North America Mental Health Tracking Devices Market By Device Type (Wearable Devices, {Smartwatches, Fitness Trackers, Biosensors}, Non-Wearable Devices {Smart Pill Dispensers, Ambient Sensors, Smartphone-Integrated Tools}), By Application (Stress Management, Mood Tracking, Sleep Monitoring, Cognitive Behavioral Therapy (CBT) Support, Substance Use Monitoring), By Technology (Sensor-Based Devices, AI-Driven Devices, Mobile Application, Integrated Devices, Others), By End User (Individuals, Healthcare Providers, {Clinics, Hospitals}, Corporate Wellness Programs, Research Organizations), Global Market Size, Segmental analysis, Country Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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Industry Outlook

The North America Mental Health Tracking Devices market accounted for USD 1.45 Billion in 2024 and USD 1.65 Billion in 2025 is expected to reach USD 6.07 Billion by 2035, growing at a CAGR of around 13.9% between 2025 and 2035. Advances in AI, telehealth integration, and corporate wellness programs are driving personalized and accessible mental health tracking in North America. The focus of the North America Mental Health Tracking Devices Market is on wearable and digital instruments that collect information about mental health from both actions and physical signs. They monitor factors including how well you sleep, your heart, your emotions, and your levels of stress, sharing this info with both users and their doctors. Because mental health is now better understood and preventive care is valued, this technology is being adopted more often.

The combination of smartwatches, rings, and connected phone apps allows users to catch on to early mental health issues. Artificial intelligence and machine learning add value to these devices by reviewing data and giving each user unique feedback. The US is leading the region as it has top healthcare technology, and Canada is also increasing its use of these technologies. Most of these tools are linked with telehealth to make mental health services easier to reach. Privacy matters and keeping data safe are still the main obstacles. Digital health is now a main focus in mental healthcare, and as a result, the market is still broadening. 

Industry Experts Opinion

We believe that integrating mental health tools into everyday devices like the Apple Watch and iPhone empowers users to proactively manage their well-being. Our collaborations with institutions like UCLA aim to provide deeper insights into mental health patterns, facilitating early interventions.”

• Dr. Sumbul Desai, Vice President of Health at Apple

Report Scope:

Market Dynamics

Advances in AI and machine learning are enabling personalized mental health insights.

Growth in the North American mental health tracking devices market is mainly fueled by advances in AI and machine learning. By looking at data from wearable devices, such as how your heart beats, when you fall asleep, and your movement, these technologies can personalize your mental health insights. AI can identify small changes in these parameters and alert people at an early stage about mental health problems such as stress or anxiety. As a result, steps can be taken quickly to address mental wellness issues.

Besides, chatbots and virtual assistants powered by AI are available all the time and help more people use mental health resources. Regular information from AI allows users to review their progress and better decide how to act. Schools and health care centers are starting to see the benefits of AI in mental health care and are working on new ways to provide personalized treatments.

Integration of mental health tracking with telehealth and digital therapy platforms.

The rise in the North American mental health tracking devices market is being largely driven by the use of these devices with telehealth and digital therapy platforms. As a result, you can watch and share crucial data on your stress, sleep, and physical movement in real time with your telehealth doctors. Because of this integration, timely actions can be taken, care can be designed for each one, and individuals receive ongoing care.

Ontario’s Centre for Addiction and Mental Health (CAMH) has plans to provide both virtual and in-person care so that it can offer online services that go with the patient. This program demonstrates that joining wearable devices with digital health services enhances how easy it is to get mental health care. Wellness Together Canada is just one of the platforms the Canadian government has developed, allowing more than two million users to connect with mental health and substance use supports online.

Concerns over data privacy and security related to sensitive mental health information.

Data privacy and security issues are a major obstacle for the North American mental health device market. Most mental health apps and wearable smart devices store information about how we feel, our physical characteristics, and our identity. But researchers have found that several of these platforms often share user data with third companies, without asking for the user’s consent. According to a study in the Journal of the American Medical Association, about 44% of 578 mental health apps disclose user information to third-party organizations.

The guide from the Mozilla Foundation, called "Privacy Not Included," pointed out that most of the mental health apps it examined failed to follow security and privacy best practices. Such practices alarm people due to the chance of their personal health information being taken advantage of for advertising. Because of this, people are less willing to use these services, and it stresses the need for better laws and visible care with digital mental health data.

Expansion of mental health tracking into underserved rural and remote areas via mobile health solutions

The growth of mental health monitoring into rural and remote areas is creating a major opportunity for the North American mental health device market. The common issues in these regions are few healthcare centers, long journeys, and a scarcity of mental health workers. Such problems can be addressed through mobile health care, such as telehealth and mobile clinics that supply quick and easy mental health services to folks in such locations. Instead of having to travel far, people in rural communities can receive mental health services at mobile clinics right there in their communities.

These digital platforms give everyone, regardless of their location, an opportunity to see a therapist remotely. Through these initiatives, more individuals get care on time, and resources for monitoring their mental health are available. If technology is used to help underserved populations, North America could see better mental health results and fewer differences in how care is delivered.

Development of hybrid devices combining mental health tracking with other chronic disease management.

Hybrid devices that handle both mental health tracking and managing chronic diseases have a major opportunity in the North American market. These solutions monitor both your mental and physical health at the same time. For example, smartwatch or bracelet devices can measure stress levels together with heart rate and glucose levels, giving a clear picture of someone’s overall health. Because mental health influences the results of conditions such as diabetes and heart disease, this dual functionality is especially helpful for those recovering from such diseases.

