAGR of approximately 13.80% throughout 2024-2035.
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