Published Date: May 2025 | Report ID: MI2736 | 210 Pages
The Middle East & Africa Smart Pet Devices market accounted for USD 403.65 Million in 2024 and USD 468.44 Million in 2025 is expected to reach USD 2075.40 Million by 2035, growing at a CAGR of around 16.05% between 2025 and 2035. The growing urban middle-class pet ownership, increased disposable income, and technological advancements drive the demand for smart pet devices. The Middle East & Africa smart pet devices market is a growing sector of advanced technological products designed for pets. They consist of smart collars, trackers, automatic pet feeders, cameras, and health tools that provide data and are managed on the internet through a smartphone. Since the number of pet owners is growing and safety for pets is becoming important, smart gadgets for pets ensure their well-being and safety, as well as comfort their owners. A combination of higher income, new technologies, and different attitudes towards pets is shaping the market.
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| Parameter | Details |
|---|---|
| Largest Market | MEA |
| Fastest Growing Market | MEA |
| Base Year | 2024 |
| Market Size in 2024 | USD 403.65 Million |
| CAGR (2025-2035) | 16.05% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 2075.40 Million |
| Countries Covered | Turkey, South Africa, Saudi Arabia, UAE, Egypt, Israel, Nigeria, Algeria, Kenya, Morocco, Rwanda,and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies with scope for including additional 15 companies upon request |
| Segments Covered | Pet Type, Device, Connectivity, Functionality, Distribution Channel, and Country |
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The growing number of pets owned by people in the urban middle-income class of the Middle East & Africa fuels the growth of smart pet devices. The development of cities and the pace of modern life are leading many people to rely on technology to oversee, feed, and keep their pets busy whenever they are away. Being aware of pets’ well-being and having extra funds to spend have motivated people to buy GPS trackers, smart feeders, and pet cameras. The trend of seeing pets as family members is leading to increased spending on them. Moreover, having a phone with internet access is now much simpler due to how common smartphones are.
According to Dubai's Statistics Center, as people's daily lives change and their interest in pets grows, the number of urban households owning pets has been rising. Further, pet-related activities and initiatives that heavily promote technology-related measures encourage this. Thanks to new technologies and an increase in the number of people purchasing pet-related goods and services, the number of smart pet devices on the market is likely to grow significantly over the coming years. This illustrates how most civilizations nowadays are focusing more on pets and improving their quality of life.
The growth of the Middle East & Africa smart pet devices market is driven by new technology, allowing pet owners to care for their pets even when they are not home. Because of connected devices and IoT, families can now see what their pets are doing in real time. Because they are busy, many pet owners now count on pet cameras, GPS trackers, automatic feeders, and health trackers in order to care for their pets when they are not home.
As more people in urban areas adopt pets and are middle-income families, pet gadgets help make life more comfortable and stress-free for them. Further, more pet owners are choosing technologies that assist in tracking their pet’s exercise, eating habits, and overall health. As people’s income increases in Asia, they are able to afford better products for their pets. Having pets as family members is becoming popular, which leads to greater demand for these new products.
Fewer pet owners in the Middle East and Africa can afford pet electronic devices because of their high cost. Technology is widely used in the Middle East, and most people cannot afford these gadgets. Since many smart pet items come with sophisticated features for remote control, health supervision, and automatic feeding, people often find them more expensive. For those who have lower incomes, it may appear that these devices are more luxurious than mandatory.
Further, because people in the region have unequal incomes, the cost often seems higher and prevents a large group from going to the theater. Therefore, while the number of pets is going up in the region, some parts of the market grow slowly because people do not have much spare money. Besides, if people do not know how much these devices can help them in the future, it can discourage more people from using them. Affordable and better-quality items are difficult to make for local manufacturers.
It is mainly in rural areas of the MEA region that pet owners are increasing, making this market ripe for smart pet devices. As more people live in cities and earn enough to buy their pets, many rural animal owners are becoming interested in low-cost and simple methods to care for their pets. Automated feeders, trackers with GPS, and devices used for health monitoring help solve these problems for pet owners. Furthermore, as pet care and tech rise in popularity, many seek products that can simplify caring for their animals in areas where vet services are scarce. Innovations in these fields that are cost-effective and adjusted to the areas might attract extra users and help the industry expand. As more people use mobile internet and smartphones in MEA’s rural areas, opportunities for growth in app-connected devices are boosting the market’s growth.
The smart pet devices market is seeing several new prospects due to the growing usage of online shopping in MEA. Since digital infrastructure and internet usage have improved, finding and buying digital tools for pets online is now easy for consumers. Young people who own pets and are tech-savvy are now seeking better and easier ways to take care of their pets. Brands from other countries can make their products available to people in the MEA region through e-commerce platforms without having to open any stores. Moreover, online shops focused on a region can give special attention to marketing and help in their area, which helps create a trusting relationship with their customers. The region’s people now find it easy to shop online while exploring pet care, so the MEA region is on the rise for smart pet device companies and merchants.
Based on the Device, the Middle East & Africa Smart Pet Devices market has been classified into Smart Feeding Devices, Health Monitoring Devices, Training Devices, Safety Devices, Home Automation, and Others. In the Middle East and Africa smart pet devices market, the smart feeding devices are dominant. The popularity of these devices is increasing because there are more pet owners, and they want things to be simpler when caring for their pets. Because of busy living in these countries, pet owners rely on automatic feeders to make sure their pets are well fed during the day. More pet owners choosing to give excellent care to their pets and the popularity of pampering them have helped make pet devices dominant in the region.