Dealing with both locations at once, these tools improve the way care is planned for each person. Such data from these combined devices can guide healthcare workers, promoting effective engagement from patients and better adherence to treatment routines. Besides, linking mental and physical monitoring supports new trends toward total health care, which may aid in lowering costs by acting early and preventing disease. Because there is a growing need for full health care solutions, more people are expected to use hybrid wearable devices, which could greatly improve patient outlook and change how chronic diseases are treated in North America.

Segment Analysis

Based on the device type, the North America Mental Health Tracking Devices market is classified into wearable devices and non-wearable devices. The largest and most important segment in the North America Mental Health Tracking Devices Market is wearable devices. Because of their ability to provide ongoing and constant monitoring of mental health indicators, smartwatches, fitness trackers, and biosensors are being used more widely. Access to information about stress, sleep, heart rate, and physical movement from wearables helps users catch and treat mental health issues more easily.

When paired with mobile apps and AI, they give personalized advice and promote preventive health. Unlike non-wearable tools such as smart pill dispensers and ambient sensors, wearables are more popular for being easy to take with you, simple to set up, and increasingly accepted by those involved in healthcare. Because more North Americans are focused on self-care and mental health, the wearable mental health tracker segment leads everything else in the market.

Based on application, the North America Mental Health Tracking Devices market is classified into Stress Management, Mood Tracking, Sleep Monitoring, Cognitive Behavioural Therapy (CBT) Support, and Substance Use Monitoring. The North America Mental Health Tracking Devices Market places the most emphasis on stress management as its leading application. The main reason is that more people are discovering the dangers of constant stress on health, and they want reliable tools to help control it.

Many of these devices, such as wearables, continually check important signals such as heart rate variability and skin conductance linked to stress. They give fast feedback and customized plans to users, so they can actively lower their stress levels. Because stress management applications are useful to individuals, healthcare providers, and companies, they are used in a variety of places and by a wide range of people. More stress-related problems and the move toward preventive care contribute to the rising importance of this segment, which remains the market leader in North America.

Regional Analysis

The U.S. mental health device market. It is quickly changing due to new technological developments, the behavior of consumers, and a rising focus on preventive care. People are turning to EEG-enabled headphones and smart rings because they can measure stress, sleep, and mood all the time.  Using artificial intelligence and machine learning, these devices can offer personal insights and help detect problems in mental health early.

The ongoing pandemic has sped up the use of mental health solutions online, showing that people need to be able to receive care from a distance. Only with government and regulatory support, including the Mental Health Parity and Addiction Equity Act, has digital mental health access increased.

Improved technologies and a greater focus on mental health issues are leading to rapid growth in Canada’s mental health tracking devices market. Mental health devices are finding more demand in the North American market, thanks to the United States. While growing, Canada benefits from an advancing healthcare system that connects new digital health tools with mental health support. With the Muse EEG headband, InteraXon from Toronto proves Canada is a leader in wearable mental health devices.

As well, Telus Health and WELL Health Technologies are both involved in digital mental health by providing access to care online and keeping records electronically, making mental health care more convenient and efficient for patients. Many Canadians have learned about mental health and felt more comfortable discussing it thanks to government awareness campaigns like the Bell Let’s Talk campaign.  

Competitive Landscape

Competition in the North American mental health tracking devices market is high, thanks to continuous updates and improvements from both major tech organizations and those dedicated to healthcare. Fitbit, Apple, Garmin, and Samsung are important companies in wearable technology, and they add mental health monitoring to their advanced line of smartwatches and fitness trackers. Oura Health and WHOOP are firms dedicated to making wearables for sleep monitoring and stress assessment. Companies such as Empatica and AliveCor assist by making accurate tools for monitoring health statistics.

At the same time, digital health companies Teladoc Health, Meru Health, Cerebral, and Cope Notes join the market by providing virtual mental health support and digital therapy options. When it comes to leading EEG-based devices, the companies NeuroSky and Muse (InteraXon) are both in the lead, whereas Halo Neuroscience works mainly on cognitive enhancement technologies. Using AI, sensors, and telehealth, these companies help to provide the needed mental health monitoring and support to North American patients in real time.

North America Mental Health Tracking Devices Market, Company Shares Analysis, 2024

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Recent Developments:

• In May 2025, WHOOP launched its latest models, WHOOP 5.0 and WHOOP MG, introducing advanced features such as blood pressure monitoring, ECG functionality, and women's health tracking. These enhancements mark a strategic expansion of WHOOP’s capabilities beyond fitness into more comprehensive health monitoring, including mental wellness.
• In January 2025, Samsung announced a significant update to its Samsung Health app, incorporating enhanced mental health tracking and mindfulness features. This update aims to offer users a more personalized wellness experience by integrating tools for mood monitoring, guided breathing exercises, stress level assessments, and meditation sessions.

Report Coverage:

By Device Type

• Wearable Devices
  • Smartwatches
  • Fitness Trackers
  • Biosensors
• Non-Wearable Devices
  • Smart Pill Dispensers
  • Ambient Sensors
  • Smartphone-Integrated Tools

By Application

• Stress Management
• Mood Tracking
• Sleep Monitoring
• Cognitive Behavioral Therapy (CBT) Support
• Substance Use Monitoring

By Technology

• Sensor-Based Devices
• AI-Driven Devices
• Mobile Application Integrated Devices
• Others

By End-user

• Individuals
• Healthcare Providers
  • Clinics
  • Hospitals
• Corporate Wellness Programs
• Research Organizations

By Region

North America

• U.S.
• Canada

List of Companies:

• Fitbit
• Apple
• Garmin
• Samsung
• Oura Health
• Empatica
• Teladoc Health
• Meru Health
• Cerebral
• Cope Notes
• WHOOP
• NeuroSky
• Muse (InteraXon)
• Halo Neuroscience
• AliveCor

Frequently Asked Questions (FAQs)

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