Published Date: May 2025 | Report ID: MI2691 | 210 Pages
The North America Smart Pet Devices market accounted for USD 1.25 Billion in 2024 and USD 1.46 Billion in 2025 is expected to reach USD 6.73 Billion by 2035, growing at a CAGR of around 16.53% between 2025 and 2035. The North America Smart Pet Devices Market is the area dedicated to technological products designed to oversee, track, and advance the health, security, and welfare of pets throughout the region. These products consist of GPS trackers, wearable devices for health, automatic feeders, interactive cameras, and intelligent collars. Owners can use these devices to view their pets’ activities, behavior, and health instantly. The market has expanded quickly because of rising pet ownership levels, technological progress, and growing attention to pet well-being. Because many pet owners want greater convenience and reassurance, the use of smart pet devices has become widespread across North America.
"The future of pet care lies in smart technology. By leveraging data analytics and machine learning, we're creating personalized experiences that cater to individual pet needs, setting new standards in the industry."
| Parameter | Details |
|---|---|
| Largest Market | North America |
| Fastest Growing Market | North America |
| Base Year | 2024 |
| Market Size in 2024 | USD 1.25 Billion |
| CAGR (2025-2035) | 16.53% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 6.73 Billion |
| Countries Covered | U.S. and Canada |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | Pet Type, Device, Connectivity, Functionality, Distribution Channel, and Country |
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The North American smart pet devices market is observed to be on the rise as more pets are adopted and greater importance is attached to pet health and welfare. With the increasing number of pet-owning families, the concept of innovative solutions is presented before the pet's welfare. On this aspect, the American Pet Products Association (APPA) supports the view that approximately 67% of households in the U.S. keep pets, indicating the large presence of the market for products aimed at pets.
Technical developments in technologies such as IoT and AI have fostered the market of smart pet devices, which mainly consist of automated feeders, pet cameras, and activity trackers, thereby assisting pet owners in remotely monitoring and caring for their pets. Furthermore, increased humanization of pets, or considering pets as family members, has increased expenditure for select pet care goods. Supported by e-commerce portals, such a transformative shift in consumer behavior has accelerated the demand for smart pet devices in North America. As pet-owning homeowners become more tech-savvy, smart devices are being embraced into their daily lives. The need for custom pet care and monitoring technology is expected to come up more frequently, making the market more attractive for technological innovations.
Growth of the North American smart pet devices market is fueled by various factors, chiefly that pet ownership has been growing in the region. As pet owners look for better ways to ensure their pets' health and safety, more sophisticated health monitoring devices are being demanded. Pet owners may monitor their pets' activities, diet, and even vital signs in real time with the use of technologies like GPS trackers, smart collars, and wearable health monitoring gadgets.
Trends like pet humanization, in which animals are frequently treated like members of the family and owners seek more individualized and comprehensive care, have helped the market grow. Further, these gadgets are now much more accessible and affordable thanks to advancements in IoT and AI technologies. The use of these smart gadgets in pet care has also boosted the involvement of veterinarians. As per a report published by the American Veterinary Medical Association (AVMA), the use of smart devices and other technology in veterinary practices has increased dramatically. More than 60% of veterinary professionals currently use these tools to remotely monitor the health of their pets, which is driving the market's expansion.
In the North American smart pet devices market, the high cost of products severely limits access for the average pet owner. Because AI-enabled feeders, GPS trackers, and health monitors are costly, they typically cannot be purchased by most middle-income families. Even as interest in tech-driven pet solutions grows, many buyers are discouraged by the price needed to get started. Consistent charges for app usage and related services make the ownership more financially demanding. The overall demand is restricted by the issue of cost, with individuals unfamiliar with pet ownership or managing multiple animals being particularly affected.
The expensive nature of the products poses difficulties for retailers attempting to serve cost-sensitive buyers well. Many owners do not fully recognize the substantial long-term advantages provided by such devices, so they consider them optional. The problem of expensive acquisition costs combined with a low sense of necessity makes it difficult for the market to reach a broader range of buyers. Unless the cost of these products decreases substantially or less expensive models are released, growth in the market will stay slow. Manufacturers must sometimes struggle to improve product features without getting too expensive to appeal to a larger segment of the market.
The North American smart pet devices market has a lot of room to develop because of IoT technology, which offers more effective connectivity and continuous, real-time pet monitoring. The need for intelligent systems that provide convenience and features connected to pets' health and safety is increasing due to the rise in pet ownership in the area, particularly among millennials who are tech-savvy. Devices that use the IoT, such as smart feeders, GPS trackers, and health monitors, give owners the ability to control their pets' meals, monitor their activity, and get notifications about unusual conduct from anywhere. The quality of pet care rises, and owners establish better bonds with their pets as a result. Linking pet products to home networks like those managed by Alexa or Google Home increases their desirability. Support for pet humanization and a rise in demand for premium products reinforce growth in the market. As connectivity systems and artificial intelligence continue to evolve, the development of predictive solutions and personalized pet care is expected to result in broadened adoption.
An aging pet population necessitates more sophisticated health management solutions, which is why more pet owners in North America are looking for novel goods. As pets live longer, there is a greater need for ongoing health monitoring, early disease detection, and individualized elder care, all of which smart devices may provide with their sensors, apps, and real-time data transfer. Smart collars, automatic feeders, and health monitoring devices are examples of technology that can aid with chronic condition care, track the activities of older dogs, and ensure proper nutrition.
The high percentage of pet owners in North America and the growing cost of pet care show that customers are willing to embrace new ideas. Wellness solutions are becoming more and more in demand as pet owners see their animals as members of the family. North America is a unique market for pet technology growth and innovation because its tech-savvy owners are more receptive to employing smart gadgets. Integration with procedures and tools for remote medical evaluations could greatly increase the utility of these devices. By pairing smart gadget bundles with subscription health care, the trend offers businesses the opportunity to be profitable.