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Based on the Functionality, the Middle East & Africa Smart Pet Devices market has been classified into Monitoring and Tracking, Feeding and Care, Training and Engagement, and Others. Monitoring and tracking is the main feature being adopted by consumers of smart pet devices in the Middle East and Africa. Many pet owners are choosing to use GPS trackers and health monitors to keep a closer eye on their pets. With such devices, pet owners can see where their pets are at the moment, observe their activity, and manage their health. Because pets in cities can easily get lost or become sick, the presence of this feature is highly appreciated by users in Australia.
A leading role for the UAE in the smart pet device market comes from people’s high incomes plus its love of technology. More and more people are buying pet cameras, automatic feeders, and equipment for monitoring their pets’ health. These devices are becoming popular because they consider pets’ health and the needs of their owners. Because of its effective retail network and role as a regional hub, the trading hub improves market access from the UAE.
More smart pet devices, such as health monitors and automated feeders, are being requested by South African residents as their city pets grow in number. More individuals from the middle class being tech-savvy is leading to the adoption of high-end pet products. Due to e-commerce, more people are able to buy these devices. With time, South Africa is expanding its place within the pet care industry in Southern Africa. The move to smart solutions for pets is affecting similar markets in the area.
Given the higher number of pet owners in Turkish cities, more people are choosing smart pet gadgets. More pets are being fed by automated devices and maintained healthy by monitors as a result of the expanding middle class. In order to make things easier for themselves, people in Turkey are utilizing modern technologies for pet care. People in the United States can now buy these products thanks to online sales. Turkey can take the lead in the MEA region's pet technology growth due to its geographic location.
In Saudi Arabia, more individuals own dogs, and as the populace grows more tech-savvy, sales of smart pet gadgets are rising. Owing to their high levels of discretionary cash, kings and queens are boosting sales of automatic food dispensers and GPS devices. Premium pet products are becoming more and more popular as convenience and health become increasingly important considerations. Due to retail and internet stores, these devices are widely accessible. Saudi Arabia has a significant influence on the GCC pet care sector.
The Middle East and Africa smart pet devices market is becoming more competitive because both international and regional companies are responding to the surge in pet ownership and more interest from people in the area about their pets’ well-being. You can find upcoming regional players in the tech field at CardoO, Yango, and Workz. Established names with tech and products are Invoxia, Vitakraft, and Elanco. There has been growth in AI pet tech projects in the Gulf and North Africa through the expansion of their distribution networks. In response to what consumers want, companies are adding features that help lower costs, are mobile-ready, and promote wellness.
Veterinarians are using new goods more easily because of partnerships between digital businesses and veterinarians. Demand is rising as a result of cities' increased usage of smart devices and the internet. Businesses decide to manufacture locally and modify their products for certain locations when competition increases. This trend has made it possible for more middle-class consumers in the MEA region to buy goods at lower prices.
Middle East & Africa Smart Pet Devices Market, Company Shares Analysis, 2024
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By Pet Type
By Device
By Connectivity
By Functionality
By Distribution Channel
By Region
Middle East & Africa
List of Companies:
The Middle East & Africa Smart Pet Devices market accounted for USD 403.65 Million in 2024 and USD 468.44 Million in 2025 is expected to reach USD 2075.40 Million by 2035, growing at a CAGR of around 16.05% between 2025 and 2035.
Key growth opportunities in the Middle East & Africa Smart Pet Devices market include Untapped rural markets offer growth for affordable pet tech, Partnerships with telecoms can enhance product connectivity reach, and Growing e-commerce platforms simplify access to smart devices.
The largest and fastest-growing segments are smart pet feeders and GPS trackers, driven by rising pet care awareness and urban pet ownership trends.
The UAE is set to make a notable contribution, driven by high pet ownership, tech adoption, and increased spending on smart pet care products.
Leading players in the market include Tractive, PetSafe, Garmin, and Whistle Labs, known for innovation in smart tracking and pet care solutions.
The Latin America Smart Pet Devices market accounted for USD 638.87 Million in 2024 and 742.30 Million in 2025 is expected to reach USD 3328.65 Million by 2035, growing at a CAGR of around 16.19% between 2025 and 2035.
The Europe Smart Pet Devices market accounted for USD 1.035 Billion in 2024 and USD 1.20 Billion in 2025 is expected to reach USD 5.47 Billion by 2035, growing at a CAGR of around 16.34% between 2025 and 2035.
The Asia Pacific Smart Pet Devices market accounted for USD 891.43 Million in 2024 and USD 1036.11 Million in 2025 is expected to reach USD 4662.17 Million by 2035, growing at a CAGR of around 16.23% between 2025 and 2035.
The North America Smart Pet Devices market accounted for USD 1.25 Billion in 2024 and USD 1.46 Billion in 2025 is expected to reach USD 6.73 Billion by 2035, growing at a CAGR of around 16.53% between 2025 and 2035.
Smart Pet Devices Market was valued at USD 3.86 Billion in 2024 and is on course to reach USD 20.5 Billion by 2035, advancing at a CAGR of 16.40% throughout 2024-2035.
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