Based on the Device, the North America Smart Pet Devices market is classified into Smart Feeding Devices, Health Monitoring Devices, Training Devices, Safety Devices, Home Automation, Others. In the North American smart pet devices market, smart feeding devices are the strongest segment. The increasing number of pets, along with people’s active life schedules, explains why automated and dependable feeding solutions are becoming so popular. With these devices, owners can create meal plans, control pet portions, and monitor feeding using their smartphones from anywhere, all contributing to easier daily pet care. The perspective of pets as family members encourages pet owners to use modern technology that ensures regular feeding and care. The segment’s superiority results from its ease of use and the interest it maintains among users.
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Based on the Functionality, the North America Smart Pet Devices market is classified into Monitoring and Tracking, Feeding and Care, Training and Engagement, and Others. According to the North American market, monitoring and tracking are the most heavily demanded functional categories among smart pet devices. Many owners today are buying GPS collars, health trackers, and activity monitors to keep their pets safe and healthy, particularly for dogs who are often alone or outdoors. Owners benefit from these tools, giving regular location updates, activity logs, and sometimes vital sign monitoring, all designed to bring greater comfort and peace. Because pet owners place great value on safety, and wearable technology has evolved, monitoring and tracking tools are now in high demand. These tools are adopted more widely because of their effectiveness in urban and rural areas.
Market expansion in North America is powered by the increased demand for technology that ensures both better pet care and greater pet safety. The United States has seen rapid growth in smart collar, GPS tracking device, automated feeder, and health monitoring system development because of technological breakthroughs. Pet owners are moving toward devices that make pet ownership more convenient, provide instant updates, and allow more effective interaction with their pets. Increasing pet ownership at the regional level is driven by the younger generations, primarily millennials and Gen Z, who now represent the main group of pet parents and are a major driver of market demand. Equally important, pet wellness is gaining more attention, fueled by robust consumer demand and ongoing technological advancements, which propel market growth. Due to urbanization, more Canadians with busy routines are seeking technologies that enable them to keep an eye on their pets from afar. Driven by ongoing advancements in technology, the North American smart pet devices market is projected to keep growing.
The Canadian smart pet devices market is expanding because people are using technology to ensure their pets' health and protection. In response to the rise in pet ownership by younger Canadians, the use of smart pet devices, including GPS trackers, health monitoring gadgets, and automatic feeders, is on the rise for improved pet care. Remote monitoring devices are finding their place in the market, particularly because urbanization leads to busier schedules and a rising need for these tools. The growing focus on pets’ health and wellness is incentivizing new product development, including devices that record an animal’s activity, diet, and general health. Owing to expanding awareness, Canadians are choosing smart pet gadgets known for their convenience, dependability, and ongoing information updates. Technology adoption is greatest in cities such as Toronto and Vancouver, thereby supporting the development of the market throughout Canada.
The North American smart pet devices market has witnessed a tremendous boom, having leading players such as Mars Petcare, Radio Systems Corporation, FitBark, and Petcube operating in the space. These companies keep innovating, maintaining a focus on technology for pet health and safety. The acquisition of Whistle Labs by Mars Petcare stands out since it allows for the integration of pet tracking with the overall pet care ecosystem. Wagz and Fi took things a step further by launching smart collars that provide real-time activity and location tracking of pets.
Newer innovations also include giving Petcube pet cameras integrated treat dispenser capability, the second-best form of interaction for a pet when their owner is away. Connected pet devices continue to increase in demand, thereby encouraging more startups and all-around brands into the space, testing the boundaries of convenience and pet health. AI and IoT advancements make pet care smarter and personalized, thereby ensuring a better bond between parents and pets. This ever-shifting landscape is expected to fuel ongoing investments and innovations in the sector.
North America Smart Pet Devices Market, Company Shares Analysis, 2024
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By Pet Type
By Device
By Connectivity
By Functionality
By Distribution Channel
By Region
North America
List of Companies:
The North America Smart Pet Devices market accounted for USD 1.25 Billion in 2024 and USD 1.46 Billion in 2025 is expected to reach USD 6.73 Billion by 2035, growing at a CAGR of around 16.53% between 2025 and 2035.
Key growth opportunities in the North America Smart Pet Devices market include Integration with IoT expands connectivity and cross-device control, Subscription services offer recurring revenue, enhancing product ecosystems, and Aging pet population boosts demand for health-focused smart devices.
The largest and fastest-growing segments are smart collars and pet health monitoring devices, driven by rising pet health awareness and tech adoption.
The United States will make a notable contribution, driven by high pet ownership, technological advancements, and demand for innovative pet care solutions.
Leading players in the North America Smart Pet Devices Market include Whistle, Garmin, PetPace, Petcube, and Furbo, offering advanced pet care and monitoring solutions.
The Europe Smart Pet Devices market accounted for USD 1.035 Billion in 2024 and USD 1.20 Billion in 2025 is expected to reach USD 5.47 Billion by 2035, growing at a CAGR of around 16.34% between 2025 and 2035.
The Asia Pacific Smart Pet Devices market accounted for USD 891.43 Million in 2024 and USD 1036.11 Million in 2025 is expected to reach USD 4662.17 Million by 2035, growing at a CAGR of around 16.23% between 2025 and 2035.
Smart Pet Devices Market was valued at USD 3.86 Billion in 2024 and is on course to reach USD 20.5 Billion by 2035, advancing at a CAGR of 16.40% throughout 2024-2035.
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